Emaar mgf horizons april june, 2014

HORIZONSHORIZONSThe Emaar MGF Newsmagazine | April 2014

touching lives

hen was the last time you were able to step back from your

daily madness and look at the lives that you touch along Wthe way?

Can you look back at your work, your passion and your presence in this

world and see, with clarity and definition, the positive influence you’ve

had on the people around you? As a Company that builds communities

we are fortunate to help many people build their dreams. We may not

have met each one of you but are glad for the opportunity to make a

difference in your lives through the work we do.

This edition of Horizons will give you a view into the lives of the people

we touch as a Company. Consumers drive our business, which is focused

on delighting the people we serve - from the moment they hear about our

projects up until the time they join the Emaar MGF family. We are

humbled by the faith our loyal consumers repose in us as we become a

trusted and often intimate part of their lives.

As we take our readers into the world of Emaar MGF and let them

experience what it feels like to associate with the Company, read this

news magazine to unfold the stories of the lives we touch. Read what our

customers, employees, partners and stakeholders say about working

with us as we stride towards our vision to being the ‘most admired and

respected company in real estate’.

TOUCHING

LIVES

1

Dear Friends,

In my last address I shared with you our strategic vision and streamlining of our

organizational processes in keeping with our ambitious goals to build mega communities

which support the building of a ‘New India’. As we move forward to take Emaar MGF

towards higher business competitiveness and sustained market leadership, we move a

step closer to our vision of being ‘the most admired and respected real estate Company in

India’.

To quote Jim Collins: “Great vision without great people is irrelevant.” It is critical that

the people you work with share the same core values as the business. An important thing

to understand about core values is that they can’t be taught – you can’t force someone to

change their behavior to correspond to the values of your organization – therefore it’s not

a stretch to suggest that an organization has a greater chance of achieving success when it

employs the right people. The right people possess the ability to be the best of breed in

their positions simply because they understand the difference between “having a job and

holding a responsibility.”

However it’s not just important to have that vision. It’s even more important that we

understand the attributes that lie behind being respected and admired. We have

determined that it is the reservoir of trust that you build with your people, your

customers, the communities you serve, your shareholders and multiple constituencies

that remains the most important attribute of any Company. We continue our best efforts

to build upon this trust in a very unique way: not through marketing, not through

advertising but really quintessentially through everyday experiences and through the

positive difference we make in the lives of the audiences that bestow their trust in us as a

Company.

What defines the DNA of our Company? We are powered by people not cement and

stones and bricks. It’s about the lives we touch and the trust we move forward with. With

the decisions we’ve made this year, the strategy we’ve put in place, the organization we’ve

designed, the world-class talent we have, and the communities we are creating, we are

well-positioned to deliver growth and world-changing living long into the future.

We have seen incredible results in the past decade, a thrilling experience — but I know

our best days are still ahead and together we will build the future.

Thank you for your support.

Shravan Gupta

2 3

SHRAVAN GUPTAExecutive Vice Chairman and Managing Director

Shravan Gupta has been a Director at Emaar MGF since February 2005 and became the

Managing Director in November 2005. With a Bachelor of Commerce degree from

Shriram College of Commerce, Delhi University, Mr. Gupta has over 15 years of

experience in the real estate and financial services sectors.

We are powered by people, not cement and stones and bricks. It’s about the lives we touch and the trust we move forward with.

Touching Lives | April 2014

HUMAN CAPITAL: The Creative Core of Our Strategy

Making human capital the creative core of strategy

execution is today an imperative for business leaders if

we want to build organizational capabilities that support

innovation, flexibility, collaboration and continuous

learning.

In the face of intense competition and rapidly changing market requirements, we must

continually calculate how to achieve ambitious goals. We must confront economic

uncertainty, environmental risk, social change and other volatile forces. To execute

successfully in this difficult environment, we must embrace a new way of thinking – one

that makes human capital the center piece of our business strategy. Our imperative is to

build organizational capabilities that support the innovation, collaboration and

continuous learning essential for success in a complex, fast-changing environment.

At Emaar MGF we recognize the value-chain proposition that HR brings to the business.

The last decade or so has been crucial in the evolution of HR from a transactional to a

strategic partnership focus. The HR function is continuing its evolutionary journey,

transforming from pure strategic partnership to being a strategic player who can enable

the organization to take leaps in a way that creates an unfair advantage over competitors.

Our People and Policies

At Emaar MGF people are our most important asset and our open work culture

encourages free interaction and a cross sharing of ideas. Our HR policies, corporate

culture and physical infrastructure promote cultural interventions backed by the latest

unified communication systems that foster a healthy work environment. Driven by

disruptive innovation, our employees are encouraged to do things differently without

worrying about the consequences.

Our plans are ambitious with a keen eye to achieve exponential growth year on year and

we recognize the need to have the right HR strategy and structure to supplement that

growth. We are focused on building a strong leadership team and are heavily invested in

leadership development, so that in the next 5 years we have a strong leadership team that

can guide our Company to newer heights.

Measurement and Rewards

Our performance measurement matrix ‘Pinnacle’ has been developed in association with

the Hay Group, a world leader in performance management systems. We also have a

Competency Framework in place, which highlights various competencies that our

employees need to develop at various levels and in various functions. This helps our

people to go to the next level while taking calculated steps.

Further our reward programmes such as ‘Pat on the Back’, ‘Smiling Faces Program’,

‘Long Service Awards’, ‘Employee of the Quarter’ and ‘Employee of the Year’ awards are

put in place to recognize and increase the morale of our people.

IT’S ALL ABOUT‘WE THE PEOPLE’.

54


RAJNISH BHARDWAJAsst. Vice President, Projects, Palm Terrace Select

aving been with the Company right from the start, I have grown

tremendously in terms of experience and exposure. I have had the good Hfortune of working on a wide range of projects ranging from malls to hotels

to an entire township. I have also worked on and successfully delivered a variety of

residential and commercial projects. The Company has provided me endless

opportunities for professional growth and has recognized my hard work and

commitment. Emaar MGF takes great care of its employees and gives due recognition

to its performers.

The projects we work on are both challenging and satisfying. With a highly committed

team the day to day challenges seem to fade into oblivion. Our focus remains on

quality and timely delivery which brings with it a huge sense of accomplishment and

pride each time a project is successfully completed and delivered. I am excited to

work on the delivery of Palm Terrace Select, which is on schedule and progressing well.

AVNISH JOSHISenior GM - Projects Mohali

EMGF is one of the most professional

organizations to work for in the real estate

sector. My experience with the Company

has been memorable due to the constant

support from various teams in the

organization, their warmth and the

enormous learning opportunities that the

Company has provided me. Camaraderie,

team work and a strong leadership have

been the major driving forces behind my

achievements at Emaar MGF.

I joined the Company in December 2007

and the many years spent here have not

diminished either my passion or my

commitment. It is incredible how we have

evolved as a Company and have created

new benchmarks for others to follow. We

have learnt from our failures and today the

entire team feels a sense of achievement

and pride, having successfully overcome

any limitations that we faced earlier.

MOHIT KAURAGM - Sales & Customer Services

Emaar MGF offered me a challenging

role which has been critical for me from a

learning and growth point of view. Some

of the key drivers for my growth within

the Company have been the constant

support from senior management,

freedom to take decisions and a positive

work culture. As Head of Projects, I am

excited to lead the operations at Mohali

Hills and drive the delivery of the project.

Every day brings with it new challenges

but I enjoy the challenge. Driven by our

work ethos to be conscious of quality,

design and timely delivery it has been an

immensely satisfying experience. It is

particularly rewarding when you see a

happy customer. It makes all the hard

work worth the effort.


EMPLOYEESPEAK

76

he fast growth of the Company is what attracted me to Emaar MGF. HR

played a big role in helping me chart my career path for the long run. The TCompany has provided me ample opportunities to grow, enhance my skills

and develop into a better IT professional. Moreover, the Company does not look at

IT purely as a support function but understands the value proposition of IT, its

benefits and the need for technology advancements to stay ahead of the game.

The work environment has been very congenial and flexible and has encouraged

me to go that extra mile to achieve desired results. It has been a transformational

journey for me as a professional. I have moved from managing backend IT

operations to looking after facility management, automating the business processes

and helping the Company design and define business processes. It has been a very

gratifying experience.

SHIVANK BANSAL Senior Manager – IT

hat brought me to

Emaar MGF was the Wcredibility, reputation

and the knowledge of the leadership

team, which is unmatched in the real

estate sector. What sets Emaar MGF

apart from other real estate companies

is a flexible and positive work culture,

its organizational structure and the

capability of the leadership team.

The HR team has played a crucial role

in my growth within the Company,

right from the induction period to

training & development to long-term

career planning. Frequent training and

development sessions have helped me

immensely to enhance my skill sets

and grow as a professional.

SUNITA GUPTA AGM - Internal Audit

have been with Emaar MGF for 7 years now

and have had the privilege to work on some Iprestigious projects. Professionally I have

grown with the organization and have delivered and

completed some reputed projects such as Business

Park, Palm Springs and am now working to

complete and deliver Palm Drive.

We at Emaar MGF are very focused on quality and

our constant effort is to find creative solutions to

the various issues and problems that we face while

ensuring that the end product is of high quality.

The complexity of coordinating with multiple

contractors is challenging but working within a

supportive environment brings out the best in a

project.

RADHA KRISHNANDGM – Projects, The Palm Drive

IT'S ALL ABOUTWE THE PEOPLE.EMPLOYEE

SPEAK


98

BUILDING A BETTER TOMORROW

At Emaar MGF we look to collaborate with partners who share our vision of building a

New India, of creating living and work spaces that facilitate healthier and happier lives.

We have worked and continue to work with some very talented and committed people

from highly reputed global Companies with whom shared priorities and common goals

help build very strong partnerships. We would like to share with you some insights from

some of our Partners who have worked very closely with us and who share our passion and

commitment to create better and healthier living spaces for the future.

Q. Tell us about your experience of working with Emaar MGF. Does the thinking and

approach match?

Emaar MGF is a highly progressive developer in the landscape of Indian Real Estate.

Each of their projects attempts to capture unique features that bring about a new

experience in the way we live, shop, eat, play, work and in so doing, this experience

compels us to revive and refresh our perspectives on how we could function as a family

unit; or the way we interact with our work-colleagues; or the way we recharge and

reconnect with the great outdoors; or the way we indulge in retail therapy; or the way we

bond over food with families and over drinks with friends!

In conversation withJEREMY TAN Director, D.P Architects, Singapore

This approach of anticipating the new, designing for the life of tomorrow, creating

blueprints to shape our environment for the future is refreshing. It encourages us

to be on our toes, to be at the forefront, to be anticipatory, to be ahead of the

competition. In short, every project with Emaar MGF is an opportunity for

creating a new environment that will shape the inhabitants of tomorrow, who

may possibly shape the world of the future!

Just as Emaar MGF seeks to create developments that will shape the future, we at

DP, seek to imbue each and every project with our firm’s philosophy of, ‘having a

deep concern for the built environment and the need for a conscious effort towards creating

architecture of excellence, where the enrichment of the human experience and spirit are

reflected in both its planning and architectural work’.

Q. What do you look for in a business partner? How do you choose the clients you

would like to work with?

We look for a business partner that works with a true spirit of partnership.

Through the years, we have always enjoyed a wonderful working partnership with

Emaar MGF as there is a great match in our thinking and approach.

We listen to our client’s objectives and study their brief, following which we

illustrate our response and maintain a dialogue with the client and work towards

the achievement of the projects objectives, goals and deliverables. As such, the

clients that we choose enable us to come together and create a new idea or product

that would delight the inhabitants or the users of the buildings.

In our rendering of service to Emaar MGF, we do not just deliver a proposal

comprising of blueprints. We deliver the vision of how software could be

intertwined with the hardware. In short, our vision coupled with the vision of our

business partner works to develop and deliver a product which sets new

benchmarks.

Q. Tell us how you would like to engage with the Company in the future.

India has great potential. It is a large nation with great resources, in her people

and her natural produce. It is an aspirational country that will speed towards the

future with technology and integration with the world.

Opportunities will abound in new developments of every genre and we look

forward to working ‘hand in hand’ and be a partner to Emaar MGF in developing

Partners for a

better tomorrow

1110


new architectural experiences that will bring joy, delight, and pleasure to the occupants

and inhabitants of the townships, buildings, apartments, hospitals, malls, hotels,

schools, villas, offices, restaurants, recreation centres that are to come.

In our business partners we look for mutual trust and respect that goes beyond the bounds

of contracts.

1312

ARCOP has a long standing partnership

with Emaar MGF. In fact, we were the

architects for their flagship residential

project called “The Palm Springs”. We are

one of the most respected architectural

firms in India, however, some of our best

work has emerged while working under the

visionary leadership of Mr. Shravan Gupta

which has inspired us to be more creative as we visualise designs and architectural

layouts. We are delighted to be part of the Emaar MGF extended team and it’s been a

very fruitful association.

ARCOP’s vision is to create homes and communities which are environmentally

friendly, safe and with great visual appeal. We are fortunate in partnering with Emaar

MGF since the partnership brings to our credit some wonderful projects and mini

communities. When we choose our partners we seek vision and commitment to the

environment both of which we have found in our long standing partnership with Emaar

MGF. The ARCOP and Emaar MGF partnership makes a great team and not

surprisingly we deliver great work together.

ANOOP SHARMA Director, ARCOP Associated Pvt. Ltd.

When we choose our partners

we seek vision and commitment

to the environment both of

which we have found in our

long standing partnership

with Emaar MGF.

RSA + R204 Design has been working with Emaar MGF since the joint-venture with

Emaar (Dubai) and MGF (India) took shape in 2004-2005. Our vision to create world

class, high quality projects was similar to that of Emaar MGFs and over the last 10 years we

have been on Emaar MGF's list of preferred architects. Being an international Company

we are bound by strict management protocols especially when we work in emerging

markets. We look for partners who understand and respect this while getting quality

service in return.

We clearly understand that working in the real estate sector in India is a difficult task, both

for the developer and the architect. With constantly changing regulations, business

practices have to evolve constantly. Hence, in our business partners we look for mutual

trust and respect that goes beyond the bounds of contracts. With Emaar MGF we have

built this mutual trust where our vision is one – to be able to deliver quality projects.

Our large international presence and experience of working on projects across various

global geographies/cities in South East Asia (China & India), Middle-East and North

America, brings a diverse design approach. We see huge potential for a long-term

relationship with Emaar MGF. India has a long way to go in terms of real estate

development, and once it overcomes its short-term challenges the potential for growth for

a company like Emaar MGF is exponential. We see this as an important strategic alliance

for our firm, and look towards continuing to be preferred partners with Emaar MGF.

JAGANATH RATHExecutive Partner in RSA R204 Architects


1514

Our Construction Partners

Emaar MGF awards its contracts to strong partners, who

are committed to jointly deliver a quality product in time.

At the centre of our partnerships lies an appreciation for

shared priorities and it is through the pursuit of common

goals that we intend to mutually grow. Through this

period of progress for Emaar MGF India, we intend to

build and preserve robust partnerships that evolve with

us to provide a product that is in keeping with our

international standards.

IL&FS ENGINEERING AND CONSTRUCTION

COMPANY LTD.

Infrastructure Leasing & Financial Services Limited

(IL&FS) is one of India’s leading infrastructure

development and finance companies. It has a distinct

mandate of catalyzing the development of infrastructure

in the country. From concept to execution, IL&FS houses

the expertise to provide the full range of services

necessary for successful project completion. IL&FS is

currently working with Emaar MGF on three projects –

Marbella, Palm Terrace Select, and Palm Gardens.


We are delighted to partner with Emaar MGF across its projects. Our

priority is to deliver as per the quality requirements of the project, with respect

to timelines, health and safety. This is imperative to both Emaar MGF and

IL&FS to ensure timely delivery with the highest quality of construction.

Our partnership with Emaar MGF has been long standing. The successful

realization of projects has led to more joint ventures with Emaar MGF and

has further strengthened our relationship. We value synergy and intend to

move forward to deliver a great product through our pool of institutionalised

resources and functional expertise in project management which will benefit

both Companies.

Even though profits are important, Emaar MGF and IL&FS are not

focusing on the price aspect but on delivery and the quality of projects. We find

ourselves in sync with Emaar MGF and look forward to working in a

harmonious way together.

S.C.Shachdeva

Sr VP Engineering, IL&FS

“Emaar MGF and IL&FS are focussed on timely delivery and

quality of projects.”

ur business interactions with Emaar MGF

have been at the corporate level and we Ohave found the interactions to be

extremely professional and of a very high quality.

Emaar MGF has created the organizational depth

and breadth which is commensurate with the size of

its operations and above its peer group. With a set of

competent professionals and leaders at the helm of its

business operations the teams at Emaar MGF work

seamlessly across divisions and we have found them

committed and efficient in their dealings, which is a

pleasure in a relatively tough and unstructured

industry environment.

We look forward to a very bright collaborative future

with the Emaar MGF team. We not only expect the

level of interactions to increase we also intend to do

more business with the Company.

Shyam Maheshwari

Partner, SSG Capital Management (HK) Ltd.

Emaar MGF has been a good

partner with us on investments.

It has been a robust and long

partnership, where we have seen

the Company rapidly evolve into a professional Company

with the right management team at its helm. The systems

and processes are robust and the team is dedicated and

motivated which works to meet our requirements of

disclosure and continuous information. Our interactions

have been across finance, marketing, operation and

construction. They have a good set of professionals who

are result oriented and thorough in their respective fields.

While the Company may have faced challenging times

in the past, I believe that Emaar MGF has

substantially overcome most of these challenges. The

future is promising and the team at Emaar will make it

happen and I look forward to a fruitful partnership with

them.

S. SriniwasanCEO, Kotak Realty Fund, Kotak Investment Advisors Ltd.

KOTAKREALTYFUND

SSGCAPITAL

“Teams at Emaar MGF work seamlessly across divisions.”

17616

DESIGN MATTERS

Does Design Matter? Interior spaces are an ongoing conversation with the people

who live in those spaces. Homes, especially, are constantly evolving in accordance

with what we see, love and absorb. Design is one of the most powerful forces in our

lives, which influences the outcome of almost everything we do, often without our

being aware that it has done so.

Fundamentally, design is about asking: ‘Is there a better way of doing this?’ The

best design occurs when you frame this question in the widest possible context.

So, better design must ultimately be about creating a world where people are

healthier and safer, one which functions more effectively for them and in which

they can take delight.

We approach design holistically as it is about both inside and outside space. We understand that we are giving people a space to live in, so our first priority is the internal planning. The second priority then is external design.Adrian Hardwick Jones, Chief of Design, Emaar MGF

Designs for a better

tomorrow


18 19

In conversation withADRIAN HARDWICK JONESChief of Design, Emaar MGF

Q. Can you explain the kind of briefs

Emaar MGF shares with architects and

what you look for in architecture firms?

It is about setting the business objectives

and turning it into a technical design brief.

First, we conduct in depth market

research and observe the trends in the

industry to benchmark ourselves against

both internal and external projects. While

we firmly state our requirements when we

appoint the architects, we also expect

them to challenge every line of the brief, so

that they can help us validate and help

ensure the best creative solutions emerge.

Now when it comes to architectural firms,

we want our partners to go an extra mile

with us. We ask them to not just challenge

our concept brief but also the design so

that together we can produce the best

designs. We are looking for partners who

and apply them to the design process.

Even in the case of engineering

solutions, we consider the cost and time

implication before we move forward.

We ensure that we get things right in the

first place itself by preparing a detailed

progress schedule of targets and their

respective timelines. We approach our

work with a keen eye for detail and it

shows in the beautiful buildings we

construct.

Q. Design plays such an important role in your buildings. Can you

elaborate on what design means to Emaar MGF?

Let me explain with an example. We have recently designed some

villas. As I explained earlier, our first task is to gauge the industry

standard of a villa. While selecting the consultants, we brief them

that we do not want a “four walls banquet” in the name of a villa. Now

it comes down to architects, as they have a better understanding of

the design. They are ones who have the expertise of getting into finer

details of the textures of building products, importance of light and

shade in design and the aspects of the internal spaces in terms of

size, dimensions of rooms, etc.

We look for architects who speak and understand the language of

buildings. Our spaces and homes should stand unique and distinct.

When someone drives past our villas they should recognize it as the

work of Emaar MGF.

Q. How do you ensure that both internal and external design are given

equal importance and relevance while creating spaces for people to live

in?

We approach design holistically as it is about both inside and outside

spaces. We understand that we are giving people a space to live in, so

our first priority is the internal planning while the second priority is

external design. Architects quite often approach it the other way

round but we approach it this way because for us, the function of

space is most important.

are confident enough in their own abilities

and are able to not just ask the right

questions but also be willing to engage in

finding solutions

Most architects will solve your problem

for you in an economical fashion. However

that is not all that we want at Emaar MGF.

We look for architects who can not just

provide solutions to problems but infact

help us avoid the problems in the first

place.

Q. From concept boards to drawings boards

to final products, what are the key steps

undertaken before proof of concept is

developed?

At Emaar MGF, we follow best

international practices. We have to be

certain of the ground we stand on before

we move forward with design. We keep the

requirements of the end customer in mind


20 21

At Emaar MGF, design is driven by an

understanding of what people want from

the space. For example, while designing a

club within a residential complex, we are

interested in questions like what does a

community club mean to its inhabitants,

will they be able to see the outside view

from the window, how they would like to

use the open spaces etc.

We focus on how people live and what they

do to help us decide on how we treat

spaces both internally as well as externally.

Q. What does the term ‘luxury’ mean to

Emaar MGF?

Luxury is the hidden surprise and the

extra value that the end users get when

they buy an Emaar MGF property. We

want our customers to be delighted with

our product and want them to feel pride in

their home and the space which they own

and live in. We find that customers have a

certain expectation of quality, design,

exclusivity and maybe even luxury from us.

CUSTOMER SPEAK

y decision to invest in Palm Terrace Select

was based on location, design, layout and Mthe kind of neighbours and community it

would house. Palm Terrace Select appealed for reasons of

being a select small community with like minded

residents. It has 262 apartments which are large and

spacious. I like the layout and particularly like the way the

whole project has been designed around a resort styled

club house, which is a very interesting concept. Being

centrally air-conditioned – which given our climatic

conditions is now a must and no longer a luxury – is an

added advantage for home buyers.

Emaar MGF has been focused on delivering their

projects on time plus the fact that this project has

external financial investors like Kotak Realty and IL&FS

as a contractor gave me great confidence.

What ourCustomershave to say

NILESH KOTHARICustomer

Nilesh has invested in Palm Terrace Select,

Emaar MGF.

For us, luxury is that extra value we can

give to our customers because we have

given a bit more thought to how people

use their spaces.

At Emaar MGF the design drives the

business and this is our hallmark and makes

us different from everybody else.


112322

The construction has been fantastic and I’ve

been told that it’s on schedule. The fact that

it is backed by a builder of repute with well

designed communities to its credit, made it a

relatively simple choice for me.

I do want to add that the ease of doing

transactions has improved with automated

accounting and billing. The fact that I can

view my statements at any given time is a first

which some of the larger developers don’t

offer.

was based in Dubai and when the

Dubai government announced free Ihold properties, I started investing

with Emaar. I have been investing with

Emaar since 2002 and have found the finish

of their homes to be of very high quality. The

attention they give to the location, layout

and design has been par excellence both in

Dubai and in India as well.

It is amazing how Emaar MGF embodies the quality of Emaar in Dubai. Despite

having a few homes with Emaar MGF I would still invest with them since I trust their

eye for detail, their quality and customer care. Their staff is very well trained and always

proactive to respond to any query you may have. When you invest in a property with

Emaar MGF, you can be rest assured that you have not only made a wise investment but

have also put to rest any concerns around quality, service, finish, design and layout. I have

been delighted with not just the product but the entire experience and trust them as my

builder of choice.

NISHA NAGAR | Customer

Nisha has invested in several properties with Emaar MGF,

including The Palm Drive and Marbella.

You know you did a job right when you have happy customers. That's when a job is fully complete.Dr. K. Ramamurthy, CEO – Projects, Emaar MGF

he Golf Course Extension Road and the location of this particular property is

what attracted us to Palm Terrace Select. This area is going to be the next South TDelhi and given the quality and exclusivity of this project we are keenly looking

forward to moving in.

Choosing the right builder is driven by trust and reputation. Trusting your future home

to be given on time as per specification and with no hidden charges is a rarity and Emaar

MGF has been a trusted builder for us.

It’s a very cozy complex – well landscaped and with good use of space, light and design.

I’ve seen that a lot of other building projects end up being concrete jungles but here the

buildings are built around a large park. I really like the layout and the interesting nooks

and corners in the home which can be decorated in many interesting ways.

MRS. RAJUL KOTHARI


24 25

e were living in Hamilton Court in Gurgaon when we saw the layout of Palm

Springs. Having lived overseas for a large part of our lives, especially WDubai, my wife and I were impressed by the layout, design, broad roads

and landscape in this complex. It allowed us to breathe, see open skies and walk in a

green environment. It was easy for us to make up our minds that this is where we want to

live.

Now that we live here the enchantment continues. We go for a walk every day. We have a

walk group, a gym group, a yoga group, a theatre group. It’s so wonderful to live with like

minded people who you can spend time with. The club and the pool make our evenings

lively and enjoyable. Our quality of life is great and our children enjoy their annual visit

home as much as we enjoy living here. Our house is simply perfect.

For me experience and lifestyle was important. This is a very

beautiful and spacious complex. It is not crammed with

buildings like you see in other residential complexes in

Gurgaon. The difference in this society and others is that this

has broad roads, is spacious and has a feeling of openness to

it. It has an understated elegance and feels more like a resort.

PROF. VIKRAM S. TYAGI | Customer

Mr. Tyagi lives in Emaar MGF's The Palm Springs,

on Golf Course Road, Gurgaon

KUSUM TYAGI

House proud Prof. Tyagi says that ‘their home is perfect’.


2726

he green cover, wide roads and security were the three main features that

attracted me to Mohali Hills. Having lived in an army accommodation all my Tlife I was keen on moving into a congestion-free, serene area. Since my

grandsons are still little, I wanted a house close to open spaces and parks. My home at

Emaar MGF’s Mohali Hills is perfect in this regard.

The surroundings and landscaping are beautiful and we are delighted to have three well

designed and well maintained parks that are within walking distance from our home. In

addition to the green cover, I am delighted with the security that has been provided

around my house.

I was told that other than the outer faccade I could design the house according to my

convenience. However, I really liked the layout of the villas that were being constructed in

Mohali Hills and decided to replicate it. I have made two bedrooms on the ground floor

and three on the first floor. Since there is ample space on the first floor I am planning to

purchase a billiards table soon. It would not be an understatement to say that I am living

in my dream home.

COL. UDAI SINGH | Customer

Col. Udai Singh recently moved into his new home

built on a 500 sq yards plot at Mohali Hills

DR. DINESH SACHDEV | Customer

Dr. Dinesh Sachdev recently moved into his new

home in Mohali Hills built on a 400 sq. yds. plot.

s our children got older we began to look for a bigger

home. Emaar MGF was a clear choice for us and upon Avisiting the township we were delighted to see the

layout and the development work being undertaken. The wide

roads, parks, spacious layout, peaceful and serene environs all

made us decide to invest in Mohali Hills.

We were looking to build our ideal home in a spacious place away

from the madding crowd and our home is a true blessing for us.

My day begins with a cup of tea on the front porch where we have

a lovely view of the hills. Further, our 5-bedroom home which my

wife has done up with great love and an eye for detail, provides

ample space to each member of the family. The green cover only

adds to the charm of the township.

Inspired by us, one of our relatives has also invested in a plot at

Mohali Hills and they plan to commence construction of their

home soon.

“I love the green environ of our home

in Mohali Hills.”


2928

hen I saw Palm Springs, I was struck by the

way it had been designed and developed Wand made up my mind to invest with Emaar

MGF. Being a project engineer myself, I recognize good

engineering, workmanship and quality and Emaar MGF

has done a fabulous job across all the communities they

have developed. Not only is it well designed, with great

use of space and landscaping, the quality of construction

is good and the properties are great investments.

The layout plan of Emerald Floors is fabulous, design is

excellent and it is a place where I would like to live in. I

like the fact that Emerald Floors is low level. All the

colonies around Emerald Estate appear to be high rise

buildings. Such tremendous detail is seen in the

development – the roads are wide, lighting poles are all

fixed in a straight line and the landscaping is delightful. It

is a pleasure seeing their concern for design and their eye

for detail.

Emerald Floors, in Emerald Estate, where I have invested,

is a goldmine. My investment has increased multifold and

has shot beyond all market predictions and expectations.

The construction going on in Emerald Estate is making

good progress and is of high quality.

Inspired by me, my brother has also bought an office

space in Emerald Plaza.

CHARANJIT PAL CHOPRA | Customer

A former engineer in the Indian Navy and the real estate sector,

Mr. Chopra owns 8 properties of Emaar MGF, including Emerald

Floors and Emerald Plaza.

Such tremendous detail is seen in the development in Emerald Floors. The roads are wide, lighting poles are all fixed in a straight line and the landscaping is delightful.


3130

PALM SPRINGS PLAZA: Commercial

MARBELLA: Residential / Township

PALM TERRACES SELECT: Residential

PALM SQUARE: Commercial

PALM GARDENS: Residential

Creating spaces for a new India.PROJECTS


32 33

PALM GARDENS

Location:

Architect:

Contractor:

Delivery Schedule:

Status as on Date:

Palm Gardens is a residential integrated community built

across 21.90 acres. There are 12 apartment towers which have

been planned around open landscaped spaces, with a total of

1026 apartments, including 3 bedroom and 5 bedroom duplex

plans.

Experience luxury living in this exclusive gated master-planned

community. With free-standing four-side open towers, cohesive

urban design, smart street furniture, signage, well lit roads, segregation of pedestrian and

vehicular traffic, environment friendly planning with green areas and tree lined streets,

this is an ideal residential option for families. The Palm Gardens apartment towers have

been planned around open landscaped spaces allowing utmost privacy yet unrestricted

views of the vast open Central Greens spread over almost 8 Acres. Every duplex

apartment on ground floor has a private garden, and every duplex penthouse gives you

the choice to live a life of luxury at another level.

The complex includes a Golf putting range, 2 schools and EWS. In close proximity to

Gurgaon’s Business District and Delhi, Palm Gardens is located at the important

junction of NH8 and Dwarka Expressway, close to a prominent 5 star hotel, with

proposed Metro connectivity and a station within walking distance.

Planned with a Clubhouse with modern amenities, a health club, a swimming pool with

splash pool, a 3 km jogging track, tennis, badminton and basketball courts, it’s the open

landscape that is the uniqueness of Palm Gardens. Aesthetically designed water bodies

add to the beauty of the complex.

Sector 83, NH 8, Gurgaon

DFI

IL&FS Construction Company

Construction commenced in June 2012 and is progressing as per

schedule. Expected delivery is 4th Quarter, 2015.

Construction work in progress. Structure nearing completion.

21.90 acres12 apartment towers

1026 apartments

PREMIUMRESIDENTIAL


34 35

12 towers262 apartments

16 penthouses

PALM TERRACES SELECT

Location:

Architect:

Contractor:

Delivery Schedule:

Status as on Date:

Palm Terraces Select, a part of the Palm Drive development, is

spread over a plot area of 7.665 acres. The project comprises of

12 Towers and a total of 262 Apartments and 16 Pent Houses.

With only 2 apartments per floor and 2 dedicated lifts, it gives a

sense of exclusivity and privacy. Ideally located, off the Golf

Course Extension Road, with easy access from the main road, it

is surrounded by residential neighbourhoods that have

excellent infrastructure and access to the city’s commercial

sectors. Palm Terraces Select enjoys wide open spaces and a fresh, green, natural

environment.

Palm Terraces Select will have extensive recreational facilities that celebrate the

outdoors, such as landscaped public areas, parks, jogging trails, walkways and an

exclusive clubhouse. The clubhouse includes a swimming pool, a baby splash with indoor

heated pool and a bowling alley. The sports facilities at the complex include tennis,

badminton and basketball courts, 24 hour running filter, shower and changing areas, a

party area and a billiards/pool room. The health club facility has a unisex gym and a dance

& aerobics studio.

The Palm Terraces Select offers luxury 4 & 5 bedroom homes, garden facing apartments

with efficient layouts of two apartments to a floor with two dedicated elevators, modular

kitchens, VRV air conditioned apartments and basement car parking along with 100%

power back-up. With perimeter security and CCTV in the basement and the main

entrance lobby, The Palm Terraces Select is a well secured and protected community.

Sector 66, Golf Course Extension Road, Palm Drive Complex, Gurgaon

Crisp Design


Phased handover starting June 2015

Structures are nearing completion and construction is going on as per

schedule. All the other activities of the MEP and finishing are already underway. Work is

going on at a fast pace, night and day.

EXCLUSIVERESIDENTIAL


3736

109 acresSpanish villas

MARBELLA

Location:

Architect:

Contractor:

Delivery Schedule:

Status as on Date:

A grand, ultra lavish and impeccably planned exclusive villa

community, Marbella sprawls across over 100 acres of land, just

off the Golf Course Extension Road in Gurgaon. Apart from

the villas, Marbella has its own clubhouse for its residents

offering various recreational activities. The complex also has a

multi-specialty polyclinic by a leading chain, primary / nursery

school and convenience shopping. Marbella is designed for an

unmatched lifestyle – both within the luxury of your homes and

out in the open spaces. Exclusive Spanish style villas in a

refreshing colour palette create lavish indoor spaces while the outdoors offers planned

walkways, scenic parks and leisure and recreational facilities, completing the experience

of villa life.

Fitted with a burglar alarm system, smart card access for residents and intercom linking

the main gate to each residence, this Wi-Fi community has high quality electrical wiring,

provision for cable tv and modular switches. It is also well equipped with a Spa facility,

Health club with a unisex gym, a Jacuzzi, a dance and aerobics studio. The complex also

boasts of varied sports facilities which include tennis courts and a swimming pool with a

baby splash pool. The Club has a lounge, a billiards room, a card room, a cigar lounge,

multipurpose hall/function lounge with a bar and a multi-cuisine restaurant. It also has a

mini club cineplex and a kids play area with tot-lots, see-saws, baby slides, a sand pit and

party area.

Sector 65 - 66, Gurgaon

ARCOP Associates Pvt. Ltd.


Expected delivery for first phase is 3rd Quarter, 2016

Work has begun on site.

LUXURYRESIDENTIAL


38 39

2,93,000 sq. ft.Superior design

PALM SPRINGS PLAZA

Palm Springs Plaza is a state-of-the-art commercial complex,

strategically located on the Golf Course Road, Gurgaon’s most

desirable address. Designed to meet the most stringent

demands of business in a globalized world, the offices at the

Palm Springs Plaza provide an environment built to nurture

excellence and productivity.

The entire complex boasts of international quality

specifications and craftsmanship. Large floor plates, open span

design and central corridors ensure maximum utilization of the

available space. Locational advantages and the captive catchment area provided by the

integrated residential community makes the retail complex of the Palm Springs Plaza an

excellent business proposition for supermarkets, fashion and garment stores, banks,

restaurants and even boutiques. The Palm Springs Plaza will be home to some of the

finest corporate offices and most sought after retail brands set across 51,000 square feet

of retail space, over two floors.

The Palm Springs Plaza sets standards for environmentally sensitive development

practices that are designed to minimise environmental damage and maximise energy

efficiency. Rain water harvesting, solar panelled external lighting, energy efficient

lighting, extensive use of natural light and proper insulation are some of the ways we

ensure that we make our mark on environment conservation.

Golf Course Road, Sector 54, Gurgaon

Central air-conditioning, high-speed elevators | 100% fully

automatic back-up provided for lighting, power and AC | State-of-the-art

communication, video surveillance and life safety equipment | Well-finished lobbies and

common areas | Separate entrances for office and retail sections | Fully furnished public

restrooms | 3-level basement for parking and adequate surface parking (approx. 285

cars) | Provision for access control and video surveillance.

R204

MAAS Architects

Bhayana Builders Pvt. Ltd.

3rd Quarter 2014, Ready for occupation

Ready for fit-outs

Location:

Facilities & Amenities:

Architect (Conceptual Design):

Architect (Execution):

Contractor:

Delivery Schedule:

Status as on Date:

PREMIUMCOMMERCIAL


40 41

3.475 acres3,07,200 sq. ft.

THE PALM SQUARE

Location:

Facilities & Amenities:

Architect:

Contractor:

Delivery Schedule:

Status as on Date:

The Palm Square is an integrated corporate office cum retail

complex set on 3.475 acres that forms a gateway to The Palm

Drive. It offers a world-class office environment – a two-level

retail arcade which will set new standards in design, quality and

operational management. Strategically located on the Golf

Course Extension Road, The Palm Square is just 20 minutes

from Delhi’s International Airport and a stone’s throw from

the proposed Metro line.

With large floor plates, open span design and a central corridor,

every square foot at The Palm Square seems spacious The entire complex has stringent

quality specifications that match highest international standards. With over 80,000

square feet of retail space spread over two floors, The Palm Square offers you the perfect

opportunity to mix business with pleasure.

Golf Course Extension Road, Sector 66, Gurgaon

Video surveillance and all life-safety equipment | High-speed

elevators | Environmentally sensitive development | 100% fully automatic backup

provided for lighting, power and AC | Central air-conditioning with 100% power back-up

State-of-the-art communication system | Sophisticated building management system |

3-level basement for parking and services | Adequate surface parking with provision for

access control and video surveillance.

MAAS Architects

Modern Construction Company

Occupation Certificates by 3rd Quarter 2014

Ready for fit-outs

HIGH-ENDOFFICE cum

RETAIL


42 43

SPOTLIGHTOur CSR Initiatives

Corporate Social Responsibility at Emaar MGF

The monumental expansion of Emaar MGF’s projects pan-India was

accompanied by the need for a commitment to search for new and

permanent horizons in the area of responsibility towards the well-being

of the societies in which it operates. This led to the defining of our vision:

Under our campaign emCare initiative, we believe that care begins at

home and we run a series of initiatives to help improve the lives of our

workers at our construction sites and their children. We believe that it is

imperative for an organization to give back a humble part of what it takes

from society. We continuously strive to be an entity that is socially

committed by bringing together all our existing processes under the

ambit of corporate social responsibility through pro-active initiatives.

We work towards minimising the environmental effects and utilising

resources towards the development of a sustainable society that is in

harmony with the environment. We are committed to the construction

of high performance buildings in accordance with LEED India, the Green

Building rating system certified by the India Green Building Council.

“As a leading real estate player Emaar MGF is committed to

improving the social, environmental and economic capital of

our stakeholders and the communities we touch.”

Our CSR Initiatives

The first month of the New Year saw Emaar MGF distribute

12,000 blankets to its construction workers. This is not a one off effort but part of a

continuing process. In October 2013, the Company donated over 20,000 blankets to

survivors of the Orissa floods in its efforts to spread warmth and care.

Emaar MGF runs a day care centre for children of construction workers

at The Palm Drive in Gurgaon through Mobile Créches, an organization which provides

education, nutrition and health to children through the day.

This New Year, 650

children of construction workers in Gurgaon and Mohali got New Year Gifts under the

‘Gift a Smile’ campaign. These are children of construction workers employed at the

Company’s projects in Gurgaon and Mohali. The gift distribution is a part of Company’s

‘EmCare’ campaign through which it conducts various activities for welfare of deprived

sections of society.

Emaar MGF is involved in CSR campaigns like donation to various

relief funds, donation to NGOs working in the field of disability, education and

healthcare. Last year, in the month of July, when the state of Uttarakhand witnessed one

of the worst disasters, Emaar MGF contributed Rs. 1 crore towards relief and

rehabilitation along with Rs. 3 lakhs which employees contributed separately.

Distribution of blankets:

Mobile Créches:

Gift a Smile Campaign gathers momentum at Emaar MGF:

Other Activities:


4544


46 47

Emaar MGF Land Limited is a joint venture between Emaar Properties PJSC (‘Emaar’) of

Dubai and MGF Development Limited (‘MGF’) of India. Emaar MGF is a real estate

construction and development Company with a pan-India presence. Its operations span

key segments of real estate construction and development, including residential,

commercial, retail and hospitality sectors. At present, its focus is on the construction and

development of residential projects in Delhi, NCR (Gurgaon), Mohali, Chennai,

Hyderabad, and other key Indian cities.

Headquartered in New Delhi, the Company started operations in India in mid-2005. It is

driven by its mission to develop and deliver unique integrated lifestyle and work place

environments through its focus on high quality architecture, strong project execution

and customer centric approach. Emaar MGF aims to develop ‘integrated master planned

communities’ which comprises of residential projects along with one or more community

facilities, including retail and commercial developments, schools and hospitals, enabling a

‘live, work and play’ theme within the same development. Emaar MGF is presently

developing 54 projects (including project phases), 45 residential projects and 9

commercial/retail projects with an aggregate saleable area of 42.5 mn. square feet, spread

across 8 cities. Some of Emaar MGF’s completed projects include The Palm Springs in

Gurgaon, The Commonwealth Games Village in Delhi and Esplanade in Chennai.

About Emaar: Emaar, Properties PJSC, a Dubai-based Public Joint Stock Company listed

on the Dubai Financial Market, is one of the world’s leading real estate developers. Emaar, a

provider of premier lifestyles, has been shaping landscapes and lives in the Emirate since

the company’s inception in 1997. Specialising in creating value-added, master-planned

communities that meet the full spectrum of lifestyle needs, a highlight of Emaar’s

approach to developing integrated lifestyle destinations is Downtown Dubai, the 500-acre

mega-project, home of Burj Khalifa – the world’s tallest building and The Dubai Mall – the

world's largest shopping and entertainment destination.

About MGF: MGF, incorporated in 1996, is engaged in the field of retail real estate

development in northern India. It is currently one of the leading shopping mall developers

in northern India, with approximately 2.5 mn. square feet of retail space delivered and

approximately 2 mn square feet of retail space and above 1 mn. square feet of residential

space under development. Some of MGF’s completed projects include The Metropolitan,

Megacity Mall, Metropolis and The Villas in Gurgaon, the City Square Mall in West Delhi,

MGF Metropolitan Mall in South Delhi and MGF Metropolitan Mall in Jaipur.

PROUD OF OUR LINEAGE

42.5 mn square feetacross 8 cities in India


48 49

Contact Us:

For Sales Queries in India:

Call (Toll-Free): 1800-102-3643* or E-mail: [email protected]

For International (outside India) Sales Queries:

Call +91-124-4416304* or E-mail: [email protected]

(Standard ISD rates apply as this is not a toll free service)

For an Existing Domestic (India) Customer:

Call (Toll-Free): 1800-103-3643* or E-mail: [email protected]

For an Existing International (outside India) Customer:

Call +91-124-4416306* or E-mail: [email protected]

(Standard ISD rates apply as this is not a toll free service)

*Business Timings (IST):

Monday to Friday: 10:00 hours to 18:00 hours

Weekends and National Holidays: 10:00 hours to 17:00 hours

You may contact us at the following addresses:

Sales Office:

Emaar MGF Business Park

Mehrauli-Gurgaon Road, Sikandarpur Chowk

Sector 28, Gurgaon 122002, Haryana.

Email: enquiries @emaarmgf.com

Toll Free: 1800-102-3643

Corporate Office:

Emaar MGF Land Limited

ECE House, 28 Kasturba Gandhi Marg

New Delhi - 110 001.

Tel.: 011-4152 1155/4120 3444

50


Emaar MGF Land Limited

ECE House, 28 Kasturba Gandhi Marg

New Delhi - 110 001.

Tel.: 011-4152 1155/4120 3444

www.emaarmgf.com

CREATING A NEW INDIA

Documents

Emaar mgf horizons april june, 2014