EENSW technology roadmapping slidecast feb 2011 lbs eo gt

© Enterprise Europe Network South West 2010

Technology RoadmappingLocation Based Services

Geo-TaggingEarth Observation

Jim Payton Innovation Advisor


Objectives of this slidecast• To promote the findings of a Technology Roadmapping

initiative in LBS, etc• To promote across the EEN the established Community of

Interest in the UK South West• To facilitate connections between organisations across the

EU (and internationally) with similar technological/business interests

• To grow the initiative utilising the EEN and develop REAL opportunities for collaboration


Call to action• We invite you to watch this slidecast and then join the discussion on our

Enterprise Europe Network South West linkedin subgroup;• Enterprise Europe Network South West Technology Roadmapping...• http://www.linkedin.com/groups?mostPopular=&gid=3764278

• This discussion group will be open from the 1st Feb until the 14th Feb. We welcome all types of opinion and comment, no matter how lateral or ‘blue sky’.

• We would like you to be a critical eye/friend and tell us who are you and what you have to offer

http://www.linkedin.com/groups?home=&gid=3764278&trk=anet_ug_hm

http://www.linkedin.com/groups?mostPopular=&gid=3764278


Introduction to EENSWThe Enterprise Europe Network is the world’s largest network connecting your

business to Europe and provides:

• Information and practical advice on trading in Europe• Help to you to find suitable technology and business partners• Give you guidance on accessing European R&D Funding• Work with you to develop your research and innovation capabilities• Advise you on the management of your Intellectual Property• Provide you with a ‘Voice in Europe’ - we will feed back your business issues to the

policy-makers.

For more details please view our website http://www.enterpriseeuropesw.org.uk/swr/

http://www.enterpriseeuropesw.org.uk/swr/


It is a business-driven process which identifies current and future market

opportunities; leading on to enhanced competitiveness and stimulating

business growth

Drives OPEN innovation and helps articulate technology strategies

Encourages collaboration across organisations

Roadmapping is an on-going process

Technology Roadmapping Principles


• ‘State of the art’ – Where are we now?

• Where do we want to be?

• How are we going to get there?

• Who/what is going to help us get there?

Roadmapping Stages


Where are we now?


Review of the market

• Growth potential• Market trends• Strategic directions• Supply and value chains


ENVIRONMENT

SECURITY

AEROSPACE AUTOMOTIVE

MARINE

RAIL

AGRICULTURECOMMUNICATION

LOCATION BASED SERVICESGEO TAGGING

EARTH OBSERVATION



GLOBAL CORE GNSS MARKET BY SEGMENT (cumulated revenues 2010-2020)

Total: €1,260 billion


EU SHIPMENTS AND PENETRATION OF GNSS DEVICES250

200

150

100

50

02010 2012 2014 2016 2018 2020

Ship

men

ts (m

illio

n un

its)

LBS

Road


Football (22cm)

Flea (1mm)

Hair (80μm)

Red blood cell (7μm)

Virus(150nm)

Buckyball(0.8nm)

60nm 40nm 1nm20nm80nm100nm

1m 10-1m 10-2m 10-3m 10-4m 10-5m 10-6m 10-7m 10-8m 10-9m 10-10m

1mm1m 1μm 1nm100nm

DNAstrand(2nm)

Sunscreen TiO2

(35nm)

NANOTECHNOLOGY


Increased demand for safe drive-by-wire systems that out-perform humans

Security applications will involve integration of a wide range of sensors which will communicate reliably by wireless networks and must be tamper proof


AEROSPACE


EuropeNorth AmericaRest of World

2010 2012 2014 2016 2018 2020

94103 112

123135

147

Ship

men

ts (t

hous

ands

of u

nits

) +5% per annum

PROJECTED SHIPMENTS OF GNSS DEVICES IN THE AVIATION SECTOR


Devicemanufacturers

Commercial aviation• Honeywell (US)• Rockwell Collins

(US)• Thales Avionics

(FR)

General aviation• Garmin (US)• Honeywell (US)

Aircraftmanufacturers

Commercial aviation• Airbus (EU)• Boeing (US))

General aviation• Cessna (US)• Dassault (FR)• Embraer (BR)• Piper (US)

Airlines /Aircraftowners

Main airline alliances• Oneworld• SkyTeam• Star Alliance

General aviation• Aircraft Owners

and Pilots Association (AOPA)

Air NavigationService

Providers (ANSP)

Main organisations• Civil Air

Navigation Services Organisation (CANSO)

• International Civil Aviation Organisation (ICAO)Ex

ampl

e co

mpa

nies

AVIATION VALUE CHAIN: increasing reliance on on-board solutions

Airports

Main categories• International

airports• Regional airports• Private airports


UK SPACE TURNOVER BY APPLICATION 2008/2009

British space industryis worth

£7 billionto the economy

with > 10% growth over the last 2 years


HYLAS 1 is a hybrid Ka Band/Ku Band satellite with European coverage. The satellite will be used mainly to provide broadband Internet access and to distribute and broadcast High Definition Television (HDTV).


• Nano-sensors

• Novel energy production and storage

• General electronics


AUTOMOTIVE


EU PND SHIPMENTS (millions of units)

+ 55% per annum

2005 2007 2009

3

15

19

• C a r n a v i g a t i o n• F l e e t m a n a g e m e n t a n d l o g i s t i c s• R o a d u s e r c h a r g i n g


Chipsetmanufacturers

SIRF-CSR (US)

Broadcom (US)

Device vendors

Garmin (US)

TomTom (NL)

MiTAC (TW)

Map dataproviders

Navteq (US)

Tel Atlas (NL)

Other contentproviders

ViaMichelin (F)

TomTom’s (NL)

Exam

ple

com

pani

es

PND VALUE CHAIN: increasing importance of content




European Road Transport Research Advisory Council

European Automotive Research Partners Association


Traffic 2020: Telematics and traffic management enable congestion and stress free highway driving

Source: Furore (Future Road Vehicle Research) R&D Technology Roadmap (EARPA)


MARINE




RAIL


Improved security:

• Nanotechnology• Innovative technologies• Advanced communications use• Passengers’ mobile phones• Satellite based location • Contact-less cards

Improve traffic operation and timetabling:

• Increases in capacity• Co-ordination of services • Reduction in costs


AGRICULTURE


2005 2006 2007 2008 2009

Ship

men

ts o

f GN

SS-e

nabl

ed d

evic

es

(thou

sand

s of

uni

ts)

Europe

Rest of World

+26% per annum

SHIPMENTS OF GNSS DEVICES IN THE AGRICULTURE SECTOR

GNSS penetration in tractors installed base (EU only)3% 3% 4% 5% 6%

42

59

75

93

105


COMMUNICATIONS


875

1,000

750

625

500

375

250

125

02010 2012 2014 2016 2018 2020

Ship

men

ts (m

illio

n un

its)

80%

70%

60%

50%

40%

30%

20%

10%

0%

Penetration (%)

SHIPMENTS AND PENETRATION OF GNSS-ENABLED MOBILE PHONES WORLDWIDE


Chipsetmanufacturers

Top 5 companies

• Broadcom (US)• SIRF/CSR (US-UK)• Texas Instruments

(US)• Qualcomm (US)• ST

Microelectronics (CH)

Smartphonevendors

Top 5 companies• Nokia (Fl)• RIM/Blackberry

(CA)• Apple (US)• HTC (TW)• Samsung (KR)

Map dataproviders

Global map providers• Navteq/Nokia (US-

Fl)• TeleAtlas/TomTom

(NL)• Google (US)

Application stores

Major stores• Apple: App store

(200,000 aps)• Google: Android

market (30,000 aps)

• Nokia: Ovi Store

Exam

ple

com

pani

es

LBS VALUE CHAIN: vertical integration by leading smartphone vendors

Application and content

developers

Main categories• Navigation• Games• Information

services• Social networking


Location Based Services (Marketing and Advertising)• Location-Based Engagements: connecting or interacting with a

specific geographic place via your mobile device opens opportunities for marketers to participate in that moment. Facebook Deals lets business deliver e-coupons on location and Location Engagement Analytics Monitor location-based engagements across multiple LBS applications

• Example Providers: Foursquare (2 Million+ users), Brightkite, Loopt (4Million+ users),

Momentfeed.com, Facebook and Gowalla• LBS global market value estimates vary but all show high growth:

$6,292.5 million by 2012 from $1,050.0 million in 2008, a CAGR of 56.4% (Source: TechNavio)

$21.14 billion by 2015, with 1.24 billion subscribers. (Source: Global Industry Analysts)


ENVIRONMENT


Meteorology

Pollution• Water quality• Atmospheric pollution• Ground pollution


Tracking


SECURITY


Since 1999, around 27,000 people have been released from prison early to serve out the remainder of their sentence ‘on the tag’

Those eligible for electronic monitoring can be released from prison 'on the tag' between two and 12 weeks early

Home Detection Curfew




Assisted Living• Using GPS and mobile technology we can

provide greater independence and freedom to vulnerable members of the community. GPS technology accurately calculates an individuals location and uses the mobile phone network to send that location to the carer.

• An example being the buddi (www.buddi.co.uk)


What does the South West UK have to offer?The South West is well positioned to contribute

to the GNSS downstream and upstream value chains through the following sectors: Microelectronics Aerospace Creative Biomedical


Microelectronics• The South West UK has the largest concentration of silicon design

engineers in Europe, second only to Silicon Valley in the US• The region employs 25% of the UK’s microelectronics manpower

5,000 people in around 400 companies Multi-nationals such as STMicroelectronics, Broadcom, Infineon,

Toshiba, HP, Intel, Gooch & Housego and others • The region has a world-class microelectronics R&D cluster, with;

200+ prime design and development companies 100+ systems integrators.

• Significant subsectors are; Silicon Design (including RF ICs, ASICs, Analogue Mixed Signal and Power

ICs) Optoelectronics.


Aerospace• One of the largest and most significant aerospace clusters in the world,

with; 18,000+ employees Ten of the top global aerospace companies (BAE Systems, Airbus, Rolls-

Royce Defence Aerospace, MBDA and AugustaWestland) 700+ supply chain companies

• A prominent player in civil projects led by Airbus and Boeing as well as defence projects such as Typhoon Joint Strike Fighter and the A400M.

• A world leader in; airframes, engines, equipment, rotorcraft and UAVs. • World class research facilities such as Atkins, QinetiQ, Halcrow, Fraser

Nash and the Defence Science and Technology Laboratory (DSTL)• Defence Equipment and Service (DE&S) in Bristol employs around

7000 people and controls a $25 billion budget covering acquisition of ships, aircraft, vehicles and weapons, as well as information systems and satellite communications.


Creative• Bristol has the strongest digital media supply chain outside London. • Nokia and HP, two of the largest names in content development for web

and mobile, have facilities in Bristol. • BBC Bristol is a centre of excellence in High-Definition production • Animation in the South West is internationally recognised; for example

the Oscar winning Aardman Animations. • The University of Bournemouth is home to The National Centre for

Computer Animation, the UK's leading centre for computer animation.• The South West generates £153m of television production each year

with 700 hours of daytime TV made each year in the South West.• 11 production companies from the South West feature in Broadcast

Magazine's 2007 'top 50 by turnover' survey.


• The South West UK has 450+ Biomedical organisations, 140 of which are Medical Technology establishments

• Employs 20,000+ people• With more than136,000 employed by the Health Service• Plus Higher Education Biomedical research employing

another 5000• Overall this industry worth is approximately £9Bn

Biomedical


Where do we want to be?


Review of the TRM day• Use of novel feedback platform – this allowed the capture

of broad and multi-layered information from a high number of delegates.

• Initiative has a business need bias and focus – 62% business, 24% Public Sector bodies, 14% Higher Education Institutes.

• Thematic areas of interest:A. Transport solutionsB. Next generation phone apps through technology transferC. Antenna, tracking device and remote sensor designD. Transfer of augmented reality technology to other sectors


A - Transport solutionsUtilisation of safety critical software

across the transport sectors

Bicycle tracking through enhanced use of visualisation and tracking data

Developments in remote sensing and GIS for UAVs and ROVs


B - Next generation phone apps through technology transfer

Use of established Human-Machine Interface platforms

Integration and testing of GPS signal data into apps


C - Antenna, tracking device and remote sensor design

Integration of tracking technologies to monitor farmed and wild animals

Application of mathematical rigour in antenna/tracking device design


D -Transfer of augmented reality technology to other sectors

Training of surgeons and clinicians using established augmented reality platforms

Visualisation and monitoring of nuclear reactors through augmented reality

Automotive mobile communications enhancement through use of augmented reality

Design of buildings and visualisation of environmental impact.


Your chance to comment and participate• Do the identified thematic priorities have research,

commercial or technological resonance in your region?

• If so, please tell us who you are, who you represent, and how you would like to participate collaboratively and commercially in our initiative.

o e.g. I am A N Other and I work for Newco, we have a new tablet platform and we're looking for LBS content to populate our platform, so you create it and we'll test it and provide the marketplace.


Are we missing other opportunities?

• What have we missed? Are there other growth fields that would offer better commercial results?


EENSW will now support this initiative by:

• Facilitating the development of the 4 thematic themes• Leverage the Enterprise Europe Network to identify

international companies which can make a positive contribution

• Help broker engagement of the supply chain in future collaborations

• Help accelerate the commercialisation of the outcomes

EENSW Support


Case Study: B - Next generation phone apps through technology transfer

Distanc---er™This product allows you to measure the distance to the vehicle in front by processing visual information and will assess if you are at a safe breaking distance for your speed.

This South West UK SME would like to collaborate to develop this patent protected technology as an augmented reality mobile app and invites expressions of interest.


Join the discussion now on linkedin

• Register an account on linkedin if you are not already a member http://www.linkedin.com/

• Select ‘Groups’ from the menu at the top of the screen and then enter ‘Enterprise Europe Network South West’ into the search bar

• From the results select ‘Enterprise Europe Network South West Technology Roadmapping…’

We look forward to meeting you there!

http://www.linkedin.com/


For further information contact:

Jim PaytonInnovation [email protected]

mailto:[email protected]

Documents

EENSW technology roadmapping slidecast feb 2011 lbs eo gt