Effective Management of Online Teams for Political Campaigns or Election Watchdogs

7/29/2019 Effective Management of Online Teams for Political Campaigns or Election Watchdogs

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Effective Management of Online Teams

for Political Campaigns or Election Watchdogs:

The Case for Communications DisciplineEngr. Pierre Tito Galla, PECE

Conference on Social Media and Technology for Democracy Promotion

International Foundation for Electoral Systems Embassy of The United States USAID

February 22, 2013

Hyatt Hotel and Casino

Manila, Philippines


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Effective Management of

Online Teams: The Case for

Communications Discipline

Outline

Social media and the PH political battlespace Roles, common pitfalls and challenges

Communications discipline

Strategic, operational, and tactical

Protip!

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SOCIAL MEDIA AND THEPHILIPPINE POLITICAL

BATTLESPACE

Spartans! Ready your breakfast and eat hearty

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Social Media:

The New Area of Operations in

the PH Political Battlespace

Netizen statistics

Netizen influence on mainstream media Netizen influence on pop culture

Netizen influence in offline engagements

Dynamic feedback loop influence

Simply put: and vice versa.

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ONLINE TEAM MANAGEMENT:COMMUNICATIONS DISCIPLINE

IS A CORE PRINCIPLE

"An Army is a team. It lives, sleeps, eats, and fights as a team.

This individual heroic stuff is pure horse shit. (Patton)

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Online Teams:

Multirole Assets in the

PH Political Battlespace

Tactical deployment

Expeditionary force role

Special operations team role

Air support role

Strategic deployment Intelligence

Winning hearts and minds

Consolidating gains6


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Common Pitfalls and Challenges

in the Deployment of

Online Teams

Common pitfalls

Dead air Off-script

Misengagement

Challenges of managers of online teams

Outsourced/ offshored operations model

Logistics, discipline

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Management is Management,

Even of Political Online Teams

BUT!

Management and leadership skills and methods

remain the same and generally applicable.

But why is communications discipline an essential

additional core management principle?

Credibility is constantly under threat Credibility is currency

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COMMUNICATIONS DISCIPLINE

Deceptively simple concept. Extremely difficult to get right online.

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Strategic


Key anchors

Final decision maker Objective

Overall narrative and supporting narratives

Contingencies for changes to narrative

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Operational


Key anchors

The spokespersons, spokesteams, support teams The target audience and targeted scripts

The schedules and response times

Disavowal procedures

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Tactical


Key anchors

Opening moves Discussion handling

Debate handling

Troll handling Disengagement SOPs

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Is everyone playing the right roles?

Yes? Good. No? Train.

Is everyone on the same playbook?

Yes? Great. No? Practice.

Is everyone on the same page?

Yes? Good. No? Concede.

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MANAGING A POLITICAL ONLINE TEAM?ASK YOURSELVES:


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Protip:

Learn from the Professionals

Protip!

Learn and employ the best practices of

professional community managers!

The wheel need not be reinvented.

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END.

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Documents

Effective Management of Online Teams for Political Campaigns or Election Watchdogs