Ektha 2018 1

Ektha 2018 2

Industree

60,000+producers trained

USD 5M+revenue generated by producer companies

Two globally compliant producer companies established

All full-time producers brought under social security scheme

2,000+producers in the value chain

Live projects in Karnataka, Tamil Nadu, Odisha, Andhra Pradesh and Rajasthan

Ektha 2018 3

Mission

Vision

Industree builds sustainable livelihoods in the farm and creative manufacturing sectors to ensure that underemployed women can have high and regular incomes, decent and equitable working conditions, and resilience to life crises.

Industree envisions a world in which millions of producers rise out of poverty by building sustainable livelihoods.

We believe that when producers have access to an enabling ecosystem they are able to pursue their futures with dignity, and that when women earn, they are empowered at home and in their communities.

Ektha 2018 4

Proof of ConceptGreenkraft & Ektha

2 profitable and globally-compliant producer enterprises incubated with a combined cumulative revenue of USD 5+ million since inception.

• Incorporated in 2012• Produces home accessories• Major customers: Ikea, HomeStop, HomeTown, TJ Maxx• Revenue of USD 600K in FY 2016-17

• Incorporated in 2014• Produces apparel products• Major customers: Fabindia, Benetton Mother Earth, Aditya Birla Group, John Miller• Revenue of USD 600K in FY 2016-17

Bangalore Greenkraft Producer Co. Ltd. Ektha Apparel Producer Co. Ltd.

Ektha 2018 5

Ektha Apparel: A producer-owned company

Ektha Apparel is a producer-owned social enterprise incorporated in 2013,creating contemporary clothing and accessories. All producers have an equal stake in the company. As owner-members, they have access to increased finance, training, social security, child care, and more. Over 90% of the members are women, with a significant number of them in supervisory and managerial positions.

Mission: Engage bottom of pyramid artisans and connect them to markets

Vision: Design, create, manufacture and trade in products made in an environmentally and socially sustainable manner

PRODUCT RANGE

Home Decor

Products

TOPS

HOME

BOTTOMS

SkirtsPants

Palazzos

KurtasShirts

Dresses

Ektha 2018 6

The Proof

Producers earn more than at their previous job

Producers reported increased self-confidence at work

Producers have increased their savings

Increase in number of producers who have bank accounts

Ektha 2018 7

Karnataka Mandya

Andhra Pradesh Raydurgam Kalyandurgam

TelanganaRangareddy

Locations

Ektha 2018 8

KarnatakaEnterprise Building in Apparel Value Chain

KYATHUNGARE, MANDYA DISTRICTFactory Code: KYAMachines: 25 Machines Product: Bags, Pads, AccessoriesCapacity: 35,000 pcs Status: Operational August ‘17

HULIVANA, MANDYA DISTRICTFactory Code: HULMachines: 89 Machines (additional 80 Machines)Product: Woven Shirts, Tops, Bottoms Capacity: 47,000 pcsStatus: Operational August ‘18

Ektha 2018 9

Karnataka Facilities

KYATHUNGARE HULIVANA

Ektha 2018 10

Andhra PradeshEnterprise Building in Apparel Value Chain

RAYADURG, ANANTHPUR DISTRICTFactory Code: PURA Machines: 140 MachinesProduct: Woven Shirts, Tops, Bottoms Capacity: 47,000 pcsStatus: Operational June ‘18

KALYANDURG, ANANTHPUR DISTRICTFactory Code: CHN Machines: 103 MachinesProduct: Woven Shirts, Tops, Bottoms Capacity: 34,000 pcsStatus: Operational July ‘18

KALYANDURG, ANANTHPUR DISTRICTFactory Code: SRIMachines: 120 Machines Product: Knit Tees, BottomsCapacity: 40,000 pcsStatus: Operational May ‘19

Ektha 2018 11

Andhra Pradesh Facilities

PURA CHN

Ektha 2018 12

TelanganaEnterprise Building in Apparel Value Chain

NAGARGOD,RANGAREDDY DISTRICTFactory Code:Machines: 100 Machines Product: Woven Shirts, TopsCapacity: 35,000 pcs Status: Operational August ‘19

Ektha 2018 13

Operational Strategies

PROFESSIONAL TEAM

• Ceo• Marketing & sales manager• Supply chain manager• Production manager• Quality assurance manager• Industrial engineer• Product development team

• Manufacturing modeled on lean principles for consistency in quality, delivery and competitive pricing• Operations for manufacturing one piece flow• Planning driven manufacturing• On-line tracking from cutting to finished goods• Quality monitored through Traffic light system• Self trimming and self inspection.• Employee Empowerment on knowledge transfer from product development to bulk production.

• Centralized cutting, finishing at KARNATAKA & ANDHRA PRADESH & TELANGANA• Product Development center at ANDHRA PRADESH• Embroidery facility in KARNATAKA & ANDHRA PRADESH• Washing unit in KARNATAKA & ANDHRA PRADESH

Ektha 2018 14

Social Compliance System• Laws and regulations• Evolving voluntary standards Marketing and competitiveness Producer recruitment and retention

No Child LabourNo Exploitation

No Discriminationon Disabilities, Nationality,

Gender, Language, Religion, Belief, Marital status,

Age, Sexual Orientation, Ethnic Origin, Social Origin or

anu other status

Freedom ofAssociation

Health & Safety

Ektha 2018

Our Customers

Ektha 2018 16

Jaipur Intervention

In urban Jaipur, Industree Foundation is working to create child labour free supply chains in a number of crafts. Industree is trying to create market demand from conscious, ethical buyers which will support supply chains without child labour to prosper.

Industree is hand holding the producers (specifically women) through provision of technical and life skills, professional management, market connect and establishment of their production unit.

The aim is that through a mix of economic and social interventions, not only will women earn better, the use of child labour in these value chains will also significantly reduce.

The value chains that Industree is working with is lac, tie&dye, embroidery and tailoring.

Ektha 2018 17

Embroidery Craft

Hand Embroidery is a fabric decorating craft, using materials like thread, beads, pearls, sequins etc.

Embroidery is practiced all over India but different areas have varying styles and use a number of materials.

For example, Kasuti is from Karnataka, where yarn is used to make beautiful geometric designs which look the same on both sides of the fabric.

Aari Tari is from Jaipur, where they use metal springs and gotta pati etc. for embroidery. We also will be introducing Thread embroidery and bead embroidery.

Ektha 2018 18

Potential Product List - Embroidery

JewelleryBangles, chokers, earrings, bracelets, hair clips etc.

HomelinenCushions, coasters & Runners

GarementsBorders & Yokes

DécorChristmas hangings

Ektha 2018 19

Products

Ektha 2018 20

Products

Ektha 2018 21

Products

Ektha 2018 22

Products

Ektha 2018 23

Products

Ektha 2018 24

Products

Ektha 2018 25

Products

Ektha 2018 26

Products

Ektha 2018 27

Products

Ektha 2018 28

Products

Ektha 2018 29

Products

Ektha 2018 30

Embroidery

Ektha 2018 31

Kasuti Embroidery

Lambani Embroidery

Aari and needle Embroidery

Ektha 2018 32

Mission Creative MillionBuilding inclusive growth

Mission Creative Million is a movement designed to impact one million producers (a majority of whom will be women) across farm and creative manufacturing value chains.The purpose of the movement is to incubate and accelerate producer-owned enterprises, by enabling improved access to markets, working capital, design and other professional services. This will enhance producers’ incomes, leading to sustainable livelihoods for future generations.

Ektha 2018 33

Mission Creative Million

Distributed Model

Local enterprises with global reach

Professional Management

Strategic support to enable growth

Producer Ownership

Producer-owned sustainable enterprises

Women Entrepreneurs Gender equality in

the workplace

Technology Digital

societal platform for traceability

Ektha 2018 34

6C EcosystemDeveloping the ecosystem for sustainable impact through six core components

ConstructAggregation & infrastructure

CapitalWorking capital

CapacityTraining and skill-building

ConnectDigital resourcesand platform

CreateDesign inputs

ChannelMarket access

Ektha 2018 35

The Model

Professional management layer Building out the leadership that will strengthen supply chains for producers

The digital societal platformBringing traceability and

transparency to supply chains through technology

At the enterprise level:• Creation, incubation and acceleration of enterprises• Building forward & backward linkages, including supply chain and marketing inputs• Access to design, capital, etc• Traceability and transparency to meet compliance norms

At the producer level:• Administrative support – HR, accounting, etc.• Training and building the long-term capability of the producers

Producer-owned PlatformApp

Platform

Ektha 2018 36

Gender equality: Industree’s social entrepreneurship model with an emphasis on creating livelihoods for women contributes towards the fifth United Nations Sustainable Development Goal of Gender Equality.

Decent work and economic growth: The self-help group and producer-owned distributed manufacturing model generates increased incomes and job stability for artisans and contributes to the eighth United Nations Sustainable Development goal of Decent Work and Economic Growth.

Responsible consumption and production: By creating a market for natural fibre products and converting waste material into useful products, Industree’s work is contributing to the eleventh United Nations Sustainable Development Goal of Responsible Consumption and Production.

Impact is being achieved in these areas. The partnership has helped create the environment for continuous and sustainabe impact for many producers.

Connection to Sustainable Development Goals

Improved standard of living for the next

generation

Increased and regular

incomes

Decent and equitable work

conditions

Resilience to life crises

Women’s empowerment at home and at work

Core Impact Areas: Work in India

Ektha 2018 37

Project Updates Project updatesKarnataka: Enterprise Building in the apparel value chain2,000 producers in rural KarnatakaPartners: UNDP, British Asian Trust,Social Venture Partners, NSDC Special ProjectsCurrent status: 4 producer units set up; 1,150producers trained

Tamil Nadu: Financial Capability Building with a focuson strengthening enterprise5,000 producers across multiple craft sectorsPartners: Standard Chartered and Mastercard Centerfor Inclusive GrowthCurrent status: 5,000 producers trained

Odisha: Design Development & Market Linkage for tribal women in the siali leaf value chain500 people in Phulbani, Balliguda, Kotpad districts Partners: Odisha Forestry Sector Development Society Current status: 600 women trained and producing

Andhra Pradesh: Enterprise Building in apparel value chain5,000 women in Narasapur and Anantpur districtsPartners: Tata Trusts, WelspunCurrent status: Trusts 2 factories in operation; 6 locations identified.

Manipur: Recognition of Prior Learning (RPL)in handloom value chain4,000 producers across ManipurPartners: NSDCCurrent status: 4,000 producers mobilised

Rajasthan: Enterprise Building across craft sectors with a focus on mitigating child labour1,200 people in Urban JaipurPartners: Freedom Fund

Ethiopia: Enterprise Building in farm to fashion value chains500 women in Bahir DarPartners: ITC, DFID

Ektha 2018 38

Akkamma is from Kalyandurg and is an apparel artisan at Ektha Apparel, a producer owned tailoring company incubated by Industree Foundation. Her husband’s earnings are not sufficient to support their family, and they often struggle financially. She faced a lot of difficulties in sending her children to school, and would sometimes keep them at home because she was unable to pay the school fees. Her husband was not supportive of using their money to send the children to school, and was a major factor in the decision to keep them at home.

Akkamma heard that a producer company, Ektha Apparel, was starting near her home, and decided to investigate the opportunity. She took part in skills training the unit offered, and learned how to stitch kurtas, shorts, and shirts. She felt that the training was very helpful, and provided an opportunity that will help her future.

Now, Akkamma earns a regular salary with Ektha Apparel, and is able to provide for her family. “Now, I have the confidence to send my children to school regularly, and I can do it on my own salary!” she says. She encourages other women to take advantage of the opportunity that Ektha Apparel has provided her.

Gayatri is a 27 year old apparel artisan from Kalyandurg. She has had 10 years of experience in the field, but was not receiving a salary sufficient to support herself and her family from her previous job. She joined Ektha Apparel, a producer-owned tailoring company incubated by Industree Foundation, in the hopes of gaining more income. She participated in the skills training offered and has now started to produce apparel for the company.

Gayatri now receives an increased and regular income from her work at Ektha Apparel, which helps her to support herself and her family. She is very thankful for the opportunity that she has to work in the producer owned company, as she feels that there are not other companies like Ektha that provide opportunities to women in this capacity.

Gayatri believes that other women should take advantage of the opportunity that Ektha Apparel has provided her and her fellow artisans. She says, “Women are afraid to come out because people in the community might say something. However, after the formation of the company, people are showing interest and have started working in this company. I am very thankful to those who have created this opportunity for us.”

Gayatri

StoriesAkkamma

Ektha 2018 39

Kavalamma is an apparel artisan from Kalyandurg, and she works for Ektha Apparel, a producer-owned tailoring company incubated by Industree Foundation. Before working with Ektha, Kavalamma was a housewife, and her family struggled financially. She did not have the funds to send her children to school consistently, resulting in their patchy and incomplete education.

Kavalamma joined Ektha Apparel and received training and encouragement, which have enabled her to face her life courageously. She now knows how to stick Kurt’s and shirts, and produces them for the company. With the income that she receives from Ektha, she is able to look after her family, her parents, and to educate her children.

Kavalamma is passionate about her work, and wants other women to have the same opportunities that she has. She says, “I want to become an inspiration for other women to come and join our company. Lots of people are asking me how this company is working and what they are doing. I am telling them that lots of people need to come in.” She is very optimistic about her future, saying “I want to stand on my own feet without anybody’s help and I will succeed in this.”

Manjula is an apparel artisan from Kalyandurg who now works for Ektha Apparel, a producer-owned tailoring company incubated by Industree Foundation. Prior to working for Ektha, Manjula was a housewife who was completely dependent upon her husband. She had to ask him for everything, even if it was just one rupee, and she was fed up. No matter how much her husband earned, by the end of the day not even a single rupee was left in his hand. Manjula wanted to earn and provide for her children, and she started seeking out work.

In addition to wanting to support her family, Manjula also wanted a life outside her home. She says,“I want to understand what is happening in the world and so I came out and joined this company.” Manjula had been looking for a company like Ektha Apparel in Kalyandurg for three years, and when the company started, she eagerly joined and participated in skills training. She feels as if this company was formed specifically for her and her needs, as the hours and work location are perfect for her to be able to work and also take care of her family. She wants to work at Ektha Apparel for a minimum of 10 more years because she loves the company and sees the positive effects it has had on herself and her ability to support her family.

Kavalamma Manjula

Stories

Ektha 2018 40

Learn more:www.industree.org.in

To place an order: rohit@industree.org.in

Follow us:

facebook instagram blog twitter youtube