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ELEVATE YOUR EXPERIENCESIGNATURE OPPORTUNITIES TO GATHER, CONNECT AND IMPRESS Arnold Palmer Invitational • March 4-10, 2019
Arnold Palmer was many things to many people ... world famous golf immortal and sportsman, highly successful business executive, prominent advertising spokesman, skilled aviator, talented golf course designer and consultant, devoted family patriarch and a man with a down-to-earth common touch.
GOLF ACHIEVEMENTS
92 Overall Victories 4 Masters 2 Open Championships 1 U.S. Open Ryder Cup Team: ‘61, ‘63, ‘65, ‘67, ‘71, ‘73
Captain ‘63, ‘75 PGA Player of the Year: ‘60 & ’62
JOIN THE WORLD OF ARNOLD PALMER
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Arnold always thought of golf as an international game, and his goals were international. When he set out to be the best golfer in the world, he meant the world. This international ambition in golf is equally mirrored with his businesses.
A GLOBAL BRAND
© 2017 Arnie’s Army Charitable Foundation. All Rights Reserved.
LEGENDARY BEVERAGE 8 Flavors Available50 Individual SKU's AvailableOver 400,000,000 Cans per Year
OFFICIAL PGA TOUR EVENT EST. 1979 at Bay Hill145,000+ Fans Annually
INTERNATIONAL LICENSING To generations of international consumers, the name Arnold Palmer is synonymous with American style.
9,000 Point of Sale Locations400 "Arnold Palmer" stores 30 Territories worldwide
RYDER CUP STYLE EVENT EST. 1997USA vs. INTERNATIONALMen & Women Teams
GOLF COURSE DESIGN 300 Courses in37 states and 25 countries
GOLF CHANNEL Co-founded in 1995In over 80+M Households
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Arnold Palmer scores favorably across all demographics, even with millennials, a coveted consumer target for brands.
CONNECTS WITH CUSTOMERS
Compared to other active and retired sports legends, consumers view Arnold Palmer’s trustworthiness to be second to none and perceive him as an aspirational role model.
A MODEL OF TIMELESS TRUST
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Arnie’s Army champions the legacy of Arnold and Winnie Palmer. Through grantmaking and strategic initiatives, we continue their devotion to youth – including children facing health challenges – and honor their commitment to nature and its ability to enrich and heal us.
A #LifeWellPlayed for future generations:
HEALTHY KIDSIncluding support for the Orlando hospitals which bear the Arnold and Winnie’s names.
YOUTH DEVELOPMENTHelping youth achieve growth and character development through sports and academics.
NATURE-FOCUSED WELLNESSFacilitating access to youth exploration of nature through ecology education and the protection and enhancement of natural lands.
HORIZONTAL - PRIMARY
VERTICAL
ARNIE’S ARMY CHARITABLE FOUNDATION
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One week every spring, Central Florida celebrates the game of golf … and its most iconic champion.
Thousands of fans crowd the fairways each day to watch the best players in the world compete. Thousands more gather in the Chalets and Clubs to eat, drink and swap stories with colleagues and friends.
When the final hole is played, the roar and excitement is electric on the standing-room-only 18th green.
Arnold Palmer — who brought the game of golf to the masses — has built an annual tradition at Bay Hill Club & Lodge that delivers seriously great golf amidst a fun, festive social scene. It’s one of the PGA TOUR’s most anticipated tournaments and it happens in the heart of one of the world’s most-traveled cities.
WHY ENTERTAIN AT API?
IN GOOD COMPANY
Whether you’re thanking top clients or rewarding high performers, entertaining at the tournament is just smart business. Executives, CEOs and senior managers in banking and finance, technology, healthcare, transportation and logistics, and professional services are among our 145,000+ guests each year.
The mood is light and the pace relaxed, giving you plenty of time with your guests. The bonus? Golf Channel and NBC broadcast the tournament live Thursday through Sunday, giving your guests even more cache.
IN 2018, THE FOLLOWING COMPANIES WERE AMONG OUR HOSPITALITY PARTNERS:
STATSLOCATION73% Florida Residents23% Other U.S.4% International
AGES57% 45+ 37% 25-44 6% 25 & under
GENDER68% Male 32 % Female
OTHER54% $100,000+ Annual Income 16% $200,000+ Annual Income73% Have College Degree
LOCAL COMMUNITY
ECONOMIC IMPACT:
MORE THAN
$60 MILLION
MONDAY Champions for Arnold’s Kids Pro-Am Tournament The First Tee of Central Florida Youth Day + Junior Clinic
(free to kids 17 and under with paid adult admission)
TUESDAY Practice day for pros Arnie’s March Against Children’s Cancer
WEDNESDAY Pro-Am Tournament Opening Ceremony
THURSDAY Competition - Round 1
FRIDAY Competition - Round 2 Wine & Dine on 9
SATURDAY Competition - Round 3 Birdies & BBQ
SUNDAY Competition - Round 4 Military Appreciation Day Trophy Presentation
SCHEDULE OF EVENTS
WHEN March 4-10, 2019
WHERE Arnold Palmer’s Bay Hill Club & Lodge, Orlando, FL
PURSE $9.1 million
ATTENDANCE 145,000+ people enjoy our event each year
VOLUNTEERS 1,400+ people volunteer their time for our event each year
TV BROADCAST Golf Channel and NBC
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FEATURES Covered, elevated, open-air skybox
located at the 18th green 20 seats with additional standing room Available Thursday - Sunday Flat screen TV with live broadcast Exclusive upscale restrooms Delivery of tournament programs
and pairing sheets On-site security
#18 SKYBOX
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A #18 Skybox provides you
and your guests access to the
exciting f inish and awards
ceremony with delicious food,
beverages, tip-up seats and
great views of golf.
AMENITIES 30 tournament/skybox admission
tickets per day (120 total) printed with company name
Two additional host passes for company representatives
Lunch buffet Full bar service 15 on-site parking passes per day
EXPOSURECompany name and/or logo will be featured: Hospitality entrance sign Inside and outside of skybox Sponsor board in high-traffic location on site Skybox tickets
TOTAL INVESTMENT: $40,000 TOTAL INVESTMENT: $37,000
FEATURES Covered, elevated, open-air skybox
located at the 17th green 20 seats with additional standing room Available Thursday - Sunday Flat screen TV with live broadcast Close access to upscale restrooms Delivery of tournament programs
and pairing sheets On-site security
#17 SKYBOXAMENITIES 30 tournament/skybox admission
tickets per day (120 total) printed with company name
Two additional host passes for company representatives
Lunch buffet Full bar service 15 on-site parking passes per day access to shuttle between
parking lot and hole #17
EXPOSURECompany name and/or logo will be featured: Hospitality entrance sign Inside and outside of skybox Sponsor board in high-traffic location on site Skybox tickets
A #17 Skybox provides you and
your guests with delicious
food, beverages and tip-up
seats on one of the greatest
par-3 holes on the PGA TOUR.
FEATURES Temperature-controlled, private
interior and patio with seating Available Thursday - Sunday Flat screen TV with live broadcast
+ live scoring access Private, upscale restrooms Delivery of tournament programs
and pairing sheets On-site security
BAY HILL CHALET
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View world-class golf
action up close f rom
your private Bay Hill
Chalet on holes 8, 9, 14
or 17. A Chalet provides
you and your guests
a private, enclosed,
air-conditioned
experience that you
can make your own to
reflect your brand.
AMENITIES 50 – 80 tournament/chalet admission
tickets per day (200 – 320 total) Two additional host passes for
company representatives Lunch buffet Full bar service 25-40 on-site parking passes per day
EXPOSURECompany name and/or logo will be featured: Hospitality entrance sign Inside and outside of chalet Sponsor board in high-traffic location on site Chalet tickets
FEATURES One reserved table for 6-8 guests Located inside a shared, open-
air, covered structure Views of #8 green and #2 tee box Shared tip-up seats for optimal viewing Access to private, upscale restrooms On-site security
CLUB 8AMENITIES• 10 tournament/“Club 8”
admission tickets per day Two additional host passes for
company representatives Lunch buffet Complete bar service Five on-site parking passes per day
EXPOSURECompany name and/or logo will be featured: Hospitality entrance sign Table centerpieces Sponsor board in high-traffic location on site Club 8 tickets
Enjoy premier shared
seating along the 8th
green. Club 8 provides
a social networking
environment allowing
you and your guests
to mingle with
other corporate
golf enthusiasts.
50 PERSON: STARTING AT $65,00080 PERSON: STARTING AT $92,000100+: CONTACT FOR DETAILS
4 DAY: $13,000 • 2 DAY: $7,250SINGLE DAY – LIMITED AVAILABILITYCONTACT FOR DETAILS
FEATURES 10’ x 10’ tent with flooring, power, skirted table and
two chairs Opportunity to fully customize interior tent High-traffic location Two staff passes for company representatives One on-site parking pass per day Company name on tent exterior Company name on sponsor board in high-traffic location 10 Any One Day tickets
$7,000 LARGER SPACESAVAILABLE – CONTACT FOR DETAILS
PLEASE CONTACT FOR AVAILABILITY AND DETAILS
EXPOOPPORTUNITIES INCLUDE: Youth Day/Junior Clinic Military Appreciation Day Champions for Arnold’s Kids Autograph area Charging Stations
Misting stations Naming rights for parking lots Naming rights for event area Restrooms Media center
ADDITIONAL SPONSORSHIPS Sponsorship packages
may vary and can
be tailored to meet
each company’s
individual needs.
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Interact with 145,000+
spectators and showcase
your products and services.
Capture leads, activate
promotions and offer
special giveaways.
PACKAGE INCLUDES Draw/cocktail party for
participant and guest Awards celebration for
participant and guest Exclusive gift package Preferred parking VIP credentials for
tournament week
Additional benefits are available for each package.
PRO-AM TOURNAMENTS
A space in one of our Pro-Am
Tournaments gives you a chance
to play with a PGA TOUR Pro.
Spaces available Monday, March
4 for Champions for Arnold’s Kids
or Wednesday, March 6 for our
off icial Pro-Am Tournament.
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COUNTRY MUSIC SUPERSTAR JAKE OWEN AT THE 2017 PRO-AM AWARDS CELEBRATION
MARCH 4-10, 2019 I ARNOLDPALMERINVITATIONAL.COM
FOR MORE INFORMATION CONTACT WAYNE BANNATYNE
407.876.7141 I [email protected]
1979 Bob Byman1980 Dave Eichelberger1981 Andy Bean1982 Tom Kite1983 Mike Nicolette1984 Gary Koch 1985 Fuzzy Zoeller1986 Dan Forsman1987 Payne Stewart1988 Paul Azinger1989 Tom Kite1990 Robert Gamez1991 Andrew Magee1992 Fred Couples
1993 Ben Crenshaw1994 Loren Roberts1995 Loren Roberts1996 Paul Goydos1997 Phil Mickelson1998 Ernie Els1999 Tim Herron2000 Tiger Woods2001 Tiger Woods2002 Tiger Woods2003 Tiger Woods2004 Chad Campbell2005 Kenny Perry2006 Rod Pampling
2007 Vijay Singh2008 Tiger Woods2009 Tiger Woods2010 Ernie Els2011 Martin Laird2012 Tiger Woods2013 Tiger Woods2014 Matt Every2015 Matt Every2016 Jason Day2017 Marc Leishman2018 Rory McIlroy
PAST CHAMPIONS
HORIZONTAL - PRIMARY
VERTICAL
RORY MCILROY, 2018 CHAMPION
