El Marketing Mix Extendido

7/23/2019 El Marketing Mix Extendido

1/16

Ia`ofr jf xfr Byam` Amizzi Umaa`

Zyn


2/16

Kfgomn`kmn ji af{ iaiginzf{ jia xrfki{f

girk`jfacmkf pyi ri`am` yn` igxri{` x`r`

ferikir {`zm{e`kkmn in ia girk`jf.

Z`gomn {i kfnfki kfgf a` gika` ji a`{ :x{ ji

a` girk`jfziknm`2 Xrikmf! Xa``! Xrfjykzf }

Xrfgfkmn.

I{zi kfnkixzf eyi ji{`rrfaa`jf xfr Nima D. Ofrjin

} xireikkmfn`jf xfr Birfgi Gk K`rzd}

Ia`ofr`jf xfr Byam` Amizzi Umaa` Zyn ?


3/16

Nima D. Ofrjin

Ia`ofr`jf xfr Byam` Amizzi Umaa` Zyn ;


4/16

Birfgi Gk K`rzd}

Ia`ofr`jf xfr Byam` Amizzi Umaa` Zyn :


5/16

Xrfjykzf

Xrikmf

Xa``

Xrfgfkmn

Ia`ofr`jf xfr Byam` Amizzi Umaa` Zyn 9


6/16

[mn igo`rcf! {m d`oa`gf{ ji af{ Xrfjykzf{ Mnz`ncmoai{

$[irumkmf{-! {i mnkfrxfr`n iaiginzf{ pyi {i jirmu`n jia Gmt

ka{mkf! xirf pyi d`} pyi ri{`az`r } zfg`r in kyinz` x`r`zinir yn` gibfr xirefrg`nki $ ibikykmn f xri{z`kmn jia

{irumkmf-.



7/16

Kfn{mjir`njf af `nzirmfr! ia jinfgmn`jf G`rlizmnc Gmt

Itzinjmjf! pyij` ji a` {mcyminzi efrg`2



8/16

Xrfjykzf

Xrikmf

Xa``

Xrfgfkmn

Xrfki{fXir{fn`a

Iumjinkm`

E{mk`

Zmigxf

_ikyr{f{



9/16

Xrfki{f

_ia`kmfn` ia dikdf ji pyi af{ {irumkmf{ {fnji{igxi`jf{ } kfn{ygmjf{ ji g`nir`

{mgyazni`. $Gfginzf ji Uirj`j f Gfginz fe

Zryzd ' GfZ-.

Af{ {irumkmf{ nf zminin kmkaf ji umj` zma! jiomjf

` a` mn{ix`r`omamj`j.

Ia`ofr`jf xfr Byam` Amizzi Umaa` Zyn =


10/16

Xrfki{f

Ia {irumkmf i{ yn` itxirminkm` } xfr af z`nzf aì{inkm` jia kfnkixzf ji xrfki{f i{ `jgmnm{zr`r

a`{ itxirminkm`{ jia kfn{ygmjfr ji ia xynzf ji

inzric`! à kfnzrfa jia GfZ! kfgf a` g`}fruinz`b` kfgxizmzmu` jia xrfuiijfr ji {irumkmf{.

Af{ jf{ g`}fri{ kfgxfninzi{ jia xrfki{f {fn

xrfkijmgminzf{ } xir{fnà! pyi z`gomn {fn

kfnfkmjf{ kfgf {m{zig` } {fnrm{`{.



11/16

Xir{fnà

I{ yn iaiginzf krzmkf jia Gmt x`r` ia xrfjykzfr ji {irumkmf{!xfrpyi i{ `jmkmfn`rai xir{fnà à xrfjykzf.

Kfgmin` kfn a` {iaikkmn jia xir{fnà kfn a`{ `xzmzyji{

niki{`rm`{ } kyagmn` kfn yn xrfcr`g` ji k`x`kmz`kmn kfnzmny`.



12/16

Iumjinkm` E{mk`

I{zi `{xikzf jia gmt itzinjmjf jmrmci ia dikdf ji pyiibikyz`r yn {irumkmf i{ mnzrn{ik`ginzi mnz`ncmoai.

Ia kfn{ygmjfr `{fkm`r af{ xrix`r`zmuf{ e{mkf{ jia {irumkmf!

`ynpyi iaaf{ {i`n jiamoir`j`ginzi `jgmnm{zr`jf{ f nf kfn

ia {irumkmf j`jf in i{i ayc`r } zmigxf.

Xfr af z`nzf i{ mgxfrz`nzi pyi ia girk`jf jia {irumkmf jioi

d`kir{i k`rcf ji i{f{ z`ncmoai{ } `jgmnm{zr`raf{ x`r` j`r `a

kaminzi! a` ripyirmj` mgxri{mn i mg`cin.

Ia`ofr`jf xfr Byam` Amizzi Umaa` Zyn 0?


13/16

Zmigxf

I{zi Iaiginzf j` ia nmkf x`rgizrf fobizmuf x`r` xfjirbyc`r a` kàmj`j in ia {irumkmf.

Zmini 9 iaiginzf{ pyi kfgomn`jf{ xyijin {ir yzmam`jf{

kfgf uinz`b` kfgxizmzmu`2

0. Xynzyàmj`j .

?. Jm{xfnmomamj`j $jia {irumkmf

} GfZ-

;. Jyr`kmn.

:. Uiafkmj`j ji ri{xyi{z`9. Mnnfu`kmn.

Iaòfr`jf xfr Byam` Amizzi Umaa` Zyn 0;


14/16

_ikyr{f{

I{zi iaiginzf i{ ia pyi {f{zmini ` af{ jig{ jiomjf `2

Ia {irumkmf i{ ibikyz`jf }

kfn{ygmjf à gm{gf zmigxf.

Nf zmini kmkaf ji umj`.

A` ibikykmn jia {irumkmf jixinji

ji fzrf{ rikyr{f{ e{mkf{ f

z`ncmoai{.

Ia kaminzi itmci k`gomf{ ji yn

gfginzf ` fzrf! xfr af pyi jioi

dòir rikyr{f{ jm{xfnmoai{.Iaòfr`jf xfr Byam` Amizzi Umaa` Zyn 0:


15/16

_ikyr{f{

Ia xri{z`jfr ji {irumkmf{ jioi kri`r } `jfxz`r i{zr`zicm`{} xfazmk`{ x`r` c`r`nzm`r pyi {y nicfkmf i{ k`x` ji

fxzmgm`r a` k`x`kmj`j ji jig`nj` } rikyr{f{ ji zà

g`nir` pyi nf eàzi àcynf x`r`2

Xirjir kaminzi{ mgxfrz`nzi{ ` k`y{`

ji yn {irumkmf jiemkminzi in dfr` f

zigxfr`j` xmkf ji jig`nj`.

Pyi ia nicfkmf zinc` c`{zf{mnniki{`rmf{ in zigxfr`j`{ ji

jig`nj` o`b`.



16/16

G`rliz [irumki }fyr Oy{{mni{{.

M`n _y{lmn

Orfsn

Ij. Zdfrfcffj.

Mgcini{ ji sss.0?;re.kfg

[m fkyx`{ i{z` xri{inz`kmn x`r` d`kir `acyn` mnui{zmc`kmn! kmz`nf{ ji

a` {mcyminzi g`nir`2

Umaa` Zyn! Byam` Amizzi! Ia G`rlizmnc Gmt itzinjmjf! Girk`jfziknm` `

Kykd`r`j`{. dzzx2&&sss.girk`jfziknm`kykd`r`j`{..kfg! $?3 ji G`}f

?800-

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El Marketing Mix Extendido