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8/10/2019 EIMAV230212
1/20
Pleaserefertothedisclaimertowardstheendofthedocument.
IndiaEquityResearch
Automobiles
February23,2012
A D D EicherMotorsTargetPrice(INR) 1,918 StrongmomentuminHCVsandmotorcycles
INITIATINGCOVERAGE EIMshighgrowthtrajectoryinCVs,whichstartedwiththeassociation
withVolvoinJul08,islikelytocontinueongrowingacceptanceofthe
companys HCV vehicles by freight operators. We estimate domestic
CV sales volumes to grow at a CAGR of 10% over 2012f2014f.
Domestic motorcycle sales volumes are also likely to continue their
growth trajectory at a CAGR of 26% over 2012f2014f, and led by a
healthy order book. Robust sales volume growth in CVs and
motorcycles is likely to result in positive operating and financial
leverage over 2012f2014f. We have used the relative valuation
methodtovalueEIMsstandalonebusinessanditsstakeinVECV.Our
SOTP
based
Mar13
target
price
for
EIM
stands
at
INR1,918,
which
provides a 11% upside. Initiate with an Add rating. Risk factors are
higherrawmaterialcostsandfuelprices.
MomentuminHCVsmaydeliverthreeyearCAGRof10%
EIMhasoutpacedthe industry inCVsalesvolumessince itsjointventure VE
Commercial Vehicles (VECV) with Volvo AB (VOLVB SS, NR) in Jul08. We
estimate this trend tocontinuewithdomesticCVsalesvolumesestimated to
growataCAGRof10%over2012f2014fduetotherisingpenetration inthe
HCVsegment.TheHCVshavebeenwell receivedby freight operatorsdue to
theirlowercostofownership.VECVisalsosettingupanengineplanttolargely
cater to VOLVBs global requirements. We estimate the engine business to
contribute7%
and
6%
of
EIMs
total
income
and
EBITDA,
respectively,
by
2014f.
Healthyorderbooklikelytosustainthehighgrowthinmotorcycles
We estimate domestic motorcycle sales volumes to grow at a CAGR of 26%
over2012f2014fduetothehealthyorderbookandcapacityexpansions.EIMs
vehicles continue to witness robust demand, despite entry of new
manufacturers, due to their unique product positioning, wherein cruiser
motorcyclesareofferedatapricesignificantlybelowpeers.
Robusttotalincomegrowthof17%over2012f2014f
Total income is estimated to grow at a CAGR of 17% over 2012f2014f on
accountof robustsalesvolumegrowth.EBITDAmarginsare likelyto increase
from10.4%in2011to10.8%in2014fasaresultofimprovementinmarginsin
the motorcycle business. Despite higher depreciation due to the large capex,
PATis
estimated
to
grow
at
aCAGR
of
25%,
outpacing
EBITDA
growth.
InitiatewithanAddratingandMar13pricetargetofINR1,918
We use the relative valuation method to value EIMs businesses. We have
valued EIMs standalone business and VECV stake at a 10% discount to
valuationsofHeroMotoCorp(HMCLIN,Hold)andAshokLeyland(ALIN,Buy),
respectively. We have taken the mean EV/EBITDA over the previous cycle of
thesecompaniesandprovidedadiscounttofactorinthedifferenceinbusiness
size.OurSOTPbasedMar13targetforEIMstandsatINR1,918,whichprovides
a11%upside.InitiatewithanAddrating.Riskfactorsarehigherrawmaterial
costsandfuelprices.
LastPrice(INR)Bloomberg code
Reuterscode
Avg.Vol.(3m)
Avg.Val.(3m)(INRmn)
52wkH/L(INR)
Sensex
MCAP(INRbn/USDmn)
Shareholding(%) 9/11 12/11
Promoters
MFs,FIs,
Banks
FIIs
Public
Others
StockChart(RelativetoSensex)
StockPerfm.(%) 1m 3m 1yr
Absolute
Rel.toSensex
Financials(INRmn) 12/11 12/12f 12/13f
Sales
YoY(%)
EBITDA(%)
A.PAT
Sho/s(diluted)
A.EPS(INR)
YoY(%)
D/E(x)
P/E(x)
EV/E(x)
RoCE(%)
RoE(%)
QuarterlyTrends 03/11 06/11 09/11 12/11
Sales(INRmn)
PAT(INRmn)
1,724
57,160
17.4
64.1
6.0
11.0
10.4
77,73267,384
18.4
55.2 55.2
18,145
46.55/946
6.2
11.0
9.2
177.2
22
9.7
64.9
854
27
145.3
737
15,766
27
6.9
1.5
7.8
5.2
24
14,513
7.49.5
23
24
0.4
28
0.3
23
11.9
15
10.3
3,941
18
10.6
4,807
29
10.4
3,088
0.4
27
113.8
63
EIMIN
EICH.BO
16,209
1,845/995
26.0
733
13,897
15.2
11.2
22
26
763
12,984
700
1,100
1,500
1,900
Feb11 Jun11 Oct11 Feb12
Eicher Motors Sensex Rebased
SriRaghunandhan
N
L,
+91
022
6684
2863
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India Equity Research EicherMotors
Automobiles 3
InvestmentSummary
EIMhasoutpacedindustrygrowthinCVsalesvolumessinceitsetupitsJVVECommercialVehicleswithVolvoABin
Jul08.This
JV
has
created
apresence
for
itself
in
the
high
growing
HCV
segment.
We
estimate
VECVs
domestic
CV
sales
volumes to grow at a CAGR of 10% over 2012f2014f on account of growing acceptance of the companys HCVs by
freightoperators.TheJVisalsobuildinganengineplanttolargelycatertoVOLVBsglobalrequirements.Weestimate
theenginebusinesstocontribute7%and6%ofEIMstotalincomeandEBITDA,respectively,by2014f.Meanwhile,the
companyiswitnessingrobustgrowthinthemotorcyclebusiness,despiteentryofnewmanufacturersduetoitsunique
productpositioning,wherein it isabletooffercruisermotorcyclesatapricesignificantlybelowpeers. In lightofthe
strongorderbookandcapacityexpansions,weestimateaCAGRof26%indomesticsalesvolumesinmotorcyclesover
2012f2014f.Robustsalesvolumegrowth inCVsandmotorcycles is likelytoresult inpositiveoperatingandfinancial
leverage over 2012f2014f. We have used the relative valuation method to value EIMs standalone business and its
stake inVECV.OurSOTPbasedMar13targetprice forEIMstandsat INR1,918,whichprovidesa11%upside. Initiate
coveragewithanAddrating.Riskfactorsarehigherrawmaterialcostsandfuelprices.
Momentumin
HCVs
likely
to
deliver
three
year
sales
CAGR
of
10%
EIMhasgainedmarketshareaftertransferring itsCVbusinesstoaJVwithVolvoAB(VOLVBSS,NR).
This JV VE Commercial Vehicles (VECV) has improved its market share in the domestic MHCV
segment from 7.6% in 2008 to 10.7% in 2011 due to growing acceptance of VECVs HCVs by freight
operators on account of lower cost of ownership. We estimate VECV to largely sustain this market
shareandgrowitsCVsalesvolumesataCAGRof10%over2012f2014f.Meanwhile,VECVissettingup
anengineplantto largelycatertoVOLVBsglobalrequirements.Weestimatethisenginebusinessto
contribute7%and6%ofEIMstotalincomeandEBITDA,respectivelyby2014f.
Healthyorderbooklikelytosustainhighgrowthinmotorcycles
The companys cruiser motorcycles continue to witness robust demand, despite entry of new
manufacturers.
This
is
on
account
of
unique
product
positioning,
wherein
cruiser
motorcycles
are
offered at a price significantly below peers. Due to this advantage, EIM has been witnessing long
waiting periods of 89 months for its motorcycles. To meet these pending orders, the company is
setting up a new plant. In light of the healthy order book and capacity expansions, we estimate
domesticsalesvolumegrowthof26%inmotorcyclesover2012f2014f.WeestimateEBITDAmargins
in the standalone business to increase from12.1% in 2011 to15.5% by2014f, largely on account of
positiveoperatingleverage.
Robusttotalincomegrowthof17%likelyover2012f2014f
Total income is estimated to grow at a CAGR of 17% over 2012f2014f, on account of robust sales
volumegrowth.DomesticmotorcyclesalesvolumesarelikelytogrowataCAGRof26%,outpacingthe
CAGRof10%inCVsalesvolumesduetorobustdemandandahealthyorderbook.Robusttotalincome
growth
is
likely
to
lead
to
positive
operating
and
financial
leverage.
EBITDA
margins
are
likely
to
increase from 10.4% in 2011 to 10.8% in 2014f, largely on account of positive operating leverage.
Despite higher depreciation due to the large capex, PAT is estimated to grow at a CAGR of 25%,
outpacingEBITDAgrowth.
InitiatewithanAddratingandaMar13pricetargetofINR1,918
EIMhasoutperformedtheBSEAutoIndexandtheNiftysinceannouncementoftheJVwithVOLVBin
Jul08. The outperformance has also been in line with fundamentalssales volumes for motorcycles
andCVsgrewataCAGRof20.3%and25.8%,respectively,over20092011.Wehaveusedtherelative
valuation method to value EIMs businesses. We have valued EIMs standalone business and VECV
stakeata10%discounttothevaluationsofHeroMotoCorp(HMCLIN,Hold)andAshokLeyland(ALIN,
Buy),respectively.WehavetakenthemeanEV/EBITDAoverthepreviouscycleofthesecompaniesand
providedadiscounttofactorinthedifferenceinbusinesssize.OurSOTPbasedMar13targetforEIM
Growingpenetrationin
HCVsegmenttodrive
salesvolumegrowth.
EIMhasbeenwitnessing
strongdemand,
with
waitingperiodsof89
monthsforits
motorcycles.
Thecompanyislikelyto
witnesspositiveoperating
andfinancialleverage.
Initiatecoveragewithan
AddratingwithaMar13
TPofINR1,918.
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India Equity Research EicherMotors
Automobiles 4
standsat INR1,918,whichprovidesa11%upside. Initiatewith anAddrating.Riskfactorsarehigher
rawmaterialcostsandfuelprices.
Exhibit1:OneyearforwardrollingEV/EBITDAandEV/EBITDAattargetprice
10
0
10
20
Apr07 Feb08 Dec08 Oct09 Sep10 Jul11 May12 Mar13
1yrFwdEV/EBITDA Ta rgetEV/EBI TDA Ave ra geEV/EBITDA
Source:Bloomberg,AvendusResearch
Exhibit2:Valuationsummary
(INRmn) Totalincome EBITDA NetProfit EPS(INR) P/E(x)* EV/EBIT DA(x)* EV/Sales(x)* P/B(x)*
Dec10 44,213 3,811 1,889 70 24.8 17.3 1.5 3.8
Dec11 57,160 5,935 3,088 114 15.2 11.2 1.2 3.2
Dec12f 67,384 6,970 3,941 145 11.9 9.5 1.0 2.6
Dec13f 77,732 8,258 4,807 177 9.7 7.4 0.8 2.1
Dec14f 91,624 9,908 6,092 225 .7 5.4 0.6 1.7
Source:Company,AvendusResearch Note:*ProportionateshareofEIMinVECVJVconsideredforcalculationofratios
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MomentuminHCVslikelytodeliverthreeyearsalesCAGRof10%
EIMhasgainedmarketshareaftertransferring itsCVbusinesstoaJVwithVOLVB.ThisJVVECVhas improved its
marketshare
in
the
domestic
MHCV
segment
from
7.6%
in
2008
to
10.7%
in
2011
due
to
growing
acceptance
of
its
HCVsbyfreightoperatorsonaccountoftheirlowercostofownership.WeestimateVECVtolargelysustainthismarket
shareandgrowitsCVsalesvolumesataCAGRof10%over2012f2014f.Meanwhile,VECVissettingupanengineplant
to largelycatertoVOLVBsglobalrequirements.Weestimatethisenginebusinesstocontribute7%and6%ofEIMs
totalincomeandEBITDA,respectively,by2014f.
AssociationwithVOLVBdrivingrobustgrowthinCVs
EIMowns54.4%stake in itsCVmanufacturingJV VECV.Theremainingstake inthe JV isownedby
VOLVB. Since its inception in Jul08, VECV has consistently increased its market share in domestic
MHCVs from 7.6% in 2008 to 10.7% in 2011. We estimate VECV to sustain this market share over
2012f2014f.
Exhibit3:
Categorywise
domestic
market
share
for
VECV
Segment Category Categorywisemarketshare(%)
Grossvehicleweight(GVW)
Categoryscontributiontodomestic
CVsalesvolumesofVECV2011(%) 2008 2009 2010 2011
MHCVPassenger 7.512.0tonne 6.5 18.7 18.1 17.2 20.3
12.016.2tonne 1.3 0.9 0.5 0.4 1.9
MHCVCargo 7.512.0tonne 54.5 38.8 35.6 40.7 38.9
12.016.2tonne 10.3 2.3 2.0 4.6 7.5
>16.2tonne 6.7 2.1 1.9 1.9 1.9
LCVPassenger 5.07.5tonne 7.1 7.8 7.8 10.7 14.4
LCVCargo 5.07.5tonne 13.8 11.8 10.1 14.3 13.4*
TotalMHCVs 79.7 7.6 8.4 9.4 10.7
TotalLCVs 20.3 2.0 1.8 2.1 2.2
TotalCVs 100 5.0 4.7 5.6 5.9
Source:SIAM Note:*Marketsharein3.5to7.5tonneGVWsegmentnotcomparablewithpreviousperiods
VECVholdsstrongmarketshareinthe7.5to12tonneGVWsegment,asthesevehiclesarepreferred
byfreightoperatorsonaccountoftheirlowercostofownership(includespurchasecost,runningcost
andresalevalue).TherunningcostofVECVsvehiclesislowerduetohigherfuelefficiencyandlower
maintenancecost.
Exhibit4:FreightoperatorsannualincomestforVECV,TTMT,ALvehiclesin12tonneGVWsegment
(INR) VECV:Model11.1 TTMT:Model 11.09 AL:Model 1012
Revenues 1,302,921 1,302,921 1,412,410
Fuelcost 355,726 415,014 452,742
Salary 240,000 240,000 240,000
Permit,roadtax,tolletc 240,000 240,000 240,000
Otherexpenditure 84,659 87,734 88,984
EBITDA 382,536 320,174 390,684
EBITDAMargin(%) 29.4 24.6 27.7
Interest 65,556 62,976 64,584
Depreciation 57,094 54,844 56,250
Tax 85,762 66,777 89,050
PAT 174,124 135,577 180,800
PATMargin(%) 13.4 10.4 12.8
RoE(%) 34.3 27.8 34.0
Onroadprice(Mumbai) 1,015,000 975,000 1,062,000
Source:Industry,AvendusResearch Note:Basedonsamplesurveyoffreightoperators
VECVhasconsistently
gainedmarketsharesince
itsformationinJul08.
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The same factor low cost of ownership is also driving higher acceptance of HCVs among freight
operators.
Exhibit5:Freightoperatorsannualincomest.forVECV,TTMT,ALvehiclesin25tonneGVWsegment
(INR) VECV:Model30.25 TTMT:Model 2518 AL:Model 2516IL
Revenues 1,658,880 1,726,787 1,831,947
Fuelcost 602,051 662,256 735,840
Salary 240,000 240,000 240,000
Permit,roadtax,tolletc 240,000 240,000 240,000
Otherexpenditure 196,425 214,050 212,300
EBITDA 380,404 370,481 403,807
EBITDAMargin(%) 22.9 21.5 22.0
Interest 88,152 102,108 99,840
Depreciation 76,781 88,931 86,963
Tax 71,105 59,216 71,611
PAT
144,366 120,226
145,393PATMargin(%) 8.7 7.0 7.9
RoE(%) 21.2 15.2 18.8
Onroadprice(Mumbai) 1,365,000 1,581,000 1,546,000
Source:Industry,AvendusResearch Note:Basedonsamplesurveyoffreightoperators
VECV has gained market share of 1.9% in the HCV segment in 2011, and the company targets to
improvethisto15.0%by2015f.Toreachthistarget,thecompanyisexpandingcapacityandthedealer
networkinHCVs.
VECV is expanding its total annual CV production capacity from 48,000 vehicles in Sep11 to 60,000
vehiclesbyJun12.Thiscapacityislikelytobefurtheraugmentedto100,000vehiclesbyDec14.Mostof
theincrementalcapacityislikelytobeintheHCVsegment.
Outof
VECVs
220
dealers,
only
apart
of
its
dealers
sell
HCVs
for
the
company.
In
an
attempt
to
enable
moreofitsdealerstosellHCVs,thecompanyistraininguptofourdealerseachmonthtohandlesales
and service of HCVs. Expansion of the HCV dealer network is likely have a positive impact on the
segmentssalesvolumegrowth.
WeestimateaCAGRof10%inVECVsdomesticCVsalesvolumesover2012f2014f.
VECVJVstructureandholdingdetailsThestructure,holdingandotherdetailsoftheJVformedinJul08wereasfollows:
TheJVcontainstheEIMsCVbusinessalongwithcomponentbusiness.
VOLVB acquired 45.6% stake in VECV for a consideration of USD350mnUSD275mn as cash and
USD75mnfor itstrucks(exclusiverightsfordistributionofvehicles,sparesandservice)andbuses
(exclusiverights
for
service).
VOLVBs
trucks
in
India
are
largely
in
the
more
than
25
tonne
GVW
HCVcategory.
VECVisjointlymanagedbyVOLVBandEIM,withequalrepresentationontheBoard.
VOLVBacquired8.1%stakeinEIMatINR691.7/share.Asaresult,VOLVBsindirectholdinginVECV
increasedto50%.
Outsourcingbusinesshashugepotential
VECVissettingupanengineplantwithcapacityof85,000unitsataninvestmentofcINR4bn.Thisplant
is likely to manufacture engines of up to EuroVI emission standards to meet VOLVBs global
requirements.Asignificantpart (c80%)of theproductionwouldbeexported toVOLVB,whereas the
remainingislikelytobeusedforVECVsHCVs.
Freightoperator
profitabilityishigherfor
VECVtrucks.
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India Equity Research EicherMotors
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SourcingofenginesfromthisplantislikelytoreducetheenginecostforVOLVBsglobalbusiness.The
engineisthemostcriticalcomponentinaCVsuccessinthiscriticalengineprojectmayinduceVOLVB
toalsosourceotherlesscriticalautocomponentsfromVECV.
We have assumed production of 15,000 and 40,000 engines for 2013 and 2014, respectively. We
estimatetheenginebusinesstocontribute7%and6%ofEIMstotalincomeandEBITDA,respectively,
by2014f.
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Healthyorderbooklikelytosustainhighgrowthinmotorcycles
Thecompanyscruisermotorcyclescontinuetowitnessrobustdemand,despiteentryofnewmanufacturers.Thisison
accountof
unique
product
positioning,
wherein
cruiser
motorcycles
are
offered
at
aprice
significantly
below
peers.
Due
to this advantage, EIM has been witnessing long waiting periods of 89 months for its motorcycles. To meet these
pendingorders,thecompanyissettingupanewplant.Inlightofthehealthyorderbookandcapacityexpansions,we
estimatedomesticsalesvolumegrowthof26% inmotorcyclesover2012f2014f.WeestimateEBITDAmargins inthe
standalone business to increase from 12.1% in 2011 to 15.5% by 2014f, largely on account of positive operating
leverage.
Capacityexpansiontomeetdemand
EIMs Royal Enfield cruiser motorcycles used to dominate the above250cc category in motorcycles,
with100%marketshare.Themarketsharehasreducedduetoentryofplayers.Despiteentryofnew
players,thecompanycontinuestomaintainleadershippositionandreportsrobustgrowthduetothe
positioning
of
its
vehicles.
Exhibit6:Marketshareintheabove250cccategoryofmotorcycles(%)
2005 2006 2007 2008 2009 2010 2011
RoyalEnfield 100.0 100.0 100.0 100.0 100.0 100.0 82.7
Others 17.3
Source:SIAM
Thecompanyhasachieveduniqueproductpositioning,whereinit isabletooffercruisermotorcycles
atapricesignificantlybelowpeers.
Exhibit7:Pricecomparisonofcruisermotorcycles(INR)
Company Models Displacement (cc) Price(000)*
RoyalEnfield Bullet350UCE,Classic350,Classic500,Electra,Thunderbird 346499 100165
SuzukiMotorcycle
India
IntruderM800,
M1800R
805
1783 970
1,458
IndiaYamaha
Motor
MT01,VMAX 1,6701,679 1,1942,282
HarleyDavidson
MotorCompany
India
Classic,CVO,FatBoy,Iron883,NightRod,Nightster,RoadKing,
StreetBob,StreetGlide,SuperGlide,SuperLow,UltraClassic
ElectraGlide,XL883RRoadster,XR1200X
8831803 6504,208
Source:Industry Note:*OnroadpriceinMumbai
Asaresultof thispositioning,the company has beenwitnessingstrong demand for itsvehicles.The
currentwaitingperiodstandsat89months.Inlightofthestrongdemandandhealthyorderbook,EIM
is setting up a new plant at an investment of cINR1.6bn. The company is also working on de
bottleneckingandexpandingcapacitiesatitsexistingplant.
Thecompany
is
working
on
new
models
and
variants.
The
launches
of
Thunderbird
500cc
and
Caf
RacerarelikelybyJun12andJun13,respectively.
WeestimateaCAGRof26% indomesticsalesvolumesover2012f2014f,basedon thestrongorder
bookandtheestimatedrampupinproductioncapacities.
EBITDAmarginslikelytosignificantlyimproveby2014f
RoyalEnfieldmotorcyclesareinthepremiummotorcyclecategory,whereplayerssuchasBJAUTderive
EBITDAmargins inexcessof20%.EBITDAmarginsforEIMsmotorcyclebusinesshave improvedfrom
10.3% in2010to12.1%in2011.Thesemarginsare likelyto improveto15.5%by2014fasaresultof
positiveoperatingleverage.Also,costbenefitsarelikelytoaccruefrom2013fwiththecommissioning
ofthenewplant.
RoyalEnfieldcontinuesto
remainthemarketleader
inabove250cccategory
ofmotorcycles.
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Robusttotalincomegrowthof17%over2012f2014f
Total income is estimated to grow at a CAGR of 17% over 2012f2014f, largely on account of robust sales volume
growth.Domestic
motorcycle
sales
volumes
are
likely
to
grow
at
aCAGR
of
26%,
outpacing
the
CAGR
of
10%
in
CV
sales
volumes due to robust demand and a healthy order book. Robust total income growth is likely to lead to positive
operatingandfinancialleverage.EBITDAmarginsarelikelytoincreasefrom10.4%in2011to10.8%in2014f,largelyon
accountofpositiveoperatingleverage.Despitehigherdepreciationduetothelargecapex,PATisestimatedtogrowat
aCAGRof25%,outpacingEBITDAgrowth.
Strongsalesvolumegrowthinthestandalonebusiness,VECV
We estimate a CAGR of 10% in domestic CV sales volumes over 2012f2014f due to the growing
acceptanceofVECVsHCVsbyfreightoperators.
SalesvolumegrowthisestimatedtobehigherformotorcyclesincomparisontoCVs.Robustgrowthin
motorcyclesalesvolumesisonaccountofthehealthyorderbookandcapacityexpansion.Weestimate
domesticmotorcycle
sales
volumes
to
grow
at
aCAGR
of
26%
over
2012f
2014f.
Exhibit10:Estimatedsalesvolumeandtotalincomegrowth(%)
2011 2012f 2013f 2014f CAGRover2012f2014f
VECV(CVs,Engines,etc)
DomesticCVvolumes 45,935 50,529 55,581 61,139 10.0
ExportCVvolumes 3,108 3,263 3,753 4,316 11.6
TotalCVvolumes 49,043 53,792 59,334 65,455 10.1
Totalincome(INRmn) 50,451 59,901 68,117 78,542 15.9
Standalone(Motorcycles)
Domesticmotorcyclevolumes 71,756 80,708 104,830 142,950 25.8
Exportmotorcyclevolumes 3,563 4,293 5,170 7,050 25.5
Totalmotorcycle
volumes
75,319
85,000
110,000
150,000
25.8
Totalincome(INRmn) 6,710 7,483 9,615 13,081 24.9
Consolidated
Totalincome(INRmn) 57,160 67,384 77,732 91,624 17.0
Source:Company,SIAM,AvendusResearch
An increase in vehicle prices due to reduction of export incentives is unlikely to significantly impact
overall volumes in cargo CVs and motorcycles. EIMs focus on exports has been lower, as current
productioncapacityisbeingutilizedtomeetdomesticdemand.Thecompanyderived7.4%ofitssales
volumesfromexportsin2010,whichislowerthanthatforpeers.
We estimate consolidated total income to grow at a CAGR of 17% over 2012f2014f, on account of
robustsalesvolumegrowthinCVsandmotorcycles.
Costcutting,
operating
leverage
in
motorcycles
aid
EBITDA
margins
EIMs EBITDA margin is increasing, mainly due to the rising margins in the standalone (motorcycle)
business.
Exhibit11:TrendinEBITDAmargins
(%) 2011 2012f 2013f 2014f
Standalonebusiness(motorcycles) 12.1 12.6 14.5 15.5
VECV 10.2 10.1 10.1 10.0
Overall 10.4 10.3 10.6 10.8
Source:Company,AvendusResearch
The EBITDA margin in the standalone business improved from 10.3% in 2010 to 12.1% in 2011. The
EBITDAmargin
is
likely
to
increase
to
15.5%
by
2014f
on
account
of
positive
operating
leverage.
The
Salesvolumegrowthin
motorcyclesislikelytobe
higherthanCVsover
2012f2014f.
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India Equity Research EicherMotors
Automobiles 11
contributionofthestandalonebusinesstooverallEBITDAisestimatedtoincreasefrom22.5%in2011
to32.1%by2014f.
EBITDA is estimated to grow at a CAGR of 19% over 2012f2014f, outpacing growth in total income
(CAGRof17%)overthesameperiod.
Exhibit12:EstimatedtotalincomeandEBITDA
(INRmn) 2011 2012f 2013f 2014f CAGRover2012f2014f
Totalincome 57,160 67,384 77,732 91,624 17.0
EBITDA 5,935 6,970 8,258 9,908 18.6
Source:Company,AvendusResearch
PATgrowthlikelytomarginallyoutpaceEBITDAgrowth
Thecompanyisworkingonalargecapexplan(morethanINR10bnby2014),whichinvolvessettingup
of new engine, busbody and motorcycle plants and capacity expansion at the existing CV plant. On
accountofthesecapexplans,weestimatehigherdepreciation.Despitethis,PATisestimatedtogrow
ataCAGR
of
25%
over
2012f
2014f,
outpacing
EBITDA
growth
(CAGR
of
19%).
Exhibit13:EstimatedEBITDAandPAT
(INRmn) 2011 2012f 2013f 2014f CAGRover2012f2014f
EBITDA 5,935 6,970 8,258 9,908 18.6
PAT 3,088 3,941 4,807 6,092 25.4
Source:Company,AvendusResearch
EBITDAisestimatedto
outpacegrowthintotal
incomeover2012f2014f.
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InitiatewithanAddratingandMar13pricetargetofINR1,918
EIM has outperformed the BSE Auto Index and the Nifty since announcement of the JV with VOLVB in Jul08. The
outperformancehas
also
been
in
line
with
fundamentalssales
volumes
for
motorcycles
and
CVs
grew
at
aCAGR
of
20.3%and25.8%,respectively,over20092011.WehaveusedtherelativevaluationmethodtovalueEIMsbusinesses.
We have valued EIMs standalone business and VECV stake at a 10% discount to the valuations of Hero MotoCorp
(HMCLIN,Hold)andAshokLeyland(AL IN,Buy),respectively.WehavetakenthemeanEV/EBITDAovertheprevious
cycleofthesecompaniesandprovidedadiscounttofactor inthedifference inbusinesssize.OurSOTPbasedMar13
targetforEIMstandsatINR1,918,whichprovidesa11%upside.InitiatewithanAddrating.Riskfactorsarehigherraw
materialcostsandfuelprices.
Strongoutperformanceinstockpriceduetorobustsalesgrowth
EIMhasoutperformedtheBSEAutoIndexandtheNiftybyahugemarginsinceannouncementofthe
JV with VOLVB. The outperformance has also been in line with fundamentalssales volumes for
motorcyclesand
CVs
grew
at
aCAGR
of
20.3%
and
25.8%,
respectively,
over
2009
2011.
Exhibit14:EIMsstockperformanceincomparisonwiththeBSEAutoIndexandtheNifty(%)
(%) 2008* 2009 2010 2011
EIM 13.6 178.8 88.5 20.5
BSEAutoIndex 33.6 204.2 37.6 20.4
Nifty 31.7 75.8 17.9 24.6
Source:Bloomberg Note:*SinceannouncementofJVwithVOLVBinJul08
Exhibit15:EIMsstockperformanceincomparisontotheBSEAutoIndexandtheNifty
0
600
1,200
1,800
2,400
Aug0 8 Dec08 Apr0 9 Aug09 Dec09 Apr10 Aug10 Dec10 Apr11 Aug11 Dec11
EIM Niftyre ba se d BSEAutorebased
Source:Bloomberg
Usingrelativevaluationstovaluethestandalonebusiness,VECV
WehavevaluedEIMsstandalonebusiness(motorcycles)at8.0xEV/EBITDA,whichisata10%discount
toHMCLspreviouscycles(Apr07Feb12)meanEV/EBITDAof8.8x.WeprovidethisdiscountasEIMis
smallerthanHMCLintermsofmotorcyclesalesvolumesandtotalincome.
Exhibit16:SizecomparisonbetweenHMCLandEIM
(FY11/2010) Salesvolumes Totalincome(INRmn)
HMCL 5,402,444 194,012
EIM* 52,574 4,427
Source:Company,SIAM,AvendusResearch Note:*YearendingDecember
However,EIMsestimatedgrowthinthestandalonebusiness(motorcycles)over2012f2014fishigher
thanthat
of
HMCLs
historical
(FY08
FY11)
growth
and
the
estimated
growth
(FY12f
FY14f).
Theoutperformanceof
EIMvisvistheNiftyand
BSEAutoIndexwasdueto
robustsalesvolume
growthover20092011.
WehavevaluedEIMs
standalonebusiness
(motorcycles)at8x
EV/EBITDA.
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Exhibit17:GrowthcomparisonbetweenHMCLandEIMsmotorcyclebusiness
(%) Totalincomegrowth EBITDAgr owth EPSgrowth
HMCL CAGRoverFY08FY11 18.3 22.2 23.7
HMCL
CAGRover
FY12f
FY14f
13.7
13.7 13.6
EIMsstandalonebusiness CAGRover2012f2014f* 17.0 18.6 25.4
Source:Company,AvendusResearch Note:*YearendingDecember
Exhibit18:HMCLsoneyearforwardrollingEV/EBITDA
4
7
10
13
16
Apr07 Mar08 Mar09 Mar10 Feb11 Feb12
1yrFwdEV/EBITDA AverageEV/EBITDA
Source:Bloomberg,AvendusResearch
We have valued VECV at 7.7x EV/EBITDA, which is at 10% discount to ALs previous cycles (Apr07
Feb12)meanEV/EBITDAof8.6x.Weprovidethisdiscounttofactorinthedifferenceinsize.
Exhibit19:SizecomparisonbetweenALandVECV
(FY11/2010) Salesvolumes Totalincome(INRmn)
AL
94,104
111,177VECV* 39,508 39,786
Source:SIAM,Bloomberg,AvendusResearch Note:*YearendingDecember
In terms of growth, VECVs estimated growth over 2012f2014f is higher than that of ALs historical
(FY08FY11)growthandestimated(FY12fFY14f)growth.
Exhibit20:GrowthcomparisonbetweenALandVECV
(%) Totalincomegrowth EBITDAgrowth EPSgrowth
AL CAGRoverFY08FY11 11.6 14.7 11.2
AL CAGRoverFY12fFY14f 13.2 9.2 8.9
VECV CAGRover2012f2014f 15.9 15.4 16.7
Source:Company,AvendusResearch
WehavevaluedVECVat
7.7xEV/EBITDA.
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Exhibit21:ALsoneyearforwardrollingEV/EBITDA
5
10
15
20
Apr07 Mar08 Mar09 Feb10 Feb11 Feb12
1
yr
Fwd
EV/EBITDA Average
EV/EBITDA
Source:Bloomberg,
Avendus
Research
ApplyingtheEV/EBITDAmultiplesof8.0xand7.7xtothestandalonebusinessandVECV,respectively,
wearriveatourMar13SOTPbasedtargetpriceofINR1,918.Thepotentialupsidestandsat11%.We
initiatecoveragewithanAddrating.
Exhibit22:SOTPvaluation
(INRmn) BasisofValuation(x) Enterprisevalue Netdebt Equityvalue
Standalonebusiness 8.0xEV/EBITDA 12,436 6,493 18,929
VECV* 7.7xEV/EBITDA 28,393 2,234 30,627
Enginebusiness* Bookvalue 2,176
Total 51,732
Persharevalue(INR) 1,918
Source:AvendusResearch Note:*ProportionateshareofEIMconsidered
AtourMar13TP,thestocktradesatanEV/EBITDAof8.2x.
Exhibit23:OneyearforwardrollingEV/EBITDAandEV/EBITDAattargetprice
10
0
10
20
Apr07 Feb08 Dec08 Oct09 Sep10 Jul11 May12 Mar13
1yrFwdEV/EBITDA Ta rgetEV/EBI TDA Ave ra geEV/EBITDA
Source:Bloomberg,AvendusResearch
Riskfactors
Rise in raw material prices: We have assumed stable raw material cost per vehicle over 2012f
2014f.Ifpricesofsteel,aluminumandrubber increase,thenthecompanysmarginsanddemand
arelikelytobeadverselyaffected.
Rise
in
fuel
prices:
Any
increase
in
fuel
prices
is
likely
to
lead
to
postponement
of
CV
purchases
by
freightoperators,asitnegativelyimpactstheirmargins.
Initiatecoveragewithan
AddratingwithaMar13
TPofINR1,918.
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Exhibit24:Sensitivityanalysis Impactonconsolidatedearningsonaccountof1%declinein:
(%) 2012f 2013f 2014f
CVsalesvolumes 0.9 0.8 0.7
Blendedrealizations
for
CVs
6.1
5.6
4.9
RawmaterialcostpervehicleforCVs 5.1 4.6 4.0
Source:AvendusResearch
Note:Sensitivityanalysishasnotbeencarriedoutformotorcycles,asthestrongorderbookprovidespricingpowerand
visibilityinsalesvolumes.
Exhibit25:RelativevaluationsasonFebruary22,2012
CMP Rating TargetPrice Upside PriceChange(%) P/E EV/E ROCE(%) ROE(%)
(INR) (INR) (%) 1m 3m 6m 2012f/
FY12f
2013f/
FY13f
2014f/
FY14f
2012f/
FY12f
2013f/
FY13f
2014f/
FY14f
2012f/
FY12f
2012f/
FY12f
AL 28 Buy 41 46 5.4 13.1 11.3 12.8 10.7 9.2 8.9 7.8 6.8 10.2 14.3
EIM* 1724 Add 1918 11 6.9 7.8 27.1 11.9 9.7 7.7 9.5 7.4 5.4 21.5 24.0
TTMT 268 Add 303 13 22.5 55.7 82.1 8.3 7.9 7.0 4.8 4.3 3.7 21.3 45.6
Source:Bloomberg,AvendusResearch Note:*YearendingDecember,ProportionateshareofEIMinVECVconsideredforratios
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Financialsandvaluations(consolidated)
Incomestatement(INRmn)Fiscal
year
ending 12/ 10 12/11 1 2/12f 12/13f 12/14f
Grosssal es 47,016 61,234 72,280 83,408 98,341
Less: Excise duty 3,046 4 ,459 5 ,263 6,073 7 ,161
Net sal es 43,971 56,775 67,017 77,335 91,180
Other operatingincome 242 385 367 397 443
Totaloperatinginco me 44,213 57,160 67,384 77,732 91,624
Totaloperatingexpenses 40,402 51,225 60,414 69,474 81,715
Net materi als 33,147 41,818 48,932 56,513 66,543
Other directcosts 1,504 1,784 2,244 2 ,451 2,828
Personnel 2,631 3,461 4,003 4,791 5,749
SG& A 2,851 3,749 4,716 5,151 5,942
R&D 269 413 519 567 654
EBITDA 3,811 5,935 6,970 8,258 9,908
Other income 1,034 1,383 2,111 2,644 3,320
Depreciat ion 573 640 957 1,199 1,244
EBIT 4,272 6,679 8,124 9,703 11,984Inter est 95 77 54 54 54
RecurringPB T 4,177 6,602 8,070 9,649 11,930
Net extraordinaryitems 0 0 0 0 0
PBT (reported) 4,177 6,602 8,070 9,649 11,930
Totaltaxes 1,108 1,628 1,972 2,332 2,841
PA T(r epor ted) 3,069 4,974 6,098 7,318 9,090
Add:Shareo fearningsofassociat e 0 0 0 0 0
Less: Minorityi nter est 1,179 1,886 2,157 2,511 2,997
Priorperiod items 0 0 0 0 0
Net income (reported) 1,889 3,088 3,941 4,807 6,092
Avendusneti ncome 1,889 3,088 3,941 4,807 6,092
Dividend+Distributiontax 346 503 638 845 1,174
Shares outstanding(mn) 27 27 27 27 27
Avendusdilutedshares(m n) 27 27 27 27 27
AvendusEPS (INR) 70 114 145 177 225
Growth ratios(%)Totaloperatingi ncome 49.5 29.3 17.9 15.4 17.9
EBITDA 137.2 55.7 17.4 18.5 20.0
EBIT 118.0 56.3 21.6 19.4 23.5
RecurringPB T 123.0 58.1 22.2 19.6 23.6
Avendusnet income 126.5 63.4 27.6 22.0 26.8
AvendusEPS 126.5 63.4 27.6 22.0 26.8
Operatingratios(%)EBITDAmargi n 8.6 10.4 10.3 10.6 10.8
EBIT mar gin 9.7 11.7 12.1 12.5 13.1
Net profitmarg in 4.2 5.3 5. 7 6.0 6.4
Other income/PBT 24.8 20.9 26.2 27.4 27.8
EffectiveTaxrate 26.5 24.7 24.4 24.2 23.8
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Balance sheet(INRmn)Fiscal yearending 12/ 10 12/11 1 2/12f 12/13f 12/14f
Equitycapital 269 270 270 270 270
Preferencecapital 0 0 0 0 0
Reservesandsurpl us 12,018 14,480 17,783 21,745 26,663
Net worth 12,287 14,750 18,053 22,015 26,933
Minority interest 6,774 8,377 10,533 13,044 16,042
Totaldebt 956 504 504 504 504
Deferredtax liability 249 645 645 645 645
Totalliabilit ies 20,267 2 4,275 2 9,734 36,207 4 4,123
Grossblock 8,113 13,025 17,893 20,385 21,958
less:Accumulated depreciati on 4,269 4,909 5,866 7,065 8,310
Net block 3,844 8 ,116 12,027 13,319 13,648
CW IP 669 875 998 373 300
Goodwill 0 0 0 0 0
Investments 4,586 5,126 5,126 5,126 5,126
Cash 12,457 11,973 13,583 19,699 27,736
Inventories 3,265 4 ,280 4,300 4,370 4 ,745
Debtors 2,609 3,434 3,543 3,661 3,833
Loansandadvances 2,169 3,814 3,886 3,955 4,076
less:Currentliabilities 7,942 11,846 12,097 12,459 13,174
less:Prov isions 1,391 1,497 1,632 1,839 2,168
Net workingcapital 11,168 10,157 11,583 17,389 25,049
Totalassets 20,267 24,275 29,734 36,207 44,123
Cashflowstatement(INRmn)Fiscal yearending 12/ 10 12/11 1 2/12f 12/13f 12/14f
Net pr ofit 1,889 3,088 3,941 4,807 6,092
Depreciat ion 573 640 957 1,199 1,244
Deferredtax 0 0 0 0 0
Working capital changes 726 527 185 311 377
Less: Otheri ncome 1,034 1,383 2,111 2,644 3,320
Cashflowfrom operations 2,154 2,871 2,972 3,672 4,393
Capitalexpenditure 1,222 5,118 4,992 1,867 1,500
Strategicinvestmentspur chased 0 0 0 0 0
Marketable investmentspurchased 1,644 540 0 0 0
Change inotherloansan dadvances 0 0 0 0 0
Goodwillpaid 0 0 0 0 0
Other income 1,034 1,383 2,111 2,644 3,320
Cashflowfrom investing 1,833 4,275 2,880 777 1,820
Equityraised 0 0 0 0 0
Change inborrowings 307 453 0 0 0
Dividendspaid(incl. tax) 346 503 638 845 1,174
Ot her s 1,094 2,160 2,157 2,511 2,997
Cashflowfrom financing 441 1,204 1,519 1,666 1,823
Net change incash 762 200 1,610 6,116 8,037
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KeyRatiosFiscalyearending 12/10 12/11 12/12f 12/13f 12/14f
Valuationratios(x)
P/E (on AvendusEPS) 24.8 15.2 11.9 9.7 7.7
P/E (on basic,reportedEPS) 24.6 15.1 11.8 9.7 7.6
P/CEPS 18.8 12.6 9.6 7.8 6.4
P/BV 3.8 3.2 2.6 2.1 1.7
Dividendyield(%) 0.6 0.9 1.2 1.6 2.2
Marketcap./FCF 49.9 20.7 23.0 25.8 16.1
Marketcap./Sal es 1.1 0. 8 0.7 0.6 0.5
EV/Sales 1.5 1. 2 1.0 0.8 0.6
EV/EBITDA 17.3 11. 2 9.5 7.4 5.4
EV/FCF 101.0 159.8 998.8 14.7 9.3
EV/TotalA ssets 3.0 2 .5 2 .1 1.6 1.2
Net Cash/ Marketcap. 36.6 36.7 40.1 53.3 70.5
Per shareratios(INR)
AvendusEPS 69.6 113.8 145.3 177.2 224.5
EPS(Basic,
r epor ted) 70.1 114.5 146.0 178.1 225.7
Cash EPS 91.6 137.4 180.5 221.3 270.4
Book Value 456.1 546.5 668.9 815.7 997.9
Dividendper shar e 11.0 16.0 20.3 26.8 37.3
ROE Decomposition(%)
EBIT margin 10.5 13.2 12.9 13.4 14.1
Assetturnover(x) 2.1 2. 3 2.3 2.2 2.2
Interestexpenserat io 0.5 0. 4 0.2 0.2 0.1
Taxretentionratio 75.5 78.4 77.0 77.4 77.9
RO A 16.2 24.1 22.5 22.7 23.8
Totalassets /equity(x) 1.1 1. 1 1.1 1.1 1.0
RO E 17.4 25.9 24.0 24.0 24.9
Returnratios(%)
EBIT /CapitalEmploy ed 22.4 30. 0 30.1 29.4 29.8
ROCE 15.6 21.5 22.7 22.9 23.9
RO IC 68.8 70.5 48.6 45.9 55.7
FC F/ IC 32.7 50.4 24.6 17.1 26.3
OCF/Sal es 4.9 5. 0 4.4 4.7 4.8
FC F/Sal es 2.1 3. 9 3.0 2.3 3.2
Turnoverratios(x)
Grosstur nover 5.4 4.4 3.8 3.8 4.2
Net tur nover 11.5 7.0 5.6 5.8 6.7
Revenue /IC 15.5 12.8 8.2 7.4 8.3
Inventory/Sales(days) 22.4 23.7 23.2 20.2 18.0
Receivables(days) 19.1 17.8 17.5 15.5 13.6
Payables(days) 79.0 86.5 89.8 79.5 69.9
Workingcapitalcycle (ex cash)(days) 11.4 13.1 13.8 13.8 13.7
Solvencyratios(x )
Grossdebttoequit y 0.4 0. 4 0.4 0.4 0.3
Net debttoequity 0.6 0. 4 0.3 0.4 0.5
Netdebt
to
EBITDA
3.1
1. 8
1.5
1.7
1.9
InterestCoverage(EBIT/ Interest) 43.1 88.6 145.5 176.4 222.0
Note:ProportionateshareofEIMinVECVJVconsideredforcalculationofratios
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AnalystCertification
Thefollowinganalyst(s) is(are)primarilyresponsibleforthisreportand,certifies(y)thattheopinion(s)onthesubjectcompany(ies)and itssecurity(ies)andanyotherviewsor
forecastsexpressedhereinaccuratelyreflecttheirpersonalview(s).Theyfurthercertifythatnopartoftheircompensation was,isorwillbedirectlyorindirectlyrelatedtothe
specificrecommendation(s)orviewscontainedinthisresearchreport:SriRaghunandhanNL
Disclosures
MeaningofAvendusSecuritiesPrivateLimitedsequityresearchratings
Theratingrepresentstheexpectedchangeinthepriceofthestockoverahorizonof12months.
Buy:morethan+20% Add:+10%to+20% Hold:10%to+10% Reduce:10%to20% Sell:lessthan20%
Proportionofratingsineachcategoryandinvestmentbankingrelationships
AttheendofDecember2011 Buy Add Hold Reduce Sell NR Total
Proportionofratingsineachcategory 32% 24% 29% 7% 0% 7% 100%
Proportionofcompaniestowhommaterialinvestmentbankingserviceswereofferedduringtheprevious12months 0% 13% 5% 0% 0% 20% 6%
Analystdisclosures
None of theanalysts involved in thepreparation of this researchreportoramemberof his/herhousehold isan officer, director or supervisory board memberof any of the
company(ies)that
is/are
the
subject
of
this
research
report.
None
of
the
analysts
involved
in
the
preparation
of
this
research
report
or
members
of
his/her
household
hold
any
financialinterestinthesecuritiesofthecompany(ies)thatis/arethesubjectofthisresearchreport.Noneoftheanalystsinvolvedinthepreparationofthisresearchreporthave
receivedorpurchasedsharesofthesubjectcompanypriortothepublicofferingofthoseshares
DisclosuresonpotentialconflictsofinterestforAvendusSecuritiesPrivateLimitedand/oritsassociatecompanies(Avendus)asonFebruary21,2012
Asontheabovementioneddate,theshareholdingsofAvendusdoesnotexceed5%ofthetotal issuedsharecapitalofEicherMotorsLimited(EIM).Avendusdoesnotholdany
otherfinancialinterestinEIMthatissignificantwithregardtotheresearchrecommendation. Asontheabovementioneddate,theshareholdingsofEIMdoesnotexceed5%ofthe
totalissuedsharecapitalofAvendus.Avendusisnotamarketmakerorliquidityproviderinthesecuritiesoftherelevantissuerorinanyrelatedderivatives.Avendushasnotbeen
aleadmanagerorcoleadmanagerofapubliclydisclosedofferofsecuritiesofEIMorinanyrelatedderivativesoverthepast12months.Overthepast12months,Avendushas
not been party to an agreement with EIM with regard to the provision of other investment banking services that do not entail the disclosure of any confidential commercial
information. Avendusisnotpartytoanagreementwiththesubjectcompany(ies)ofthisresearchreportwithregardtotheproductionofthisresearchreport.
Sharepricehistoryandratingchanges
Add,23Feb12,1918
800
1,200
1,600
2,000
Feb11 Apr11 Jun11 Jul11 Sep11 Nov11 Dec11 Feb12
EIM(Initiated onFeb23, 12) Rating,Date,TP(INR)
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