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Helping Our Clients Identify and Measure Their Outcomes
Edward M. Haugh Jr.ESC Consultant
By the end of the session you will be able to help your nonprofit clients: develop and begin to use a logic model,
and prepare a simple outcomes framework to
help them monitor and evaluate the results of their programs
Today’s Planned Outcomes
Review the elements of a logic model (outcomes, outputs, activities, inputs)
Prepare a logic model Define outcome indicators Develop a few sample outcome indicators Have lunch and enjoy Develop a simple outcomes framework
Outline of the session
Answers the question: What difference did the program make.
Outcome Focused Planning and Evaluation
A communication tool Ensure programs on right track Focus on programs that really make difference Helps strategic planning Puts clients in the center Produces data to show quality Useful information for decision making Communicates value to funders Promotes accountability and cost
effectiveness
Benefits of Outcome Measurement
Outcomes are what matter to the client
A tangible benefit or change for individuals or populations produced by a program, or project or other intervention
What exactly do we mean by an outcome?
A change or result produced by a project or program:
More simply:
What participants know, think, can do or behave differently after intervention
Logic Model Definitions
Outcomes
Benefits or changes for individuals or communities
What participants know, think, can do or behave differently after intervention
Improved (nutrition, morale)Increased (employment) Reduced (HIV transmission)Enhanced (knowledge)Maintained (vaccination coverage)
Outcomes – often expressed as verbs in past tense
The logic model
Logic Models are a key tool for designing, monitoring, and evaluating outcomes
Logic Models
A graphic way to organize information, and display thinking
A visual approach to the maps we carry in our minds
A description of our planned actions and anticipated results
What is a Logic Model
Logic Model Helps Define Outcomes
Inputs Processes Outputs Outcomes Impact
Click icon to add picture
Input: Equipment and Facilities
Click icon to add picture
Activity: Health Education
Click icon to add picture
Output: Fathers acquire parenting skills
Click icon to add picture
Outcome: Healthy newborns
Click icon to add picture
Impact: Healthy Community
Logic Model
Inputs Activities Outputs
Short-term
Outcome
Medium-term
Outcome
Long-term
Outcome
Imp
act
Logic Models Come In All Shapes and Sizes
What can the logic model be used for?
Design and Planning
Inputs ProcessesOutputs Outcomes Impact
Monitoring and Evaluation
Inputs ProcessesOutputs Outcomes Impact
Communications and Fundraising
Inputs ProcessesOutputs Outcomes Impact
Strategic Planning
Inputs ProgramsOutputs Outcomes Impact
Understanding a New ESC Client
Inputs ProgramsOutputs Outcomes Impact
Can be used for: Design & Planning Monitoring & Evaluation Communications Strategic Planning Understanding a new nonprofit
Logic Models
Logic Model Definitions
Inputs
The resources a program uses to achieve objectives. Staff, funds, equipment, curricula, volunteers, management, board
Logic Model Definitions
Activities or Programs
What the agency does with its inputs – programs or services
Sheltering the homeless, delivering hot meals, counselling teenagers about smoking, providing clothes for interviews
Logic Model Definitions
Outputs
The direct products of program activities
Contracts completed, classes taught, mosquito nets distributed, shelter nights provided
Outcomes are the results Outputs are the tangible products produced by an intervention◦Usually expressed as nouns◦Can be counted
Outcomes vs. Outputs
Classes taughtBrochures distributedClients servedContracts completedBoard retreats completedStrategic plans prepared
What are Outputs
Example: XYZ Job Prep Program
InputsMeeting space
Interview space
Computer stations (6)
Job counselor
Job coaches
Job prep curriculum
XYZ job assessment tool
Activities
1 on 1 intake and job skills assessment
Group training sessions
conducted daily
Link clients with select employers
Weekly 1 on 1 meetings
Recruit partner
companies
Outputs
clients enrolled
Clients attending
daily group sessions
Clients completing initial skills
training
Clients companies
signing partner
agreements
Short-term
Outcome
Clients learn:
What jobs match their skills and interests
How to dress and groom
How to prep a resume and application
Interview skills
How to complete job search
Medium-term
Outcome
Clients prepare a resume
Clients demonstrate strong interview skills during practice
Clients plan transportation and day care
Clients apply for jobs that match their skills
Clients appear well groomed and neatly dressed
Long-term
Outcome
Clients obtain and retain a full
time job
40
ESC’s Business Logic Model
Exercise 1: Develop a Simple Logic Model
(Use format)
Logic Model Definitions
Outcome Indicators
Terms that describe how success would be measured.
Logic Model Definitions
Example of Outcome Indicators
Outcome: participants lead a healthy lifestyleNo. and % of participants who maintain recommended weight, blood pressure, and cholesterol levels.
Logic Model Definitions
Example of Outcome Indicators
Outcome: reduced tobacco use by teensNo. and % of teen participants who report that they have not smoked cigarettes for six months
Outcomes sometimes confused with outcome indicators◦ Outcome - girls participating in a training program
obtain formal employment◦ Outcome indicators – the # and % of participants
employed within 3 months of completing the program
Outcome Indicators
Outcome: Participants in a job training program obtain a job in a timely manner
# (%) of participants employed within 6 weeks
# (%) of participants still employed 3 months after completing the program
Indicators
Outcome: Homeless people obtain secure housing
# (%) of homeless moved into temporary quarters and stayed for 6 weeks
# (%) of homeless who moved into permanent housing and remained there for 6 months
Indicators
◦ Outcome: A social marketing program aims to ensure that teens understand how HIV is
spread.◦ Outcomes: Young adults practice safe sex◦ Outcome: Teens in a job training program obtain
permanent employment.◦ Outcome: Adult “shut ins” have improved
nutrition◦ Outcome: Kid’s in a summer reading program are
ready for school in the fall. ◦ Outcome: Homeless people obtain secure housing
Exercise 2: Designing Outcome Indicators
Logic Model Definitions
Targets
Numerical performance objectives for achievement of outcomes80% of participants will be able to identify 6 jobs that match their interest and skill levels.
# (%) of participants employed within 6 weeks
# (%) of participants still employed 3 months after completing the program
60% of participants will gain employment within 6 weeks
95% of participants who obtained employment will still be employed in 3 months
Indicators & Targets
Indicates how the data will be gathered◦ Interviews (self reporting)◦ Reports◦ Budgets◦ Patient records◦ Government records◦ Report cards◦ Observation (walking around) ◦ Minutes of meetings◦ Scales, measurements (weights, heights)◦ Other – systems – pain scale
Data Source:
Permission will be obtained from parents/students to review report cards
Patient approval to review clinical records Review of monthly progress reports
How are you going to measure
Develop a Logical Framework for a training program that is designed to help clients learn how to get a job. It provides training, interview skills, a set of clothes for interviewing. What else might be needed?
Exercise 3:
Outcomes Indicators Performance Targets
Data Sources
Methods
Long-term OutcomeClients attain long-term financial sustainability
Medium-term OutcomeClients get a full time job
Short-term OutcomeClients learn how to conduct an interview
Outputs ???
ActivitiesSeminars on interviewing
Seminars on “dressing for success:
Provision of clothing for interviews
This is a
train
ing p
rogra
m d
esig
ned to
help
clients g
et a
perm
anent jo
b.
1. Choose the Outcomes to Measure
2. Specify the Indicators for the Outcomes
3. Prepare to collect data on the Indicators
4. Try out the Measurement System
5. Analyze and Report Findings
6. Improve the System
What Can Our Clients Do to Measure Outcomes7. Use the
Findings
A typical ESC Problem Analysis
Lack Brd/Mgt financial oversight
Low operating efficiency and high per patient costs
ED and (staff) overwhelmed and poorly focused
Insufficient numbers of volunteer dentists and poor coordination
Lack financial information for Brd/Mgt
Lack budget and operating plan no plan to expand access
No financial sustainability
Lack of Access In spite of high demand – empty dental chairs
Poor oral health for clients and potential clients
High costs of health insurers and general public due to overuse of emergency rooms
Loss of productivity and economic potential in the County due to poor health
Start with a Problem Analysis
Inputs Processes OutputsShort-term Outcomes
Medium-term
Outcome
• Staff time• CRM Time• ESC
management time
• Board time• Funds from
scholarship
• Board & Mgt meeting w ESC Consultants
• Financial review
• Develop projections for expanding access
• Develop plan for access
• Gap analysis and ED training
• Progress reports
• Meetings completed
• Projections prepared and approved
• Expansion plan approved
• Gap analysis finalized
• Final report• ED training
completed
• Improved fiduciary management
• Improved financial performance
• Improved ED performance
Improved access to
oral health
Long-term
Outcome
ImprovedHealth
Logic model for the ESC Engagement
Deliverables
ImpactImproved health,
economic productivity and lowered emergency room costs
for the county
ESC Project planning Strategic Planning Program Monitoring Program Evaluation
How ESC can use outcomes planning
Measuring Program Outcomes: A Practical Approach: http://www.nrpa.org/uploadedFiles/nrpa.org/Professional_Development/Accreditation/COAPRT/Measuring_Program_Outcomes-UW.pdf
United Way of Greater Richmond and Petersburg: Outcome Measurements: http://www.yourunitedway.org/outcome-measurements
Basic Guide to Outcomes-Based Evaluation for Nonprofit Organizations with Very Limited Resources http://managementhelp.org/evaluation/outcomes-evaluation-guide.htm#anchor146822
References
Thank you!