EIM in Digital Media

8/7/2019 EIM in Digital Media

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Innovation in Information

Shamik Chakraborty

EIM Consulting Group



AboutEIM

Asamplecasestudy

Somethoughtpoints



About EIM• Chicago based management consulting firm

(http://www.eimcg.com )

• We believe in delivering measurable,

quantified results

•

We provide business process and technologystrategy consulting, enterprise architecture

development, project management and

implementation services

• We work in digital information, health care,

green and cloud computing and high

technology space



Technology strategy development using LISTEN

Learn- Investigate- Stimulate- Tabulate - Enumerate - Net

Three step business-technology strategydevelopment process



From Strategy to Implementation

Example - ERP/ SOA/ MDM programs usingproduct specific (Oracle/ HP/ Microsoft/Tibco)

and product agnostic methodologies (Agile/

PMBOK/ DMBOK/ SDLC)

A sample work

product for digital

information space



Lets review a sample case study

About the business – produces digital information content, makes

revenue from number of downloads/ or blanket agreements.

The Challenges

1. Lost sight of customers – do not know what the customers are

contractually allowed to have vs. what they are having. Causing revenue

leakage and customer dissatisfaction.

2. Struggle in commercialization of new products – Too many ideas/

concepts/innovations vs. too few sellable information contents. How do

we get a market pulse at the idea phase and identify the right market

segment and sell the right product?

3. Too many shelf products and too long release cycle – A very gate

driven development approach without cross division visibility into product

release. This is causing reworks and defective product release, delay in

bringing new products and inefficient prioritization of projects.



When we conducted the three step strategy

exercise, we heard the following:

ProductivityWe have 20 customer complaints per quarter and we want to reduce it to zero.

We have 50% over creation of products and we want to reduce it to 25%.

Innovation to commercialization broken. Need a workflow based communication.

Process

Do not have an overarching business process– we need one with full visibility with clear

definition of what customers want.

End to end information governance missing. We need a data governance model.

Technology

Do not have a central repository of information -- we need a unified information hub (product,customer and entitlements).

We do not have a single –window order entry system – we need an online order

portal.

We have no way to do reporting, scorecard and analysis - we need an analytic tool.



Top 5 wishes

ImplementProduct,CustomerHub.Musthave–workflowdriven

businessprocess,no@fica@ons,lifecyclemanagement,matchand

searchandmergetoolsandrelated.

Information

Hub

Governance

and Change

Management

Implementdatagovernancestructure,achangemanagementplan

Order EntryBuildoneprocessforenteringandfulfillingorder

Contract and

Entitlement

Implementcontractsystem(mayrequiretobuyaddi@onalsoware),

definecentralcontractrepositoryaspartofthehub.Develop

en@tlementsystem

Analytics

Weneedananaly>ctoolforbeHervisibilityintoconsump@on

paHerns.Endgoalforthistoolisto@ebacktothefinancial

systemtoprovidefinancialscorecardanalysis

Explana>on

Since we could not possibly solve everything at once,we took a prioritization route



Another level of prioritization generated a highlevel initiative Gantt

PRODUCT AND CUSTOMER TRACK

Product Hub

Customer Hub

CONTRACT AND ENTITLEMENT TRACK

Contract Hub

Entitlement

SaaS/Cloud Integration

ORDER ENTRY AND ANALYTICS

Order Entry

Analytics

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20

Complete business process and

requirement development



The plan was supplemented with the solution

architecture using actual product components



That being said, we thought to share somethought points with you



It is more helpful to conduct idea generation after exploration of customer needs

OpportunityIdentification

Ideation andConceptdevelopment

Product designanddevelopment

Test andScale-up

LAUNCH

1. Generate and screen ideas ( a five step process)

2. Develop and Test Concepts3. Develop Business Case

Voice of Customer



Analyze potential before ideating

• Have a reasonable quantifiable expectation – is it a new to theworld or new to the company? How can existing technology help/

inhibit?

• Normally taking an incremental product innovation into adjacent

market segments provide better results than launching an entirely

new product.

• Measure capability – yes this is a product that will definitely sell into

the market, but what do we need to put into the organization beforewe can launch and make money.



Applying a scoring model helps decision making

1. Probability of Technical Success

2. Probability of Commercial Success

3. Reward (to the company)

4. Business Strategy Fit (fit with the Business Unit’s Strategy)

5. Strategic Leverage (ability of the project to leverage company resources

and skills)



In summary..

• We will work with you to identify your market differential.

• Work to convert your unmet customer needs into product and

service solutions.

• Bring an organized and semi-parallel product innovation

approach.

• Leverage existing enterprise architecture to facilitate all of

the above.

• And finally, convert the strategy into real solution.



[email protected]

Cell: 303 949 0579

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EIM in Digital Media