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@EDultrasound: A Social Media Curriculum
Nicholas E. Kman, MD, FACEP
@EDultrasound: A Social Media Curriculum
Special Thanks to the “Twitter Team” David P. Bahner, MD Eric Adkins, MD Nilesh Patel, MD Chad Donley, MD Rollin Nagel, PhD
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Objective
To demonstrate a supplement to a curriculum using social media.
Define using “push technology” via Twitter and Facebook to deliver educational content to mobile devices.
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Methods
A curriculum consisting of high-yield ultrasound concepts was developed and posted to Twitter @EDUltrasound daily.
Followers received Tweets “pushed” directly to their mobile devices.
Following the year-long program, followers were surveyed regarding the program’s effectiveness.
To determine the ways in which tweets were reaching users, followers were categorized demographically.
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What are the Technologies?
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Twuffer
Twuffer (Tweet + Buffer = Twuffer) is a service that allows a user to pre-write tweets which will then be posted to their account on a given schedule.
This allows for scheduled content delivery without the need to actively enter each tweet in real time.
Makes posting tweets convenient and time efficient.
Twuffer
Social networking and microblogging website Developed in 2006 Allows users to send and receive messages of 140
characters or less – “Tweets” Tweets are accessible via multiple methods
Web browser (http://www.twitter.com) Mobile web (http://m.twitter.com) Smart Phone applications (Iphone, Android, etc) SMS (i.e. Text Message)
Tweets can be posted in a number of different ways:
Posting Tweets
Directly from the Twitter website:
Posting Tweets
From mobile apps (Twitter, TweetBird, etc)
Posting Tweets
Via SMS
Bit.ly
Bit.ly (http://bit.ly) is a service that shortens web links to allow them to be placed into tweets
Twitpic
Twitpic (http://twitpic.com) is a service that allows you to host images online for use in tweets.
Launched in 2004, Facebook is a social networking site that has over 600 million users.
Over 40% of the population of the US has an account.
Users create own profiles which are descriptions of themselves and can contain work status, marital status, age, location, and education history.
Users can join groups with others of a common interest and comment on threads or opinions.
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Twitter microblogs can link to facebook. We linked our Twitter feed @EDUltrasound to the
EDUltrasound Facebook page allowing us to expand our audience.
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Results
Daily “tweets” were posted each morning beginning on July 1, 2010.
By year’s end, there were 87 followers on Twitter and 78 followers on Facebook.
The majority of followers had not previously used Twitter (55.6%).
The majority of followers found Twitter user friendly (88.9%), while most (81.5%) found the information useful.
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Conclusions
Pushing educational content to mobile devices may provide a supplement to reach modern learners
Twitter and Facebook can be utilized to deliver high-yield pearls to an educational audience.
Conclusions
Twuffer can help schedule regular tweets and be preloaded to deliver content over a period of time.
Tweets can be simultaneously posted to Facebook to reach a larger audience.
Bit.ly and TwitPic are compression technologies that enable users to upload web addresses and images to Twitter.
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From Innovation to Publication…
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References
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Internet References
http://www.twitter.com http://www.twuffer.com http://twitpic.com http://bit.ly http://tweetstats.com/graphs/edultrasound http://twittercounter.com/compare/EDUltrasound/
3month/followers http://stats.brandtweet.com/ http://hootsuite.com/ http://www.facebook.com
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