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The total revenue generated by Latino- owned businesses in 2002 was $222 billion There are 29,168 Latino-owned business with receipts of $1 million or more. Latinos have an estimated buying power of $850 billion US Latino business basics

El Club De Comerciantes overview

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Page 1: El Club De Comerciantes overview

The total revenue generated by Latino-owned businesses in 2002 was $222 billion

There are 29,168 Latino-owned business with receipts of $1 million or more.

Latinos have an estimated buying power of $850 billion

US Latino business basics

Page 2: El Club De Comerciantes overview

Latinos owned approximately 1.6 million U.S. businesses in 2002

This amount of Latino-owned businesses is up 19% from 1997

Latinos in the United States are opening businesses at a rate that is three times as fast as the national average (31% versus 10% between 1997 and 2002)

How large is the b2b Latino market?

Page 3: El Club De Comerciantes overview

Mexicans represent the largest number of immigrant business owners with 255,300 Mexican business owners.

Mexican immigrants are the only group representing more than 10 percent of the total immigrant share of business owners.

Cuba, El Salvador, Colombia, Dominican Republic and Guatemala are also among top 20 immigrant groups with the largest number of business owners

Latino immigrant owned business contribution to our economy

Page 4: El Club De Comerciantes overview

Number per Percent of Number per

Month U.S. total Percent 100,000

U.S. total 484,864 100.00 0.28 284U.S.-born total 403,763 83.27 0.27 273Immigrant total 81,100 16.73 0.35 349Mexico 23,094 4.76 0.34 340El Salvador 3,178 0.66 0.47 472Cuba 3,098 0.64 0.42 425Dominican Rep. 2,417 0.50 0.47 467Guatemala 1,758 0.36 0.52 518

New Latino businesses opened every month

Page 5: El Club De Comerciantes overview

Challenges of engaging with Latino businesses

Although Latinos have a $850 billion buying power, half of their disposable income is spent at independent Latino businesses

Latino businesses only buy through familiar relations and trusted sources

Latino small businesses are not open networkers and do not attend networking events

Latino businesses generally lack technical education and are not technologically savvy

Page 6: El Club De Comerciantes overview

What are the opportunities to engage with Latino businesses

You can become a trusted provider for Latino businesses. How long do you want to wait?

There is the opportunity to become connected with Latino businesses and become a Latino friendly business

El Club de Comerciantes provides businesses the capacity to tap into the vast and still expanding Latino market

Page 7: El Club De Comerciantes overview

Why join El Club de Comerciantes online?

The total revenue generated by Latino-owned businesses in 2002 was $222 billion

There are 29,168 Latino-owned business with receipts of $1 million or more.

35,000 New business are open by Latinos every month

Page 8: El Club De Comerciantes overview

About usEl Club de Comerciantes is a privately owned organization that connects independent retailers and wholesalers, as well as startups and business professionals in US and the Americas.

Our mission is to become the leading bilingual information source for independent retailers, entrepreneurs, and their trading partners in the USA and the Americas.

Page 9: El Club De Comerciantes overview

Milestones

We have touched the lives of 50,000 entrepreneurs through our presentations, TV and radio spots, blogs, press releases, interviews, our 25 online groups at Linked In, Facebook and YouTube, as well as through our participation in over 50 international exhibitions and trade missions.

Page 10: El Club De Comerciantes overview

Our Partners

In US:PR NewswireNational Association of Grocery storesLatino Farmers and Ranchers Association

Federal Hasson and Associates In Spain:

Ynergia

In the Arabic Emirates:Newzmakers TV

In Mexico:GustherBaspac

Page 11: El Club De Comerciantes overview

Events

Participation in over 50 international tradeshows

Signature educational and networking events

Sample of events:•Aflac Educational Breakfast•Hispanic marketing and social media workshops•Multicultural Community Bridge Building•US-Mexico 2020 Power Mixer•Legislative forums •Hispanic Media Excellence Awards and Tradeshows

Page 12: El Club De Comerciantes overview

El Club de Comerciantes Online

Social media initiative with 30 online groups or presence at LinkedIn,Facebook, Twitter, Yahoo,Goggle, MySpace, AOL and YouTube

1500 online members among all social media sites

Email marketing campaign

Search Engine Optimization

Page 13: El Club De Comerciantes overview

El Club de Comerciantes Online

•Business portal featuring

•Over 400 educational videos & articles

•Business directory

•Chat, Forums and discussions

•Private and public groups

•Free Email accounts for users

Page 14: El Club De Comerciantes overview

Partnership program

Cross marketing partners

Media and Educational partners

Strategic partners (barter available)

Referral and Resellers program

Investors and investment brokers