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Electric Transportation: A Utility Industry Roundtable...Electric Transportation: A Utility Industry Roundtable Tim Echols, Georgia Public Service Commission (introduction). Bill Copeland,

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Page 1: Electric Transportation: A Utility Industry Roundtable...Electric Transportation: A Utility Industry Roundtable Tim Echols, Georgia Public Service Commission (introduction). Bill Copeland,
Page 2: Electric Transportation: A Utility Industry Roundtable...Electric Transportation: A Utility Industry Roundtable Tim Echols, Georgia Public Service Commission (introduction). Bill Copeland,

Electric Transportation: A Utility Industry Roundtable

Tim Echols, Georgia Public Service Commission (introduction)

Bill Copeland, Electric Power Board of Chattanooga

Drew Frye, Tennessee Valley Authority

Alan Shedd, Oglethorpe Power Corporation

Lincoln Wood, Southern Company

Page 3: Electric Transportation: A Utility Industry Roundtable...Electric Transportation: A Utility Industry Roundtable Tim Echols, Georgia Public Service Commission (introduction). Bill Copeland,

Helping lawmakers understand green issues by any means possible

Page 4: Electric Transportation: A Utility Industry Roundtable...Electric Transportation: A Utility Industry Roundtable Tim Echols, Georgia Public Service Commission (introduction). Bill Copeland,
Page 5: Electric Transportation: A Utility Industry Roundtable...Electric Transportation: A Utility Industry Roundtable Tim Echols, Georgia Public Service Commission (introduction). Bill Copeland,

If you love EE, EVs are your friend

Page 6: Electric Transportation: A Utility Industry Roundtable...Electric Transportation: A Utility Industry Roundtable Tim Echols, Georgia Public Service Commission (introduction). Bill Copeland,

(Cross Marketing—Opportunities)

Overall Adoption

Source: Cogent Reports by Market Strategies International

54%

8%

2%

17%

2%

94%

8%

63%

34%

Adoption Among Those Who Have Adopted…

Page 7: Electric Transportation: A Utility Industry Roundtable...Electric Transportation: A Utility Industry Roundtable Tim Echols, Georgia Public Service Commission (introduction). Bill Copeland,

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23

Hour

Dem

and

EVs are an energy tutor

Page 8: Electric Transportation: A Utility Industry Roundtable...Electric Transportation: A Utility Industry Roundtable Tim Echols, Georgia Public Service Commission (introduction). Bill Copeland,

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23

Hour

Dem

and

Page 9: Electric Transportation: A Utility Industry Roundtable...Electric Transportation: A Utility Industry Roundtable Tim Echols, Georgia Public Service Commission (introduction). Bill Copeland,

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23

Hour

Dem

and

QUACK!

Page 10: Electric Transportation: A Utility Industry Roundtable...Electric Transportation: A Utility Industry Roundtable Tim Echols, Georgia Public Service Commission (introduction). Bill Copeland,

2019: IRP and GA Power Rate Case

Page 11: Electric Transportation: A Utility Industry Roundtable...Electric Transportation: A Utility Industry Roundtable Tim Echols, Georgia Public Service Commission (introduction). Bill Copeland,

For Utilities, the EV Market is Similar to Training a Bonsai Tree

Residential Commercial Economics

Customer Education

Rates vs. Programs

Bulk Charging Location

Bias

Smart City/ Transit

Integration

GridOptimized Charging

How do we come alongside an exciting market space without defining it?

Page 12: Electric Transportation: A Utility Industry Roundtable...Electric Transportation: A Utility Industry Roundtable Tim Echols, Georgia Public Service Commission (introduction). Bill Copeland,

Challenges in the EV space – The circle of death

Page 13: Electric Transportation: A Utility Industry Roundtable...Electric Transportation: A Utility Industry Roundtable Tim Echols, Georgia Public Service Commission (introduction). Bill Copeland,
Page 14: Electric Transportation: A Utility Industry Roundtable...Electric Transportation: A Utility Industry Roundtable Tim Echols, Georgia Public Service Commission (introduction). Bill Copeland,
Page 15: Electric Transportation: A Utility Industry Roundtable...Electric Transportation: A Utility Industry Roundtable Tim Echols, Georgia Public Service Commission (introduction). Bill Copeland,
Page 16: Electric Transportation: A Utility Industry Roundtable...Electric Transportation: A Utility Industry Roundtable Tim Echols, Georgia Public Service Commission (introduction). Bill Copeland,

Electric Transportation at TVADrew Frye

Program Manager Grid Edge Tech & EV Strategy, Technology Innovation

Page 17: Electric Transportation: A Utility Industry Roundtable...Electric Transportation: A Utility Industry Roundtable Tim Echols, Georgia Public Service Commission (introduction). Bill Copeland,

Why – Electric Vehicles Support the TVA Mission Statement

17

Energy Economic DevelopmentEnvironment

Provide affordable power

Act as a steward of natural resources

Encouragesustainable economic

growth (Jobs & $)

Page 18: Electric Transportation: A Utility Industry Roundtable...Electric Transportation: A Utility Industry Roundtable Tim Echols, Georgia Public Service Commission (introduction). Bill Copeland,

| 18

What is “the plan” EVs at TVA?

• Moving EVs from R&D into Market Development

• Staged approach that evolves as the EV market evolves (in the Tennessee Valley)1. Get Ready – Gather necessary information and develop

partnership strategies to position TVA and LPCs for future

2. Stimulate the Market – Initiatives that grow a nascent EV market

3. Sustainable Investment – Initiatives that reap benefits of a maturing market

Page 19: Electric Transportation: A Utility Industry Roundtable...Electric Transportation: A Utility Industry Roundtable Tim Echols, Georgia Public Service Commission (introduction). Bill Copeland,

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Long Term Vision is for TVA to Engage the EV Market as it Matures and Evolves

Page 20: Electric Transportation: A Utility Industry Roundtable...Electric Transportation: A Utility Industry Roundtable Tim Echols, Georgia Public Service Commission (introduction). Bill Copeland,

Internal Leadership

Value, Customers & How to Optimize

Partnerships & Demos

| 20

• Goals for TVA Fleet Vehicles• Workplace Charging & Employee Programs

• Vehicle Data & Smart Charging Project– “Smart Charge Nashville”

• Consumer Preferences Survey

• Launched “Drive Electric TN” EV Consortium to Create Vision & Roadmap

• Key Demonstrations informed by Consortium Stakeholders

Near Term EV Initiatives“Get Ready” to Move EVs from R&D into Market Development

Page 21: Electric Transportation: A Utility Industry Roundtable...Electric Transportation: A Utility Industry Roundtable Tim Echols, Georgia Public Service Commission (introduction). Bill Copeland,

| 21

Establish Internal Leadership

• Installing infrastructure for Growing Fleet EVs and Supporting 50+ Employees that drive EVs

Page 22: Electric Transportation: A Utility Industry Roundtable...Electric Transportation: A Utility Industry Roundtable Tim Echols, Georgia Public Service Commission (introduction). Bill Copeland,

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Value, Customers & How to Optimize

Page 23: Electric Transportation: A Utility Industry Roundtable...Electric Transportation: A Utility Industry Roundtable Tim Echols, Georgia Public Service Commission (introduction). Bill Copeland,

| 23

Explore Partnerships and Key DemonstrationsCore and Advisor organizations attended workshops, developed and reviewed deliverables to create a Shared Vision for EV adoption in TN

After identifying Opportunity Areas for encouraging adoption, initiatives and projects are now being aligned with potential

partners to create an EV Roadmap for Tennessee

Page 24: Electric Transportation: A Utility Industry Roundtable...Electric Transportation: A Utility Industry Roundtable Tim Echols, Georgia Public Service Commission (introduction). Bill Copeland,

Visit Our Sponsors and Win a Prize!

Visit our sponsor tables and

use #EEFusionSponsorsto share a sponsor highlight.

Page 25: Electric Transportation: A Utility Industry Roundtable...Electric Transportation: A Utility Industry Roundtable Tim Echols, Georgia Public Service Commission (introduction). Bill Copeland,

#EEFusion