Educational Programs - Toolkit CHILDREN BOOKS June 03 th, 2013
- Educational Programs - Toolkit CHILDREN BOOKS June 03 th, 2013 -
Diana Dumet
Slide 2
Kids & Youth Programs The Plan 2013 PLATFORMS CSR Nutrition
& Education CSR Nutrition & Education KFC Experience
Playgrounds Chicky Parties Birthdays Chicky Zone Online Space
Educational Books Kids Menu Online Education Improved Experience in
Stores Chicky Promos Premiums Chicky Promos Premiums Maintain Grow
transactions TVC promoting Kids Parties Chicky Website Digital
Content StandardizedConsistentEducational InsightfulDifferentiated
Creative We want To Be Children Books are part of the CSR Pillar of
KFC Kids Programs!
Slide 3
This Toolkit describes how to implement the 4 Children Books
prepared to: Generate Positive Public Relations for KFC Increase
Brand Loyalty of families and children with KFC Proof to consumers
that KFC is a Brand with a Huge Heart! Contribute to Childrens
Education and KFC becoming a positive influence in the life of
families. Please use these 4 Children Books to embrace and leverage
your campaign to bring news about the Educational efforts of KFC.
We are delivering turn-key ready to use and also open source files
so your local agency and printing partner can adjust to your
specific needs. Children Books
Slide 4
What are we providing: Low Res PDF Files To add it to your
local website High Res- Open Files To be able to print locally
Children Books: 4 Topics Teaching about: Diversity Cultures
Tolerance Teaching about: Saving Energy Water Recovery
Environmental Problems Animal Extinction World Hunger Relief
Teaching about: Healthy habits Balance in food Exercise &
activity Teaching about: Planets Stars Asteroids Galaxies
Astronauts
Slide 5
Important to Consider: We recommend activating 1 book at a
time. With a duration of 4 6 weeks, similar to a Movie Premium
Window. The books can also be activated in between Premium Calendar
Windows. The books can also be activated as additional gifts for
special programs organized through the Chicky Club, School
Programs, and Kids Parties. NOTE: The books CANNOT be sold to
consumers. Books do not have ISBN# as are considered to not be
retailed. Children Books: Guidelines
Slide 6
Implementation: 1) Weekly facebook post banners schedule To
start each book activation, post a banner in Facebook letting your
fans know about this great resource. Invite parents to visit KFC
stores to have access to these books. Please observe the following
post banners sequence: Children Books: Guidelines 2) Communicate in
the Store: Create a POP that promotes the books: Audience will be
Children and Parents. Let Children Know about this new resource
through your Market Website. Display the book in the store 3) Offer
the books as a downloadable version in your local KFC website: If
you have a section for kids, upload a printable pdf. version You
may choose to separate activities of the book and offer them as
individual downloadable activities
Slide 7
4 Educational Books can be downloaded at the link below:
https://yri.box.com/s/mnz89hn6mn3y76nq4qug FOR SUPPORT OR QUESTIONS
CONTACT: Diana Dumet [email protected] (954) 626-5368 FOR SUPPORT
OR QUESTIONS CONTACT: Diana Dumet [email protected] (954)
626-5368 Children Books
![Ø 0.2 Dumet Wire Glass bead...Ø 0.2 Dumet Wire Glass bead 3 max UNITS: [mm] TEWA TEMPERATURE SENSORS HIGH PRECISION NTC THERMISTORS AND TEMPERATURE SENSORS Tewa Temperature Sensors](https://img.dokumen.tips/doc/110x75/60aaa6b97178df7b551a322a/-02-dumet-wire-glass-bead-02-dumet-wire-glass-bead-3-max-units-mm.jpg)
