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ELE officially opened their doors for business on August 28th, 2014, in Springfield, MO.
The company holds two small business buildings. One is located in Downtown Springfield and
the other in Saint Louis. There are 100 employees total from both locations.
Erin Leu has always been passionate about makeup. Whenever she was young, she was made
fun of for her thick eyebrows. Whenever thick eyebrows came into style she decided to take ad-
vantage and create a kit of her own to embrace all the thick eyebrowed women.
The kit consists of liner, brush, mousse, filler, and tweezers.
All makeup in ELE kits is not tested on animals.
All ELE makeup is 100% organic.
Erin began selling her kits on Etsy, a website for DIY products, but later decided to brand herself
and created her own website.
Three thousand (3,000) eyebrow kits are packaged and shipped out to customers across the US
each day.
Erin is currently working on a partnering deal with Sephora to add her eyebrow kit to their
makeup selection.
ELE kits are packaged in a small plastic bin with dividers separating each item. The plastic bin is
wrapped in a pink lace bag and tied close with a white bow to keep packaging elegant and chic.
Erin has made a pact that for every kit sold, $1.50 will go toward Safe Place Little Rock, her fa-
vorite charity. As of May 5, 2016, over 50,000 eyebrow kits have been sold, giving Safe Place
over $75,000.
ELE NEWS For Immediate Release
Contact Kacey Oloteo – ELE Communications Director
Phone: (314) 255-8018
ELE LAUNCH PARTY ANNOUNCEMENT
Ground-Breaking Launch Party to Show Off New Company Product
LITTLE ROCK, ARKANSAS April 2, 2016 A launch party has been organized to kick off the
start of the new company, ELE, a makeup company promoting a new eyebrow kit called “Perfection”.
According to Natalie O’Leary, the company’s Marketing Specialist and Event Coordinator, the eye-
brow kit is “something other companies can learn from” and the party is “a perfect match for just
that”.
ELE, Erin Leu Eyebrows, is a new makeup company started and designed entirely by Erin Leu,
the CEO of the company. The launch party is planned to bring in hundreds of local and national buy-
ers, as well as being open to the public. Each guest will be given a free ELE “Perfection” kit as well as a
goodie bag filled with samples of Erin’s favorite beauty products. Erin explained that her company is-
n’t just about promoting herself, but other companies as well. “Although the company may be starting
out small,” says O’Leary, “the makeup industry is fully aware of us and they are very interested in our
product.”
The launch party is scheduled for June 4th, 2016. It will be held at the Arkansas Arts Center
from 4-9 PM. Food and drink will be provided, donated by Melissa Howard Catering. 92.3 FM KYPR
Radio will be providing entertainment for the night. Along with music there will be booths of different
makeup companies offering tips and services free of charge.
ELE is a company based on morals and hard work. All donations and silent auction money will
be split into two. Half of the receiving’s will be put toward Erin’s favorite charity, Safe Places Little
Rock. Learn more about ELE by visiting the website at eleperfection.com. Contact us via phone at
(800) 555-4488 or email at [email protected].
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CURIOUS WHY YOUR EYEBROWS AREN’T ON FLEEK LIKE ALL THE OTHER
WOMEN ON INSTAGRAM? ERIN LEU EYEBROWS HAS THE SOLUTION FOR YOU.
COME TO OUR LAUNCH PARTY ON JUNE 4TH 2016 AT THE ARKANSAS ARTS
CENTER FROM 4-9 PM. HALF OF ALL PROCEEDS FROM THE SILENT AUCTION
WILL BE DONATED TO SAFE PLACE LITTLE ROCK. FOR MORE INFORMATION
VISIT OUR WEBSITE AT ELEPERFECTION.COM, EMAIL US AT ELEPERFEC-
[email protected] OR CALL US AT (800) 555-4488. SO COME DOWN AND GET
SOME GREAT MAKEUP TIPS AND GREAT FOOD FOR A GREAT CAUSE.
fter efore
I love my ELE Perfection kit! I bring it with me everywhere.
I have such light eyebrows and I have always hated them.
With the ELE kit I don’t have to be embarrassed any long-
er! It gives me natural and long-lasting eyebrows. Getting
tweezers is just a great addition!
- Ellie Hausen, Saint Louis, MO
The Perfection kit is the best one yet. I have really thick
eyebrows but they never fully grow in, I plucked them
way too much when I was younger. With the filler brush
I am able to touch up my light patches and make my
eyebrows the perfect evenness. Now I never have to
worry about bald spots!
- Melissa Schmidt, Little Rock, AK
I’m a model and my makeup artists are always trying to
find new eyebrow kits that will do wonders. I found this
kit one day online and decided to buy it. Now my
makeup artists are hooked and don’t use any other
product! They can transform anyone. I love using it for
touch-ups whenever I get a few too many low-lights.
Wonderful product that I would recommend to anyone!
Cara Delevingne, Los Angeles, CA
