El Mundo Newspaper - Boston University Medical Campus ... · Complimentary copies of El Mundo Newspaper are made available at all of the high profile ... At the end of the third quarter

408 S. HUNTINGTON AVE • BOSTON, MA 02130 • PHONE: 617-522-5060 • FAX: 617-524-5886 • WWW.ELMUNDOBOSTON.COM

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“…the largest pool of local, regional and nationalprint advertisers in the marketplace…”

“…El Mundo is more than just a newspaper…putting together a top notch publication is only

the beginning of what we do...

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New England’s Premier Latino NewspaperEstablished in 1972 » Over 36 years of Service

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408 S. HUNTINGTON AVE • BOSTON, MA 02130 • PHONE: 617-522-5060 • FAX: 617-524-5886 • WWW.ELMUNDOBOSTON.COMMEDIAKIT2009

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Dear Friends:

For over 36 years now, we have had a very basic and focused mission. Weset out to serve and deliver a unique audience. Today, it is called a nichemarket. Indeed, our readership has grown and developed into a large andenviable market for many, but to us it is still simply our community.

We are proud to say that we are still a family run publication with aforty-year journalistic history in Massachusetts that has evolved intosomething beyond just a newspaper. Putting together a top-notchbilingual publication is only the beginning of what we do in theHispanic marketplace of New England.

It is our hope that through this updated 2009 Media Kit, you will beable to better understand the important role we play in the marketand the impact and scope of our large scale community events.

We look forward to expanding our list of corporate and communitypartners that have enabled us to become the most widely recognized andmost frequently used media outlet to reach the Latino market of Greater Boston.

Alberto Vasallo, IIIVice President

Our unique partnership with the Boston Red Sox has set a precedent and abusiness model that combines professional sports marketing, communityoutreach and corporate sponsorships.

We are considered the experts in creating and executing large scale events,which offer unique marketing platform opportunities within the Latinomarket.

Our extensive and active grassroots relationships have enabled us tocollaborate and partner with the largest and most visible communityorganizations.

Our knowledge and experience in the Latino marketplace of New Englandallows us to be creative “out of the box” thinkers in effectively delivering thisaudience.

95% of the content you will find in El Mundo you will ONLY find in El Mundo.

Our LOCAL coverage of the community is unparalleled.

Why El Mundo?

Please consider...

Why El Mundo Newspaper...

Hispanic American Chamberof Commerce (HACC)

Community Partners:

January:Thursday January 22nd

Career GuideThis special edition is dedicated toemployment, recruitment and diversityopportunities.

March:Thursday, March 5th

Health EditionThis special supplement will focus on awide variety of health-related topics.

Thursday, March 19th

Latino Career Expo #1The largest Latino job fair in NewEngland with over 40 exhibitor’s and1,200 job seekers.

Thursday, March 19th


April:Thursday, April 2nd

Latina’s Changing The NationThis special edition is dedicated to the2009 LULACWomen’s NationalConference (April 3-5th).

Thursday, April 9th

Sports SupplementThis edition kicks off El Mundo’scoverage of Red Sox and New EnglandRevolution 2009 seasons.

May:Thursday, May 21st

Latino Youth RecognitionDays (at Fenway Park)

The first of three special pre-gameceremonies honoring Latino students atFenway Park.

June:Wednesday, June 17th

Latino Youth RecognitionDays (at Fenway Park)– 2nd event

Over 20 Latino Academic All-starshonored before a sell-out crown atFenway Park.

Thursday, June 25th

Puerto Rican Festival EditionA special edition dedicated to theoldest/traditional Latino Festival inMassachusetts.

July:Monday, July 6th

Latino Youth RecognitionDays program – 3rd event.

El Mundo and the Boston Red Sox honordeserving Latino middle school students.

August:Sunday, August 2nd

Latino Family FestivalConcert @ Fenway Park

The biggest Latino event of the year. Amusical showcase and Health Pavilion forall ages.

Thursday, August 6th

Association for LatinoProfessionals in Finance andAccounting (ALPFA) Edition

This special edition dedicated to theALPFA National Convention in Boston.

Thursday, August 20th

Dominican Festival EditionEl Mundo will extend coverage to all thefestivities surrounding this yearly event.

Friday, August 24th

El Mundo Golf TournamentFranklin Park Golf Course – Boston, MA» VIP Reception/Lunch to follow golfing.

September:Thursday, September 17th

Latino Career Expo #2From 1pm – 5pm. Followed by the ElMundo Professional Mixer (theme TBD)5:30pm – 8:30pm.

Thursday, September 17th


October:Thursday, October 8th

Hispanic HeritageMonth Edition

El Mundo’s largest edition celebratingLatino Culture.

December:Thursday, December 17th

The Special Holiday EditionOur annual holiday special editioncelebrating the Latino family!


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2009 Calendar

Signature Special Events and Special Editions

careerlatinoexpoIt’s About Oportunity. ®

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The Most Effective Way to Embrace DiversityN E W S P A P E R

The highly successful El Mundo Latino Career Expos haveproven to attract the largest and most diverse attendance ofqualified career and job seekers, offering unparalleledvisibility and results for recruiters.

Thursday, March 19thThursday, September 17th

» LCE Media Kit available upon request Or visit: www.LatinoCareerExpo.com

MEDITECHMedical Information Technology, Inc.

Latino Career ExpoOver 40 exhibitors & 1,200 attendees per event.

careerlatinoexpoIt’s About Oportunity. ®

The expos have featured some of the city’s mostdistinguished public and private sector organizations.Exhibitors and sponsors in the past have included:


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LYRD at Fenway ParkN E W S P A P E R

Pre-Game Ceremony:Top middle schoolstudents receive aCertificate ofRecognition handed tothem by their favoriteLatino superstars astheir name and schoolare announced andfeatured on thecenterfield scoreboard.

Latino YouthRecognitionDays (LYRD)

Ceremonial FirstPitch: El Mundoand the Boston RedSox also honor alocal Latinocommunity hero byhaving he/she throwout the CeremonialFirst Pitch.

National Anthem: Frominternational recording artists tolocal talented youngsters, the StarSpangled Banner is sung by aLatino singer.

Latino Fans: Over 1,000 ticketsare reserved to be sold in thecommunity for each of thesespecial days at Fenway Park andeach one receives a complimentaryedition of El Mundo. Partners:

» LYRD Media Kit available upon request

Our Latino Youth Recognition DayProgram at Fenway Park (now in its 14thyear) has been nationally recognized as a modelfor combining corporate partnerships,professional sports marketing and grassrootscommunity outreach.

Honoring Latino Youth for theirAcademic Achievements.

Thursday, May 21st

Wednesday, June 17t

Monday, July 6th

2009 Schedule:


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The Largest Latino Event in New England...N E W S P A P E R

The largest Latino event of the year in New England is,unquestionably, the Latino Family Festival @ Fenway Park.

This unique and exciting event combines cultural celebrations withinformational and health-related messages that have enabled us tooffer a unique and exciting face-to-face marketing opportunity withthe Latino consumer for local and regional marketers interested intapping into this growing market. (Festival Sponsorship Packagesavailable upon request)

• Historical Fenway Park• Over 8,000 in attendance!• Family Health Festival (12pm -6pm); Health education and freescreenings, display booths, children’s games and activities andmuch more!

• Top Notch Latino Music acts 2pm-6pm (stadium seating)• VIP/Celebrity Receptions (State Street Pavilion & EMC Club)• Private Boxes available

A Latino Marketing Dream…

Latino Family Festival@ Fenway Park

Sunday, August 2nd

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High Visibility Event DistributionN E W S P A P E R

Over the course of 36 years of serving the Latinocommunity El Mundo has been able to establish anextensive network of reaching our 30,000 weeklyreaders.

Through the use of traditional as well as creative and “out of thebox” distribution methods, El Mundo has been able to secure ageneral visibility and accessibility that is unmatched.

Our traditional distribution routes cover over 21 cities and townsthroughout Eastern Massachusetts as our diverse readershiprepresents 22 different Latin American nationalities. EveryWednesday evening and Thursday morning our eight (8) independentdistributors pick up copies directly from our printer or at our mainoffices in Jamaica Plain.

These distributors deliver the newspaper to over 1,500 drop off pointsthat range from traditional grocery stores, supermarkets andnewsstands, to individual businesses that have a high traffic of Latinocustomers.

Distribution


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In addition to the traditional drop off points El Mundo also circulatesat the following events:

LLaattiinnoo PPrrooffeessssiioonnaall EEvveennttssComplimentary copies of El Mundo Newspaper are made available at all of the high profileLatino events held in the community throughout the year. The monthly LatinoProfessional Networking events, the Hispanic American Chamber of Commerce“Business After Hours” events, and the Association of Latino Professionals inFinance and Accounting (ALPFA) meetings and summits are places where you willalways find El Mundo Newspaper in the hands of the Latino community’s movers andshakers.

TThhee LLaattiinnoo CCaarreeeerr EExxppoossOver 2,000 Latino job and career seekers attend each one of the two Latino Career Exposthat are held yearly and a complimentary issue of El Mundo Newspaper is handed to eachperson attending the event.

FFeessttiivvaallssEl Mundo Newspaper is the only publication that expands its circulation by an additional25% for free distribution at each one of the following major festivals: Lawrence SemanaHispana (third week in June) The Puerto Rican Festival (fourth week in June), and theDominican Festival (second week of August).

FFeennwwaayy PPaarrkkAn additional 5,000 copies are distributed at the El Mundo Family Festival celebrated eachyear at Fenway Park. El Mundo Newspaper is also distributed at each one of the LatinoYouth Recognition Days at Fenway Park each year and a complimentary issue is awarded toeach one of the honored students and their families that attend the games.

TT--ssttooppssAt the beginning of 2006 El Mundo began distribution outside of several key publictransportation stations. At the end of the third quarter of 2007, we were circulating in five(5) stations with an average of 500 copies distributed at each one, on a weekly basis. Morestations will be added to the list that currently includes State Street, Haymarket, Maverick,Forest Hills, and Jackson Square stops.

El Mundo is Everywhere


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North Shore area 20% of distributionIncludes:Chelsea, Lynn, Revere, Everett

Merrimack Valley 20% of distributionIncludes:Lawrence, Lowell, Metheun, Haverhill

T-Stops 10% of distributionIncludes:State Street, Haymarket, Maverick, Forest Hillsand Jackson Square

Distribution breakdown:Jamaica Plain, Roslindale, Hyde ParkMerrimack ValleyCambridge, Allston, Brighton, SomervilleChelseaLynnEast Boston, Revere, EverettEvents, subscriptions, etc.Framingham

MBTA StationsMaverick StationState StreetHaymarket StationForest HillsJackson Square

Distribution Breakdown

Boston area 50% of distributionIncludes:Dorchester, Jamaica Plain, Roslindale,Hyde Park, RoxburyCambridge, Allston, Brighton,Somerville, East Boston and MBTAstations


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Frequently Asrked Questions...N E W S P A P E R

WWhhyy ddoo aaddvveerrttiisseerrss pprreeffeerr EEll MMuunnddoo??We have a proven track record! We did not become the most widely used Latino printpublication by not delivering the goods. For El Mundo,“the proof is in the pudding!”Pick up a copy of El Mundo and you’ll find the largest pool of local, regional andnational print advertisers in the marketplace. Each week the sheer amount ofadvertisers in El Mundo is more than all of the other Latino publicationsCOMBINED! This is especially evident in our classified ads department.

WWhhaatt iiss tthhee eeaassiieesstt wwaayy ttoo ccoonnffiirrmm EEll MMuunnddoo iiss NNoo.. 11??We call in the simple “Eye Test”. Have a look for yourself. We encourage marketers to stackup the competition alongside El Mundo. Without a doubt, our biggest competitiveadvantage is the product itself. The sheer quantity and the diversity of advertisers whohave placed their trust in our promise to deliver speaks volumes to why we are numerouno.

WWhhoo iiss bbeehhiinndd EEll MMuunnddoo??We are proud to say that we are still a family run publication with a forty-yearjournalistic history in Massachusetts. El Mundo has been heralded locally as well asnationally as an example of the “American Business Dream” come true, withthree generations of family members working toward a common goal in.Founded in 1972, El Mundo is able to report on the struggles, challenges and aspirations ofthe Massachusetts Latino community because its leadership is so inherently ingrained in thecommunity that it serves. No other Latino publication can claim this type ofcommitment to its readers and community.

Why El Mundo is Number 1?

Color ChargesFull Color $750 (net)Spot Color $250 (net) per color

Non Profit Rates: 10% Discount

Payable upon receipt. We accept checks, cash and credit cards.Please make checks payable to: El Mundo Newspaper408 S. Huntington Ave., Boston, MA 02130 • 617-522-5060 • Fax: 617-524-5886

Free Standing Insert Charges$75.00 (net) per thousandFull Run Only - No zoning by zip code permittedPlease consult with your Sales Rep. for size, dimensions,and printer delivery information.Deadline Materials due to printer one week

prior to publication.

Rate CardGeneral: Format TabloidEditorial Content Coverage of local, national, international, political, education, entertainment,professional

sports, and health news.Language(s) Bilingual-Spanish and EnglishCirculation 30,000Frequency Weekly, every Wednesday

Contact 408 S. Huntington Ave., Boston, MA 02130 • 617-522-5060 • Fax: 617-524-5886

Display-ROP(Net to Publisher)Per Column Inch: $22.50 National Rate: $25.00

Advertising Rates Local NationalFull Page $1,800 $2,000Half Page $900.00 $1,000Quarter Page $450.00 $500.00Eighth of Page $225.00 $250.00

Prime Advertising SpaceFront Page Banner $4,000 (min. 12 week buy)Inside Back Cover $2,000Inside Front Cover $2,000Back Cover $2,750

ClassifiedsPer Column inch: $21.00 (net)Recruitment/Help WantedReal Estate/ApartmentsLegal NoticesBids

DeadlinesSpace: 1 week prior to publication dateCamera-ready: 1 week prior to publication dateW/ translation: 1 week prior to publication date

Standard Size AdsFull Page 9.75” x 15” ( 5 col x 15” )Half Page 9.75” x 7.5” ( 5 col x 7.5” )Quarter Page 4.75” x 7.75” ( 2.5 col x 7.5” )Eighth of Page 4.75” x 3.75” ( 2.5 col x 3.75” )

Column Widths1 column = 1.75 inches2 columns=3.75 inches3 columns=5.75 inches

4 columns=7.75 inches5 columns=9.75 inches

Production:

Rates:

Payment:

Production FormatsPDF, JPEG and EPS

Translation Services ProvidedPlease contact your sales representative.

AD Production DeliveryPlease email your ad directly to your sales representative respectively.

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Documents

El Mundo Newspaper - Boston University Medical Campus ... · Complimentary copies of El Mundo Newspaper are made available at all of the high profile ... At the end of the third quarter