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Read my lecture in the notes view and you will learn how you can create your personal brand.
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Elements of a Personal Brand
GVFHRA In Transition GroupSept. 14, 2009Cindy Howes
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Best Brand of Car
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What is a Personal Brand?
A way to communicate value specific to an individual’s unique traits and experiences
For more info check out: MillennialConsultants.com and this article on FastCompany.com http://www.fastcompany.com/magazine/10/brandyou.html
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Unique MessageThe unique proposition that you bring to the table is sometimes hard to see.
It’s not just what you do – it’s who
you are.
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360° Reach™ Branding
Created with assessment from Career Distinction by William Arruda and Kirsten Dixson
Self Image
AttributesIntelligent, trustworthy, collaborative, supportive
SkillsCoaching, establishing thought leadership, visioning
CarsHonda, Volvo, concept car, hybrid
CerealGranola
Self Image
AttributesIntelligent, trustworthy, collaborative, supportive
SkillsCoaching, establishing thought leadership, visioning
CarsHonda, Volvo, concept car, hybrid
CerealGranola
Colleague’s Opinion
AttributesIntelligent, confident, energetic, dependable
SkillsCoaching, organizing, building relationships/relating to others
CarsBMW, Jaguar, Maserati, Porsche, Saab
CerealRice Krispies
Colleague’s Opinion
AttributesIntelligent, confident, energetic, dependable
SkillsCoaching, organizing, building relationships/relating to others
CarsBMW, Jaguar, Maserati, Porsche, Saab
CerealRice Krispies
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Cindy’s Personal Branding Statement• Inspiring individuals and organizations to
co-create their emerging futures– Through cutting-edge thinking and insightful
coaching in a global, inclusive, collaborative community
– With authenticity and high integrity
These are recurring themes that should be in an elevator speech, but not the speech itself.
These are recurring themes that should be in an elevator speech, but not the speech itself.
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Brand Instruments: Business Cards
Used to create a memory trace and provide contact infoLogo, font & design—need to be distinctive and represent brand wellInformation is the right info? Is it clear and easily read?Are you using the space well?
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Brand Instruments: Resume
Quantifiable accomplishments Tailored toward your desired positions Action-oriented verbs aligned to your
brand Look and feel of your brand
“It’s who I am and what I have to offer, not just what I’ve done.”
Melody Evans
“It’s who I am and what I have to offer, not just what I’ve done.”
Melody Evans
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Brand Instruments: Bio/Profile
Well crafted story--as told by your best friend Humanizes the barebones work history Highlights your brand strategy More personable than a resume/great on a website
Well crafted story--as told by your best friend Humanizes the barebones work history Highlights your brand strategy More personable than a resume/great on a website
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Brand Instruments: Website
Showcases you and your accomplishments Fleshes out your brand with logo, font, style, picture, bio User driven, low-pressure information and it’s available 24/7!! Can be used to generate credibility and “expert” status
Showcases you and your accomplishments Fleshes out your brand with logo, font, style, picture, bio User driven, low-pressure information and it’s available 24/7!! Can be used to generate credibility and “expert” status
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Brand Instruments: Social Networking Sites
Builds online reputation Strengthens your brand by growing an organic followingGenerate and co-opt trendsManage Google search resultsBuilds and grows online and in person networksGlobal & Interactive
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Brand Instruments: Photographs
Image sized for each use (linked in, facebook, website, twitter) Background enhances rather than detracts from the image/brand Lighting brings out facial features Respects your brand
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Brand Instruments: Networking
Build relationships and communicate brand messagesGive back or pay-it-forwardWhere will you find your hiring managers or clients?Grow thyself!Speaking is a special opportunity to project your brand
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Brand Instruments: 15 Second “Elevator” Speech
• Four Parts Your Name Your Occupation What makes you unique? Question to bring the conversation back to the
other person
Adapted from www.15secondpitch.com