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the facts
case study one
case study two
case study three
references
say hello
Our founder Kate has just
been listed in the UK’s Top 30 Under 30
Women in Digital
welcome
We are eight&four
eight&four came into existence in November 2008
We are a young, ambitious, fast growing digital marketing agency
We’re based in Soho, London
Digital Strategy
MobileSearch & Social
Branding Design & Build
accreditations/
accreditations in progress/
associations/
awards/
the facts
case study one
case study two
case study three
references
say hello
welcome
We are eight&foureight&four was founded by Kate Ross and Amy McCulloch in November 2008 as a 360 degree digital marketing consultancy; specialising in web design and development, search engine marketing, email marketing and social media strategy services. Our aim is to provide innovative, strategic platform and internet marketing solutions that will help you fully realise your business’ online potential.
We have grown to an award-winning 8 person digital agency based in Soho – with a very impressive portfolio – showcasing a range of creative, technical and strategic ability.
Amy McCullochAmy is the co-founder of eight&four, and is our Marketing Director, overseeing all operations and output at the agency. With 6 years experience in Digital Marketing, and a Professional Diploma in Marketing, she ensures every one of our projects is rolled out effectively and to the very highest professional standards.
Kate RossKate is the co-founder of eight&four, and is our Commercial Director, heading up all new business for the agency. Kate has been working in digital marketing for 6 years, ever since beginning a Digital Marketing graduate scheme with Reed Elsevier in 2006. She is a regular on the speaking circuit – speaking nationwide about the latest digital trends.
the facts
case study one
case study two
case study three
references
say hello
welcome
We are eight&four
Charlie MittonCharlie studied Public Relations at The University of the Arts, London whilst assisting at an international branding agency – working on heavily creative projects for brands such as Pepsi Co, Kraft and Batiste. Since working as an assistant to the Creative Director at US fashion magazine Nylon, she pursues concept development, strategy and creative brainstorming.
Graham MonaghanGraham is our Digital Designer, and studied Media Practice and Theory at The University of Sussex specialising in digital media and its effects on consumers. He went on to study Graphic Design at Shillington Design College in Manchester after University. He loves all things typographic, textured and digital, and spends most of his free time on design blogs looking out for the next big design trend.
Anna JoyceAnna has been working in Digital Marketing Account Management for 4 years. At her previous agency she spent 2 years managing global brands including Oracle, Dell and The Linde Group. Heading up the eight&four Accounts team for over 2 years now, Anna has managed our largest clients including The Lords’ Taverners, Wandsworth Council and Woman Care Global with an unmatched efficiency and commitment.
Stuart WilsonStuart is our Junior developer, working with John to ensure high quality technical output across the board at eight&four. A creative and interface focused developer, Stuart graduated with a First Class degree in Media Technology. Like John, he fully embraces HTML5, CSS3, responsive design and mobile app technologies.
John PrzeslakowskiJohn is our Lead Developer, and has been developing for over 8 years, after graduating with a degree in New Media & Graphic Design. He is a WordPress and email deliverability expert, who has worked with individual and corporate clients on a wide range of projects across Europe. John is passionate about building with the latest technologies, and embraces HTML5, CSS3 and responsive design for mobile.
Jessica BaileyJessica heads up Search & Social, strategising and implementing SEO, PPC and social media campaigns for our clients. Her social media expertise has led her to be nominated for both PayPal’s E-Tail Award for ‘Best Use of Social Media’ and Some Comms Award for ‘Best Use of Social Media by a Private Sector Organisation’.
the facts
case study one
case study two
case study three
references
say hello
welcome
Clients…
eight&four is a company that provides Digital marketing expertise to businesses throughout the UK and globally. Our aim is to become our clients’ out of house digital marketing department
We work across a wide range of companies, from a large number of industries — and that’s how we like it.
Company profile
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case study one
case study two
case study three
references
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the facts
Some facts about us
Some of the sectors we’re working in
Projects large & smallA breadth of services93% of our clients recommission us
£15,000 - £50,000
£5,000 - £15,000
< £5,000
0%
50%Website Development
SEO/PPC
Email Marketing
Social Media
Mobile Development
Charities Fast growth Technology
Public Sector
Media Companies
Publishing Retail
£50,000
welcome
case study one
case study two
case study three
references
say hello
the factsCollaboration
- HTML 5 & CS3 - R e - m a r k e t i n g
- Usability - structure - Split testing - google penguin u p d a t e - focus on results - Segmentation
t r e n d s responsive design site map s
- Conversion Goals -Design trends
h y b r i d Applications M o b i l e r e a d y Funnelling- S o c i a l M e d i a
Pinterest - Twitter - foursquare - facebook - tumbler - typography - layout - balance - navigation
- user interaction - white space - contrast
- unique
Collaboration - HTML 5 & CS3 -
R e - m a r k e t i n g - Usability - structure
- Split testing - google penguin u p d a t e - focus on results - Segmentation
t r e n d s responsive design site map s
- Conversion Goals -Design trends
h y b r i d Applications M o b i l e r e a d y Funnelling- S o c i a l M e d i a
Pinterest - Twitter - foursquare - facebook - tumbler - typography - layout - balance - navigation
- user interaction - white space - contrast
- unique
Collaboration - HTML 5 & CS3 -
R e - m a r k e t i n g - Usability - structure
- Split testing - google penguin u p d a t e - focus on results - Segmentation
t r e n d s responsive design site map s
- Conversion Goals -Design trends
h y b r i d Applications M o b i l e r e a d y Funnelling- S o c i a l M e d i a
Pinterest - Twitter - foursquare - facebook - tumbler - typography - layout - balance - navigation
- user interaction - white space - contrast
- unique
Collaboration - HTML 5 & CS3 -
R e - m a r k e t i n g - Usability - structure
- Split testing - google penguin u p d a t e - focus on results - Segmentation
t r e n d s responsive design site map s
- Conversion Goals -Design trends
h y b r i d Applications M o b i l e r e a d y Funnelling- S o c i a l M e d i a
Pinterest - Twitter - foursquare - facebook - tumbler - typography - layout - balance - navigation
- user interaction - white space - contrast
- unique
Collaboration - HTML 5 & CS3 -
R e - m a r k e t i n g - Usability - structure
- Split testing - google penguin u p d a t e - focus on results - Segmentation
t r e n d s responsive design site map s
- Conversion Goals -Design trends
h y b r i d Applications M o b i l e r e a d y Funnelling- S o c i a l M e d i a
Pinterest - Twitter - foursquare - facebook - tumbler - typography - layout - balance - navigation
- user interaction - white space - contrast
- unique
What we’re talking aboutCollaboration
- HTML 5 & CS3 - R e - m a r k e t i n g
- Usability - structure - Split testing - google penguin u p d a t e - focus on results - Segmentation t r e n d s
responsive design site map s
- Conversion Goals -Design trends
h y b r i d Applications M o b i l e r e a d y Funnelling- S o c i a l M e d i a
Pinterest - Twitter - foursquare - f a c e b o o k - tumbler - typography - layout - b a l a n c e - navigation
- user interaction - white space - contrast - unique
welcome
the facts
case study two
case study three
references
say hello
case study one
Case study oneThe Alzheimer’s SocietyWe were lucky enough to work with The Alzheimer’s Society - the UK’s biggest charity leading the fight against dementiaWhat they wantedCreate an online campaign to promote their online forum Talking Point
• Encourage target markets to visit Talking Point – evidenced by increased numbers of guest users and site visits
• Encourage target markets to actively participate – evidenced by increased number of member registrations
What We Did• Identified key target markets to approach, and understood their
obstacles to entry
• Create new positioning statement
• New, fully optimised landing pages with targeted funnelling
• Creation of the ‘March Mission’ campaign – which was rolled out across the website, Twitter, Facebook and email programs
• Extensive PPC search and image ad campaign to drive traffic to the new landing pages
The Results• Twitter and Facebook promotion
received four times the average response rate
• March 2012 saw Talking Point’s biggest new user growth rate in a single month to date, year-on-year active user increase of 225%
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case study two
Case study twoConception KitThe Conception Kit is a product to aid pregnancy for couples who are having trouble conceiving a child to use at home. It is funded by international women’s reproductive health charity WomanCare Global.
What they wanted• We were tasked with building an e-commerce website so the
Conception Kit product could be sold in the UK market and to set up a PPC campaign to encourage sales post-launch
What We Did• Development of a WordPress website to effectively display the
content, benefits and success rate of the Conception Kit through videos, dynamic accordion menus and interactive infographics. Included an integrated PayPal store for users to purchase the product
• Built registration and log in portal for Healthcare Professionals in which clinical studies, fact sheets and professional opinions around the Conception Kit product are available for download
• Full Search Engine Marketing Analysis including competitor, target market and keyword research to inform our optimisation strategy and creation of meta data for the website
• Managed a £20k PPC campaign across Google AdWords, Microsoft AdCentre and Facebook Advertising to drive highly targeted users to the website
The Results• A fully optimised site which ranks
on 1st page of Google for all chosen keywords
• 200% increase in sales to date following start of PPC campaign
• We were commissioned to rebuild the WomanCare Global charity website based on the success of the Conception Kit launch
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case study three
Case study threeCricket UnitedThe Lords’ Taverners is the UK’s official charity for recreational cricket, youth cricket and disability sportsWhat they wanted• To design and build the UK’s most comprehensive online cricket
resource to engage the 200,000 recreational cricketers based in the UK
What We Did• Extensive market research to create 3 core target audiences;
Clubs, Captains, and Players
• Developed a website supported by the English Cricket Board (ECB), featuring blogs from a wide range of contributors including England Cricket star Alastair Cook
• Creation of 12 month marketing plan to support the growth of CricketUnited.com, to include SEO, optimised content creation, Google PPC grants, social media strategic support and campaign
The Results• Full strategic research piece
for The Lord Taverners prior to website build, in order to create clear website objectives and User journeys
• Designed and built CricketUnited.com on bespoke PHP platform
• Over 15 regular guest Bloggers already signed up
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Keith Trotter/Nine Elms Programme Coordinator Website for www.nineelmslondon.com
Andrew Proctor/Head of Knowledge, Alzheimer’s Society Digital Marketing Campaign for Talking Point
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the facts
case study one
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Say hello
Kate RossCommercial Director
020 7087 [email protected]
@eightandfour
