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Understanding
Church & Faith Trends
Christian Leaders Connection
2009
Rick Hiemstra CRCE
905.479.5885 evangelicalfellowship.ca
Nexus of Influence
Where does time, place, culture,
opportunity, event, and relationship
come together in such a way that
our witness will have the greatest
influence?
Rick Hiemstra CRCE
905.479.5885 evangelicalfellowship.ca
What percent of the Canadian population is Evangelical?
Rick Hiemstra CRCE
905.479.5885 evangelicalfellowship.ca
4% 5%
11% 12%
7%
0%
5%
10%
15%
20%
Attendance 2001
Membership 2001
Religious Affiliation 2001
Evangelially Aligned 2003
Population Measure
Catholic
Protestant
19%
Evangelical
Alignment is
determined by
responses to the
Christian
Evangelical Scale,
8 questions about
personal belief
and practice.
See “Counting
Canadian
Evangelicals” in
Church & Faith
Trends
Sources: Attendance and Membership from tables supplied by Bruce Guenther and Outreach Canada. Religious Affiliation data from the 2001 Canadian
census with evangelical denominations coded by Lorne Hunter of Outreach Canada. Evangelically Aligned data from the 2003 Ipsos Reid Evangelical
Beliefs and Practices Survey using the Christian Evangelical Scale.
Age
Rick Hiemstra CRCE
905.479.5885 evangelicalfellowship.ca
Religious affiliation population distribution by age, percentages, 2006
Rick Hiemstra CRCE
905.479.5885 evangelicalfellowship.ca
38%40%
22%
26%
45%
29%28%
43%
29%
13%
39%
48%
0%
10%
20%
30%
40%
50%
60%
18 to 34 35 to 54 55+
Non-Christian
Evangelical
Roman Catholic
Main. Prot.
Source: Ipsos Reid Internet Exit Poll, 2006. N=36,000
Canadian Christian populations are aging
faster than the non-Christian population.
Religious affiliation population distribution by age,
percentages, 2001
Rick Hiemstra CRCE
905.479.5885 evangelicalfellowship.ca
0%
5%
10%
15%
20%
25%
30%
35%
< 15 15-24 25-34 35-44 45-54 55-64 65 +
Muslim
Sikh
Hindu
Source: Statistics Canada, “Religion (13) and Age Groups (8) for Population, for Canada, Provinces, Territories, Census Metropolitan Areas 1 and Census Agglomerations, 2001 Census -
20% Sample Data”
http://www12.statcan.ca/english/census01/products/standard/themes/RetrieveProductTable.cfm?Temporal=2001&PID=68339&APATH=3&GID=431515&METH=1&PTYPE=55430&T
HEME=56&FOCUS=0&AID=0&PLACENAME=0&PROVINCE=0&SEARCH=0&GC=0&GK=0&VID=0&VNAMEE=&VNAMEF=&FL=0&RL=0&FREE=0 accessed August 27,
2009
Bibby says that in 2008 16% of youth aged
15-19 indicated a religious affiliation with a
non-Christian faith.
Canadian teens age 15-19 who identify with a religious
tradition, 1984-2008, percentages
Rick Hiemstra CRCE
905.479.5885 evangelicalfellowship.ca
50%
41%39%
32%
35%
28%
22%
13%
3%
10%
14%16%
12%
21%
25%
0%
10%
20%
30%
40%
50%
60%
1984 1992 2000 2008
Roman Catholic
Protestant
Other Faiths
No Faith At All
Source: Reginald Bibby, Project Teen Canada. Teens age 15-19. Reginald Bibby, The Emerging Millenials: How Canada’s Newest Generation
is Responding to Change & Choice, (Project Canada Books, 2009): 179.
13% of teens say religious involvement is
“very important” compared to 85% for both
friendship and freedom.
Total fertility rate by religious affiliation, Canada, 2000-2001
Rick Hiemstra CRCE
905.479.5885 evangelicalfellowship.ca
Source: Alain Belanger,editor-in-Chief, “Report on the Demographic Situation in Canada 2003-2004,” Statistics Canada (June
2006): 86. Figure 3. http://www.statcan.ca/english/freepub/91-209-XIE/91-209-XIE2003000.pdf (accessed July 25, 2008. Data
from the 2001 census. Canadian fertility rate = 1.57.
Only Canadian Muslims are having
enough children to replace their
population.
Canadian fertility rate rose to 1.66
in 2007 up from 1.57 picture here.
Proportion of population aged 15-29 who practice their religion at least
once a month, by religious affiliation, Canada, 2002
Rick Hiemstra CRCE
905.479.5885 evangelicalfellowship.ca
Source: Alain Belanger,editor-in-Chief, “Report on the Demographic Situation in Canada 2003-2004,” Statistics Canada (June 2006): 86.
Figure 4. http://www.statcan.ca/english/freepub/91-209-XIE/91-209-XIE2003000.pdf (accessed July 25, 2008. Data from the 2001
census. Data source the 2002 Ethnic Diversity Survey. Only includes non-aboriginal population. Bibby, The Emerging Millenials, 179.
Evangelicals are likely
included in this category Bibby puts Conservative Protestant
youth (15-19) monthly attendance at
religious services at 91% in 2008 up
from 78% in 2000.
Canada’s
Aboriginals
Rick Hiemstra CRCE
905.479.5885 evangelicalfellowship.ca
Canada’s Aboriginals, Religious Affiliation, 2001
Rick Hiemstra CRCE
905.479.5885 evangelicalfellowship.ca
9.2% 9.3%15.4%
10.7% 10.1% 9.5%
20.3%15.3%
59.9%
15.1% 19.6% 20.6%
41.0% 48.2%
17.0%
43.4%42.1% 42.1%
4.1% 0.6%
0.2%
2.7%1.6% 2.8%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
N.A. Indian single resp.
Métis single resp.
Inuit single resp.
Mult. Aborig. resps.
Aborig. resp. n.i.e
Total Aborig.
Ident. Pop.
No Religion
Other
Aboriginal Spirituality
Other Christian
Catholic
Mainline Protestant
Evangelical
73%
Source: 2001 Census of Population, custom extraction. Access to custom tables courtesy of the Vancouver Sun. Evangelical are those affiliated with
uniformly evangelical denominations + Christian, n.i.e.
Canada’s Aboriginals populations, 1996, 2001 and 2017
Rick Hiemstra CRCE
905.479.5885 evangelicalfellowship.ca
0
200
400
600
800
1,000
1,200
1,400
1,600
North American Indian
Métis Inuit Total Aboriginal
Th
ou
sa
nd
s
1996
2001
2017
Source: Statistics Canada, “Aboriginal population by group, Canada, 1996, 2001, 2017” http://www.statcan.gc.ca/pub/91-547-x/2005001/4072109-
eng.htm accessed Sept 24, 2009.
Immigration and
Visible Minorities
Rick Hiemstra CRCE
905.479.5885 evangelicalfellowship.ca
Percentage who are Canadian and foreign born by religious
affiliation, 2001
Rick Hiemstra CRCE
905.479.5885 evangelicalfellowship.ca
Source: 2001 Census.
http://www12.statcan.ca/english/census01/products/highlight/Religion/Page.cfm?Lang=E&Geo=PR&View=1b&Code=01&Table=2&StartRec=1&S
ort=2&B1=01&B2=Distribution (accessed April 2, 2009). Evangelical includes Baptist, Pentecostal, Mennonite, Salvation Army, Christian
Reformed, Evangelical Missionary, CMA, Adventist, Methodist and Brethren in Christ.
16.6%10.7% 13.7%
27.1%
71.7% 71.9% 72.5%63.2%
18.4%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Eva
nge
lica
l
Ma
inlin
e
Pro
testa
nt
Rom
an
C
ath
olic
Christia
n,
n.i.e
.
Mu
slim
Hin
du
Bu
dd
his
t
Sik
h
Can
ad
ian
P
op
ula
tion
Foreign-Born
Canadian-Born
Immigrant counts by region of origin and the percent of
these counts that are evangelical affiliates, 2001
Rick Hiemstra CRCE
905.479.5885 evangelicalfellowship.ca
Source: 2001 Census.
http://www12.statcan.ca/english/census01/products/highlight/Religion/Page.cfm?Lang=E&Geo=PR&View=1b&Code=01&Table=2&StartRec=1&S
ort=2&B1=01&B2=Distribution (accessed April 2, 2009). Evangelical includes Baptist, Pentecostal, Mennonite, Salvation Army, Christian
Reformed, Evangelical Missionary, CMA, Adventist, Methodist and Brethren in Christ.
10.2%11.5%
22.5%
3.9%5.4%
3.0%
4.9%
0%
5%
10%
15%
20%
25%
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
Immigrant Pop.
% Evangelical
Canadian immigration by region of origin
Rick Hiemstra CRCE
905.479.5885 evangelicalfellowship.ca
Sources: 2001 Census.
http://www12.statcan.ca/english/census01/products/standard/themes/RetrieveProductTable.cfm?Temporal=2001&PID=67771&APATH=3&GID=517770&METH=1&PTYPE=55496&THEME=56&FOCUS=0&AID=0&PLACENAME=0&PROVI
NCE=0&SEARCH=0&GC=0&GK=0&VID=0&VNAMEE=&VNAMEF=&FL=0&RL=0&FREE=0 (accessed August 27, 2009). 2006 Census
http://www12.statcan.ca/english/census06/data/topics/RetrieveProductTable.cfm?TPL=RETR&ALEVEL=3&APATH=3&CATNO=&DETAIL=0&DIM=&DS=99&FL=0&FREE=0&GAL=0&GC=99&GK=NA&GRP=1&IPS=&METH=0&ORDE
R=1&PID=89424&PTYPE=88971,97154&RL=0&S=1&ShowAll=No&StartRow=1&SUB=723&Temporal=2006&Theme=72&VID=0&VNAMEE=&VNAMEF=.
4%6% 5%
42%
5% 5%
13%
9% 9%
1%3%
8%
3%
16%
11% 10%
19%
9%
20%
1%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Unite
d S
tate
s
Cen
tral a
nd
So
uth
Am
erica
Carib
be
an
an
d B
erm
ud
a
Eu
rop
e
Afr
ica
West C
en
tra
l Asia
an
d th
e
Mid
dle
Ea
st
Ea
ste
rn A
sia
So
uth
-Ea
st A
sia
So
uth
ern
Asia
Oce
an
ia a
nd
oth
er
Up to 2001
2001 to 2006
These regions are the most
important sources for new
immigrants.
Canadian immigration for select religious affiliations, by immigration period,
percentages
Rick Hiemstra CRCE
905.479.5885 evangelicalfellowship.ca
Sources: Statistics Canada, “Religions in Canada, http://www12.statcan.ca/english/census01/products/analytic/companion/rel/pdf/96F0030XIE2001015.pdf accessed Oct 2, 2009.
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Before 1961 1961-1970 1971-1980 1981-1990 1991-2001
Other
No religion
Sikh
Buddhist
Hindu
Muslim
Jewish
Christ. n.i.e.
Orthodox
Protestant
Rom. Cath.
Visible minority populations, 2001 and 2017, and percent affiliated with
evangelical denominations in 2001
Rick Hiemstra CRCE
905.479.5885 evangelicalfellowship.ca
Sources: 2001 Census.
http://www12.statcan.ca/english/census01/products/standard/themes/RetrieveProductTable.cfm?Temporal=2001&PID=67771&APATH=3&GID=517770&METH=1&PTYPE=55496&THEME=56&FOCUS=0&AID=0&PLACENAME=0&PROVINCE=0&SE
ARCH=0&GC=0&GK=0&VID=0&VNAMEE=&VNAMEF=&FL=0&RL=0&FREE=0 (accessed April 2, 2009). Evangelical includes Baptist, Pentecostal, Mennonite, Salvation Army, Christian Reformed, Evangelical Missionary, CMA, Adventist, Methodist
and Brethren in Christ and 2006 Census
http://www12.statcan.ca/english/census06/data/topics/RetrieveProductTable.cfm?ALEVEL=3&APATH=3&CATNO=&DETAIL=0&DIM=&DS=99&FL=0&FREE=0&GAL=0&GC=99&GID=837928&GK=NA&GRP=1&IPS=&METH=0&ORDER=1&PID
=92334&PTYPE=88971&RL=0&S=1&SUB=0&ShowAll=No&StartRow=1&Temporal=2006&Theme=80&VID=0&VNAMEE=&VNAMEF= accessed August 27, 2009, and Source:Alain Belanger and Eric Caron Malenfant, “Ethnoculural diversity in
Canada: Prospects for 2017,” Statistics Canada (March 2005): 3. Catalogue no. 91-541-XIE
4.3%
1.1%
21.6%
5.8%
7.4%
1.7%0.6% 0.4%
7.7%
3.1%
0%
5%
10%
15%
20%
25%
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
1,600,000
1,800,000
2,000,000Pop. In 2001
Projected Pop. In 2017
% affil.with Evang. Denoms. in 2001
Evangelical representation among
the fastest growing populations is
very low.
Projected percent of population comprising visible minority groups in 2001 and
projected population for 2017, selected cities
Rick Hiemstra CRCE
905.479.5885 evangelicalfellowship.ca
51%49%
19%
28%
24%
18%15% 16%
21%
0%
10%
20%
30%
40%
50%
60%
To
ron
to
Va
nco
uve
r
Mo
ntr
ea
l
Ott
aw
a -
Ga
tin
ea
u
Ca
lga
ry
Ed
mo
nto
n
Ha
milt
on
Win
nip
eg
Ca
na
da
2001
2017
Source:Alain Belanger and Eric Caron Malenfant, “Ethnoculural diversity in Canada: Prospects for 2017,” Statistics Canada (March 2005): 4. Catalogue
no. 91-541-XIE
Percentage who moved in the last 5 years by religious affiliation, 2001
Rick Hiemstra CRCE
905.479.5885 evangelicalfellowship.ca
21.9%25.8%
28.4% 27.0% 26.6%
17.4% 10.8%11.4%
11.0% 10.7%
2.8%
31.2%
13.5% 19.0%
11.7%
0%
10%
20%
30%
40%
50%
60%
70%
Evangelical Muslim Sikh Hindu Buddhist
Moved from outside of Canada
Moved between municipalities in Canada
Moved within the same city
Who is
connecting with
newcomers
during the first
3 months?
Source: Canadian Census 2001.
Work and Family
Rick Hiemstra CRCE
905.479.5885 evangelicalfellowship.ca
Families where the husband or wife were single-earners, percentages, 1976
and 2008
Rick Hiemstra CRCE
905.479.5885 evangelicalfellowship.ca
53%
21%
4%
10%
0%
10%
20%
30%
40%
50%
60%
1976 2008
% Families with Single-earner Husband
% Familes with Single-earner Wife
Source: Katherine Marshall, “The Family Work Week”, Perspectives (April 2009): 6. and 7. http://www.statcan.gc.ca/pub/75-001-
x/2009104/pdf/10837-eng.pdf Accessed April 24, 2009.
Most families are
dual-earner families
Families with children in the home that are dual-earner, by age of children,
percentages, 1976 and 2008
Rick Hiemstra CRCE
905.479.5885 evangelicalfellowship.ca
31%
45%
67%
77%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Youngest Child under 6 Youngest Child 6 to 15
1976 2008
Dual income
families are the
norm for families
with children –
even very young
children. This
creates time stress
for families.
Source: Katherine Marshall, “The Family Work Week”, Perspectives (April 2009): 7 & 8. http://www.statcan.gc.ca/pub/75-001-
x/2009104/pdf/10837-eng.pdf Accessed April 24, 2009. Wives contribution to total family employment hours rose from 43.8% in 1997 to
45.3% in 2008.
Families with children in the home that are dual-earner, hours worked, wives
and husbands, 1997 and 2008, percentages
Rick Hiemstra CRCE
905.479.5885 evangelicalfellowship.ca
26%21%
4% 5%
63% 68%
64%68%
11% 10%
32%27%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
1997 2008 1997 2008
Wives Husbands
Over 40 hours
30 to 40 hours
Under 30 hours
The work load for
husbands is
getting lighter
while the work
load for wives is
getting heavier.
Source: Katherine Marshall, “The Family Work Week”, Perspectives (April 2009): 7 & 8. http://www.statcan.gc.ca/pub/75-001-
x/2009104/pdf/10837-eng.pdf Accessed April 24, 2009. Wives contribution to total family employment hours rose from 43.8% in 1997 to
45.3% in 2008.
Statistics Canada’s Time Stress Scale
Rick HiemstraCRCE
905.479.5885 evangelicalfellowship.ca
1. I plan to slow down in the coming year;
2. I consider myself a workaholic;
3. When I need more time, I tend to cut back on my sleep;
4. At the end of the day, I often feel that I have not accomplished
what I had set out to do;
5. I worry that I don’t spend enough time with my family or
friends;
6. I worry that I am constantly under stress trying to accomplish
more than I can handle;
7. I feel trapped by routine;
8. I feel that I just don’t have time for fun any more;
9. I often feel under stress when I don’t have enough time; and
10. I would like to spend more time alone.
A person’s Time Stress score is determined by the number of positive responses
to these 10 statements.
Time Stress Among Dual-earner Couples Employed Full Time, 2005.
Rick Hiemstra CRCE
905.479.5885 evangelicalfellowship.ca
39% 39%
50%
22%27%
39%
36%42%
32%
41%40%
34%
24%19% 18%
38% 34%27%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Yongest Child
Under 6
Youngest Child 6 to
15
No children under 16
Yongest Child
Under 6
Youngest Child 6 to
15
No children under 16
Men Women
Time Stress Score of 7 to 10
Time Stress Score of 4 to 6
Time Stress Score of 0 to 3
Source: Katherine Marshall, “The Family Work Week”, Perspectives (April 2009): 6. 11 http://www.statcan.gc.ca/pub/75-001-
x/2009104/pdf/10837-eng.pdf Accessed April 24, 2009. See page 6 for definition of time stress. Time stress is measured on a scale from 0
to 10 where 0 is the lowest amount of reported stress and 10 is the highest.
Women in
dual income
families
experience
more time
stress than
men.
Family factors and high religious involvement for
those employed full-time, 1975, 1990 and 2005
Rick Hiemstra CRCE
905.479.5885 evangelicalfellowship.ca
28%
18%
31%
39% 39%
33%
44%
30%
34%
42%
33%
29%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
1975 1990 2005 1975 1990 2005 1975 1990 2005 1975 1990 2005
Men Women Men Women
No Children Has Children
Source: Desjarlais deKlerk, Kristen Ann, “The Impact on Religious Involvement of Women in the Paid Labour Force, 1975-2005,” MA
theiss, University of Lethbridge, 2009. Tables 2 and 3. High religious involvement means monthly or greater.
Giving and
Volunteering
Rick Hiemstra CRCE
905.479.5885 evangelicalfellowship.ca
Average charitable donations for Canadians as reported on tax filings
and percentage reporting charitable donations, 1998-2006
Rick Hiemstra CRCE
905.479.5885 evangelicalfellowship.ca
$222 $252 $266$305
$365
$860
$986$1,059
$1,197
$1,48325.8%
24.6%
24.0%
24.2%
24.4%
24.6%
24.8%
25.0%
25.2%
25.4%
25.6%
25.8%
26.0%
$0
$200
$400
$600
$800
$1,000
$1,200
$1,400
$1,600
1998 2000 2002 2004 2006
All Canadian tax filers
All donors
Percent of taxfilers reporting chartiable donations
Source: Statistics Canada Table 111-0001 – Summary of charitable donors, annual. CANSIM. http://cansim2.statcan.ca/cgi-
win/cnsmcgi.exe?Lang=E&CANSIMFile=CII\CII_1_E.htm&RootDir=CII/ (accessed: July 25, 2008)
Average charitable donations and donation rates by frequency of attendance
at religious services, 1997, 2000, 2004 and 2007
Rick Hiemstra CRCE
905.479.5885 evangelicalfellowship.ca
$148 $176
$284 $295
$551$577
$887
$1,038
90% 90%93% 94%
75%77%
84%82%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
$0
$250
$500
$750
$1,000
$1,250
1997 2000 2004 2007
Not Weekly Attnd.
Weekly Attnd.
Weekly Attnd. Donation Rate
Not Weekly Attnd. Donation Rate
Source: Rick Hiemstra, “Evangelical Giving and Volunteering,” Church & Faith Trends 2:2 (January 2009): 3 and Michael Hall, David Lasby, Stephen
Ayer, William David Gibbons, “Caring Canadians, Involved Canadians: Highlights from the 2007 Canada Survey of Giving, Volunteering and
Participating,” (Statistics Canada, 2009): 9 and 23.
Average annual hours volunteered by attendance at
religious services, 1997, 2000, 2004 and 2007
Rick Hiemstra CRCE
905.479.5885 evangelicalfellowship.ca
136
149 147142
197202
229 232
0
50
100
150
200
250
1997 2000 2004 2007
Ho
urs
Not Weekly
Attend Weekly
Source: Rick Hiemstra, “Evangelical Giving and Volunteering,” Church & Faith Trends 2:2 (January 2009): 3, and Michael Hall, David Lasby, Stephen
Ayer, William David Gibbons, “Caring Canadians, Involved Canadians: Highlights from the 2007 Canada Survey of Giving, Volunteering and
Participating,” (Statistics Canada, 2009): 43.
Average annual volunteer hours and volunteer rate by presence of children in
household, 2004 and 2007
Rick Hiemstra CRCE
905.479.5885 evangelicalfellowship.ca
191
125
141 142
184
110
14715339%
41%
54%
62%
0%
10%
20%
30%
40%
50%
60%
70%
0
50
100
150
200
250
No children Pre-school aged children only
Both pre-school and school aged
children
School aged children only
Ho
urs
2004 ave. vol. hours
2007 ave. vol. hours
2004 volunteer rate
2007 volunteer rate
People with children volunteer more
often but for a smaller number of hours
Source: Michael Hall, David Lasby, Stephen Ayer, William David Gibbons, “Caring Canadians, Involved Canadians: Highlights from the 2007 Canada
Survey of Giving, Volunteering and Participating,” (Statistics Canada, 2009): 40.
Average annual volunteer hours and volunteer rates for Canadians,
2004 and 2007, by age
Rick Hiemstra CRCE
905.479.5885 evangelicalfellowship.ca
139 137
152
177
202
245
138 133
158170
205218
0%
10%
20%
30%
40%
50%
60%
70%
0
50
100
150
200
250
300
15 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65 +
Vo
lun
tee
r ra
te
Ho
urs
2004 ave. volunteer hours
2007 ave. volunteer hours
2004 volunteer rate
2007 volunteer rate
Source: Michael Hall, David Lasby, Stephen Ayer, William David Gibbons, “Caring Canadians, Involved Canadians: Highlights from the 2007
Canada Survey of Giving, Volunteering and Participating,” (Statistics Canada, 2009): 40.
Evangelism, Church
and Belief
Rick Hiemstra CRCE
905.479.5885 evangelicalfellowship.ca
“I feel it is very important to encourage non-Christians to become Christian?”
by Religious Affiliation, 2007
Rick Hiemstra CRCE
905.479.5885 evangelicalfellowship.ca
31%
11% 8% 11%
28%
18%19% 15%
18%
24%36%
23%
22%
46%
36%
50%
0%
20%
40%
60%
80%
100%
Evangelical Protestant
Mainline Protestant
Roman Catholic Canada
Strongly disagree
Moderately disagree
Moderately agree
Strongly agree
Don't know / refused
40%
Source: Ipsos Reid CHEC EFC 2007. N=1000.
59%
“My private beliefs about Christianity are more important than what is taught by
any church?”
Rick Hiemstra CRCE
905.479.5885 evangelicalfellowship.ca
48% 44% 45%43%
21%33%
27%28%
18%
12%16%
16%
10% 6% 8% 10%
0%
20%
40%
60%
80%
100%
1996 2003 1996 2003
Evangelical (Affil.) Canada
Strongly disagree
Moderately disagree
Moderately agree
Strongly agree
Don't know / refused
77%71%
Sources: All Ipsos Reid Surveys. 1996 God and Society, N=3000; 2007 CHEC/EFC, N=1000. Colin Lindsay, “Canadians attend weekly religious services less than 20 years ago.” Statistics
Canada, 2008. Catalogue no. 89-630-X. Note: The category less frequently includes; at least once a month, a few times a year and at least once a year.
“I don’t think you need to go to church to be a good Christian?”
Rick Hiemstra CRCE
905.479.5885 evangelicalfellowship.ca
41% 40%
55% 57%
28%26%
27% 25%
16%15%
9%9%
15%19%
7% 9%
0%
20%
40%
60%
80%
100%
1996 2003 1996 2003
Evangelical (Affil.) Canada
Strongly disagree
Moderately disagree
Moderately agree
Strongly agree
Don't know / refused
66%
77%
In 2005
21% of
Canadians
attended
religious
services
weekly.
Sources: All Ipsos Reid Surveys. 1996 God and Society, N=3000; 2007 CHEC/EFC, N=1000. Colin Lindsay, “Canadians attend weekly religious services less than 20 years ago.” Statistics
Canada, 2008. Catalogue no. 89-630-X. Note: The category less frequently includes; at least once a month, a few times a year and at least once a year.
“A mentally competent person, who has been diagnosed as terminally ill,
should be allowed to ask someone to assist them in taking their own life?” by religious affiliation, 2007
Rick Hiemstra CRCE
905.479.5885 evangelicalfellowship.ca
21%
32%25%
33%
25%
34%
33%
32%14%
17%
16%
13%
40%
15%
24% 20%
0%
20%
40%
60%
80%
100%
Evangelical Protestant
Mainline Protestant
Roman Catholic Canada
Strongly disagree
Moderately disagree
Moderately agree
Strongly agree
Don't know / refused
46%
Source: Ipsos Reid CHEC EFC 2007. N=1000.
Face Time
Rick Hiemstra CRCE
905.479.5885 evangelicalfellowship.ca
Average time per day spent at various locations in hours,
Canada, by gender, 2005
Rick Hiemstra CRCE
905.479.5885 evangelicalfellowship.ca
Source: Statistics Canada, “General Social Survey on Time Use: Overview of the Time use of Canadians, 2005” (July 2006): 39. Catalogue no. 12F0080-
XIE. Canadians age 15 and older. Martin Turcotte, “Like Commuting? Worker’s perceptions of their daily commute,” CST, (Winter 2006): 35.
15.9
3.8
1.6 1.30.8
0.3 0.2 0.1 0
17.2
2.6
1.4 1.20.8
0.2 0.3 0.2 0.1
0
2
4
6
8
10
12
14
16
18A
vera
ge h
ou
rs p
er
day
Male
Female
About 9 hours spend on sleep
and non-social activity per day
Less time in a place of worship
than the grocery store.
On average Canadians spent
63 minutes a day commuting
in 2005 compared to 54
minutes in 1992
Frequency of Canadians’ attendance at religious
services, 1985 to 2005
Rick Hiemstra CRCE
905.479.5885 evangelicalfellowship.ca
30%
28%27%
25%
21%22%
27%
32%
26%
33%
0%
5%
10%
15%
20%
25%
30%
35%
1985 1990 1995 2000 2005
At least once a week
Never
Source: Colin Lindsay, “Canadians attend weekly religious services less than 20 years ago.” Statistics Canada, 2008. Catalogue no. 89-630-X. Note:
The category less frequently includes; at least once a month, a few times a year and at least once a year.
Canadians who attend religious services weekly,
by age, 1985 to 2005
Rick Hiemstra CRCE
905.479.5885 evangelicalfellowship.ca
23%
25%
39%
42%
16% 16%
22%
37%
0%
10%
20%
30%
40%
50%
15 to 24 25 to 44 45 to 64 65 and over
1985 Attend Weekly
2005 Attend Weekly
Source: Colin Lindsay, “Canadians attend weekly religious services less than 20 years ago.” Statistics Canada, 2008. Catalogue no. 89-630-X.
Largest attendance drop
among Boomers
Who Canadians spend time with, by gender, 2005
Rick Hiemstra CRCE
905.479.5885 evangelicalfellowship.ca
Sources: Statistics Canada, “General Social Survey on Time Use: Overview of the Time use of Canadians, 2005” (July 2006): 50. Catalogue no. 12F0080-
XIE. Canadians age 15 and older. Martin Turcotte, “Time spend with family during a typical workday, 1986 to 2005,” Canadian Social Trends (Summer
2007): 2 and 3.
6.5
5.3 5.2
4.3
4.9
6.3
5.7
4.8 4.74.4
Alone With household members
With persons outside the household
With household members only
With persons outside the
household only
0
1
2
3
4
5
6
7
Ave
rag
e h
ou
rs p
er
da
y
Male
Female
The average worker spent
3.4 hours per day in 2005
engaged in various
activities with members of
their family down from 4.2
hours in 1986.
The average worker spent 2.9 hours alone
in 2005 up from 2.2 hours in 1986.
Canadians who live alone by age and gender, percentages, 2001
Rick Hiemstra CRCE
905.479.5885 evangelicalfellowship.ca
Source: Warren Clark, “Time Alone,” Canadian Social Trends (Autumn 2002): 3and 4.
4%
14%
11% 11%
17%
12%
3%
7%
9%
16%
38%
13%
15-24 25-44 45-54 55-64 65 + All 15 +
0%
5%
10%
15%
20%
25%
30%
35%
40%
Male
Female
In 1951 only 2.6% of
Canadians lived alone
compared to 12.3% in 2001.
Internet use and selected time uses, minutes per day, 2005
Rick Hiemstra CRCE
905.479.5885 evangelicalfellowship.ca
Source: B. Veenhof, “The Internet: Is it changing the way Canadians spend their time?” Statistics Canada (December 2008): 13.
374
86
205
401
74
191
493
58
176
Alone Contact with household children < 15 years
Spouse/partner
0
100
200
300
400
500
600
Min
ute
s p
er
da
yNon-user
Up to 1 hour per day
More than 1 hour per day
Average time alone per day in 2005
was 5.9 hours. Heavy internet users
- more than 1 hour per day - spend
8.2 hours per day alone.
Internet use and time spent at select locations, 2005
Rick Hiemstra CRCE
905.479.5885 evangelicalfellowship.ca
Source: B. Veenhof, “The Internet: Is it changing the way Canadians spend their time?” Statistics Canada (December 2008): 16.
985
203
523
1002
172
412
1072
93
20 3
Home Work Other person's house
Place of worship
0
200
400
600
800
1,000
1,200
Min
ute
s p
er
day
Non-user
Up to 1 hour per day
More than 1 hour per day
The average Canadian spent 16.5
hours per day at home compared to
17.9 for heavy internet users – more
than 1 hour per day
Social Networking
Rick Hiemstra CRCE
905.479.5885 evangelicalfellowship.ca
Canadians who have a social network profile, by age, 2009
Rick Hiemstra CRCE
905.479.5885 evangelicalfellowship.ca
Source: “What? You don’t have a social network profile? You are now the minority,” Ipsos Reid, June 19, 2009
86%
60%
44%
52%
59%56%
18-34 35-54 55 + Male Female Canada
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
In 18 months the percentage of Canadians with a
social networking profile grew from 39% to 56%
When Canadians who are aware of Facebook last used it, by age, 2009
Rick Hiemstra CRCE
905.479.5885 evangelicalfellowship.ca
Source: “What? You don’t have a social network profile? You are now the minority,” Ipsos Reid, June 19, 2009
51%
23%
12%22%
6%
13%
8%
10%
13%
12%
10%
12%
8%
7%
12%
9%
4%
10%
12%
10%
6%
14%
17%
14%
13%21%
28%23%
Age 18-34 Age 35-54 Age 55 + Canada
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%Never
Longer ago
Within the past three monthsWithin the last month
Within the last week
Yesterday
Today
Online Canadians now spend one third of their Internet time
on social networking sites – this does not include email.
70%
Resources Canadians use to deal with major life change, by age,
percentages, 2008
Rick Hiemstra CRCE
905.479.5885 evangelicalfellowship.ca
75%
68%65%
68%64%
61%
56%
49%
36%
46%48%
58%
50%
47%
31%
11%9%
11%13%
16%
0%
10%
20%
30%
40%
50%
60%
70%
80%
20 to 29 30 to 44 45 to 64 65 +
Family
Close friends
Professionals (including doctors)
Internet
Religious organizations
At least one major change
Young people experience the greatest
amount of life change and look to close
friends, family and the internet (which often
means social networking) for help.
Few Canadians look
to religious
organizations for help
with major life change
Source: Leslie-Anne Keown, “General Social Survey Report: Social Networks help Canadians deal with change.” Canadian Social Trends (Winter 2009): 4
and 7.
Perceived high importance of various devices for
daily life, by age
Rick Hiemstra CRCE
905.479.5885 evangelicalfellowship.ca
78%
67%
59%
48%
77%
67%
57%
44%
59%
49%
35%32%
37%
31%
40%
47%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
13-1718-3435-54 55 + 13-1718-3435-54 55 + 13-1718-3435-54 55 + 13-1718-3435-54 55 +
Computer Internet Cell phone Television
Source: Decima Research, “2008 Wireless Attitudes Study,” Sept 12, 2008. http://www.cwta.ca/CWTASite/english/pdf/DecimaStudy_2008.pdf accessed
Sept 15, 2009. “High importance” is 7 or more out of 10.
Screen time (TV + Computer), by age, 2005, by age
Rick Hiemstra CRCE
905.479.5885 evangelicalfellowship.ca
1.7 1.7 1.72.0
2.4
3.23.6
1.41.0 0.8
0.7
0.7
0.60.3
0
1
2
3
4
5
20 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65 to 74 75 or older
Ho
urs
p
er
da
y
Computer
T.V.
T.V. viewing has fallen off from 1986 levels for
the younger age groups. Computer time, which
does not include, cell or PDA use, has grown.
Older media is losing ground to newer media.
In 2008 44% of Canadians
age 55 and older said the
internet was very important
for their daily lives.
Source: Margot Shields and Mark S. Tremblay, “Screen time among Canadian adults: A profile,” Statistics Canada (June 2008): 32. Catalogue no. 82-003.
Data from the 1986 and 2005 General Social Survey. 2007 Data from the Community Health Survey. Veenhor and Timusk, “Online activities of Canadian
Boomers and Seniors,” Canadian Social Trends (August 2009): 25
Percent of Canadian households reporting having a cellular telephone, by
selected income quintile, 2004-2007
Rick Hiemstra CRCE
905.479.5885 evangelicalfellowship.ca
42.5%
76.2%
90.9%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2004 2005 2006 2007
Lowest
Middle
Highest
By 2007 71% of Canadian
households had a cell phone
for personal use up from 59%
in 2004.
In 2007 the average annual
house hold expenditure on
wireless services was $773,
$128 more than they spent on
landline service.
Canada had 21.6 million
wireless subscribers in March
2009.
Source: Canada’s Office of Consumer Affairs, “Cellphone Services – Recent Consumer Trends,” Consumer Trends Update (Fall 2008).
http://www.ic.gc.ca/eic/site/oca-bc.nsf/vwapj/FINALCell2008Info-Apr21-eng.pdf/$FILE/FINALCell2008Info-Apr21-eng.pdf accessed September 15,
2009. Canadian Wireless Telecommunications Association http://www.cwta.ca/CWTASite/english/index.html accessed Sept 15, 2009.
Rick Hiemstra CRCE
905.479.5885 evangelicalfellowship.ca
Source: Canadian Wireless Telecommunications Association http://www.cwta.ca/CWTASite/english/industryfacts.html# accessed Sept 15, 2009.
87 million Number of text messages Canadians send
per day as of March 2009
½of all phone connections in Canada are now
wireless
Rick Hiemstra CRCE
905.479.5885 evangelicalfellowship.ca
Source: Canadian Wireless Telecommunications Association http://www.cwta.ca/CWTASite/english/industryfacts.html# accessed Sept 15, 2009.
Rick Hiemstra CRCE
905.479.5885 evangelicalfellowship.ca
Richness
To
uch
es
Low
High
High
Face-to-face
Worship Service
Richness and Touches
Website
What goes here?
Low
?
Podcasts
Rick Hiemstra CRCE
905.479.5885 evangelicalfellowship.ca
Direction
Speed
Slow
Two Way
Fast
Face-to-face
Twitter Facebook
Worship Service
Direction and Speed
One Way
Podcast
Website
MMS
Texting
Bulletin
?
How much
Face Timedo I currently have
with the people I’m
trying to reach?
Rick Hiemstra CRCE
905.479.5885 evangelicalfellowship.ca
Source: Canadian Wireless Telecommunications Association http://www.cwta.ca/CWTASite/english/industryfacts.html# accessed Sept 15, 2009.
www.evangelicalfellowship.ca/crce
Rick Hiemstra CRCE
905.479.5885 evangelicalfellowship.ca
Centre for Research on
Canadian Evangelicalism
(CRCE)
Community Research Guide for
Church Leaders
Rick HiemstraCRCE
905.479.5885 evangelicalfellowship.ca
Contact Information:Rick Hiemstra
Director
Centre for Research on Canadian Evangelicalism
MIP Box 3745, Markham, ON, L3R 0Y4
905.479.5885 x281
Email: [email protected]
Websites:
www.evangelicalfellowship.ca/crce
www.churchandfaithtrends.ca
www.evangelicalfellowship.ca/cebp
Rick HiemstraCRCE
905.479.5885 evangelicalfellowship.ca