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GLOBAL MARKETING SUMMIT 2016
MARKETING MASTERYOU’RE NEVER TOO GOOD TO LEARN
We need to have talent capacity to boost our marketing operations to have more efficient processes, which is why either nationally MC or globally AI should take responsibility to educate the people and host theoretical and practical learning environments to sustain the talents within the network.
In this booklet you can find all the topics any marketer would need to know, you can also find articles for each topic so you can understand it more deeply
EDUCATION
THE TOPICS
B2CDM B2B
B2CDM
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Digital Marketing
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Digital marketing is the promotion of products or brands via one or more forms of electronic media
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Digital Customer Experience
Digital Customer Experience is the flow that you want your customer to go through over your digital channels
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Content marketing is a technique of creating valuable, relevant and consistent content to attract and acquire customers
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Content Marketing
Storytelling is a powerful way to breathe life into your brand and is called one of the main components of a content marketing approach
Check this linkStorytelling
Guerrilla Marketing
Guerrilla marketing is an advertisement strategy concept designed to promote products or services in an unconventional way
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Email Marketing
Email Marketing is using email to send ads, request business, or solicit sales, and is meant to build loyalty, trust, or brand awareness
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789101112
Business Intelligence
Business Intelligence is the applications, infrastructure and tools, and best practices to improve and optimize decisions and performance
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SEOIt is the process of getting traffic from the “free,” “organic,”
“editorial” or “natural” search results on search enginesCheck this link
Social Media Management
Social media is one of the most effective ways for you and your business to get more traffic and generate new leads.
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Graphic Design
Graphic Design is the art or skill of combining text and pictures in advertisements
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APIsAPI is a set of functions that allows the creation of applications which
access the features or data of an OS, application, or other service.
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Website Optimization
Website optimization is the technique to manage and optimize your website for higher traffic and better conversion
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131415 Data Driven
Marketing
Being Data Driven means that all the decisions taken to enhance the marketing strategies are based on data
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Influencer Marketing
Influencer marketing is a form of marketing in which focus is placed on specific key famous individuals rather than the target market as a whole.
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Mobile Marketing
Mobile marketing is marketing on or with a mobile device, such as a smart phone.
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SUMMARY OF ARTICLESWhat Is Digital Marketing?
Digital customer experience – connecting the dots
8 Trends That Will Shape Content Marketing in 2017
The art of storytelling in 7 content marketing context questions
Eight Tips For Creating A Successful Guerrilla Marketing Campaign
15 of the Best Email Marketing Campaign Examples You've Ever Seen
SEO 2017: 8 Crucial Rules For Dominating Google's Search Results
Proven Strategies To Boost Social Media Shares And Conversions
Business Intelligence Apps Are Moving Beyond IT To Reach Business Users Directly
How APIs Drive New Digital Business
5 Tactics To Optimize Website Forms For Higher Conversion Rates
8 Influencer Marketing Trends That Will Lead You To Success
Proven Strategies To Boost Social Media Shares And Conversions
When It Comes To Mobile Marketing, The More Things Change, The More They Stay The Same
Data-Driven Marketing in 2016: Bigger, Faster, Better
B2B
1 PRODUCT VALUE PROPOSITION OF
GT & GE
2 MARKET RESEARCH
345
Clear definition of GT and how the sales and marketing process should look like
6
B2B CHANNELS
CONTENT TYPES
HOW TO USE COP?
LEAD NURTURING FOR ICX
Defining the target audience and differentitation between
Start Ups- SMEs - MNs
Learning About Physical & Digital Marketing Activities
Specifying the needed contents for B2B.
Process explanation of Company Opportunity Portal
Enabler Business Summit Output
Enabler Business Summit Output
B2B Marketing Class 101
Content Marketing
Lead NurturingExplanation of the
importance of conversion phase to deliver a better customer experience
