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Effective Video Planning & Design for Web-Based Learning. Ashley Hardin Technical Content Developer NetApp Product Operations Education. About Me. MS Technical Communication, NCSU – May 2012 BS Professional Writing, Slippery Rock – Dec. 2006 Publishing in Pittsburgh and Raleigh - PowerPoint PPT Presentation
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1NetApp Confidential - Internal Use Only
Ashley HardinTechnical Content DeveloperNetAppProduct Operations Education
Effective Video Planning & Design for Web-Based Learning
About Me
MS Technical Communication, NCSU – May 2012 BS Professional Writing, Slippery Rock – Dec. 2006
Publishing in Pittsburgh and Raleigh Duke Medicine Web Team NetApp – Product Operations Education
Technical Content Developer Manage QA & Dev Content for The Brewery Manage video on demand (VOD) production for East
Coast
2NetApp Confidential - Internal Use Only
3NetApp Confidential - Internal Use Only
About NetApp
“NetApp creates innovative products—storage systems and software that help customers around the world store, manage, protect, and retain one of their most precious corporate assets: their data.”
• $6.3B in revenue • Over 12,000 employees in more than 150 offices
worldwide • #3 on the Great Place to Work Institute's "World’s
Best Multinational Workplaces" List • #6 on FORTUNE Magazine's "100 Best" list
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NetAppU and POE
NetApp University provides industry-leading technical training and certification.
– Customers, partners, employees
– Face-to-face, online, and virtual live training.
POE focuses on training internal engineers
The Brewery is the internal knowledgebase for all of Product Ops
POE Video Tools Studio in a box
– Microphone– Laptop with software
Windows Media Encoder: For video recording
Camtasia Studio: For screencasting and editing– Zoom and pan– Animation and call-outs
Brainshark– Record audio over slides – Import demo videos
5NetApp Confidential - Internal Use Only
Some Benefits of Video
Time and location flexibility: Asynchronous learning benefits our international audience
Self-paced learning: pause, repeat, fast forward, and unlimited access.
Video supplements text: Learning is not one-size-fits all– Not everyone likes video; not everyone reads
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Some Benefits of Video (Cont’d)
Interactive elements: Embed quizzes, provide navigation (Zhang, Zhou, et al.), reinforce concepts
Metrics: Consumption, assessment, usability
Cost savings: Time and people resources. No travel for instructors.
Easily updated & maintained
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Project Planning: Collecting Business Requirements
What is the business case? Goals?
Who are your stakeholders?
Who are the SMEs to be featured?
How will it be used/shared?(Web? Prereq for in-class learning?)
Will it be a demo or have a demo embedded?
Will there be assessment?
Is video the best method of delivery?
8NetApp Confidential - Internal Use Only
Excellent Resource:JoAnn Hackos’ book on
Information Development & Project Management.
Designing Your Presentation
NCSU’s Jason Swarts & Matt Morain recognize that video offers many modes of communication. Text, moving images, sound, etc.
Each mode has its own affordances. When they’re complexly juxtaposed and interacting, how is this multimodal documentation assessed?
They propose a framework for assessing instructional online video.
Physical / Cognitive / Affective Design
9NetApp Confidential - Internal Use Only
The Morain / Swarts Rubric: Physical Design
AccessibilityVideo allows the view to focus on areas relevant to instruction.
ViewabilityProduction quality (audio, video, text) is sufficient to make content tolerably watchable.
TimingVideo is paced to make it easy for viewers to follow content.
10NetApp Confidential - Internal Use Only
Application at NetApp:Physical DesignAccessibility: Fit subjects in frame and
use Camtasia Studio zoom and pan features responsibly.
Viewability: Use high-resolution MP4s and high-quality microphone.
Timing: Instruction is not rushed so learners can follow the content.
11NetApp Confidential - Internal Use Only
The Morain / Swarts Rubric: Cognitive Design
AccuracyContent is presented without any errors of fact or execution.
Completeness– Content is presented in an organizing superstructure to
clarify instructional goals. – Content is presented with enough detail to ensure
reproduction.
PertinenceContent is related to the instructional goal and has an instructional purpose.
12NetApp Confidential - Internal Use Only
Application at NetApp:Cognitive DesignAccuracy
Rely on educated, experienced engineering SMEs
Completeness– Purpose/instructional goals stated and reiterated– Instruction is as detailed as possible. References
offered (Brewery).
PertinenceContent has an instructional goal. Related materials offered in separate videos/resources.
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The Morain / Swarts Rubric: Affective Design
ConfidenceNarrator inspires confidence by presenting self as knowledgeable and skilled and also emphasizes association with reputable organizations.
Self-EfficacyVideo persuades viewers that they can successfully complete the tasks that are the focus of instruction.
EngagementVideo is designed to interest and motivate users.
14NetApp Confidential - Internal Use Only
Application at NetApp:Affective DesignConfidencePresenters introduce themselves as subject matter experts
Self-EfficacyBy SME demonstration, learners are reassured that they can complete the tasks relevant to instruction.
Engagement (Hardest part!)Variation of tone and interactive elements (quizzes) help keep learners engaged.
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Best Practices: Presentation
Keep it short (5-10 minutes)
Chunk content into chapters– Helps learners navigate to relevant topics– Use visual bookmarks between chapters
Use callouts and other visual affordances when appropriate
Keep content focused and relevant content in-frame
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Best Practices: Planning
Arrive early at recording session to set up.– Recording session checklist recommended.
Offer dry run sessions to those recording– Ensure that they have a script . (Don’t “wing it”)
Schedule a large time block or multiple sessions– Don’t get chased out of recording space
Pad your project schedule (Hackos)– This is not your SME’s only project
Test equipment
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18NetApp Confidential - Internal Use Only
Integration of Video in Page Design
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Pop-up Video with Navigational Affordances
Collect Metrics & User Feedback
User feedback forms – The Brewery has several feedback
mechanismsSurvey learners or hold a focus groupCheck consumption metrics
– Number of downloads– Exit metrics. Where are learners giving up?
If embedding quizzes, how are learners performing?
Make adjustments to help learners achieve their learning goals.
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SourcesBrecht, H. D. (2012). Learning from online video lectures. Journal of Information Technology Education: Innovations in Practice, 11, 227-250.
Hackos, JoAnn T. Information Development: Managing Your Documentation Projects, Portfolio, and People. Indianapolis, IN: Wiley Technology Pub., 2007.
Khan, Salman. “Let's use video to reinvent education.” Ted.com. March 2011.http://www.ted.com/talks/salman_khan_let_s_use_video_to_reinvent_education.html
Morain, Matt, and Jason Swarts (2012) YouTutorial: A Framework for Assessing Instructional Online Video, Technical Communication Quarterly, 21:1, 6-24
Nielsen, Jakob, and Hoa Loranger. Prioritizing Web Usability. Berkeley, CA: New Riders, 2006, Pages 91-92, 375, 378.
Zhang, Dongsong, and Lina Zhou, Robert O. Briggs, Jay F. Nunamaker Jr., Instructional video in e-learning: Assessing the impact of interactive video on learning effectiveness, Information & Management, Volume 43, Issue 1, January 2006, Pages 15-27,
21NetApp Confidential - Internal Use Only
22NetApp Confidential - Internal Use Only