A Bimonthly Review of the Mitsubishi Companies and Their People Around the World 2012

June & July

Elevators Soar to New Heights

Mitsubishi Electric subsidiary Mitsubishi Electric &

Electronics, USA, Inc. has been selected winner in the

Elevators, New Construction category of Project of the Year

2012, sponsored by Elevator World, Inc.1 The company was

awarded the accolade for its installation of elevators in the

phase two vertical expansion of the Blue Cross Blue Shield

Tower, the Chicago headquarters for the Health Care Service

Corporation. When it opened in 1997, the 33-story building

rose approximately 440 feet, and 23 elevators and 8 escalators

installed by Mitsubishi Electric provided vertical transportation.

Growing the building to 57 stories, the vertical completion

phase (VCP) was started in 2006 and completed in December

2010 with the installation of 16 new passenger and three

service elevators. Challenges Mitsubishi Electric had to

overcome during phase two included the fact that the VCP

had to be constructed in a fully occupied building and without

disrupting the existing structure. Also, the design of the original

building provided no landings for any of the 16 new passenger

traction elevators and no hoistways between the lobby and

top occupied floor. The three new service elevators had to

replace the existing service cars in hoistways constructed

directly above the existing equipment with precise rail accuracy

throughout the entire 800-foot hoistways in what were two

separate structures. This required the extension of the guide

rails upward from the original top-most service car rails, around

the existing overhead sheaves and support steel carrying the

“live” service elevators, then up into the phase two portion of

the building.

Mitsubishi Electric Wins Elevator World Project of the Year 2012 Award

News&Products

2

NYK Contributes to Reconstruction of Quake-stricken Areas with Stable Coal Shipments

NYK’s 87,000 DWT bulk carrier the Shirakumo arrived at the No.

5 Wharf in the port of Soma in Fukushima prefecture on February

9. The Shirakumo is the first coal carrier to berth at the wharf

since the Great East Japan Earthquake. The ship was carrying

63,000 tons of coal from Newcastle, Australia, destined for the

Shinchi thermal power station operated by Soma Kyodo Power

Co. Ltd. The No. 5 Wharf resumed operations after the sterling

efforts of many parties, and this has seen a dramatic recovery

in the Soma port’s ability to handle deliveries of coal by sea. By

continuing to ship coal to the Soma port on a stable basis NYK will

be contributing to the reconstruction of, and to the stable supply of

energy in, quake-stricken areas.

■ http://www.nyk.com/english/release/1964/NE_120213.html

Cover Story】

Next-generation Purifier Delivers Tastier Tap Water

Mitsubishi Rayon subsidiary Mitsubishi Rayon Cleansui has

started sales and leasing of the Cleansui Water next-generation

home water purifier. The Cleansui Water purifier started life as a

demonstration unit developed by the company as part of its “Water

alive—Drink the tap water!” promotional campaign. The purifier

received high acclaim whenever it was shown at promotional

events and being swamped

with inquiries from people

wanting to acquire and install

the equipment, the company

decided to bring it to market.

The technology built into

and the materials used in the

new Cleansui Water purifier

mean people can fill personal

water bottles and other water

containers with safe and great-

tasting tap water.

Note 1: Now in its 15th year, Elevator World’s annual POY Awards highlight vertical, horizontal or inclined transportation systems of innovative design and special applications or approaches that have solved a major problem or overcome a unique challenge; it attracts entries from across the globe. Winning entries are published each year in the January issue of ELEVATOR WORLD magazine, and the winners in each category are acknowledged with an award of recognition.

The Blue Cross Shield Tower (center-left) in which Mitsubishi Electric installed new elevators

A Cleansui Water purifier installed in the Yokohama Red Brick Warehouse’s food court plaza.

Mr. Tatsuya Ara of the Soma Kyodo Power Company accepts a poster covered with messages of support and encouragement by many involved in the Newcastle coal export industry from the Shirakumo captain, Mr. Cesar Beley Martin.

3

Mitsubishi Plastics Launches Commercial Stretch Film for Food Packaging in Europe and China

Mitsubishi Plastics has recently developed DIAWRAPTM SUPER

PHM, a new grade of stretch film used for tray packaging of fresh

meat and fish sold in supermarkets and other food products. It

has been found that an extremely small amount of migration of

constituents into foodstuffs occurs when films are used to wrap food

products with a high fat content. The new DIAWRAP SUPER PHM

is a polyolefin-based stretch film which complies with regulations in

Europe and China setting the standards on the types of constituents

and migration limits in order to

guarantee food safety. Mitsubishi

Plastics launched DIAWRAP

SUPER PHM in European and

Chinese markets in April this year

as a strategic product to exploit

the global market.

Front Line

Powerful Tool for Advanced Persistent Threat

Dynamic MSIESER, developed by Mitsubishi Space Software,

preserves the integrity of and inspects any evidence of information

leakage resulting from email attachments. Advanced persistent

threat has become a major threat to information security in recent

years. Opening an email-attached file which contains a malware

program can result in a network becoming infected by a virus and

in confidential information being sent to an external site.

While not opening such a file is the best means of prevention,

it is vital that a company gets a grasp of the situation as soon as

possible in the event of infection and leakage. Dynamic MSIESER

uses the SP-Filter next-generation search engine to alert the

network administrator instantly should such a leakage occur.

Unlike conventional search engines which extract and inspect

stored data, the SP-Filter search engine provides constant

monitoring using high-speed analysis of data flowing through

the network. This enables the administrator to look into any

occurrence of information leakage at the earliest possible time.

Mitsubishi Space Software 　 Est.1962

World Trade Center Bldg., 4-1, Hamamatsu-cho 2-chome, Minato-ku, Tokyo 105-6132

Research and development, design, manufacture and sales ofvarious systems and services.Aerospace systems, defence systems, bioinformatics, informationand communication systems, disaster-prevention and environmentalsystems, system integration, ASP/products.

■ http://www.mss.co.jp

Schematic showing Dynamic MSIESER’s outgoing file inspection function

Next-generation ultra-fast text search engine inspects for personal and confidential information

AdministratorUser terminals

Personal information

Confidentialinformation

File name, sender, date, recipient, inspectionresult score

Personal or confidential information

detected!

Email Web access

Outgoing file inspection Administrator informed by email

InternetInternet

Smart Community System Demonstration Project in Spain

Mitsubishi Heavy Industries (MHI), Hitachi and Mitsubishi

Corporation (MC) are three companies to have been selected as

joint contractors for the Smart Community System Demonstration

Project in Spain1 by Japan’s New Energy and Industrial

Technology Development Organization (NEDO), an incorporated

administrative agency. The project plans call for MHI, which has

a strong track record in intelligent transport systems, to supply

the electric vehicle (EV) management center, 200 EVs, in-vehicle

units and high-speed EV chargers. The company will also test

the viability of the EV center, the EV infrastructure, and the

power management system which will handle fluctuations in a

power supply that is dependent on renewable energy sources.

Hitachi will provide the demand-side management system,

which is coupled with ICT systems, high-speed EV chargers and

the demand-side management related to power management

systems. MC will look into the commercial viability of the related

solutions business and will also create a package that integrates

business elements and services while studying options for rolling

this out to global markets.

■

http://www.mitsubishicorp.com/jp/en/pr/archive/2012/ html/0000013866.html

■

http://http://www.mhi.co.jp/en/news/story/120127.html

Note 1: The project, which is aligned with the Malaga Smartcity Project currently under way in Malaga, Spain, will demonstrate and test the viability of various businesses necessary for establishing a next-generation transportation infrastructure that promises significant reductions in CO2 emissions. The total budget for the project, which will run until the end of March 2016, is expected to be near 5 billon yen.

Global Spotlight focuses on employees from the Mitsubishi Companies, who are excelling in their respective fields around the world. In each issue we will get to know different employees, who will tell us about their hometowns, businesses, culture, and pastimes.

4

GlobalSpotlight

Amstelveen

from

The Netherlands, or Holland, is a small country in Western

Europe with 16 million citizens. It is best known for its

tulips, windmills, clumps (a modern pump-style clog) and

is sometimes still mentioned in geography books at school because of its long history as a seafaring nation.

Maybe that’s why it was logical that Mitsubishi Kakoki Kaisha decided in 1995 to establish a local company

in Holland for promoting the Mitsubishi Oil Purifier in Europe, because the equipment is mainly used in the

maritime industry!

The Mitsubishi purifier, also called the Mitsubishi

Selfjector, is a vertical centrifuge which removes

water and contaminants from engine lubricants

and fuels. Our company can supply main purifier

components, spare parts and also provide the after-

sales services which earn the full satisfaction of our

European customers. All services are rendered in

co-operation with our European agents.

Our team of six staff members comprises three

Japanese, two Dutch and one Sri Lankan. Three

different cultures, three different languages, but one common target: to make sure our customers can rely on

us for our comprehensive and effective range of services.

My position in the company is engineer in the after-sales service department, and my work includes on-

the-spot repairs, commissioning of newly delivered machinery, providing distance technical advice using all

types of modern communication channels or training potential operators at our training unit located at our

office in Amstelveen near Amsterdam, the famous capital of Holland.

From Able-Bodied Sailor to Dedicated Daddy

During an eight-year period as an officer in the merchant navy and

serving as an engineer in a cruise company, I explored the world

and all the maritime and technical facets related to it as a seaman.

Of course a career is important but over the years I have

realized that my family and private life are also important. Working

for MKK Europe B.V. as an engineer is for me the perfect

combination of a technically challenging job performed mainly in mainland Europe and a social life for me

and my family. In January 2012, I became the proud father of a beautiful daughter. So I will spend most of

my time at weekends and during holidays with my daughter and my wife in Haarlem, a beautiful city close to

Amsterdam with lots of historical attractions.

If you are in the position to visit Holland and you do not find me in Haarlem, the big change is that I am now

training for my favorite sport: rowing with eight people in an old type of rescue boat. It’s definitely important

for me to continue exercising and training because we enter big race events in Holland. We row along the

channels of Amsterdam, past windmills and fields of tulips — but see them from the water instead. This just

goes to show that a seaman prefers to stay on the water!

MKK EUROPE B.V.

Mr. Hans van den BergAfter Sales Service Dept. Manager

A subsidiary of Mitsubishi Kakoki Kaisha

Tulips, Windmills, Clumps and Selfjectors

in the Netherlands

5

from Guam

Guam, a territory of the United States of America,

is the home of Tokio Marine Pacific Insurance (TMPI). Guam is an island located in the western Pacific that

lies about 2500 km south of Tokyo, Japan, and about 2600 km east of Manila, in the Philippines. Guam

has a population of about 156,000 people and covers an area of 549 km2. It is truly tropical, with mean

temperatures ranging from 24°C to 30°C. We have beautiful sandy beaches with clean clear water, providing

many ocean recreation activities, including some of the best snorkeling and scuba diving available anywhere!

We also have world-class golf courses, tennis facilities, and many

walking and running events.

Guam has become a major tourist destination for Japan.

Other visitors come from Korea, China and Russia. Guam is also

a duty-free port making for incredible shopping from world-class

retailers, such as Chanel, Gucci, Louis Vuitton, and others.

Tokio Marine has been in Guam since 1968 when we first

offered standard property and casualty insurance to our customers. TMPI is the largest insurance carrier in the

region, based on Gross Written Premium (GWP). We operate on Guam and on Saipan where our operations

include providing group health insurance and

standard property and casualty insurance.

The majority of our actual business operations is

handled by three very important Managing General

Agents. One manages our health insurance

program throughout the region, a second handles

our property and casualty operations on Guam, and the third handles our property and casualty operations

on Saipan. This arrangement allows TMPI to have a lean and efficient operation with just 17 employees, which

includes six members of our highly motivated property and casualty Claims Service Department.

Comfortable Working Environment for Employees

My name is Brion Kanda. I became TMPI’s Chief

Underwriting Officer for Property and Casualty

Insurance in 2009, following many years in the

insurance industry in Guam and Hawaii. When I

started with TMPI, we employed nine people. Our

staff nearly doubled in size in less than three years

reflecting the growth of our operation in Micronesia

and the wonderful career opportunities that the

Tokio Marine Group has offered to us.

Despite this recent growth, our staff is small enough for us to develop a family-

like atmosphere within the office as we fulfill our responsibilities in a happy and pleasant

work environment. We try to enhance our personal relationships with frequent staff

luncheons together, golf outings, a company picnic and year-end celebrations.

I consider myself to be very fortunate to work with one of the largest and most

successful insurance organizations in the world while living in this tropical island paradise

of Guam!

Mr. Brion Kanda Chief Underwriting Officer

Tokio Marine Pacific Insurance Limited

© Guam Visitors Bureau

© Guam Visitors Bureau

© Guam Visitors Bureau

A group company of Tokio Marine & Nichido Fire Insurance

In a Tropical Paradise with TMPI !

© Guam Visitors Bureau

Green Diamonds

6

Green Diamonds highlights the ongoing efforts of Mitsubishi companies to foster a greener, more sustainable planet and brighter, more vibrant communities through wide-ranging environmental and social initiatives.

NYK Signs Singapore Green Pledge

NYK Group South Asia Pte. Ltd. (NGSA) and NYK

Bulkship (Asia) Pte. Ltd. (NBAsia) were among 15 maritime

organizations which on January 12 this year signed the

Maritime Singapore Green Pledge — an initiative driven

by the Maritime and Port Authority of Singapore (MPA),

through which maritime organizations pledge a commitment to promote and support clean and green shipping in

Singapore. In April 2011, the MPA also launched the

Maritime Singapore Green Initiative seeking to reduce

the environmental impact resulting from the activities of

Singapore’s maritime industry. The initiative comprises

three programs — “Green Ship1,” “Green Port,” and “Green

Technology.”

■ http://www.nyk.com/english/release/1964/NE_120116_2.html

Founded in Japan: Contributing to Society Using the Dinner Table Several Mitsubishi Group companies have joined the TABLE

FOR TWO (TFT) program which aims to create a healthier

world by righting the imbalance between over-eating in

advanced countries and the malnutrition that exists in

developing countries. TABLE FOR TWO International was

founded in Japan in 2007, since which it has expanded

globally. The way it works in Japan is that ¥20, or a certain

percentage, is added to the price

of a TFT-branded meal or food

product and this donation is used

by TFT to provide school lunches

in program countries in Africa. ¥20

is the cost of a single school meal

in a developing country. So, each

time someone in an advanced

country eats a TFT meal, they are

giving a meal to a schoolchild in

a developing country. From 2011

the TFT program has been helping

to fund school lunches in Uganda,

Ethiopia, Kenya, Tanzania and

Rwanda.

■ http://www.tablefor2.org/tft_usa/

© TABLE FOR TWO

© TABLE FOR TWO

Challenge PremierNGSA chairman Mr. Kunihiko Miyoshi (third from left) and NBAsia Managing Director Mr. Noriaki Tajima (fourth from left) attending a ceremony held on January 12 where they signed the Green Pledge.

We can also donate to the program by purchasing drinks from Kirin Beverage vending machines bearing the TFT logo

Note1: In December 2011, three tankers owned by NBAsia – Challenge Premier, Challenge Paragon, and Challenge Polaris — met the requirements of MPA’s Green Ship Program and became the first Asian ships to be awarded the MPA’s Green Ship Certificate.

© www.mpa.gov.sg

Mitsubishi companies participating in the TFT program (at the end of March, 2012) :Asahi Glass, Kirin Holdings, Tokio Marine & Nichido Fire Insurance, Nikon, NYK, Mitsubishi Heavy Industries, Mitsubishi Corporation and Mitsubishi Rayon. Some Mitsubishi Group company affiliates are also participants.

7

MMTh to Conduct EV Verification Tests with World’s Largest Solar Energy Plant

Mitsubishi Motors Corporation subsidiary Mitsubishi

Motors Thailand Co., Ltd. (MMTh) signed a memorandum

on February 14 this year with Thailand’s Natural Energy

Development Co., Ltd (NED) on testing the commercial

viability of the i-MiEV new-generation electric vehicle. NED

is currently building a 73 megawatt solar power plant at

Lopburi in central Thailand which will be the largest solar

power plant in the world when it is completed. MMTh

and the Thai government agreed in December 2010 to

work together in testing the i-MiEV, and the company is

already conducting similar testing with Thai power and

oil companies. The memorandum signed with NED will

see MMTh pushing further ahead with testing aimed at

putting more EVs on the road in Thailand, a country which

is currently actively promoting the use of new energy

technologies.

MC Gives Aid to Mothers and Newborn Children in Cambodia Mitsubishi Corporation (MC) has been assisting World

Vision Japan in a number of initiatives designed to build

up and assist the organization’s care and support network

for newborn children and pregnant and nursing mothers

in Cambodia. With the aim of reducing pre- and post-

natal mortality rates

among newborn

children and pregnant

and nursing mothers,

MC’s involvement in

the project is directed

at improving health

center facilities, at

providing training for

midwives and at raising

awareness about maternity issues in the local community.

The project has already seen an increase in the number of

people using health centers in the area and in the number

of babies delivered safely. MC will continue to offer World

Vision Japan aid and support that leads to lower infant

mortality rates and to better health in pregnant and nursing

mothers.

Health center staff with some of the equipment donated by MC

Pre- and post-natal care seminar for village health volunteers © World Vision Japan

© World Vision Japan

NED CEO Mr. Woramol Khamkanist (second from left) and MMTh President Mr. Nobuyuki Murahashi (third from left)

■ http://www.worldvision.jp/english/index.html

Official Website ■ http://www.mitsubishi.com/mpac/e/monitor/back/index.html

The Mitsubishi Monitor is published by the Mitsubishi Public Affairs CommitteeMarunouchi Nakadori Bldg., 2-3, Marunouchi 2-chome, Chiyoda-ku, Tokyo 100-0005, JapanPhone: 81-3-5218-8660 Fax: 81-3-5218-8661

©2012 Mitsubishi Public Affairs Committee

Volume 26 No.3

For more information about the Mitsubishi Companies, see “Mitsubishi Profile” ■ http://www.mitsubishi.com/mpac/e/activity/index.html

T he TOKYO SKYTREE®, located in the city’s Sumida Ward, went into commission on May 22 after three years of construction work which began in July 2008. At 634 meters the TOKYO SKYTREE has displaced the 618-meter

Guangzhou (Canton) Tower in China to become the world’s tallest self-supporting broadcasting tower. The TOKYO SKYTREE was built to replace the long-serving Tokyo Tower to reduce the electromagnetic interference suffered by transmissions from the Tokyo Tower and caused by the increasing number of super-high skyscrapers being built in the center of Tokyo today. The birth of this new symbol for Tokyo, which merges tastefully in the local area that is deeply steeped in downtown ambience, is certain to boost business in the vicinity with the increase in visitors to the area and to the many vantage points where the TOKYO SKYTREE can best be seen.

The TOKYO SKYTREE employs technologies from several Mitsubishi Companies. The structure uses a fluoric resin paint produced by Dai Nippon Toryo which boasts superior anti-corrosive properties and durability. Another example is the vibration control systems made by a Mitsubishi Heavy

Industries group company which acts to counterbalance wind- or earthquake-induced swaying in the upper part of the tower.

Tokyo’s Newest Symbol Completed!

Started in 1990, the Mitsubishi Asian Children’s Enikki Festa is a program that seeks to promote literacy education and to stimulate cultural exchange among children by allowing them to learn about each other through “enikki ”(illustrated diaries).■ http://www.mitsubishi.com/mpac/e/activity/enikki/index.html

My portrait

My name is Monkhjin Bolor. I am six years old. I go to the No.

3 School in Sukbaatar District. I am in the first grade. I like to

draw and play chess and checkers. I can also ride a horse.

B. MonkhjinAge:6, BoyMongolia

Sunday, July 25, sunny

I’m riding a horse. A ground squirrel and a lizard are staring at me

because I’m a cowboy.

Skuratovich DanielAge :7,BoyRepublic of Kazakhstan

Grand Prix Winners

2010-201110th

Printed in Japan on recycled paper

We want your feedback! ■ http://www.mitsubishi.com/mpac/e/talk/form.html

＊ The Enikki entries above, when necessary, have been translated into English from the language they were originally written in.