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Email People Want
- PRESENTS -
1330 Beacon St, Suite 340 Brookline, MA 02446 - www.transmyt.com
What Is TIP Logic™
TIPLogic is a specialized email marketing technology that manages email tip programs and maximizes the value of expensive content development
Patent pending
1330 Beacon St, Suite 340 Brookline, MA 02446 - www.transmyt.com
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617.879.3460
In-House Email Works
In-house email programs workRated second best form of marketing
March, 2007 CIMA/William Blair & Company Survey
1330 Beacon St, Suite 340 Brookline, MA 02446 - www.transmyt.com
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617.879.3460
Source: Datran Media, January 2008
Email Works and Marketers Plan On Doing More
1330 Beacon St, Suite 340 Brookline, MA 02446 - www.transmyt.com
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617.879.3460
Source: B to B magazine
Email Can Be Used for Anything
1330 Beacon St, Suite 340 Brookline, MA 02446 - www.transmyt.com
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617.879.3460
Challenges to Successful In-House Email
Creating email content people wantProducing useful and relevant content that your customers and prospects will want to read
Content freshnessContinually coming up with fresh content day after day, week after week or month after month
Content wasteOnce a piece of content is sent to a list it can never be used again on future subscribers of that list
1330 Beacon St, Suite 340 Brookline, MA 02446 - www.transmyt.com
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617.879.3460
Solution: Email Tips Powered by TIPLogic™ Useful Tips = email people want!
People want content that helps them be successful, happy and healthy in their personal and professional lives
They want expert tips on:
Health
Beauty
Childcare
Finance
Technology
Sports
Hobbies
Cooking and recipes
Business
Using your product or technology more effectively
Anything…there are tips for every industry and interest category under the sun
1330 Beacon St, Suite 340 Brookline, MA 02446 - www.transmyt.com
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617.879.3460
Challenges to Maintaining a Tip Email Program
As your list grows how to you keep a steady stream of unique tips flowing to your subscribers?
How do you keep track of who signed up and when so you don’t send a subscriber the same tip twice?
How do you make sure all your subscribers receive all the tip content you have invested in creating?
Answer:
1330 Beacon St, Suite 340 Brookline, MA 02446 - www.transmyt.com
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617.879.3460
Email Tips + TIPLogic™
Email Tips give people content that they actually want and need
TIPLogic™ is a system that keeps track of who subscribed to receive your email tips and then sequences your content delivery to each subscriber based on when they subscribed
Together Email Tips and TIPLogic™ create a “Set-it and Forget-It” marketing automation program that maximizes the ROI of your email and content development investments
1330 Beacon St, Suite 340 Brookline, MA 02446 - www.transmyt.com
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617.879.3460
TIPLogic™: Email Sequencing + Ad Serving
Email list server application that allows you to:Manage your tip program’s subscribe and unsubscribe requestsKeeps track of who signed up and whenSends and sequences all your tips to subscribers starting with tip #1 so you never waste any content
Allows you to easily rotate or change house ads, offers, specials and calls to action through your already created email tips via its internal ad server
Tracks bounces, open rates, clicks and more
1330 Beacon St, Suite 340 Brookline, MA 02446 - www.transmyt.com
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617.879.3460
Sample Tips Email Program
Variable Ad and Call To Action real estate managed via easy to use Ad Server
1330 Beacon St, Suite 340 Brookline, MA 02446 - www.transmyt.com
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617.879.3460
No Wasted Content!TIPLogic™ Email Sequencing, Easy Ad/Offer Serving
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8
Tip 2
Future
Tip 1 Tip 4
Tip 2
Tip 5
Tip 3
Tip 3
Tip 1
Tip 7
Tip 5
Tip 2
Tip 8
Tip 6
Tip 3
Tip 6
Tip 4
Tip 1
Cont.
Cont.
Cont.
Subscribers
TIPLogic™Ad Server*
*Unlimited Ad/Offer Spots Per Email as well as unlimited Ad/Offer Email GroupsAds/Offers for Weeks 4-6
Ads/Offers for Weeks 7-8
1330 Beacon St, Suite 340 Brookline, MA 02446 - www.transmyt.com
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617.879.3460
Reporting Dashboard
1330 Beacon St, Suite 340 Brookline, MA 02446 - www.transmyt.com
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617.879.3460
Easy Setup and Maintenance
SetupAll tips can be easily created and edited through simple to use template system and WYSIWYG template builder
Maintenance:Drive subscribersRotate and test subject lines, calls to action and ads via the easy to use editor, ad/offer server and tracking system
Develop new batches of contentContent development cycles are made far easier - for example if 20 weekly tips
are loaded up to start, you have 20 weeks from the date of the first subscriber to add more – no more scrambling for good email content
New tips are easily added to the end of the sequenceObsolete tips are easily taken out of the sequence without breaking the whole triggered event chain
1330 Beacon St, Suite 340 Brookline, MA 02446 - www.transmyt.com
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617.879.3460
Contact:
Jeremy Mays
Founder and President
617.879.3460
617.879.3460
1330 Beacon St, Suite 340 Brookline, MA 02446 - www.transmyt.com
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