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Eva Krizalkovicova NATURAL ESCAPE FW ‘15 aligning to Blockout

EK_Natural escape

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Page 1: EK_Natural escape

Eva Krizalkovicova

NATURAL ESCAPEFW ‘15

aligning to Blockout

Page 2: EK_Natural escape

Stylesight FW ‘15

- nature and technology coming together- new scenario for the future- mix natural pattern with regular patterns

Page 3: EK_Natural escape

COLOUR PALETTE

-winter colours- icy white with its shape and texture- green water of the north - black which represents technology

Digital printingPolyesterWarm machine washDry clean

Fashion Knit77% polyester 3% Elastane 20% Viscose rayonCold machine wash

PolyesterMachine washDry in shade

70%Polyester30% CottonWarm washDry clean

70% Cotton30% PolyesterWarm wash

Page 4: EK_Natural escape

COMPANY BLOCKOUT

- all about good looking- whether in gym, work, home- sexi tops, dresses- seathrough materials, mesh- asymetric lines, digital prints- sportswear as well

Page 5: EK_Natural escape

TARGET MARKET

-sexi, sophisticated - feminine- live active life- wanna look good everywhere- self-confident- like to show-off

Page 6: EK_Natural escape

DRESSING OCCASION

- work meeting- night out with friends- dinner- party- concert

Page 7: EK_Natural escape

NATURAL ESCAPE FW ‘15

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23EK wpnt601 23EK wtop602 23EK wjkt603 23EK wskt604 23EK wtop605

23EK wpnt606 23EK wsht607 23EK wdrs608 23EK wskt609 23EK wtop610

FW ‘15

NATURAL ESCAPE

Page 9: EK_Natural escape

- midriff jacket- jetted pockets - long sleeves with gathers on the shoulder- contrast collar- digital print

- sleeveless top- contrast knit fabric- empire line

- cuffed shorts- side pockets- fly front zip- digital print

23EK wjkt603

RRP: $89

RRP: $59

RRP: $69

23EK wtop602

23EK wpnt601

NATURAL ESCAPEFW ‘15

Page 10: EK_Natural escape

- long sleeve top- tight V-neck- cuffs- asymetric peplum detail

- pencil skirt - above knee length - digital print- zipper at the back

NATURAL ESCAPEFW ‘15

23EK wskt604

23EK wtop605

RRP: $69

RRP: $79

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- Shirt- double collar- puffy sleeves- hip length

- tight pants- ankle legth- side pockets- back pockets- fly front zipper

NATURAL ESCAPEFW ‘15

23EK wpnts606

23EK wsht607

RRP: $79

RRP: $119

Page 12: EK_Natural escape

- sleeveless dress- tucks in contrast colour- above knee length- side zipper

NATURAL ESCAPEFW ‘15

23EK wdrs608

RRP: $129

Page 13: EK_Natural escape

- knit top- long sleeves- V collar- contrast cuffs

- skirt- contrast panels- back zip- above knee length

NATURAL ESCAPEFW ‘15

23EK wskt609

23EK wtop610

RRP: $69

RRP: $79

Page 14: EK_Natural escape

Stylesight FW ‘15

- suitable for many different occasions- easy to match different pieces together- feminine, sexi, alligned to blockout style

Saleability

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NATURAL ESCAPE FW ‘15