Upload
igor-denisov
View
215
Download
0
Embed Size (px)
Citation preview
8/14/2019 Ekaterina Khramkova - Thinking for a Living in the Participation Economy (TEDxMoscow, 24.05.2009)
1/37
8/14/2019 Ekaterina Khramkova - Thinking for a Living in the Participation Economy (TEDxMoscow, 24.05.2009)
2/37
TEDxMoscow, May 2009, Ekaterina Khramkova 2
Flickr 302579586_5833ae38fb_o.jpg
8/14/2019 Ekaterina Khramkova - Thinking for a Living in the Participation Economy (TEDxMoscow, 24.05.2009)
3/37
3TEDxMoscow, May 2009, Ekaterina Khramkova
226228060_c88ba6cf6b
1706987985_8ca6257f10
3309417982_4df70c603a
3353564366_65e6c6af12
http://www.flickr.com/photos/fandi3/3050946045/
8/14/2019 Ekaterina Khramkova - Thinking for a Living in the Participation Economy (TEDxMoscow, 24.05.2009)
4/37
It is impossible to squeeze a 3D space around us
into a two-dimensional retina without any distortion. 4TEDxMoscow, May 2009, Ekaterina Khramkova
3528046933_c22d5ab32e
8/14/2019 Ekaterina Khramkova - Thinking for a Living in the Participation Economy (TEDxMoscow, 24.05.2009)
5/37
Big Picture: The enigmatic Nazca lines of
Peru which can only be recognized from heightof the bird's flight. 5TEDxMoscow, May 2009, Ekaterina Khramkova
3476859117_fd2a34b45a
8/14/2019 Ekaterina Khramkova - Thinking for a Living in the Participation Economy (TEDxMoscow, 24.05.2009)
6/37
Duality the tendency of humans to perceive and understand
the world in the categories of opposition has become theleading mindset of the 20th century economy.
Opposites destroy each other, and hence, accidentally, by theirdestruction, whatsoever is attributed to them is destroyed.Aristotle
TEDxMoscow, May 2009, Ekaterina Khramkova 6
Good - Bad,Day - Night,Black - White,Empty - Full
Woman - Man,Company Company..
8/14/2019 Ekaterina Khramkova - Thinking for a Living in the Participation Economy (TEDxMoscow, 24.05.2009)
7/37
TEDxMoscow, May 2009, Ekaterina Khramkova 7
8/14/2019 Ekaterina Khramkova - Thinking for a Living in the Participation Economy (TEDxMoscow, 24.05.2009)
8/37
An endless amount of texts of Greek and Roman antiquitiesindicates that it is only sight was regarded as that learningprocess which was able to represent a given thing as it wasAleksei Losev, The History of Classical Aesthetics, 1974.
Ideameant the seen, theatrical performance literally meant
theoretical.TEDxMoscow, May 2009, Ekaterina Khramkova 8
8/14/2019 Ekaterina Khramkova - Thinking for a Living in the Participation Economy (TEDxMoscow, 24.05.2009)
9/37
TEDxMoscow, May 2009, Ekaterina Khramkova 9
8/14/2019 Ekaterina Khramkova - Thinking for a Living in the Participation Economy (TEDxMoscow, 24.05.2009)
10/37
TEDxMoscow, May 2009, Ekaterina Khramkova 10
8/14/2019 Ekaterina Khramkova - Thinking for a Living in the Participation Economy (TEDxMoscow, 24.05.2009)
11/37
[In Ancient Greece] the worked stone is only a something insofar as ithas considered boundaries and measured form; what it is is what it hasbecome under the sculptors chisel. Apart from this it is a chaos,something not yet actualized, in fact for the time being a null.
Oswald Spengler, The Decline of the West.TEDxMoscow, May 2009, Ekaterina Khramkova 11
8/14/2019 Ekaterina Khramkova - Thinking for a Living in the Participation Economy (TEDxMoscow, 24.05.2009)
12/37
Rethinking a concept ofboundary in physics:
The wave character of matter The nature of the subatomic particlesis a blur The corpuscular-wave dualism of light - In the microcosmicdomain, boundary between particles and waves is blurring Discontinuity-continuity consistency.
TEDxMoscow, May 2009, Ekaterina Khramkova 12
8/14/2019 Ekaterina Khramkova - Thinking for a Living in the Participation Economy (TEDxMoscow, 24.05.2009)
13/37
1960 1970 1980 1990
Joined together, the great massof human minds around the earthseems to behave like a coherent,
living system. The trouble isthat the flow of information ismostly one-way. We are allobsessed by the need to feedinformation in, as fast as we can,but we lack sensing mechanisms
for getting anything much back.TEDxMoscow, May 2009, Ekaterina Khramkova 13
8/14/2019 Ekaterina Khramkova - Thinking for a Living in the Participation Economy (TEDxMoscow, 24.05.2009)
14/37
Connected Planet:Now, the flow of information is two-way
Representation of the structure of the Internet. Designing Interactions, Bill Moggridge,
TEDxMoscow, May 2009, Ekaterina Khramkova 14
8/14/2019 Ekaterina Khramkova - Thinking for a Living in the Participation Economy (TEDxMoscow, 24.05.2009)
15/37
The Whole behind the blurred boundaries helps ussee the forest for the trees
TEDxMoscow, May 2009, Ekaterina Khramkova 15
8/14/2019 Ekaterina Khramkova - Thinking for a Living in the Participation Economy (TEDxMoscow, 24.05.2009)
16/37
TEDxMoscow, May 2009, Ekaterina Khramkova 16
1
8/14/2019 Ekaterina Khramkova - Thinking for a Living in the Participation Economy (TEDxMoscow, 24.05.2009)
17/37
Open, unfinished products ready to customization:
8/14/2019 Ekaterina Khramkova - Thinking for a Living in the Participation Economy (TEDxMoscow, 24.05.2009)
18/37
TEDxMoscow, May 2009, Ekaterina Khramkova 18
Open, unfinished products ready to customization:
8/14/2019 Ekaterina Khramkova - Thinking for a Living in the Participation Economy (TEDxMoscow, 24.05.2009)
19/37
TEDxMoscow, May 2009, Ekaterina Khramkova 19
Open, unfinished products ready to customization:
8/14/2019 Ekaterina Khramkova - Thinking for a Living in the Participation Economy (TEDxMoscow, 24.05.2009)
20/37
ommunications technology has turned consumers into participants
who add intrinsic value to products and services. The implications of thatis that any service organization has got to get over the idea thata great service is something where a consumer doesn't have todo anything. That's a really bad service. A great service is wherethe consumer actually participates and where they get drawn in andwhere they become part of it.
Tim Brown, IdeasProject.com, 2009TEDxMoscow, May 2009, Ekaterina Khramkova 20
8/14/2019 Ekaterina Khramkova - Thinking for a Living in the Participation Economy (TEDxMoscow, 24.05.2009)
21/37
At the heart ofwuwei the object subject fusion lies:
The brush itself executes the work quite outside the artist; who just letsit move on without his conscious efforts. If any logic or reflection comesbetween brush and paper, the whole effect is spoiled. In the way sumiyeis produced.
D. T. Suzuki.Zen Buddhism. Selected Writings, ed. by W. Barrett, 1956.TEDxMoscow, May 2009, Ekaterina Khramkova 21
2
8/14/2019 Ekaterina Khramkova - Thinking for a Living in the Participation Economy (TEDxMoscow, 24.05.2009)
22/37
The customer objectives are to increase
satisfaction and loyalty??
Indi Young Mental Models: Sparking Creativity Through Empathy.IIT Institute of Design, Design Research Conference 2008.
TEDxMoscow, May 2009, Ekaterina Khramkova 22
8/14/2019 Ekaterina Khramkova - Thinking for a Living in the Participation Economy (TEDxMoscow, 24.05.2009)
23/37
You have folks marketing tomato sauce, for example, who dontmake their own spaghetti but dine at fine Italian restaurants andhave not opened a jar of spaghetti sauce in their own house inyears.
Interview with Dev Patnaik, Author ofWired to Care: How CompaniesProsper When They Create Widespread Empathy, 2009, New York Times,TEDxMoscow, May 2009, Ekaterina Khramkova 23
8/14/2019 Ekaterina Khramkova - Thinking for a Living in the Participation Economy (TEDxMoscow, 24.05.2009)
24/37
Copyright A. Kitoaka 2003
Every year brings 30,000 of new products. About 90% of them faildespite thorough and expensive market research.Harvard Business Review, December 2005
TEDxMoscow, May 2009, Ekaterina Khramkova 24
8/14/2019 Ekaterina Khramkova - Thinking for a Living in the Participation Economy (TEDxMoscow, 24.05.2009)
25/37
Copyright A. Kitoaka 2003
40 CMOs from a range of companies around the globe admit thatexplosion of customer segments, products, media vehicles, anddistribution channels has made marketing more complex, more
costly, and less effective.McKinsey quarterly, 2004, N4TEDxMoscow, May 2009, Ekaterina Khramkova 25
8/14/2019 Ekaterina Khramkova - Thinking for a Living in the Participation Economy (TEDxMoscow, 24.05.2009)
26/37
Measuring ethnicity, age,wealth, urbanization,housing styles, even
family structures, thedemographic companyClaritas determined in the1970s that 40 lifestylesegments weresufficient to define theU.S. populace.Harvard Business Review,Rigby & Vishwanath, 2006
TEDxMoscow, May 2009, Ekaterina Khramkova 26
8/14/2019 Ekaterina Khramkova - Thinking for a Living in the Participation Economy (TEDxMoscow, 24.05.2009)
27/37
Today, that number hasgrown to 66, a 65%
increase.
Harvard Business Review,Rigby & Vishwanath,2006
TEDxMoscow, May 2009, Ekaterina Khramkova 27
8/14/2019 Ekaterina Khramkova - Thinking for a Living in the Participation Economy (TEDxMoscow, 24.05.2009)
28/37
+
TEDxMoscow, May 2009, Ekaterina Khramkova 28
8/14/2019 Ekaterina Khramkova - Thinking for a Living in the Participation Economy (TEDxMoscow, 24.05.2009)
29/37
Optimus Maximus keyboard,Art.Lebedev Studio, Russia
Optimus Store in New York
TEDxMoscow, May 2009, Ekaterina Khramkova 29
8/14/2019 Ekaterina Khramkova - Thinking for a Living in the Participation Economy (TEDxMoscow, 24.05.2009)
30/37
TEDxMoscow, May 2009, Ekaterina Khramkova 30
8/14/2019 Ekaterina Khramkova - Thinking for a Living in the Participation Economy (TEDxMoscow, 24.05.2009)
31/37
Katsushika Hokusai, ukiyo-eseries Thirty-six Views ofMount Fuji, 19 c.
J.M.W. Turner, Vesuvius in Eruption, 19
c.TEDxMoscow, May 2009, Ekaterina Khramkova 31
3
8/14/2019 Ekaterina Khramkova - Thinking for a Living in the Participation Economy (TEDxMoscow, 24.05.2009)
32/37
32
If your aim is to better comprehend Fuji, first try to understand its
8/14/2019 Ekaterina Khramkova - Thinking for a Living in the Participation Economy (TEDxMoscow, 24.05.2009)
33/37
Chief among these
advantages would seem to bethe ability of the brain tohandle vague ideas, as yetimperfectly definedIn poems,in novels, in paintings, thebrains seems to find itself able
to work very well with materialthat any computer would have 33
8/14/2019 Ekaterina Khramkova - Thinking for a Living in the Participation Economy (TEDxMoscow, 24.05.2009)
34/37
1
TEDxMoscow, May 2009, Ekaterina Khramkova 34
8/14/2019 Ekaterina Khramkova - Thinking for a Living in the Participation Economy (TEDxMoscow, 24.05.2009)
35/37
TEDxMoscow, May 2009, Ekaterina Khramkova 35TEDxMoscow, May 2009, Ekaterina Khramkova 35
2
8/14/2019 Ekaterina Khramkova - Thinking for a Living in the Participation Economy (TEDxMoscow, 24.05.2009)
36/37
TEDxMoscow, May 2009, Ekaterina Khramkova 36TEDxMoscow, May 2009, Ekaterina Khramkova 36
3
8/14/2019 Ekaterina Khramkova - Thinking for a Living in the Participation Economy (TEDxMoscow, 24.05.2009)
37/37