#MHoF18

Welcome to the 2018 Marketing Hall of Fame!

We are thrilled to “Celebrate Brilliance in Marketing,” with the induction of three outstanding marketers to the 2018 Marketing Hall of Fame.

Our 2018 inductees are true innovators in marketing. In very different ways, each has helped to move marketing forward to the future - creating new ways of things and working to transform marketing to meet the demands of a changing world, full of new players, new technologies, and new structures.

The Marketing Hall of Fame mission is to inspire, support and celebrate brilliance in marketing, grow recognition and passion for the profession, and attract new generations to the field.

We can think of no better way to support this mission than to recognize the outstanding contributions of three leaders who have demonstrated extraordinary achievements, not just in one campaign, for one brand, or at one organization, but across their careers. Please join us in congratulating: Lee Clow, Chairman, TBWA\Media Arts Lab & Director of Media Arts, TBWA\Worldwide; Esther Lee, Executive Vice President, Global Chief Marketing Officer, MetLife, Inc.; and Seth Godin Best-Selling Author and Speaker.

A year of planning and significant effort have gone into this. More people have contributed their time and passion than ever before. The marketing community has been involved across all disciplines and all levels – from our passionate and dedicated volunteers, to the 250 senior marketers who are members of the Marketing Hall of Fame Academy, to our distinguished Judging Panel, comprised of a select group of industry leaders, and of course this year’s sponsors, who provide essential support. Every year, the event is bigger, the support greater, the PR and social media conversation broader and more global.

We want to express our thanks to all of them. We would not be here tonight without them. Especial thanks to the leaders of our 2018 Marketing Hall of Fame Committee: Priya Doty, our executive director, Senior Director Solutions Marketing, CA Technologies, Lee Hornick, President, Business Communications Worldwide; Jack Mello PR, Lukas Pospichal, managing director, AMA New York and GreenBook; Cristiano Andreotti, Independent Creative Director; Molly Purcell, Marketing and Administrative Coordinator, AMA New York; Joshua Bruner, Director of Communications, The General Theological Seminary of the Episcopal Church; Nancy Cardenas, Account Manager, GreenBook and AMA New York; Skyla Li, MS Candidate in Integrated Marketing, New York University; Matt Quint, Director, Center on Global Brand Leadership, Columbia Business School; Don Sexton, Professor of Marketing, Columbia Business School; and Spencer Schrage, Global Director, Business Operations, OgilvyRED

With celebratory wishes,

Joanna Seddon Robert KahnCo-Chair Co-ChairMarketing Hall of Fame Marketing Hall of Fame

TO THE 2018 MARKETING HALL OF FAME®

WELCOME

The Marketing Hall of Fame® was established in 1993 by the AMA New York to recognize and honor brands that reached iconic status through sustained success in the marketplace. One classic brand and one current brand were honored each year by the AMA New York at the Effie Awards. Some of the brands inducted over the years include: Coca-Cola, Apple, Nike and Barbie. In fact, the Effies were also created and run for many years by the AMA New York. In 2014 we changed the format to focus on the people behind the brands. This reflects today’s reality. Marketing is one of the most dynamic and important contributors to creating value, in part due to disruptive digital technology, storytelling and co-creating with consumers.

The Marketing Hall of Fame® is one way the AMA New York aligns our mission with the future of marketing.

ELECTION CRITERIA The Marketing Hall of Fame® recognizes outstanding innovators in the field of marketing, and encourages future generations of marketers to follow in their steps. Recognition is given to individual marketing innovators. They can come from any marketing discipline—they can be CMOs or Marketing Directors, work in advertising, branding or research agencies, or be academics, journalists, or other marketing experts. In keeping with the spirit of marketing, the awards are contemporary. The awards are for current active marketing practitioners. Inductees must have been in the profession at least ten years. The initial focus is on North America, but nominations are accepted globally.

ACHIEVEMENTS THAT ARE RECOGNIZED INCLUDE:• Marketing that works: Demonstrated use of marketing to drive business results (e.g. dramatically grow sales)• Marketing that raises the profile of the discipline: Increasing the influence of marketing (e.g. getting a seat on the board, expanding to innovation)• Marketing that is innovative: e.g. Pioneers of social media, inventors of new forms of marketing research/measurement• Marketing that inspires others: Both staff and the next generations of marketers

THE ELECTION PROCESSThe election process is designed to be inclusive and open, while also drawing on the expertise of distinguished marketing leaders. An open call-for- entries last fall, involving AMA New York members and wider circles of marketers, drew over 150 highly qualified individuals. The Marketing Hall of Fame committee chaired by Bob Kahn examined the achievements of each nominee against our four criteria, and narrowed the list to 50 nominees.

This short list was sent to the 250+ members of The Marketing Hall of Fame Academy, an exclusive group of senior marketing professionals handpicked by the AMA New York board from the corporate, agency and academic worlds.

The Academy members’ votes determined the top 12 final contenders.

A stellar Panel of Judges representing the industry’s leading associations and organizations then reviewed the dozen finalists and picked this year’s 3 inductees.

THE 2018 MARKETING HALL OF FAME COMMITTEE

Robert Kahn, Co-Chair and AMA New York President, SVP Business Development, Elateral

Joanna Seddon, Co-Chair and AMA New York Past-President, President, OgilvyRED

Cristiano Andreotti, Independent Creative Director

Joshua Bruner, Director of Communications, The General Theological Seminary of the Episcopal Church

Nancy Cardenas, Account Manager, GreenBook

Priya Doty, Senior Director, Solutions Marketing, CA Technologies

Lee Hornick, President, Business Communications Worldwide

Skyla Li, MS Candidate in Integrated Marketing, New York University

Jack Mello, Jack Mello PR

Lukas Pospichal, Managing DirectorGreenBook and AMA New York

Molly Purcell, Marketing and Administrative Coordinator, AMA New York.

Matt Quint, Director, Center on Global Brand Leadership, Columbia Business School

Spencer Schrage, Global Director,Business Operations, OgilvyRED

Don Sexton, Professor of Marketing,Columbia Business School

Networking Reception

Welcome Robert Kahn, Board President, AMA New York and Co-Chair Marketing Hall of FameKeynote AddressBrian Collins, Chief Creative Officer and Co-Founder, CollinsMarketing Hall of Fame OverviewJoanna Seddon, Co-Chair Marketing Hall of Fame and Past President, AMA New YorkLee ClowInduction and pre-recorded remarks, introduced by Bob Greenberg, Founder, Chairman, CEO, R/GA Seth GodinInduction and remarks, introduced by Helene Godin,Founder, By the Way BakeryEsther LeeInduction and remarks, preceded by a special video from her father, Dr. Duk Hi Lee and an introduction by Joanna Seddon, President, Global Brand Consulting, OgilvyREDClosing Remarks

Networking, open bar and photos

6:00pm – 7:00pm

7:00pm – 9:00 pm

9:00 pm - 9:30 pm

INDUCTIONCEREMONY

LEE CLOW

LEE CLOWCHAIRMAN, TBWA\MEDIA ARTS LAB & DIRECTOR OF MEDIA ARTS, TBWA\WORLDWIDE

For the past 40 years, Lee Clow has told stories through advertising for some of the most well-known brands in the world. His creative career began with Chiat\Day and its humble beginnings at a hotel in downtown Los Angeles. Today, he is the Director of Media Arts for TBWA\Worldwide and the Founder and Chairman of TBWA\Media Arts Lab, which celebrated its 10-year anniversary in 2016. Lee believes advertising is an art, a media art, that evokes emotion in consumers to make them laugh, cry, surprise or inform and his work does exactly that. His portfolio includes memorable campaigns for brands like Gatorade, Pepsi, Adidas, and Energizer.

But Lee’s impact on the industry can best be summarized by his partnership with Steve Jobs for more than 30 years producing work for Apple. Togther with Apple he supported the launch of the 1984 Macintosh and the “Think Different” campaign, which evolved and set the direction for the iMac, iPod, iTunes, iPhone, iPad and Apple Watch. Today, Media Arts Lab works exclusively on Apple, breaking barriers and challenging the industry with what Lee calls the “New Storytelling.”

SETH GODINBEST-SELLING BUSINESS AUTHOR AND SPEAKER

Seth Godin is the author of 18 books that have been bestsellers around the world and have been translated into more than 35 languages. He’s also the founder of the altMBA and The Marketing Seminar, online workshops that have transformed the work of thousands of people.

Seth writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. You might be familiar with his books Linchpin, Tribes and The Dip. Permission Marketing changed direct marketing forever, and Purple Cow is considered one of the most influential marketing books of its time.

Seth has given thousands of speeches to millions of people around the world, and his five TED talks continue to spread.

In addition to his writing and speaking, Seth has founded several companies, including Yoyodyne and Squidoo. His blog (which you can find by typing “seth” into Google) is one of the most popular in the world.

His latest book, What To Do When It’s Your Turn is now in its fifth printing. It can be purchased at www.yourturn.link/.

SETHGODIN

ESTHER LEE

ESTHER LEEEXECUTIVE VICE PRESIDENT, GLOBAL CHIEF MARKETING OFFICER, METLIFE, INC.

Esther Lee’s career has been grounded in an imperative to define brands and develop marketing that create maximum value for both the company and the customers it serves. This has been evident throughout her career, particularly in her roles as Global Chief Creative Officer at The Coca-Cola Company; Senior Vice President for Brand, Marketing, Advertising and Sponsorships at AT&T; and now, Global Chief Marketing Officer at MetLife. In these roles, she has worked to infuse customer insights into engagement strategies that drive business growth.

In her early career, she held several leadership positions at advertising agencies, including large global networks and smaller entrepreneurial shops like DiNoto Lee, the agency she co-founded. Today, as MetLife’s EVP Global Chief Marketing Officer, she is responsible for managing all aspects of global marketing, the global brand and the customer journey. She is leading the company’s marketing transformation, elevating marketing from a “sales support” function to a strategic business driver, and implementing a new customer-insight-led process across all the global businesses and markets. Esther also currently serves on the Board of the Clorox Company, the Advisory Board of the Kairos Society and the Board of the MetLife Foundation.

Allen Adamson, Brandsimple

While we all do our best to make sense of a world in which incessant change is the norm, marketers have an extra challenge; staying ahead of the tsunami of cultural, technological, political, and environmental transformations in order to satisfy the evolving needs of the audiences they want to attract. With this challenge in mind, I was delighted to have the opportunity to talk to this year’s three Marketing Hall of Fame New York inductees, Lee Clow, Seth Godin, and Esther Lee. Each is being celebrated for their outstanding personal contributions to advancing the marketing industry, as well as for the insight and inspiration they continue to provide to the next generation of marketers. Winning this honor is bestowed not as the result of a one-off initiative but, rather, for sustained achievement. What I wanted to explore in my conversations with these marketing legends was what it takes to drive long-term success, what has fueled their ability to stay on top year after year, in the face of unprecedented marketplace disruption.

What I learned was that while each honoree comes from a different discipline within the industry and possess a different set of skills, they share one critical attribute beyond their tenure in the field. They all recognize that marketing success for the long term is not the result of chasing the latest shiny new object, be it tools, tactics, or channels. Rather, it’s being able to quickly and adeptly assess the changes at play at a specific moment in time to build a simple, honest human connection between brand and consumer.

“I’m being inducted into the Marketing Hall of Fame and, technically, I’m an advertising person,” Clow told me during our conversation. “I’m very proud of the fact that I have worked with and helped create brands as a total marketing experience, not just making advertising for them. The people who can find the simple, honest human connections in their brand building are the ones who will be most successful. The good creative people are the ones who have a particular ability to touch some human truth. Even in the midst of all the new media, you have to put something out there that resonates with consumers. In this transparent, interactive world we live in, the audience has the right to give you a thumbs up or thumbs down. Asking Clow about his time with Steve Jobs and the award-winning work he did for Apple, he said, “It was rewarding to feel like your responsibility was to keep tabs on where the world was going, drawing from that understanding to tap into something relevant that connects with people. You have to find the emotional center of a brand and once you do it becomes kind of like your ‘true north.’ Knowing ‘who’ you are as a brand versus ‘what you do’ is a critical way to manage rapid change. At Apple, it was the litmus test of knowing exactly where we were going. Lots of things may change, but keeping your eye on true north keeps you pointed in the right direction for the brand. It gives you the ability to look at any marketing gesture and say, ‘Hey, that isn’t true to where we’re going, who we want to be, who we are.”

Seth Godin, best-selling author and former dot com business executive, has also spent a good part of his career assessing the importance of the “who we are,’ not “what we do”, factor when it comes to maintaining brand credibility and connectivity with consumers. Or, as he wrote on a recent blog, “The web is littered with easy promises.” During our conversation, he told me, “You have to be prepared to be on the hook. You have to make a clear, simple promise and be willing to be held responsible for this promise year after year. Marketing continues to be not about you, or your product, it’s about them. You need to focus on ideas that resonate with humanity. While everyone is running after the next thing, thinking they’re onto what’s next, I like to focus on the thing that’s hiding in plain sight, something right in front of us, and explain why it’s happening and the implications for the future. If something is working, I need to have a thesis as to why. If you don’t have an explanation, than you can’t pretend to understand marketing and the human dynamic or behavior.”

LEE CLOW, SETH GODIN, & ESTHER LEE SHARE THE SECRET TO NONSTOP MARKETING SUCCESS

“THE PEOPLE WHO CAN FIND THE SIMPLE, HONEST HUMAN CONNECTIONS IN THEIR BRAND BUILDING ARE THE ONES WHO WILL BE MOST SUCCESSFUL” - LEE CLOW

“MARKETING CONTINUES TO BE NOT ABOUT YOU, OR YOUR PRODUCT, IT’S ABOUT THEM. YOU NEED TO FOCUS ON IDEAS THAT RESONATE WITH HUMANITY.” - SETH GODIN

SHELLY LAZARUS2015

TREVOR EDWARDS2015

AL RIES2016

JERRY WIND 2017

BETH COMSTOCK2014

DAVID AAKER2015

BOB GREENBERG2016

YVON CHOUINARD2015

JON IWATA2017

JOHN HAYES2016

JIM STENGEL2017

GARY BRIGGS2017

DR. PHILIP KOTLER2014

JOSEPH V. TRIPODI2014

PAST MHoF INDUCTEES

With a career trajectory that has included major roles and major successes in global advertising, branding strategy, and marketing, Esther Lee has a multidimensional perspective on how to position a company for long-term growth. “The tools we use have always changed,” she said in our discussion. “Businesses are changing. Companies are facing the same disruptions in emerging technologies, societal change, economic and regulatory change. That said, the fundamental role of marketing within a business has remained constant. It’s evergreen. I see brands and marketing as the emotional meeting ground between a company and its customers. The truth that I’ve always seen, whether it’s been working in advertising or on a whole go-to-market solution, is really understanding the fundamental hopes, fears, and dreams of customers and figuring out how to successfully navigate the internal business conversation to elevate the customer in the consideration of everything we do. You have a North Star, a framework within which to operate, even though the ingredients may change. Relative to the speed of change, our job today is to get insights faster, to connect the dots faster in order to deliver what our customers need.”

The world is only going to continue to change with unprecedented speed. This means that marketers today – and those in future generations – would be well served by heeding the insight and inspiration of Lee Clow, Seth Godin, and Esther Lee. What these new inductees into the Marketing Hall of Fame recognize is that even though the “ingredients” may change, that myriad factors will shift and fluctuate, one thing is constant when it comes to on-going marketing success. Whether it’s achieved by identifying an “emotional center,” or an “emotional meeting ground,” the simple secret to success is the ability to forge a human connection. To do this year in and year out means keeping a laser focus on the customer.

“COMPANIES ARE FACING DISRUPTIONS IN EMERGING TECHNOLOGIES, SOCIETAL AND ECONOMIC CHANGE. THE FUNDAMENTAL ROLE OF MARKETING WITHIN A BUSINESS HAS RE-MAINED CONSTANT. IT’S EVERGREEN.” - ESTHER LEE

COURTNEY CURZI, SENIOR VICE PRESIDENT, HOLLYWOOD PUBLIC RELATIONS

PHILIP DAUCHY, ASSOCIATE DIRECTOR, GLOBAL RESEARCH AND INSIGHT, CADILLAC

NEAL DAVIES, CHIEF EXECUTIVE OFFICER, BBDO DUBLIN

PETER DENUNZIO, CHIEF EXECUTIVE OFFICER, HELLOWORLD, INC.

BIANCA DISALVO, LEAD EXPLORER AND DISCOVERY OFFICER, DI SALVO RESEARCH & STRATEGY

MICHAEL DOBAK, CHIEF EXECUTIVE OFFICER, OGILVY & MATHER WEST

WERNER DOMITTNER, HEAD OF CORPORATE DEVELOPMENT, STAPLES

TOM DOUGLIS, FOUNDER AND PRINCIPAL, DOUGLIS GROUP

LARRY DRURY, CHIEF MARKETING OFFICER, VANTIV

RUSSELL DUBNER, U.S. CHIEF EXECUTIVE OFFICER, EDELMAN

IAN DUNCAN, TRANSFORMATIVE GLOBAL BRAND AND MARKETING LEADER, IAN J DUNCAN CONSULTING

KAREN EBBEN, FOUNDER, GLOBAL MARKETING IMPACT

FRED EHLE, VICE PRESIDENT CUSTOMER STRATEGY, MCDONALD’S CORPORATION

FRANK ELIASON, CONSULTANT, FRANK ELIASON, LLC

JOHN ELKINS, BOARD DIRECTOR, FINCA INTERNATIONAL

PEPPER EVANS, (FORMER) VICE PRESIDENT, CARD PARTNERSHIP MARKETING AND INNOVATION

CAROLYN EVERSON, VICE PRESIDENT, GLOBAL MARKETING SOLUTIONS, FACEBOOK

VERONICA FIELDING, PRESIDENT AND CHIEF EXECUTIVE OFFICER, DIGITAL BRAND EXPRESSIONS

STEPHANIE FIERMAN, GLOBAL CHIEF MARKETING OFFICER, US, MEDIACOM

OSSA FISHER, CHIEF MARKETING OFFICER AND DEPUTY CHIEF OPERATING OFFICER, ISTATION

LAUREN FLAHERTY, EXECUTIVE VICE PRESIDENT AND CHIEF MARKETING OFFICER, CA TECHNOLOGIES

KIRSTEN FLANIK, CHIEF EXECUTIVE OFFICER, BBDO NY

PAMELA FORBUS, SENIOR VICE PRESIDENT, CONSUMER ANALYTICS AND INSIGHTS,

THE WALT DISNEY STUDIOS

ANTONIETTA FORTE, DIRECTOR, BUSINESS ANALYTICS AND INSIGHTS, US PREVNAR 13, PFIZER

ALIZA FREUD, FOUNDER AND CHIEF EXECUTIVE OFFICER, SHESPEAKS

LARRY FRIEDMAN, CHIEF RESEARCH OFFICER, TNS

GAYLE FUGUITT, CHIEF OF CUSTOMER INSIGHT AND INNOVATION, FOURSQUARE

ALFREDO GANGOTENA, PARTNER AND SHAREHOLDER, FRENCH TOUCH USA

STEFAN GERARD, CHIEF STRATEGY OFFICER, BENSIMON BYRNE | ONE METHOD| NARRATIVE PR

JOHN GERZEMA, CHIEF EXECUTIVE OFFICER, HARRIS INSIGHTS

NIKHIL GHAREKHAN, GLOBAL CONSULTING PARTNER, OGILVY & MATHER

DONNA GOLDSMITH, CONSULTANT, DONNA GOLDSMITH CONSULTING SERVICES

CHRISTOPHER GRAVES, PRESIDENT AND FOUNDER, OGILVY CENTER FOR BEHAVIORAL SCIENCE AT

OGILVY & MATHER

JIM GREGORY, CHAIRMAN, TENET PARTNERS

SUSAN GRIFFIN, PRINCIPAL, WAYWARD CREATIVES ENTERTAINMENT

AARON GROSSMAN, FOUNDER, GROSSMAN CONSULTING

JANE GUNDELL, PRESIDENT AND FOUNDER, GUNDELL & CO

ABHINAV GUPTA, SR. DIGITAL PRODUCT MANAGER, CORE LOGIC

CHRIS HALLIBURTON, PROFESSOR AND FORMER U.K. DIRECTOR, ESCP EUROPE BUSINESS SCHOOL

ADAM HANFT, FOUNDER AND CHIEF EXECUTIVE OFFICER, HANFT PROJECTS

MARK HANNA, CHIEF MARKETING OFFICER, RICHLINE GROUP, A BERKSHIRE HATHAWAY COMPANY

STEVEN HARO, CHIEF EXECUTIVE OFFICER, LIFT-360

JODI HARRIS, VICE PRESIDENT, MARKETING CULTURE AND LEARNING, ANHEUSER-BUSCH

JEFFREY HAYZLETT, PRIMETIME TELEVISION HOST AND CHAIRMAN OF THE C-SUITE NETWORK,

C-SUITE NETWORK

CARLA HENDRA, VICE CHAIRMAN, OGILVY & MATHER WORLDWIDE

PERRY HEWITT, SENIOR ADVISOR, ENGAGEMENT STRATEGY, LINCOLN CENTER FOR THE PERFORMING ARTS

JASON HILL, EXECUTIVE DIRECTOR, BRAND & CONTENT, GOLDMAN SACHS

SUZY HILL, VICE PRESIDENT, MEDIA, RACEPOINT GLOBAL

JUDY HOFFSTEIN, CONSULTANT AND ADVISOR, J2 PARTNERS INC.

PATRICK HOLMES, HEAD, INTERNATIONAL POLICY, PFIZER GLOBAL POLICY AND INTERNATIONAL

PUBLIC AFFAIRS

LEAH HOLZMAN-GLASS, VICE PRESIDENT, MARKETING, CRITEO

LEE HORNICK, PRESIDENT, BUSINESS COMMUNICATIONS WORLDWIDE

MICHAEL HOWARD, FOUNDER, MANAGING DIRECTOR, ACCESS MARKETING ALLIANCE

CATHERINE HU, DIRECTOR OF GLOBAL GOLDFISH, CAMPBELL SOUP COMPANY/PEPPERIDGE FARM

JOE HUNT, MANAGING DIRECTOR, RELATIONSHIPLINK TECHNOLOGIES, LLC

ALAN HURT, MANAGING PARTNER, ATOMCK

CORY ISAACSON, FOUNDING PARTNER, WALTON ISAACSON, CHICAGO

RENEE JACKSON, DIRECTOR CONSUMER EXPERIENCE, FIDELITY INVESTMENTS

RICK JACOBS, PRINCIPAL AND CHIEF STRATEGY OFFICER, MONIGLE ASSOCIATES

ERICH JOACHIMSTHALER, CHIEF EXECUTIVE OFFICER, VIVALDI_

JOHNY JOHANSSON, MCCRANE AND SHAKER PROFESSOR EMERITUS, GEORGETOWN UNIVERSITY

ALDA ABBRACCIAMENTO, WORLDWIDE MANAGING DIRECTOR, OGILVY & MATHER

ROGER ADAMS, PRINCIPAL CONSULTANT, PRAGMAX LLC

ALLEN ADAMSON, CO-FOUNDER, METAFORCE.CO

MADHUR AGGARWAL, SENIOR VICE PRESIDENT AND GENERAL MANAGER, SAP DIGITAL

JONATHAN ALGER, MANAGING PARTNER, C&G PARTNERS

JEAN-CLAUDE ANDREANI, PROFESSOR, ESCP EUROPE

DAVID ARMANO, GLOBAL STRATEGY DIRECTOR, EDELMAN

SUSAN AVARDE, CO-FOUNDER, BRANDOMETRY

SCOTT BANNELL, FOUNDER, SCOTT BANNELL AND ASSOCIATES

MAYER BECKER, VICE PRESIDENT, GLOBAL MARKETING OPERATIONS, SDL PLC

MICHELLE BEEZER, GLOBAL DIGITAL MARKETING SPECIALIST, FORD MOTOR COMPANY

DAVID BELL, KIMMEL ZHANG AND YONGGE DAI PROFESSOR OF MARKETING, THE WHARTON SCHOOL,

UNIVERSITY OF PENNSYLVANIA

JONATHAN BELL, CHIEF EXECUTIVE OFFICER AND FOUNDER, WANT BRANDING

BARBARA BELLAFIORE, DIRECTOR, BELL COMMUNICATIONS CORP

MICHAEL BENTIVEGNA, VICE PRESIDENT, COMMERCIAL DEVELOPMENT AND LIFECYCLE MANAGEMENT,

ZOETIS INC

DAVID BERKOWITZ, HEAD OF MARKETING, STORYHUNTER, INC.

OSWALDO BERNAL, COMMERCIAL DIRECTOR, JANSSEN

DARCY BEVELACQUA, VICE PRESIDENT CUSTOMER EXPERIENCE CONSULTING, SUCCESS WORKS CX

ROHIT BHARGAVA, FOUNDER AND CHIEF TREND CURATOR, NON-OBVIOUS COMPANY

AMY BINDER, CHIEF EXECUTIVE OFFICER, RF|BINDER

MEG BLAIR, CHIEF EXECUTIVE OFFICER AND PRESIDENT, MARKETING ACCOUNTABILITY FOUNDATION

LINDA BOFF, CHIEF MARKETING OFFICER, GE

SHARON BOSCHE, SENIOR ACCOUNT EXECUTIVE, BURKE, INC.

JEAN BRANDOLINI-LAMB, EXECUTIVE DIRECTOR OF BRAND STRATEGY, J.P. MORGAN

CARLY BRANTZ, VICE PRESIDENT, REVENUE MARKETING, SENDGRID

MYLES BRISTOWE, VICE PRESIDENT, MARKETING STRATEGY, PSCU

LEILANI BROWN, VICE PRESIDENT AND CHIEF MARKETING OFFICER, STARR COMPANIES

TOM BUONTEMPO, PRESIDENT, ATTENTION GLOBAL

IDIL CAKIM, VICE PRESIDENT, MEDIA ANALYTICS CONSULTING, NIELSEN

SCOTT CAMPBELL, GENERAL MANAGER IMC, NORTH AMERICA, COLGATE-PALMOLIVE

ROBERT CANDELINO, CHIEF EXECUTIVE OFFICER, UNILEVER THAILAND

JAMES CERRUTI, SENIOR PARTNER, STRATEGY AND RESEARCH, TENET PARTNERS

CRAIG CHARNEY, PRESIDENT, CHARNEY RESEARCH

SAM CHOTINER, EXECUTIVE DIRECTOR OF BRAND STRATEGY, KBS+

BLAIR CHRISTIE, CHIEF DEVELOPMENT OFFICER, LANDIT

HELEN CLARK, HEAD OF CORPORATE MARKETING, CHEVRON

VIC CLAVELLI, PRESIDENT, NORTH AMERICA INFLAMMATION AND IMMUNOLOGY, PFIZER

GABE CLEEK, VICE PRESIDENT MARKETING, BRAND MANAGEMENT, SCJ

BRIAN COLLINS, CHIEF CREATIVE OFFICER AND CO-FOUNDER, COLLINS

CAROL CONE, CHIEF EXECUTIVE OFFICER, CAROL CONE ON PURPOSE

SUZANNE COPELAND, PRESIDENT, COPELAND COLLABORATIVE

LINDA CORNELIUS, CHIEF OPERATING OFFICER, RENEGADE LLC

LISA COX, DVP, BUSINESS DEVELOPMENT AND PARTNERSHIPS, HUDSON’S BAY COMPANY

ACADEMY MEMBERS

JIM JOHNSON, CHIEF EXECUTIVE OFFICER, RESONANT STRATEGY GROUP

PAUL JOHNSON, PRESIDENT AND CHIEF EXECUTIVE OFFICER, SP CONSULTING

ROBERT KAHN, SENIOR VICE PRESIDENT, BUSINESS DEVELOPMENT, ELATERAL

MAX KALEHOFF, ADVISOR, MAK

MELISSA KALISH, BRAND, DIGITAL AND MARKETING EXPERT, CONSULTANT

MICHAEL KAPLAN, HEAD OF AGENCY BUSINESS DEVELOPMENT, GOOGLE

BENJAMIN KARSCH, MANAGING DIRECTOR & GROUP CMO, ACCENTURE

RICK KENDALL, MARKETING & MARKET RESEARCH CONSULTANT, RF KENDALL ASSOCIATES

STEVE KIETZ, CHIEF MARKETING OFFICER, RELIANT FUNDING

PAUL KIM, VICE PRESIDENT, STRATEGY, SAMSUNG

ALAN KIMMEL, PROFESSOR OF MARKETING (RETIRED), ESCP EUROPE

BOB KNIGHT, EXECUTIVE VICE PRESIDENT AND CHIEF OPERATING OFFICER, HARRISON EDWARDS

BOB KNORPP, PRINCIPAL, THE COOL BEANS GROUP

GARY KOROTZER, EXECUTIVE VICE PRESIDENT, HEAD OF MARKETING AND BRAND STRATEGY, WELLS FARGO

DON KURZ, CHAIRMAN AND CHIEF EXECUTIVE OFFICER, OMELET LLC

JERRY KUYPER, FOUNDER, KUYPER PARTNERS

MARYANN KUZEL, EXECUTIVE VICE PRESIDENT HEALTH STRATEGY & ANALYTICS, PUBLICIS HEALTH

CELINDA LAKE, PRESIDENT, LAKE RESEARCH PARTNERS

MICHAEL LANG, PRESIDENT, SIGNARAMA HARTSDALE

PHILIPPE LATAPIE, MANAGING DIRECTOR, STRATX

JENNIFER LAYTON, RETAIL COMMUNICATIONS MANAGER, MINI USA

TOBIAS LEE, CHIEF MARKETING OFFICER, THOMSON REUTERS – LEGAL DIVSION

KEVIN LEMKE, VICE PRESIDENT, COMMERCIAL STRATEGY, STANLEY BLACK & DECKER

IAN LEWIS, PARTNER AND DIRECTOR, RESEARCH TRANSFORMATION CONSULTING PRACTICE,

CAMBIAR CONSULTING

KEVIN LONNIE, FOUNDER, KL COMMUNICATIONS

ANTONIO LUCIO, GLOBAL CHIEF MARKETING AND COMMUNICATIONS OFFICER, HP INC.

JIM LURIE, PARTNER, O2KL

SHIRA MACHLEDER SCHATZ, MARKETING DIRECTOR, MERCHANT MARKETING AND INSIGHTS,

AMERICAN EXPRESS

JOE MANDESE, EDITOR IN CHIEF, MEDIAPOST

TIM MANNERS, MANAGING DIRECTOR, BRAND X VENTURES

ALEXIS MAYBANK, FOUNDER AND CHIEF EXECUTIVE OFFICER, PROJECT SEPTEMBER

JOHN MAYO-SMITH, MARKETING AND TECHNOLOGY STRATEGY, LEADING EDUCATION NONPROFITS

JENNIFER MCCARTHY, VICE PRESIDENT, GLOBAL MARKETING, CARTUS

BRETT MCCARTY, BIG ROCKS A MARKETING COOPERATIVE

J.SCOTT MCCLINTOCK, PRESIDENT, NOMOS RESEARCH

SCOTT MCDONALD, PRESIDENT, ADVERTISING RESEARCH FOUNDATION

KAREN MCFARLANE, CHIEF MARKETER, KAYE MEDIA PARTNERS

JOSETT MCKOY, SENIOR BRAND MANAGER, LATIN AMERICA, CV, PFIZER

DAVID MELANCON, MANAGING DIRECTOR, CORPORATE AND PUBLIC AFFAIRS, EDELMAN

LISA MERRIAM, BRAND CONSULTANT AND VICE PRESIDENT OF MARKETING, PHOCA PRESS

BRIANNE MIERS, PRINCIPAL, KIND COMMUNICATIONS

AMI MIESNER ANDERSON, SENIOR DIRECTOR OF ADVERTISING AND MEDIA, CEC ENTERTAINMENT

STEPHANIE MILLER, MANAGING DIRECTOR, ECONSULTANCY

RICH MILLER-MURPHY, DIRECTOR OF MARKETING, BLOOD, LABORATORY, AND MEDICAL SERVICES,

NEW YORK BLOOD CENTER

SCOTT MIRALDI, DIRECTOR, ACCOUNT DEVELOPMENT, MEDIASSOCIATES

COLIN MITCHELL, VICE PRESIDENT, GLOBAL BRAND DIRECTOR, MCDONALD’S

LINCOLN MITCHELL, PRINCIPAL, LINCOLN MITCHELL ASSOCIATES

MARGARET MOLLOY, GLOBAL CHIEF MARKETING OFFICER AND HEAD OF BUSINESS DEVELOPMENT,

SIEGEL+GALE

GREG MONACO, BRAND CONSULTANT, MONACO BRANDING AND CREATIVE

JOHN MONTGOMERY, EXECUTIVE VICE PRESIDENT, GLOBAL BRAND SAFETY, GROUPM

ROB MOORMAN, CHIEF MARKETING OFFICER, MERKLEY+PARTNERS

LEONARD MURPHY, EXECUTIVE EDITOR, GREENBOOK

WILLIAM NEAFSEY, MANAGER, GLOBAL CONSUMER ANALYTICS AND TRACKING, GLOBAL MARKET RESEARCH,

FORD MOTOR COMPANY

PETER NEIMAN, CHIEF MARKETING OFFICER, AMALGAMATED BANK

DREW NEISSER, FOUNDER AND CHIEF EXECUTIVE OFFICER, RENEGADE LLC

GAIL NELSON, HEAD OF MARKETING, SYZYGY

JERRY NICHOLS, GLOBAL HEAD OF MARKETING PERFORMANCE MANAGEMENT, SAP

INGRID NOBILETTI, SENIOR DIRECTOR DIGITAL SERVICE CHANNELS, CHARTER COMMUNICATIONS

JOHN NOSTA, PRESIDENT, WWW.NOSTALAB.COM

PAULA NYFIELD, EXECUTIVE VICE PRESIDENT AND PARTNER, MAI RESEARCH LLC

BRICE O’BRIEN, EXECUTIVE VICE PRESIDENT EXTERNAL RELATIONS & CHIEF COMMUNICATIONS OFFICER,

REYNOLDS AMERICAN, INC.

LYNN O’CONNOR VOS, PRESIDENT AND CHIEF EXECUTIVE OFFICER, MUSCULAR DYSTROPHY ASSOCIATION

SCOTT OLDACH, MANAGING PARTNER, THE JANSCO GROUP

PETER ORBAN, CHIEF COMMERCIAL OFFICER, AUGMATE

GARY OROSY, MANAGING PRINCIPAL, O AND CO, MARKETING CONSULTANTS

NICOLE O’ROURKE, CHIEF MARKETING OFFICER, MANHATTAN ASSOCIATES

MIKE O’TOOLE, PRESIDENT, PJA ADVERTISING AND MARKETING

PETER OWEN, LINCOLN SALES ZONE MANAGER, FORD MOTOR COMPANY

TONY PACE, PRINCIPAL, CELEBRAL GRAFFITI

KAREN PAFF, CORPORATE COMMUNICATIONS LEAD, SALIX PHARMACEUTICALS

SOCRATES PAPAZOGLOU, SENIOR VICE PRESIDENT, GROUP ACCOUNT DIRECTOR, MCCANN NEW YORK

YOUNG MI PARK, SENIOR VICE PRESIDENT, STARNEX CO., LTD.

MYLES PEACOCK, CHIEF EXECUTIVE OFFICER, CREATIVEDRIVE

JORGE PEREZ-MARTINEZ, VICE PRESIDENT, GLOBAL COMMERCIAL DEVELOPMENT, ZOETIS INC

RUSSELL PERKINS, FOUNDER AND MANAGING DIRECTOR, INFOCOMMERCE GROUP

ANGELA PETROS, CHIEF MARKETING OFFICER, MORRISON & FOERSTER

CHRIS PIEPER, VICE PRESIDENT OF MARKETING, ARTIS ENERGY INTELLIGENCE

JOSEPH PLUMMER, ADVISOR, OLSONZALTMAN

ABIGAIL POSNER, HEAD OF STRATEGIC PLANNING, AGENCY DEVELOPMENT, GOOGLE

LUKAS POSPICHAL, MANAGING DIRECTOR, GREENBOOK AND AMA NEW YORK

JAIME PRIETO, PRESIDENT, GLOBAL BRAND MANAGEMENT, OGILVY & MATHER WORLDWIDE

REJI PUTHENVEETIL, PRESIDENT, GROUP NEWHOUSE

STEPHEN QUINN, BOARD MEMBER, CEO FORUM

MATT QUINT, DIRECTOR, CENTER ON GLOBAL BRAND LEADERSHIP, COLUMBIA BUSINESS SCHOOL

RAJA RAJAMANNAR, CHIEF MARKETING AND COMMUNICATIONS OFFICER AND PRESIDENT, HEALTHCARE

BUSINESS, MASTERCARD

JASON REVZON, PRINCIPAL, THE DIGITAL PROFITS

RENATO REYES, CHIEF MARKETING OFFICER, DEUTSCH FAMILY WINE & SPIRITS

KEITH REYNOLDS, MARKETING AND SALES LEAD, GALILEO TECH MEDIA

JAMES RICHARDSON, ASSOCIATE DIRECTOR, GLOBAL EMERGING ANALYTICS, KIMBERLY-CLARK

DENIS RINEY, PRINCIPAL, STRAIGHTLINE INTERNATIONAL

RANDALL RINGER, CHIEF EXECUTIVE OFFICER, VERSE GROUP LLC

KIM ROBBINS, PROGRAM DIRECTOR, CULTURE, PFIZER

JOHN ROBERTS, SCIENTIA PROFESSOR, UNIVERSITY OF NEW SOUTH WALES

DAVID ROGERS, FACULTY, DIGITAL MARKETING; EXECUTIVE DIRECTOR, BRITE – COLUMBIA BUSINESS SCHOOL

MARY ROGERS, DIRECTOR OF MARKETING COMMUNICATIONS, CUISINART

JEFFREY ROHRS, CHIEF MARKETING OFFICER, YEXT

EDWIN ROMAN, SENIOR DIRECTOR ORIGINAL CONTENT AND BRAND INTELLIGENCE, ESPN

JACK ROONEY, INTEGRATION LEADER, OGILVY USA

JOHN ROSSITER, PROFESSOR OF MARKETING, UNIVERSITY OF WOLLONGONG

STEVE RUBEL, CHIEF CONTENT STRATEGIST, EDELMAN

ANN RUBIN, VICE PRESIDENT, CORPORATE MARKETING, IBM

RICHARD RUDDUCK, MANAGING DIRECTOR, MERRIMACK GROUP LLC

BECKY SAEGER, BOARD MEMBER AND ADVISOR, E*TRADE FINANCIAL, TURN

BRET SANFORD-CHUNG, PARTNER AND CHIEF EXECUTIVE OFFICER, CREATIVE PUTTY, INC.

RALPH SANTANA, EXECUTIVE VICE PRESIDENT AND GLOBAL CHIEF MARKETING OFFICER,

HARMAN INTERNATIONAL

MAIKO SATO, SENIOR MANAGER, MARKETING HEMATOLOGY CANCER TEAM, PFIZER JAPAN

ELLIOT SAVITZKY, DIRECTOR CLIENT SOLUTIONS, ISOBAR

STEVE SAXTY, ENGAGEMENT DIRECTOR, WPP – MEDIACOM, BRANDUNION

JULIE SCHALLMANN, OWNER, TRAVEL SPECIALIST, DREAM VACATIONS

CLAUDIO SCHAPSIS, CO-FOUNDER AND CHIEF EXECUTIVE OFFICER, GENUIN

ALAN SCHULMAN, NATIONAL DIRECTOR OF CONTENT MARKETING AND CREATIVE EXPERIENCE,

DELOITTE DIGITAL

GUNTHER SCHUMACHER, WORLDWIDE CHIEF DELIVERY OFFICER, OGILVY GROUP

JOANNA SEDDON, PRESIDENT, GLOBAL BRAND STRATEGY, OGILVYRED

KAMAL SEN, FOUNDER AND PRESIDENT, COGITAAS AVA

DON SEXTON, PROFESSOR OF MARKETING, COLUMBIA UNIVERSITY

ARTHUR SHAPIRO, PRESIDENT, A|M SHAPIRO & ASSOCIATES LLC

HANK SHEINKOPF, PRESIDENT AND OWNER, SHEINKOPF LTD.

JIM SIEGEL

MARC SILVERMAN, U.S. TAX LEADER – SECTOR S, MARKETING AND BUSINESS DEVELOPMENT,

PRICEWATERHOUSECOOPERS LLP

CHARLES SILVESTRO, VICE PRESIDENT, GLOBAL LEARNING AND TALENT DEVELOPMENT, MASTERCARD

MARKETING HALL OF FAME JUDGING PANEL The Marketing Hall of Fame Judging Panel is an exclusive group of CEO’s and thought leaders. Judges review and vote on the short list of finalists. We’re pleased to have this distinguished panel of experts involved in the inductee voting process.

The 2018 judges are:

David Almy, CEO, Insights Association

Gary Briggs, former Vice President Chief Marketing Officer, Facebook

Jon Iwata, former Senior Vice President, Marketing & Communications, IBM

Marla Kaplowitz, President & CEO, American Association of Advertising Agencies

Russ Klein, CEO, American Marketing Association

Bob Liodice, CEO, Association of National Advertisers

Scott McDonald, CEO, Advertising Research Foundation

Tony Pace, President & CEO, Marketing AccountingStandards Board

Manny Schrager, President, Qualitative Research Consultants Association

Jim Stengel, Former Global Marketing Officer, Proctor & Gamble; President/CEO, The Jim Stengel Company

Earl Taylor, CMO, Marketing Science Institute

Jerry Wind, Professor of Marketing, The Wharton School

AMY SINGER, MARKETING DIRECTOR, PFIZER

SHIV SINGH, SENIOR VICE PRESIDENT, INNOVATION AND STRATEGIC PARTNERSHIPS, VISA

ARUN SINHA, GLOBAL CHIEF MARKETING OFFICER, MCSI INC.

LAURA SLAGTER, DIRECTOR, REGIONAL MARKETING, FIDELITY INVESTMENTS

BRIAN SOLIS, PRINCIPAL ANALYST, ALTIMETER GROUP

DAVID SOLOMITO, VICE PRESIDENT, N.A. MARKETING, KAYAK

TOBY SOUTHGATE, CHIEF GROWTH OFFICER, MCCANN WORLDGROUP

WILLIAM STABILE, EXECUTIVE DIRECTOR, BRANDING, ADVERTISING & SPONSORSHIPS,

SIEMENS CORPORATION

TOM STEIN, CHAIRMAN AND CCO, STEIN IAS AMERICAS

RUTH STEVENS, PRESIDENT, eMARKETING STRATEGY

MARK SUMPTER, CHIEF EXECUTIVE OFFICER, PRESIDENT, AND PRINCIPAL QUALITATIVE CONSULTANT,

CONSUMER LINK MODERATING & RESEARCH CONSULTING, INC.

KEVIN SWANEPOEL, CHIEF EXECUTIVE OFFICER, THE ONE CLUB

PATRICIA SWINDLE, FOUNDER, THE LORING PARTNERSHIP MARKETING CONSULTANCY

TIMOTHY SZYKULA, DIRECTOR, ANALYTICS CAPABILITY DEVELOPMENT, BEST BUY

GEORGE TANNENBAUM, EXECUTIVE CREATIVE DIRECTOR AND INFLUENTIAL BLOGGER, OGILVY & MATHER

MELISSA TANSEY, DIRECTOR, WOMEN INVESTORS, FIDELITY INVESTMENTS

LORI TAUBER MARCUS, FOUNDER, COURTYARD CONNECTIONS

MARTIN TIPPING, CHIEF EXECUTIVE OFFICER, TIPPING GARDNER

WILL TRAVIS, CHIEF EXECUTIVE OFFICER, ELEVATION BARN

CHRIS TRICK, SENIOR VICE PRESIDENT, ZAP ENGAGEMENT & MARKETING, REALOGY HOLDINGS CORPS

ROBERT TRINKA, BUSINESS DEVELOPMENT, AMERICAS, NOVARUM DX

TATYANA TSINBERG, VICE PRESIDENT, CROSS THERAPEUTIC AREA BRAND LEAD, PFIZER

JEET UPPAL, WORLDWIDE LEAD, GLOBAL MARKET RESEARCH CAPABILITIES, BRISTOL-MYERS SQUIBB

KAREN VAN BERGEN, CHIEF EXECUTIVE OFFICER, OMNICOM PUBLIC RELATIONS GROUP

LIZ VAN PATTEN, FOUNDER AND PRINCIPAL, VAN PATTEN RESEARCH

SANDEEP VASUDEVAN, WORLDWIDE DIRECTOR GLOBAL BRAND MANAGEMENT,

OGILVY & MATHER WORLDWIDE

JUNE WALLACH, SENIOR VICE PRESIDENT, CONSUMER LIFE, GFK

AARON WALTON, FOUNDING PARTNER, WALTON ISAACSON, LOS ANGELES

MELISSA WARSHAW, DATABASE AND STRATEGY DIRECTOR, AIRS FOUNDATION

ERIC WEAVER, CHIEF EXECUTIVE OFFICER & FOUNDER, STEALTH MODE

GREG WELCH, SENIOR PARTNER, SPENCERSTUART

JAMES WILLS, PROFESSOR, UNIVERSITY OF HAWAII SHIDLER COLLEGE OF BUSINESS

BRUCE ZANCA, SENIOR VICE PRESIDENT, CHIEF MARKETING AND COMMUNICATIONS OFFICER,

BANKRATE, INC

DOUG ZANGER, AMERICAS EDITOR, THE DRUM

ED ZUBER, WORKFORCE ENABLEMENT, GLOBAL BUSINESS SERVICES, IBM

MANY THANKS TO OUR SPONSORS

#MHoF18