Effortless Success With Books & BuzzHow I Did It And You Can, too

WHO I AMMaryann Reid

i Started AT The Top

Award-Winning Published Author (St Martins Press) 5 Books and 2 Anthologies (Penguin Putnam)

Journalist (Newsweek, Glamour, Black Enterprise, USA Today, etc)

TV/Radio Social Commentator (CNN, ABC NEWS 20/20, NPR, Fox News, etc)

Philanthropist

Big Brands

Random House

Time Warner

Penguin Putnam

CNN

FOX

EDELMAN, the world’s largest independent PR firm

I worked at top companies such as:

A Leapfrogi leapfrogged from one success to another Like “Magic”

with instant media fame

My SUccess

What’s A LeapFRog?

Any advance from one place, position, or situation to another without progressing through all or any of the places or stages in between

How I Leapfrogged

At 25, I published my first book with a major publisher with no book (I skipped the self publishing route or beating my head against the wall for an agent or writing workshop to make connections)

I had zero connections

I got my agent with a 6 line email, I sent it to 5, three responded

How I leapfrogged

My first book Sex and the Single Sister: 5 Novellas, the likelihood for a first time author to publish a short story collection was almost zero

St Martins is one of the largest publishers in the world

USA Today featured me in their acclaimed Open Book Section, a major feat and kudos for my book’s sales and bottom line

how i leapfrogged

I published 4 more books with St Martins to much media fan fare, especially for my third book

Marry Your Baby Daddy is my most publicized book and started with a 3am email from my mom’s basement

I turned a book into reality with a dream wedding

I went from a basement in Brooklyn to sitting with John Stossel, Soledad O’Brien, Gayle King and several other media personalities and journalists

how I leapfrogged

I received over 20 million media impressions from my books with no publicist

I spoke at colleges, events, and conferences in front of thousands (yup, I skipped the free, small backroom engagements)

I won awards and recognition for my work with no talent agent or publicist to rep me

I attracted sponsors who gave me free products and services

how I leapfrogged

The media found ME

My agent convinced ME that my first book was bigger than I thought

I had no training in writing a book, until 3 years later when I got an MFA with a full blown scholarship to the University of Miami

I had no “technique” that I was aware of the time

meet some other leapfrogs

TV Host Rachel Ray (no cooking school training)

Meet Some Other LeapFrogs

Mogul Oprah Winfrey (grew up poor, unwanted)

meet some other leapfrogs

Bethenny Frankel (no formal business training)

meet some other leapfrogs

Mark Zuckerberg (no friends, “borrowed” someone else’s idea)

Common “Stages”

Publicists

MFA degrees or writing workshops

PR certificates

Your own tv/radio show

Website with traffic in the millions or strategic brand

Certain age, physical and personality attributes

between a book deal and major publicity

i had none of these

this was before facebook and twitter

FB and Twitter can triple your media impressions

How I got the media to call Me

I didn’t want to start with the standard press release

I didn’t want to use any social media

I wanted to start at the top--major newspapers, magazines, tv

I realized these would bring anything else I needed--sponsors, partners, proposals, more media

what i did

I created a media list from scratch that wasn’t too much (any media is not good media, there’s a way to do this)

I wrote a short note to the media that captured the tone, spirit of my event, Marry Your Baby Daddy Day in a unique, detached way that was enticing and addictive--the media wanted MORE

I waited

why the media should call YOU

Major media (outside of social media) is still bigger than social media and can create breakthrough success

You can enjoy the trickle-down social media effects of increased fans and followers

It’s easier when they call, you just show up

They become your “friend”

They keep calling you back

why “They” stop returning calls

You told them you contacted others who were not interested in your idea, story, etc

You have reached out to them more than twice without a return call

You have a “desperate” approach

You are not confident about your work, so why would they be?

You are only taking, not giving

who do you want to become?

A leapfrog?aka “Effortless Succes” and

starting from the TOP

Struggling, Hard Work?It’s difficult to stand out because many

people are “struggling”.

There is less competition at the TOP.

What does Struggling look like?

It just feels “bad”

there’s lots of pressure, little choices

lack of resources, time

lack of money

statistics show that _____

going at it alone can take longer

you have almost everything you need to be a success!

good news

publish a book faster, easier with a major publisher

earn more money and increase your bottom line with instant media fame

stop struggling with renewed confidence, new approaches, resources, and techniques

partner with me

you can:

testimonials

Stop the struggle, be happier

Deliver instant results when you apply what I teach

Build more clout and credibility

Share with your purpose and message with the world

Target a steady stream of clients or readers who want you

how i can help

What Else Should You KNow?

FB pages are my choice to create a “sticky” message. Friends become fans and their friends become fans.

Twitter is the “must-have” for engaging new customers and meeting journalists, media, editors, and other gatekeepers you would not meet otherwise

If FB and Twitter are your only marketing tools you are stuck in the “noise” and won’t be heard

What else?

FB and Twitter create a “space” for you to connect to more people

All major media and publishers have social media accounts, and yes, 2 million other people know about it

You need to find a way to get “in” that is not as saturated as social media

Social media is a tool, not the key

Where The media and Editors Find Their Next Star?

They don’t log hours on Google or social media, it’s too time consuming, and a last resort

They find “stars” through agents, books, previous contact, media stories and articles

Why Now Is The Time

Everyone is consumed with social media and neglecting the media that the majority of Americans still rely on

Social media is very “noisy” everybody has a product and wants to be heard

The self-publishing craze is making it easier to get a major publisher--less competition

The Bootcamps

Make your life easier with tools and approaches already proven to be successful

Renew your point of view and see your book or business with new eyes and fresh angle

Pinpoint where you want to be successful--as an author, tv/radio expert, community leader, all of the above

Build a new experience between you and your work

Develop your vision or create a new one in the bootcamp, not just when it ends

Why The Bootcamps?

You save money and time

Advertising costs are high and too unpredictable

A marketing/branding firm between $5-10K

A publicist costs at least $5000 for a retainer

You won’t be a priority because “they” don’t know you

You learn how to do it yourself for less, better, and faster

WHy Me?

I am committed to your success I believe your success is my success

I am teaching you my way, not a plan that has been copied or something you can Google, my approach is unique, intriguing and delivers results, I’m the best testimonial

I created my fame with a risky, but genuine approach and am creating more fame, I haven’t “stopped”

My story is quite remarkable and does not happen everyday, but it can happen

testimonials

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The income and sales that will take off

The next level that awaits you

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Thank youFrom A Happy Leapfrog

Maryann Reidwww.booksandbuzz.com