Effective Media Communications for the Military in The

7/25/2019 Effective Media Communications for the Military in The

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EFFECTIVE MEDIACOMMUNICATIONS

FOR THE MILITARYIN THE 21ST CENTURY

EFFECTIVE MEDIACOMMUNICATIONS

FOR THE MILITARYIN THE 21ST CENTURY

By Kof BARTELSBy Kof BARTELS



WHAT IS THE MASS MEDIAWHAT IS THE MASS MEDIA



WHAT IS THE MASS MEDIAWHAT IS THE MASS MEDIA

• Mass meda s !"e mea#s !"a! a$e %sed !o&omm%#&a!e !o !"e 'e#e$a( )%*(&+ Mass medamea#s !e&"#o(o'y !"a! s #!e#ded !o $ea&" a massa%de#&e+ I! s !"e )$ma$y mea#s o, &omm%#&a!o#%sed !o $ea&" !"e -as! ma.o$!y o, !"e 'e#e$a()%*(&+ T"e mos! &ommo# )(a!,o$ms ,o$ mass meda

a$e #e/s)a)e$s0 ma'a#es0 $ado0 !e(e-so#0 a#d!"e I#!e$#e!+ T"e 'e#e$a( )%*(& !y)&a((y $e(es o#!"e mass meda !o )$o-de #,o$ma!o# $e'a$d#')o(!&a( ss%es0 so&a( ss%es0 e#!e$!a#me#!0 a#d#e/s # )o) &%(!%$e+



S(de mas!e$S(de mas!e$

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commodo consequat.

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HISTORY OF MASS MEDIA IN NIERIAHISTORY OF MASS MEDIA IN NIERIA

• T"e N'e$a# mass meda "a-e *ee# des&$*ed as a)$od%&! o, #a!o#a(s! s!$%''(e+ W"(e !"s s *e(e-ed!o &e$!a# e3!e#!0 o# !"e o!"e$ "a#d0 o)#ed !"a! !"emsso#a$y a&!-!es # Wes! A,$&a# &oas!0 *e'###',$om F$ee!o/# /as a&!%a((y !"e *ed$o&4 o, medae-o(%!o# # N'e$a+ D5e$e#! s&"o(a$s "a-e

&a!e'o$ed !"e e-o(%!o# o, mass meda # N'e$a#!o d5e$e#! )"ases+ Tado$ 617789:;< &(assfed !#!o !"$ee )"ases as ,o((o/s9

• T"e ea$(y )$ess 61=;;>172;<?

• Na!o#a(s! )$ess 61727>178;<?

• a#d &o#!em)o$a$y )$ess 6178;>!(( da!e<+




• I# !"e o)#o# o, O'%#s. 617=7<0 !"e "s!o$y o, !"eN'e$a# meda &a# *e &(assfed #!o ,o%$ e$as+ T"ese a$e

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• !"e e$a o, Msso#a$y .o%$#a(sm 61=:8>1=8<0

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• !"e e$a o, a(e#>dom#a!ed )$ess 61=8>171:<0

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• !"e eme$'e#&e o, #d'e#o%s )$ess 6171:>178;< a#d

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• !"e #e/ e$a 6178;>!(( da!e<+




• A dee)e$ (oo4 a! /"a! "a))e#ed !o/a$ds !"e (a!!e$)a$! o, !"e 17!" &e#!%$y $e-ea(s !"a! !"e msso#a$esa&!%a((y )(ayed s'#f&a#! $o(es # !"e e-o(%!o# o,!"e meda0 )a$!&%(a$(y # N'e$a+ T"e /ay ,o$ !"eeme$'e#&e o, #e/s)a)e$s # N'e$a /as )a-ed *ya# A#'(&a# Msso#a$y0 Re-+ He#$y To/#se#d /"o

es!a*(s"ed !"e f$s! #e/s)a)e$0 I/e I$o"## 1=7 a!A*eo4%!a+ Hs mo!-es /e$e a &om*#a!o# o,$e('o#0 ed%&a!o#0 e&o#om&0 so&a( a#d &%(!%$a(/!" a -e/ !o )e#e!$a!e a#d #%e#&e !"e Yo$%*as)ea4#' &omm%#!y o, N'e$a /!" C"$s!a#

$e('o#+ O!"e$ ,a&!o$s !"a! (a!e$ &o#!$*%!ed !o !"ee-o(%!o# a#d '$o/!" o, !"e )$ess # N'e$a #&(%de!"e #&$eased (!e$a&y (e-e( a#d !"e (a!e$&o#s&o%s#ess o, some A,$&a# #!e((e&!%a(s /"osea/a4e#ed #!e$es!s # so&a(0 )o(!&a( a#d e&o#om&

ma!!e$s ,%e((ed a $e#e/ed ea( !o &o#!$*%!e !o#a!o#a( ds&o%$se !"$o%'" !"e mass meda+




• T"e )os!>/o$(d /a$ e$a *e!/ee# 17:; a#d 178; /as)a$!&%(a$(y s'#f&a#! # !"e "s!o$y o, !"e N'e$a#)$ess+ A)a$! ,$om !"e '$ea!e$ )o)%(a$sa!o# o,#e/s)a)e$ #d%s!$y0 as /e(( as !"e !a4e>o5 o,s!$o#'e$ a#d mo$e -*$a#! meda /!" #&$eased#a!o#a(s!s &o#s&o%s#ess0 6D$ N#amd A4/e a#d

C"e, O*a,em A/o(o/o %sed !"e$ o/# )%*(&a!o#s!o f'"! ,o$ ,$eedom %#!( N'e$a 'a#ed#de)e#de#&e # 178; des)!e a(( !"e odds+ I# 17:7A/o(o/o ,o%#ded !"e N'e$a# T$*%#e0 !"e o(des!s%$--#' )$-a!e N'e$a# #e/s)a)e$0 /"&" "e %sed

!o s)$ead #a!o#a(s! &o#s&o%s#ess amo#' "s ,e((o/N'e$a#s+ T"e West African Pilot /as a #e/s)a)e$(a%#&"ed # N'e$a *y N#amd A4/e 64< #17G0 ded&a!ed !o f'"!#' ,o$ #de)e#de#&e ,$omB$!s" &o(o#a( $%(e+< !"e )e$od a(so s'#fed !"e

ad-e#! o, *$oad&as! meda # N'e$a+




• A(!"o%'" B$oad&as!#' )$o)e$ s!a$!ed # 178 /"e#!"e f$s! Rado Ds!$*%!o# Se$-&e 6Re>d5%so#< /aso)e#ed # La'os a#d ds!$*%!ed !"e B$!s"B$oad&as!#' Co$)o$a!o# 6BBC Lo#do#<)$o'$ammes+0 *y 17G0 !"e N'e$a# B$oad&as!#'Co$)o$a!o# /as es!a*(s"ed !o se$-e !"e #!e$es! o,

!"e B$!s" Co(o#a( 'o-e$#me#!+ Ho/e-e$0 !smo#o)o(y /as *$o4e# # 177 /"e# !"e Wes!e$#N'e$a B$oad&as!#' Co$)o$a!o# &omme#&ed !s&omme$&a( !e(e-so# a#d $ado *$oad&as!s #I*ada#+ We &a# sa,e(y say Te(e-so# &ame #!o

N'e$a # 1770 a yea$ *e,o$e !"e #de)e#de#&e o,!"e &o%#!$y+ O&a((y !"o%'"0 !"e Wes!e$# N'e$a Te(e-so# 6WNTV< /as &ommsso#ed o# Sa!%$day0O&!o*e$ 10 171 a#d !$a#sm!!#' ,$om !"e '$o%#dso, )a$(ame#! *%(d#' a#d "as !s s(o'a# as rst in

Africa+




• I# !"e o)#o# o, O'%#s. 617=7<0 !"e "s!o$y o, !"eN'e$a# meda &a# *e &(assfed #!o ,o%$ e$as+ T"ese a$e

•

• !"e e$a o, Msso#a$y .o%$#a(sm 61=:8>1=8<0

•

• !"e e$a o, a(e#>dom#a!ed )$ess 61=8>171:<0

•

• !"e eme$'e#&e o, #d'e#o%s )$ess 6171:>178;< a#d

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• !"e #e/ e$a 6178;>!(( da!e<+



$#! mas!e$

• Your Text here

• Lorem ipsum dolor sit amet, consectetuer adipiscingelit, sed diam nonummy nibh euismod tincidunt utlaoreet dolore magna aliquam erat volutpat. Ut wisienim ad minim veniam, quis nostrud exerci tation

ullamcorper suscipit lobortis nisl ut aliquip ex eacommodo consequat.

• Duis autem vel eum iriure dolor in hendrerit invulputate velit esse molestie consequat, vel illumdolore eu feugiat nulla facilisis at vero eros etaccumsan et iusto odio dignissim qui blandit praesent

luptatum ril delenit augue duis dolore te feugait nullafacilisi.

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Effective Media Communications for the Military in The