EMAS CurtinClub of the Year 2016 Application

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Please explain why/how your club qualifies for this award, and the ways in which you have enhanced the university experience of your members in 2016? After winning club of the year in 2015, our club has remained persistent in improving our club, our events and the services we offer our members.

We put a focus on the small events in our club that we believe make our club what it is. We tried to ensure we could make as many of these events free to all our members and fortunately we have seen great success in doing so. These small events ranged from BBQs, DJ Lessons, Girl DJ Lessons, Production Lessons, Production Masterclasses and an industry networking night; all of these events were open to our entire membership base for free.

Alongside this, we also aimed to bring unique events to Curtin Campus to improve our members social experiences and bring together people with a common interest in electronic music. EMAS has hosted two club nights over the course of 2016, EMAS GETS SCHOOLED and EMAS VERSUS, with another boutique open-air festival planned for the 14th October 2016. These club nights were ticketed events so we made sure we made these events the best they could be, with high production value through lighting and visuals, the showcase of our best DJs, an additional silent disco (in the case of VERSUS) and a defined theme throughout our marketing campaigns, graphic design and event decoration.

At the end of last year as we saw our club expand in size and numbers, we opted to create a role, Equity Director, dedicated to our charitable pursuits since we now had the capacity to do so with a larger committee. As EMAS is quite a time-consuming club, the equity director was also responsible for ensuring our committee was all up to date with uni work and if they were stressed or unable to complete EMAS work, that it was delegated to someone else within the committee. The last responsibility of the equity director was ensuring that all our events were accessible to ALL our members. We did this by running not one, but two Girl DJ courses over the duration of the year, aiming to make DJing more accessible for women in a heavily male dominated industry. Equity directors also take on the role of welfare managers at our events, ensuring that everyone is OK and having a great time.

EMAS also contributes to the university experience of students engaging in other clubs’ activities through offering other clubs to hire our DJs and equipment for their events. This year alone our DJs have collaborated with CEC on their ball, TSA on their ball and river cruise, the international student mixer as well as multiple guild events including Tav bashes and the Commonwealth Bank barbeques.

Please describe the THREE best events, activities, or initiatives your club has coordinated in 2016.

Please refer to the following 3 pages.

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EMAS Versus

VERSUS

VILLA FRIDAY 9PMMAY 27TH

DJ COMPETITION

187 STIRLING STREET

UWA WEAR WHITE

EMASCOLLECTIVEPRESENTS

CURTIN WEAR BLACK

UNIVERSITY FACEOFF

18+ ID REQUIRED ON ENTRY. PLEASE DRINK RESPONSIBLY. DON’T DRINK AND DRIVE

The idea of VERSUS appeared last year and is a play on the friendly rivalry between WA’s two main universities, Curtin and UWA. EMAS is established at both universities, so we felt it was only right to create a space for everyone to come together, have fun and enjoy electronic music.

We ran the club night last year, packing out Ambar Nightclub with a sellout show. In 2016, we decided to look bigger and better and booked Villa Nightclub to host this event - a significantly larger capacity than Ambar. Fortunately our marketing between both EMAS Curtin and EMAS UWA Facebook pages (all coordinated by the EMAS Curtin marketing team) proved very successful and we were pleased to announce the show a sell out one day before the event!

All UWA students were instructed to wear white, while Curtin students rep the black shirts - born out of the association with our two styles of EMAS shirts available for purchase. EMAS volunteers greeted all our guests at the door and kept cold people company in the lines outside the nightclub, armed with white and black face paint to give punters war stripes on their cheeks, ready to battle it out with one another. Two lucky patrons who had one an earlier competition were crowned Captain Curtin and Captain UWA and given bandanas and capes. This created a really positive vibe all around for volunteers and punters alike!

Inside, up the stairs, we had a small silent disco open for those wishing to get away from the noise of downstairs. True to the VERSUS theme, one channel was manned by Curtin DJs and the other by UWA DJs. Similarly our mainstage, the centre of Villa Nightclub, put our DJs face-to-face in front of the majority of the crowd with “back-to-back” sets. On stage we had two giant wooden cut outs - a flamingo for Curtin and a peacock for UWA (the icons of the branding) - and a “VS” white cutout formed our DJ booth, which we projected visuals onto! All our production and visuals were done by some very talented committee members with skills they had learnt in the club.

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DJ Lessons /Girl DJ Lessons

EMAS presents

GIRL DJ LESSONSCURTIN:Wednesday 7th Sept12PM - 2PM108.118

UWA:Wednesday 5th Oct

12PM - 2PMLocation TBA

FREE FOR EMAS MEMBERS

EMAS signups availablebefore lesson commences.

EMAS presents

DJ LESSONS

12PM - 2PMWednesdays Week 9-11

Ken Lecture Hall, Building 40327th April | 4th May | 11th May

FREE FOR EMAS MEMBERS

EMAS signups availablebefore lesson commences.

Since EMAS Curtin’s inaugural year, we have hosted free DJ lessons for our members to come along and learn a new skill. Open to all skill levels, the lessons focus on the main theoretical knowledge which is presented through a lecture and the technical skills involved in DJing. We then disperse the students into groups based on their skill level and music tastes and give them the opportunity to try out industry-standard DJ equipment with a tutor hovering nearby to guide them. During this time, we push all beginner students to achieve one main goal - seamlessly mix one song into another! We have seen some great results from our students - many have gone on to take up DJing properly - and have had much positive feedback.

This year we have also undertaken Girls DJ Lessons for all our female-identifying members to try their hand at a skill within an industry that is heavily male dominated. From an equity standpoint, we wanted to make DJing more accessible for our female members to try out without feeling intimidated or embarrassed. The short course took place before our main DJ lessons in both semester 1 and semester 2 and acted as an introductory lesson. Run entirely by our female committee members, we had some amazingly positive feedback and this will definitely be something we run in the future!

Both DJ Lessons and Girl DJ Lessons were run in conjunction with eachother during semester 1 and 2 of 2016, entirely free of charge for all of our members.

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Connect Industry Networking Night

A PROFESSIONAL NETWORKING NIGHT FOR THE MUSIC & EVENTS INDUSTRY

E M A S P R E S E N T S

S E P T

2 1C U RT I N TAV7 P M - 1 0 P M 18

+ ID

REQ

UIRE

D ON

ENTR

Y.

On the 21st September in semester 2, EMAS Curtin hosted an industry networking night at the Curtin Tavern free for all our members. We had organised for a group of industry professionals within the Perth arts and entertainment industry to come down for a mixer with our members and later a formal panel. These VIPs ranged from producers, DJs, promoters, photographers, bar managers and venue managers.

Food was provided free of charge to all guests during the duration of the event. Guests had the opportunity to chat casually with each panel member before and after the formal panel - where questions were asked one by one in a group situation. EMAS committee members had prepared some extra questions just in case our guests didn’t speak up at first. Fortunately, everyone voiced their questions with confidence!

We consider Connect to be a huge success for our club, due to the knowledge and experience our VIP guests brought to the table, as well as the amazing turnout we had from our members.

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What avenues have you utilised in promoting your club and your events to students throughout the year?

EMAS Curtin has an extensive pool of communication channels to promote our events to our members and non-members. These initiatives are run by our Marketing Director and the marketing portfolio.Under the Marketing Director’s guidance are some ordinary committee members (marketing officers) as well as two graphic designers. These channels include: • EMAS Curtin Facebook page (https://www.facebook.com/

EMASCurtin/)• Use of the Facebook “livestreaming” feature to promote live

DJ mixes and countdown event launches • Instagram (https://www.instagram.com/emascurtin/)• Snapchat (@emascurtin) • Mailchimp newsletters and event launch information• Posters in Guild area• “EMAS” stickers and stickers for our events• Branded event tickets• On-campus presence, with activations and ticket stalls.

We usually bring along some decks and a small speaker to provide some music and make our stall al ittle more interesting.

• Use of Guild Promotion through the club portal and association with Guild Life Hacks and small mention in “Club Feature” of Grok.

• Crossword and Colouring-in flyers

We have also reached out to many clubs on-campus for collaborative events, however have not had much success apart from providing DJ services for their events.

What are the main communication methods you use to keep your members informed and engaged with the club?

We use various communication channels to keep our members up to date. These include: • EMAS Curtin Facebook page (https://www.facebook.com/

EMASCurtin/)• Instagram (https://www.instagram.com/emascurtin/)

• Snapchat• Mailchimp newsletters and event launch information

The EMAS Collective website (www.emascollective.com) & Blog is a great way to inform our members on happenings in the Perth music and events industry, while also keeping them engaged in what the club does. Other ways we keep our members engaged is by releasing merchandise such as T-Shirts and Hats available for purchase for a relatively low price. Many of our committee members wear them on and off campus, so it gives EMAS an on-campus presence. Other merchandise has included stickers and bottle openers, which can raise awareness off-campus as well!

How often does your committee meet, and how many people are regularly and actively involved behind the scenes with organising the club and your events?

EMAS Curtin’s Executive meets once a week, every Wednesday night on campus, so there is always something going on. The rest of our committee meets approximately every 2 weeks, and is made up of 25 committee members. Our meetings are usually capped at 1.5 hours, but it is not uncommon for them to run for 2 hours.

Outside of the committee we also source volunteers from our membership base. This can include very active members, as well as some of our counterparts from our sister-club at UWA. They are usually a great help when we have larger-scale events. We always try to create an incentive for our volunteers giving up their time, whether that be experience in an area of our club that they are interested in or potentially even a free merch shirt.

Do you have a handover process in place for your club committee in order to ensure the club’s longevity from year to year? If yes, please briefly describe how this works.

Throughout the year, EMAS strives to provide opportunities for our committee members to continually gain experience

in areas they are interested in. Committee members are encouraged to step-up and take on more responsibilities if they show interest and enthusiasm, and often shadow executive members during the later half of the year to understand fully what the roles encompass. Executive meetings are not private and they are open to any committee member to attend - we like to ensure that every committee member has been to at least one executive meeting by the end of the year.

After elections, we have a handover meeting to transfer bank account details, online permissions and passwords, etc. A short review is done of the year and recommendations are put forward to the new executive. After this, a handover dinner takes place and executive members are encouraged to sit with their alumni-counterpart to discuss one-on-one goals and provide feedback in a social, casual environment.

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EMAS Gets Schooled

M A R C H 16, 8PM - LATEA M BA R N I G H TC L U B

-TICKETS ON SALE NOW-18+ ID REQUIRED ON ENTRY. PLEASE DRINK RESPONSIBLY. SMOKE-FREE EVENT

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Charity Initiatives

Top left: R U OK? Day FundraisingLeft & Above: Melville Cares Disco

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Is there anything further you wish to tell us in support of your club’s nomination for this award?

Here’s a full list of the events we have run/been involved with this year:

SEM 1• Meat and Greet BBQ• Fresher Elections• EMAS GETS SCHOOLED• EMAS VERSUS• World’s Greatest Shave• Committee Camp• TSA River Cruise (DJ)• March for Melanoma (DJ)

SEM 2• Connect • R U OK? Day Fundraising• Melville Cares Disco • Red Party (DJ) • CEC Ball (DJ)• TSA Ball (DJ)

BOTH• Vickery House DJ Lessons• Girl DJ Lessons• DJ Lessons

TBC• BASS CAVE (14th Oct)• Production Lessons• Production MasterclassesTop: March for Melanoma

Top Right: Red PartyRight: World’s Greatest Shave

Charity Initiatives