11

EK_Earthly paradise

Embed Size (px)

Citation preview

Page 1: EK_Earthly paradise

Eva Krizalkovicova

Eden SS 14

Earthly paradise

Page 2: EK_Earthly paradise

Eden SS14- powerful connection between dreams and creativity- escape the world that became too standardized- diving into the fantasy world full of colours- natural aspect in fashion ( trees, flower petals)

Page 3: EK_Earthly paradise

Target market- artists, creative people

- age 20-30

- young, creative, hungry for a change,

refuse to standardise

- looking for a way to express themselves

- expressive, extravagant, moody,

living on the edge of reality and fantasy

Page 4: EK_Earthly paradise

Dressing occasion- vernissage, exposition- introduction of new artists- meeting point for all creative people and icons of art- motto : “Dress to impress”

Page 5: EK_Earthly paradise

Fabrics and colours100 % poly silk

chifon

dry clean

$ 16.99/mt

100 % cotton

dry clean

$ 12.99/mt

100 % polyester

wash separately

$ 12.99/mt

Page 6: EK_Earthly paradise

Earthly paradise

Eden SS 14

EK wdrs 001RRP $225

EK top 003RRP $149

EK wskt 002RRP $149

EK wpts 005RRP $129

EK wtop 004RRP $99

Page 7: EK_Earthly paradise

Earthly paradise13 EK wdrs001

- tight, fitted dress

- above knee length

- CB opening

- digital printing on dress

Page 8: EK_Earthly paradise

Earthly paradise13 EK wskt002

- tight, long skirt

- ankle length

- CB zipper opening

- frills

13 EK wtop003

- lower waistband

- petal effect

- contrast colour panels

- side opening

Page 9: EK_Earthly paradise

Earthly paradise13 EK wpts004

- tight, long pants

- piping in different colour

- CF zipper opening

- side pockets

13 EK wtop005

- tight sleeveless top

- elastic material

- seashell pattern

- digital printing

Page 10: EK_Earthly paradise

Earthly paradise

Eden SS 14

EK wdrs 001RRP $225

EK top 003RRP $149

EK wskt 002RRP $149

EK wpts 005RRP $129

EK wtop 004RRP $99

Page 11: EK_Earthly paradise

Saleability

- creative, expressive, feminine range of garments

- colourful fabric palette

- for a special occasion, for women which are not afraid to be different and fabulous

- Live in the world of fantasy