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8/9/2019 Edmonton Commerce News June-July 2010
1/28
3
2Chamber Vie
ws
In the NewsVolunteers serve up double doubles for a good cause and
NorQuest College makes big plans for future expansion.
MORE ON PAGE 2
Summer in Our City
The chamber went to Lethbridge to talk policy and
came back with brand new resolutions to better serve
businesses in Alberta.
MORE ON PAGE 3
inlandAV.ca 780.423.4833
PG-D351
Projector available at
Future proof with the
Festival City
Thursday, June 17, 2010 VOL. 32 NO. 6
www.productivityalberta.ca/chaos
JEREMY GUTSCHE
Exploiting
THURSDAY JUNE 24, 2010EDMONTON EXPO CENTRE - NORTHLANDS
CHAOS
World Trade Centre Edmonton 17
Workforce Diversity Edmonton 18
Community Champions 20
Edmonton International Airport 21
EEDC 22
Chamber Special Events 23
Chamber Members 24
Faces and Places 27
Grey Cup FeverGetting ready to celebrate big10
The Best of EdmontonA guide to summer events14
The Edmonton International Fringe Theatre Festival contributed an estimated
$10 million to the economy in Albertas capital last summer. That was just one big festival,add up all of the festivals, conferences and summertime events and the combined total
plays a vital role in the Edmonton economy.
Commerce Newsinvestigates this important sector, just in time for summer vacation.
READABOUTIT, STARTINGONPAGE6
23
Marching OnEdmonton EXPO 2017 gets a boost7
TravelAlberta
8/9/2019 Edmonton Commerce News June-July 2010
2/28
2 Commerce News JUNE/JULY 2010
OFFICIAL PUBLICATION OF THE EDMONTONCHAMBER OF COMMERCE
Martin SalloumPUBLISHER
Robin BobocelEXECUTIVE EDITOR
Richard WrightRick Hersack
ASSOCIATE EDITORS
Emily SengerEDITOR
Rodrigo Lpez OrozcoDESIGNER
Alicia Kuzio & Amanda HelmleADVERTISING SALES:
780-990-0839 ext. 223
www.edmontonchamber.com
Edmonton Commerce News is published by the Edmonton Chamber of
Commerce 11 times a year and provides coverage of the Edmonton business
community and chamber activities. It is distributed free to members and
mailed to 25,251 businesses. Circulation: 31,000. The views expressed in
Commerce News are the personal views and opinions of the individual authors
of each article and do not represent the position of the Edmonton Chamber of
Commerce or its members and employees.
Canadian Publication Mail agreement #40005312 Edmonton, AB
Return undeliverable Canadian addresses to:
EDMONTON CHAMBER OF COMMERCESuite 700, 9990 Jasper Avenue, Edmonton, AB T5J 1P7
(780) 426-4620
BOARD OF DIRECTORSEDMONTON CHAMBER OF COMMERCE
CHAIR
Carman McNary, Q.C.Fraser Milner Casgrain LLP
PAST CHAIR
Joanne BeatonTELUS
VICE CHAIRS
Bernie Kollman
IBM Canada Ltd.Kenneth N. Barry
RGO Office Products
TREASURER
Don MatthewKPMG
DIRECTORS
Christopher BruceScotiabank
Aurlio FernandesSolinex Inc.
Karyn DecoreDecore Hotels
D.J. Lindsay DoddEasyNetworks Inc.
Simon OByrneStantec
Murray ScamblerParker, Ford & McKay Specialty Opticians
Chris VilcsakSolution 105 Consulting Ltd.
James Patrick WebbUrbanlife Properties Ltd.
PRESIDENT & CEO
Martin SalloumEdmonton Chamber of Commerce and
World Trade Centre Edmonton
Printed by Worldcolor Edmonton
In the News
Become a fan of the Edmonton Chamber of Commerce on ebook or follow us on Twitter: twitter.com/EdmontonChamber.
NorQuest downtown camp
usNorQuest College president and CEO Wayne Shillington
presented the colleges downtown campus vision to a full crowd
at the downtown Rotary Club luncheon on May 10. Plans call for a
new building, the North Learning Centre, to be constructed directly
north of the existing main building at 10215-108 St.
Once built, the North Learning Centre will meet our growth
needs for a decade, said Shillington. As Edmontons community
college, our vision is to create a vibrant downtown campus that
consolidates our existing Edmonton locations, improving access toservices, teaching technology and supportive learning space.
A sustainable and efficient building that will more than double
NorQuests existing on-site capacity, the North Learning Centre will
face Capital Boulevard (108 Street), bounded by 103 Avenue and
107 Street. The 27,500-square-metre, five-storey building will pro-
vide state-of-the-art smart classrooms, a daycare centre, a new li-
brary, food services, student activity space and green space.
While construction is not approved by government at this time,
the Government of Alberta has committed $5 million to complete
planning activities through the design development stage by early
2011. NorQuests goal is to continue to work with government to
be shovel ready when government has the funds to proceed withthe project.
The downtown campus expansion project is one of Shillingtons
final public announcements as president, as he gets ready to retire
at the end of June. During his 12 years as president, Shillington has
lead the college from the government-operated Alberta Vocational
College to a board-governed, public institution that is now the larg-
est community college in Alberta, providing foundational and career
programming to around 10,000 students a year. NorQuest College
welcomes new president and CEO, Dr. Jodi Abbott on July 1. She
was formerly senior vice-president of quality performance improve-
ment for Alberta Health Services.
Check outwww.norquest.ca
for more information.
Every spring Tim Hortons
outlets around Edmonton
promote Capital City Clean
Up (CCCU) programs in an
effort to fight litter.
On June 2, about a doz-
en CCCU staff gave back
by pouring double-doubles
and decafs for Tim Hor-tons annual Camp Day. On
Camp Day, the sale of every
cup of coffee goes toward
sending children between
the ages of nine and 12 to
a 10-day summer camp or a seven-day winter camp. These are kids
whose families could not otherwise afford such an adventure. CCCU
program manager Don Belanger was happy to chat with customers
about the benefits of the camps.
Its a wonderful opportunity for youngsters to learn leadership
skills and develop into responsible young citizens, he said.
Its also a great way to underscore the relationship CCCU has withTim Hortons. The company has long been an enthusiastic program
partner with the City of Edmontons anti-litter and anti-graffiti depart-
ment, providing support, prizes and funding.
Because of the strong partnership we have with Tim Hortons,
this was an excellent way to support their causes, said Belanger.
Viashally Singh, Tim Hortons regional marketing manager, was
pleased to have the help. We are delighted to see CCCU staff
helping out with Camp Day at various stores across the city, she
said. Volunteers on this day have a special impact in the commu-
nity by helping to send over 14,000 kids to camp each year. We
applaud you for your efforts and send a great big thank you from
Tim Hortons.
Pouring coffee for a cause
DOUBLE DOUBLE:Capital City Clean upprogram manager Don Belanger (left) and
Commerce Place Tim Hortons owner
Nick Naboulsi serve coffee to customers
on Camp Day. The annual event helps
send kids to summer camp.
8/9/2019 Edmonton Commerce News June-July 2010
3/28
n last months Commerce News, we told you that represen-
tatives from the Edmonton Chamber of Commercewere preparing to take part in the Alberta Chambers
of Commerces 72nd Provincial Conference and PolicySession in Lethbridge on May 13 to 15.
Now that the conference is completed, we would like toshare some of the highlights f rom the conference:
General Highlights
The Lethbridge chamber performed the role of host forthe three-day event, and between the opening receptionat the Galt Museum overlooking the Oldman River Valley,the education sessions including one by Perrin Beatty,the CEO of the Canadian Chamber of Commerce, andtours of the community, the Lethbridge chamber did a
tremendous job highlighting its city and reg ion.The local chamber also had plenty of volunteers on
hand at every function to help the delegates, and theirpartners, find their way around the various conference
venues, which hosted a record number of 38 chambersfrom around the province.
Policy Highlights
Ron Chapman, who is the Alberta Chambers of Commerceparliamentarian, led all 89 delegates through a four-hourprocess to debate and vote on the 34 resolutions devel-oped by chambers for the 2010 policy session.
By the end of the session, the delegates had approved30 of the resolutions, defeated two and referred two tothe ACCs Executive Committee for further study.
The newly approved policies are in the process ofbeing rolled into the ACCs three-year policy book, whichis posted on Alberta Chamber of Commerces website(www.abchamber.ca).
Edmonton Chamber of Commerce policies
The Edmonton Chamber of Commerce came with astrong delegation made up of five (three staff and twoboard members). Our chamber debated hard to garner
support for our policies and to ensure that only the bestresolutions got to the final policy package.
Edmonton Chamber of Commerce policies that havebeen accepted by the Alberta Chamber of Commerceinclude:
Albertas Fiscal Policy, which encourages the Governmentof Alberta to develop a fiscal plan which protects publicfinances and maintains Albertas competitive advantageby supporting economic diversification and economicstimulus; maintains a positive investment climate; andencourages fiscal responsibility and tighter control over
spending, with specific emphasis on the capital regionand the north.
I
Chamber Views
Prescription Drugs Dental Extended Health Vision Travel Coverage Critical Illness Health Spending Accounts Life and Disability Employee and Family Assistance ProgramABC
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_ _
byBerenika KiencMANAGEROFPOLICYANDRESEARCH
Another year, anothersuccessful debate
Alberta Addictions Services and Delivery Models, whichoutlines a resolution to address challenges many employ-ers face when employing persons with alcohol and drugaddictions. The resolution asks for an increase in thecapacity and corresponding funding levels for residential
in-patient addictions treatment programs, reinstatementof the funding formula to fund services on a percentagebasis and the use of an abstinence-based treatment andaftercare plan that supports patients in their solid followup regime.
JUNE/JULY 2010 Commerce News 3
8/9/2019 Edmonton Commerce News June-July 2010
4/284 Commerce News JUNE/JULY 2010
Indy, IndyCar (and Design) are registered t rademarks of Brickyard Trademarks, Inc., used with
permission. IZOD is a registered trademark of Phillips-Van Heusen Corporation, used with permission.
Visit edmontonindy.com to fnd out about all o the exciting ways you can getinvolved in the biggest weekend event o the summer attended by thousandsand watched by millions around the world.
Get your tickets at ticketmaster.ca or call 780.451.8000.
HOSPITALITY, TICKETS & SPONSORSHIP OPPORTUNITIES AVAILABLE
July 23 - 25 indymake it
your
_ _
Chamber ViewsEdmonton Chamber of Commerce takes part in the
provincial cabinet tour
The Edmonton Chamber o Commerce gave its members
an opportunity to participate in discussions with members o
Premier Stelmachs cabinet as part o the ofcial provincial
cabinet tour on May 27.
The chamber event welcomed 17 ministers and nine Ed-
monton MLAs at a members-only breakast, where chamber
members got the chance to discuss issues o importance to
Edmonton business with their provincial elected ofcials.
Fred Horne, MLA or Edmonton-Rutherord, brought
greetings rom the province. This was ollowed by an oppor-
tunity or chamber members got to spend time with mem-
bers o the cabinet to talk about issues ranging rom raising
children to deliberating on the uture o Albertas fnances.
The Alberta Cabinet Tour is Premier Stelmachs latest
initiative to better communicate with Albertans. During the
cabinet tour (which spanned the months o April, May and
June), groups o cabinet ministers travelled to dozens o
communities in all regions o the province. The idea is to
meet with Albertans ace-to-ace in their communities, to
learn more about the issues aecting them.
The Edmonton Chamber o Commerce was proud to pro-
vide this event exclusively to our members. In the uture, we
hope to be able to acilitate similar events or our members
to enable them to interact with politicians rom all three levels
o government.
Free Summer Musicat the Winspear
August 9th 12 noonEnmax Hall
ESO Musician Showcase
August 14 7:30 pmEnmax Hall
National Youth Orchestraof Canada
August 23rd 12 noonMusic of the
David Concert Organ
For informat ion call: 780-428-1414
_ _
Attainable Modest-Market Housing, which encourages the
Government of Alberta to take a market-based approachto funding affordable housing projects, while encour-
aging private sector investment and involvement. This
resolution, as it is approved at the Edmonton Chamberof Commerce level, has already been communicated with
the Minister of Housing and Urban Affairs, its accep-
tance at the Alberta Chamber level will help it receive
additional momentum in lobbying activities.
Applying the Accelerated Capital Cost Allowance (ACCA) for Oil
sands Upgrading and Petrochemical Industries, which asks theprovincial government to urge the federal government to
retain state accelerated capital cost allowance for mining
and projects in Alberta and to extend ACCA to include
resource processing investment in the province.
Going forward
As summer gears up, the chamber sets its sights on prepar-ing for the Canadian Chamber of Commerce policy
conference, which focuses on federal resolutions. The
conference takes place Sept. 25 -28 in Gatineau, Que.
For more information on the approved Edmonton
policies or on the upcoming Canadian Chamber of
Commerce conference, visit www.edmontonchamber.com ,
or contact Berenika Kienc, manager, policy and research at
8/9/2019 Edmonton Commerce News June-July 2010
5/28
8/9/2019 Edmonton Commerce News June-July 2010
6/286 Commerce News JUNE/JULY 2010
FESTIVAL CITY by Emily Senger
ts the festival equivalent of a Choose Your Own Adven-
ture novel. Do you pay for a play, or gawk at pass-ersby free-of-charge? Do you dine on curry, or snack
on cotton candy? Do you wash it down with lemonade, orsip a beer? Do you bring the family, or take in a late show
with your sweetie?The cumulative choices more than half a million peo-
ple make at the Edmonton International Fringe TheatreFestival mean the August event is a banner one for thecity. It also pumped an estimated $10 million into theEdmonton economy last year, and it plans to keep going
strong into its 29th year this August.From direct jobs, to hotel stays, to hungry theatre go-
ers looking for a place to dine in the Old Strathcona area,the economic effects of Edmontons biggest summer the-atre festival are far-reaching, said Julian Mayne, executivedirector of Fringe Theatre Adventures.
First and foremost the festival, and other summer festi-vals like it, is an important source of employment in thetheatre industry. When theatre companies take a hiatusin the summer, actors hit the road. Most of the activ-ity for the theatre artists closes down during the sum-mer, said Mayne. The fringe festivals across Canada,
and North America, have actually become a good sourceof income for a lot of the theatre artists who, otherwise,
would be looking at pretty bleak months.Though the actors take centre stage, lots of job creation
at the Fringe happens behind the scenes. Fringe TheatreAdventures, the non-profit responsible for planning andoperating the Fringe, ramps up its staffing in August,from a core group of about 16 staff, to more than 150theatre professionals who perform all manner of tasks.These men and women light the stages, create sets andcostumes and keep everything running smoothly.
Hotels also get a big boost during Fringe as a large
number of the more than 700 Fringe performers comefrom out of town and need a place to sleep for the 10-dayfestival. An estimated 30,000 of the 550,000 Fringe-goers
I
The summers biggest theatre festivalis more than just 10 days of fun, its an
important part of the Edmonton economy
are also from outside of Edmonton. Besides hotel stays,all these visitors eat meals at Edmonton restaurants andthey pass through the Old Strathcona area daily.
This is a good thing for business in the area, saysShirley Lowe, Old Strathcona Business Association exec-utive director. Besides the actual retail dollars spent dur-ing the 10 days of the Fringe, many people first discoverthe Old Strathcona area during their Fringe experience,and they may visit businesses there again when the festi-
val is over. It acts as an introduction to the general area,said Lowe. Thats one of the most important aspects of it.
Its 500,000-plus people in 10 days. When youre talkingabout foot traffic, that is an important measurement.
Besides the foot traffic, both Lowe and Mayne ex-plained that the Fringes long history 29 years in theOld Strathcona area has been a major catalyst for the-atre and art s development on Whyte Avenue and the sur-rounding area. This, in turn, has led to more businessdevelopment, said Lowe.
The fact that we have nine live theatre companies thatoperate all year-round here is a direct result of them hav-ing honed their skills at the Fringe, Lowe said. The the-atre district is very v ibrant. All of the theatres are booked,
and they collaborate with area businesses for food andaccommodation and all those things.
This year, the Fringe will expand its economic pros-perity further north of downtown than ever before, withshows at two new venues on 118th Avenue. The idea is totake advantage of the expanding theatre and arts sceneon Alberta Avenue. Mayne predicts that, in coming years,118th Avenue will continue to develop this theatre pres-ence, following in the footsteps of Whyte Avenue. Hope-fully, the Fringe w ill help it get there.
I think what you are going to see the exact same thingon 118th Avenue, Mayne said. You can see that the art-
ists, who generally, will move into and live in lower in-come areas, are transforming another area of our city.Thats exactly what happened here on Whyte Avenue.
THE
FRINGEBusinesson
BALANCING ACT:A free performance at last year's EdmontonInternational Fringe Theatre Festival. The event pumped an esti-mated $10 million into the Edmonton economy last year.
Mark my words: In another 10 years, 118th Avenue willbe very different.
And with a prediction like that, maybe its time tochoose your own adventure in an 118th Avenue theatre
venue during this years Fringe.The Edmonton International Fringe Theatre Festival
runs August 12 22.For more information,
go to www.fringetheatreadventures.ca.
FRINGEBY THE NUMBERS10Days in festival$7.2MILLIONMoney spent at the Fringe by locals$2.1MILLIONMoney spent at the Fringe by non-locals
550,000Estimated number of festival attendees
30,000Estimated number of out-of-city visitors4.2Average length of hotel stay for visitors during the Fringe
20PERCENTIncrease in paid attendance to indoor shows, com-pared to previous year
MattWallbeck
8/9/2019 Edmonton Commerce News June-July 2010
7/28JUNE/JULY 2010 Commerce News 7
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On Edmontons EXPO 2017 bid advanceswith a support boost from the premierith the Province throwing its support behind the bid
to bring EXPO 2017 to Edmonton, bid commit-tee chair Tony Franceschini is optimistic the next
steps are closer than ever.The premiers EXPO announcement at his dinner was
terrific. We are now moving ahead and working on thebid submission, said Franceschini. We greatly appreciateprovincial support and look forward to working with theprovince as we further develop the bid. Gaining provincialendorsement was a critical milestone.
A key next step for the EXPO 2017 bid committee isgaining the federal support required to represent Canadainternationally. Much work is underway on that front, in-cluding various visits and meetings with Canadian Heri-tage (the federal government department that approves
the Canadian bid) at the Canadian pavilion in Shanghaiat this years EXPO.
Over the summer, work will continue developing therecommended theme for Edmonton EXPO 2017: Ener-gy and our planet. Sessions are being undertaken to helprefine the theme and to discuss what it could mean andhow it will be used to generate the sense of possibility andexcitement that ensures the EXPO becomes a genuinelytransformative event.
The theme being developed for Edmonton EXPO 2017will explore: innovation in energy; the sustainability of ourplanet and the benefits energy offers humanity through
research, knowledge, culture and education.Were at the point in our bid process where we want to
spread the word and engage people in the possibility ofan EXPO, said Franceschini. Although it is being heldin Edmonton, its a made-in-Alberta and Canadian sub-mission. At the end of the day, Canada makes the submis-sion.
Awareness of the EXPO bid will be increasingly ap-parent, incorporated in a number of events throughoutthe province over the summer months. As an example,the EXPO bid will be visible at the June 28 celebrationof Canadas Olympic gold medalists and special salute to
the members of Canadas military and their families beingheld at Commonwealth Stadium.
Hosting EXPO 2017: An opportunity to transform
EXPOs sit side-by-side with the Olympics as events thattransform cities and their citizens. Canada has hostedtwo EXPOs EXPO 67 in Montreal and EXPO 86 in
Vancouver. EXPO 2017 is the right opportunity to cel-ebrate Canada's 150th anniversary with the world, whilealso highlighting the international contributions Canadamakes on an ongoing basis, through the efforts and inge-nuity of Canadians.
Like other Canadian EXPOs, EXPO 2017 will createa foundation of tangible benefits and legacies that out-last the event itself. Located on a 25-hectare site on the
W
University of Albertas South Campus, EXPO 2017 wouldleave physical and knowledge infrastructure upon whichfuture generations of students and teachers will build.Post-EXPO the site will become an urban campus its pa-
vilions transformed into academic and research facilities.Edmonton is a famously welcoming and participatory
city. From the Universiade Games in 1983 to the WorldChampionships in Athletics in 2001, our track record asa successful host to various international events positionsus ideally for EXPO and allows us an opportunity to show-case what we, and Alberta, have to offer.
An EXPO here, in 2017, would provide the chance toprofile Alberta as a global centre for smart energy pro-duction, distribution and consumption. Alberta wouldbe seen as a place where innovation has created access tocost-efficient and environmentally responsible energy so-lutions for all.
We want you to join us. Lear n more. Sign up to
be a supporter and tell your friends. Visit www.
edmontonexpo2017.com. Your support is vital to oureffort to bring EXPO to Edmonton in 2017.
AN EXPO IN EDMONTONIN 2017 WILL: Garner international recognition
Galvanize our communities and provide tangible benefits and
legacies for the Capital Region, our province and Canada
Allow us to tell our story to the world; a story about the innovation
and expertise and ideas we possess and about the thoughtful,
responsible actions we are taking in energy and environmental
development
Allow us to collaborate with the world in developing solutions tothe challenges of energy and our planet we all face
MARCHING
FESTIVAL CITYby Edmonton EXPO Bid Committee
8/9/2019 Edmonton Commerce News June-July 2010
8/28 Commece New JUNE/JULY 2010
_ _ _
Festival City
ectionatey known a Fetiva City, te cityo Emonton
bung r-round wh nrnmn nd
nrg. throughou h ummr monh, h
downown cor ho o muud o ndA
at
coretheVibrant
byh Downown Bun aoconmembersince 1994
owrd mkng downown edmonon h prrrdpc o , work, hop, p, nd rn.
i no cr h ummr n h cor brng wh
om o h b opporun or p. through -
grn progrm, h ocon b o prod
grn undng o downown dnmc .
Jm tor, xcu drcor o h DBa rcognz
h mpornc o upporng oc . in dd-
on o our b o mjor pc n h w ro ou
hrough h r, w o u h ponorhp und o
uppor h rou h k pc n our down-
own, h d.
an ccc cocon o r b o bnfrom h progrm nd, ru, nhnc h brn-
c o downown. F rng rom h inrnon
sr Prormr F, a t o edmonon, th
Work ar nd Dgn F, l, edmonon in-
rnon Jzz F, edmonon Por F nd
mn mor.
th, o cour, n nmn h h hug co-
nomc rurn or h downown bun commun
h drw, r, hundrd o hound o po-
p no h cor, connud tor.
in ddon o h grn progrm, h DBa cr-
d ummr progrm. For h p n r, h -ocon h hrd group o f nhuc udn,
known o downownr h Cor Crw, o c m-
bdor rom M o augu. th pro h mn
nu nd r o downown o g ddd uppor
o h coun n, nd ohr c hp-
pnng n h downown cor durng h m. th o
work drc wh orgnzr o nur h r
b go-o rourc or nd.
th Cor Crw h bcom p o downown
edmonon, orng wkng our, prcpng n h
Cp C Cn Up bock cpn nd prodng
normon on hoppng, dnng, n nd r nd
cuur.
th Cor Crw progrm no on gr w or
n h brng h rnownd F C u no
h hr o edmonon.
through docng on bh o h downown com-
mun, h Downown Bun aocon (DBa) work
suppotingowntown etiva anevent a big beneft oaea eient an buinee
rEAdY TO hElP: The Core Crew can be spotted in Sir
Winston Churchill Sqaure this summer. The team aids visitors
and residents in the downtown core.
8/9/2019 Edmonton Commerce News June-July 2010
9/28
JUNE/JULY 2010 Commerce News
www.nait.ca/cit
invest in your expertscorporate training for the real world
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Festival City
h ocon o up-
por oc , bu
gr w o nhnc
h nr xprnc h
boh our nd oc h
wh n h downown, d tor.
th Cor Crw o ngg h downown workng
commun b orng CORe-por our. Bun
h h opon o chdung pr wkng our o
hp wh m budng nd or mpo hh ndwn. arn, h o or drop-n our or h
gnr pubc r Mond, Wdnd, nd Frd
h DBa ofc 10121 Jpr a. 1 p.m. th
our r r o chrg nd ncourg pop o k n
h horc nd cnc ndcp o h r-chngng
cor.
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wh h bun, nd orgnzon whn
h downown, nd h dn hrough boh h Cor
Crw nd h grn progrm. a bun r-
crumn nd downown dopmn n, h -
ocon h hrd mr o bun dmnron(MBa) udn o k on h k o ng h pr-
cpon nd nd o 1,000 downown mpo
nd rdn o gn dbck round wh h wn n
h hr o hr c.
Downown h chngd o much nc h ur
wr conducd n 2003 nd 2004, d Nck l,
h ocon 2010 MBa ummr udn. "W hnk
h gr opporun or rdn nd mpo
o hr hr opnon bou wh currn ndd
downown, o h w cn work wh bun o mk
hppn. th dbck cocd hrough p ur w
nrumn n h dopmn o sob Urbn Frhon 104h sr, whch h bn phnomn ddon
o h downown cn. W xpc o produc n mor
mnngu ru hrough h r ur.
th ur w b conducd or h nx monh;
rdn w b urd b phon whn cd upon n
Jun, wh mpo cn cc h ur b ng
h DBa wb, www.dmonondownown.com, nd
cckng on h mpo ur nk.
No on w h n hp o nhnc edmon-
on downown, bu w o work o kp downown
momnum rong, h cor h n mn po d-
don o h c, wh mn mor on h w.
For more information about the dBA an its events an
programming, visitwww.edmontondowntown.com.
Rowles & Company Ltd.albertas corporate gift and art gallery
Rowles & Company Ltd. is pleased
to provide an ongoing exhibition of
original artwork by Keith Nolan in
the lobby of the World Trade Centrein Edmonton.
#108, LeMarchand Mansion
11523 100 Avenue,
Edmonton, Alberta, Canada
T5K 0J8
Tel: 780.426.4035
Fax: 780.429.2787Email: [email protected]
www.rowles.ca
WarriorwithLance|Keith
Nolan|oiloncanvas
_ _
8/9/2019 Edmonton Commerce News June-July 2010
10/28
8/9/2019 Edmonton Commerce News June-July 2010
11/28
JUNE/JULY 2010 Commerce News 11
FESTIVAL CITY
_ _ _
THE DETAILS: GREY CUPAND FESTIVAL 2010
Edmonton is proudly hosting the 98th edition of the Grey Cup on
Sunday, Nov. 28 at Commonwealth Stadium. The Grey Cup is
Canadas largest single annual sporting event. Edmontons three
previous Grey Cup games with attendance of 60,081 in 1984,
60,431 in 1997 and 62,531 in 2002 rank near the top of the all-time list of Grey Cups with the highest attendance.
The four-day festival is themed Hot to Huddle and it gets un-
derway on Nov. 25. Festival events include a kick off party, down-
town festival, CFL player awards, gala dinner, parade, cabarets,
cheerleader extravaganza and tailgate parties. The Grey Cup game
will be televised by TSN, with an anticipated audience of 14 million.
More than 30,000 visitors are expected to the City of Edmon-
ton, creating an estimated economic impact of $75 million. More
than 500 volunteers will commit their time, volunteering in various
capacities to deliver Edmontons famous hospitality.
Tickets prices range from $98 - $250. Tickets can be pur-
chased online, or by calling Ticketmaster at780-451-8000. For
more event information, visit www.greycupfestival2010.com.
tion in our city; theyre one of the great organizations
that help so many events over the course of the year,
Mayor Stephen Mandel told the crowd at the Shaw Con-
ference Centre. Were going to have a great team this
year and were going to win the Grey Cup.
Eskimos chairman Doug Goss also addressed the
chamber and predicted his team would be in the cham-
pionship game. We do plan on being on the field on No-
vember 28, and unlike our friends in Regina, were going
to limit our participation to 12 men at any one time, hejoked, in reference to a too-many-men-on-the-field penal-
ty that caused Saskatchewan the 2009 championship.
elevate your meeting experienceThe Banff Centre
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Our newest meeting facility opens July 2010:
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_ _
2010GreyCupFestival
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12 Commerce News JUNE/JULY 2010
FESTIVAL CITY
ith about one quarter of Albertas $5.8 billion in
annual tourism revenues generated in theEdmonton region, Albertas capital region is
critical to continued growth of provincial tourism. And with so much to offer visitors, Edmonton is well posi-
tioned to lead that growth.This is also important to Travel Alberta in fulfilling
W
byBruce Okabe, Travel AlbertaMEMBERSINCE 1997
Lelacheur, Alberta Venture publisher Ruth Kelly andcommunications consultant Sandra Thornton under-stand well the challenges facing our industry. The boardand the Government of Alberta are committed to sus-taining marketing programs during periods of tourism
downturn when tourism levy revenues that fund TravelAlberta are affected.
That commitment is also shared by the Strategic Tour-ism Marketing Council (STMC) where hotelier PeterBidlock and Jenifer Christenson, managing director ofmarketing serv ices at Edmonton Economic DevelopmentCorporation, are strong voices for Edmontons regionalindustry interests.
The STMC has endorsed a new business strategy forthe corporation that guides Travel Albertas marketingplan in Albertas domestic and international markets. Itsno coincidence that Albertas tourism markets also mir-
ror Edmontons tourism targets.This past winter, that marketing strategy was endorsed
by some 700 tourism operators who attended TravelAlberta open houses in Edmonton and in 20 other loca-
tions throughoutthe province.
Integral to the2010 marketingplan is the success-ful regional Staycampaign, tar-geted at our larg-
est tourism mar-kets in WesternCanada. Now inits third year, thecampaign is be-ing extended intoBritish Columbiafor the first time.
These programs have been the responsibility of theTravel Alberta regional marketing team, a dedicated di-
vision of the Edmonton-based Parcom Marketing, whichhas provided excellent service to Travel Alberta and Al-bertas tourism industry since it was awarded the residentmarketing contract 11 years ago.
The establishment of Travel Alberta as a corporation
our mission to grow tourism revenues with compellinginvitations to experience Alberta. The global economiccrisis has created serious challenges for tourism aroundthe world, and we in Alberta and Edmonton have notbeen immune.
Travel Albertas board of directors including vice-chair Bob Normand, Edmonton Eskimos CEO Rick
The Edmonton region accounts for one quarter of tourismrevenue in Alberta, and it will play a key role to further
develop this important industry in the province
S T Y L I S H S O P H I S T I C A T E D S L E E K
An elegant, hotel experience close to the Citys finest shopping,
restaurants and nightlife a discerning location to hold
inspired meetings and exquisite events.
Downtown at 10640-100 Ave, Edmonton, Canada, 1.866.465.8150, www.matrixedmonton.com
M A T R I X H O T E L
E x p e r i e n c e E x c e p t i o n a l
_ _
WAYtheLeading
The establishmentof Travel Albertaas a corporationhas provided an
opportunity to revisitand examine ourmarketing model andcore business practices.
8/9/2019 Edmonton Commerce News June-July 2010
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JUNE/JULY 2010 Commerce News 13
Enterprise SquareMeet in the heart of downtown
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University of Alberta10230 Jasper Avenue Edmonton, AB T6H 2G6www.ualberta.ca/conferenceservices
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_ _
FESTIVAL CITY
last year has provided an opportunity to revisit and
examine our marketing model and core business
practices in all markets to stimulate business effi-
ciencies. Travel Alberta has decided to integrate
the regional marketing team into the corporation
on April 1 next year. As part of that process, Travel
Alberta will establish a permanent Edmonton of-
fice. Its functions, among other marketing activi-
ties, will include prime responsibility for education
programming and consultation services to Alber-
tas tourism industry to strengthen its marketing ca-
pabilities. Having a significant corporate presencein Edmonton will ensure that effective stakeholder
relations will continue without interruption.
Co-operative marketing programs that provide
support funding for industry-led marketing are
also continuing and much of this support comes
through the locally-governed Edmonton and Area
Tourism Destination Region. That funding is sup-
porting Edmonton Tourism and Northlands mar-
keting initiatives, as well as events and attractions
like the Honda Indy Edmonton, the Art Gallery of
Alberta, Fort Edmonton Park and West Edmonton
Mall, among others.Internationally, Albertas success in increasing
the number of visitors from long-haul markets is
directly dependant on direct air access. Edmon-
ton International Airport continues to attract excellent
air services, which Travel Alberta, working with Edmon-
ton Tourism, supports though marketing. Edmonton will
be hosting the world at major tourism events including
Canadas West Marketplace later this year and Canadas
most important tourism marketing opportunity, Rendez-
vous Canada, in 2012.
There are some encouraging signs that 2010 will bring
some improvement to Albertas tourism sector this sum-mer. Edmonton tourism operators surveyed in Tourism,
Parks and Recreations annual pre-season survey report
they are cautiously optimistic about future prospects.
They are suggesting the corporate market is showing
some signs of recovery, as corporate travel is increasing
and more companies are finding it necessary to hold
meetings. Special summer events including Capital X,
the Edmonton International Fringe Theatre Festival and
the Honda Indy Edmonton are expected to do well, said
the Edmonton tourism operators who were surveyed.
While the corporate market shows some signs of im-
provement, some of those surveyed sa id operators in westEdmonton attract a larger tourist component, particular-
ly regional travellers, attracted to West Edmonton Mall.
These outlets, according to the report, suggest that as the
economy improves and discretionary spending increases,
business prospects will pick up.
This creates a positive climate in which to launch and
refine tourism marketing programs. And we are confident
that our industry partners in Edmonton, and the rest of
the province, will be among the first beneficiaries in Cana-
das tourism sector of a recovering global economy.
Bruce Okabe is Chief Executive Officer of Travel Alberta.
For additional information on Travel
Alberta and its marketing programs, please
visit www.Industry.TravelAlberta.com .
CAPITAL DRAW:Travel Alberta plans to establish a perma-
nent office in Edmonton in the coming year. The move will
further strengthen the industry's marketing capacity.
SEPTEMBER 7, 2010
REGISTER TO RAPPEL AT
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Alberta
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14 Commerce News JUNE/JULY 2010
FESTIVAL CITY
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M T W R
JUNE
JULY
June 16 - 26
Improvaganza Theatre Festival
www.rapidfiretheatre.com
Ten days of Canadas largest improv theatre festival
at the TransAlta Arts Barn and the Varscona Theatre.
June 25 July 4
Edmonton International Jazz Festival
www.edmontonjazz.com
Local, national and international artists croon,
bop and get funky at various city venues.
June 25 July 4
Feats Festival of Dance
www.abdancealliance.ab.ca
All kinds of dancing over 10 days, presented by the
Alberta Dance Alliance.
June 25 July 7
The Works Art and Design Festival
www.theworks.ab.ca
This free festival brings the best in cutting-edge design,
digital art and new media technology, and traditional visualart mediums to public spaces around the city.
June 29 July 25
Freewill Shakespeare Festival
www.rivercityshakespeare.com
Take in the best of the Bard with summer performances
in Hawrelak Park.
JuLy 1
Canada Day Celebrations
www.edmonton.ca, www.canadadayedmonton.com
Parades, pancakes, barbeques and fireworks at variouslocations around the city all say: Happy birthday Canada!
July 9 -11
Doors Open Edmonton
www.historicedmonton.ca
Celebrates built heritage with free guided tours of
architecturally significant buildings, both old and new.
July 9 - 18
Edmonton and Northern Alberta Historic Festival
www.historicedmonton.ca
Various events in Edmonton and the surrounding
area explore the rich history of this fine province.
July 9 - 18
Edmonton International Street Performers Festival
edmontonstreetfest.com
Sir Winston Churchill Square comes alive with jugglers,
fire-eaters and all manner of interesting artists to gawk at.
July 23 - 25
Honda Indy Edmonton
www.edmontonindy.com
This is your last chance to catch the worlds fastest
drivers rip around the City Centre Airport.
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JUNE/JULY 2010 Commerce News 15
FESTIVAL CITY
Stuck for something to do this
summer? Use this helpful guideto check out whats going on in theFestival City, in July and August
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F S S
AUGUST
July 23 - August 5
A Taste of Edmonton Festival
www.eventsedmonton.ca
More than 40 Edmonton restaurants bring bite-sized
portions to Sir Winston Churchill Square. Come hungry!
July 23 August 1
Edmontons Capital EX
www.capitalex.ca
Ride the midway, take in a show, grab a bite, play
a game and much more at Northlands for 10 days.
July 30 - Aug. 2
Blueberry Bluegrass and Country Music Festival
www.blueberrybluegrass.com
Take a trip west of the city to Stony Plain, where there is
bound to be lots of banjo.
July 31 August 2
Servus Heritage Festival
www.heritage-festival.com
A three-day showcase of Canadas vibrant multicultural
heritage with 63 pavilions representing more than 85 cultures
from all over the world.
August 5 -8
Edmonton Folk Music Festival
www.edmontonfolkfest.org
Sarah Harmer, Ben Harper, John Pine and Ian Tyson are just a few ofthe big names who will take to the stage at Gallagher Park this year.
August 6 - 8
Cariwest: Edmonton Caribbean Carnival
www.cariwestfestival.com
A colourful Caribbean showcase with costumes, dancing,
music and a block party.
August 12 - 22
Edmonton International Fringe Theatre Festival
www.fringetheatreadventures.ca
Head down to Old Strathcona to help the citys biggesttheatre festival celebrate its 29th year.
August 20 21
Movies on the Square
www.edmonton.ca
Bring your lawn chair as the city presents a free, family-friendly movie
in Sir Winston Churchill Sqaure on a three-storey inflatable screen.
August 20 - 22
Edmonton Dragon Boat Festival
www.edmontondragonboatfestival.com
A showcase of Asian culture and a whole lot of
fun on the North Saskatchewan.
Aug 20 22
Edmontons Labatt Blues Festival
www.bluesinternationalltd.com
Western Canadas premier blues event fills Hawrelak
Park with some mean guitar.
Aug. 21 22
Intact Canadian Derby Edmonton Marathon
www.canadianderbymarathon.ca
Lace up your running shoes, or come out to cheer
during the citys biggest road race.
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Stay at MacEwan
MacEwan Residence, available May-August,offers furnished:
Bachelor suites
Private 2 and 4 bedroom suites
Hotel-style rooms, 9 available year round
Nightly rates starting at $75
To reserve your room contact:
MacEwan Residence780-633-3623
Meet at MacEwan
Flexible function space to accommodategroups up to 600
State-of-the-art audio-visual equipment,including video-conference capabilities
One stop event planning services
On-line registration services
Alumni discounts available
For more information or a customized quotecontact:
MacEwan Conference & Event Services
www.MeetatMacEwan.ca www.StayatMacEwan.ca
Kule Theatre, capacity 200 4 Bedroom Suite
_ _
lanning any event can be a rollercoaster of emotions;
happy, overwhelming, exhausting, demanding,
exciting. Whether it is a community music festival
or a national conference for 2,000 delegates, every event
should be memorable and leave guests or delegates talk-
ing positively for months to come.
What wil l make your event better than any other event?
Glitz and glamour, fireworks and flash? Its understand-
able to look for a wow factor when creating an event to
remember, but not al l memorable events have to be over-
the-top in order to make a lasting impression.The most common obstacles to a successful event range
P from misinterpretation of objectives to unclear commu-nications and unrealistic expectations. Knowing yourclient, and working within a structure where there is ef-ficient decision-making and effective communication, is
vital to ensure a positive experience for all stakeholders.
Working closely with your client under these guidelines
will garner you far more positives in the future than you
may realize now.
For an event to be memorable the event planner needs
to consider variety. Variety keeps things new, fresh and
presents planners with the opportunity to be innovativeand imaginative. As an added bonus, your resume will
FESTIVAL CITYby Pivotal Events Ltd.MEMBERSINCE 2005
boast a range in style of events. Creativity and expertise
is key in the planning stage. It is also important for each
event to include innovative elements for the client; wheth-er it is dcor, theme, catering, entertainment or simply
how they are treated. Take their breath away.
Every event is unique and every detail of the event can
make a lasting impression. The event must provide high-
quality service and satisfaction for all stakeholders. The
clients dreams and desires for the event should be trans-
lated from pen to paper and into reality. It is imperative
to understand that this is the clients event, not yours. It
can be challenging to loosen the reins, but earning and
keeping a clients trust is what keeps planners in busi-
ness.
A step that can be overlooked during the planningstage is to understand the guests or delegates. What are
the demographics? Events should not only meet the needs
of each particular client, they should exceed them. A suc-
cessful planner knows about the domino effect happy
guests or delegates equal happy clients happy clients
equal happy planners, and unhappy clients? Well, you get
the idea. What an attendee remembers determines the
success of the event and, ultimately, whether the client
uses the same event planner again.
Good luck and happy planning from the Team at Pivotal
Events Ltd! This article was co-authored by Lauren Kinney,
Alex Jones and Mandy Foster.
For more information about Pivotal
Events, go to www.pivotalevents.ca.
PERFECT SETTING:Innovative elements helps guests remember
an event for all the right reasons. Getting the little details right also
keeps clients coming back.
16 Commerce News JUNE/JULY 2010
Bigger isnt always better. Its often the attentionto detail that leaves a lasting impression
RememberEVENTtoAN
START WITH APLANFor help with the stickiest obstacle in event planning, which is often
where do I start? it is important to remember the 6 Ps.
PURPOSE: What is the purpose of this event?
PEOPLE: Who is going to attend?
PRODUCT: What are you going to do?
PLACE: Where and when?
PRICE: How much is it going to cost you?
PROCESS: How are you going to get the job done?
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By Richard Wright
Chamber Department
T Notwst Titois is on of t st stb n
resource-rich places on earth, but without the nancial advantages
o provincial status, it remains reliant on corporate partnerships and
joint ventures to realize its economic potential, N.W.T. Premier Floyd
Roland told a World Trade Centre Edmonton audience May 26.
As Ottawa seeks to establish its sovereignty in Canadas North
during this time o economic stimulus and recovery, the premier
made his case, to approximately 50 Edmonton business leaders,
that a renewed ocus on development in N.W.T. will oer opportuni-
ties and benets or Alberta business and investors willing to getinvolved in world-leading projects that continue to emerge in the
North. Also in attendance was Alberta Deputy Premier Doug Horner,
who brought greetings rom Premier Ed Stelmach, but reserved
most o his time to listen and gather inormation.
In the Northwest Territories and Alberta, across Canada and the
U.S. and, in act, around the world, we have been aced with an
economic restorm the likes which we have not seen since the Great
Depression, said Roland.
For governments and businesses alike, it has been a time o
taking stock, adjusting, re-evaluating, and resetting our plans or the
uture. One thing that the global recession has reminded us is just
how connected and interdependent we really are, and how our chal-lenges and our successes can no longer be in isolation.
Roland inormed the audience o a number o encouraging acts
coming out o the Northwest Territories, acts he used as proo o his
territorys ability to not only create new opportunities, but to sustain
them through dicult times.
The Darnley Bay Project in the northwest region o the territory,
or example, is set to commence an aggressive drilling program
that could well be the largest mineral exploration project in N.W.T.
this year, he said. Our diamond mines have cancelled their shut-
downs.
A new era o mining and manuacturing potential is immerging in
our rare earth minerals. Natural Resource Canadas projections orexploration deposits have doubled or the upcoming year.
Indeed, there are signs coming rom all angles that the North-
west Territories has become Canadas diamond in the rough. Al-
ready owning the highest per-capita Gross Domestic Product (GDP)
o all provinces and territories, N.W.T. is looking nowhere but up.
The Conerence Board o Canada predicts that the territory with
a current population o approximately 44,000 will have a GDP o
$9.6 billion by 2020.
With our huge resource potential, the N.W.T. is poised to realize
substantial investment and economic activity in the years ahead,
he said. So much so, in act, that we believe that by investing in the
N.W.T., the Government o Canada can promote a sustained period
o national economic growth and nation building or all Canadians,
ensuring that our country continues to thrive and grow as a leader o
the industrialized world.Canadas sovereignty over the Arctic has been a big issue in re-
cent years, and while Roland gives the Harper government credit
or keeping the topic on the minds o Canadians over the past two
years, he eels that only baby steps are being taken to actually ad-
dress the issue.
Real boots on the ground and investment in the N.W.T. still ap-
pears to be something that is viewed primarily with a political lens,
Roland said. Dont get me wrong, the pillars underpinning the
ederal governments northern strategy are the right ones: social
and economic development, protecting the environment, exercis-
ing northern sovereignty and devolving northern governance. But
to turn this strategy into something concrete jobs, opportunities,choices requires action.
The position o Rolands government is that more ederal help or
northern development is needed.
Unortunately, our political infuence still lags behind our poten-
tial. Authority and control over natural resources have enabled prov-
inces, like Alberta and Saskatchewan, to capitalize on their resource
wealth. But even with the connes o our legal authorities and bor-
rowing limits, we have made some major strides.
Diamond mines in the Northwest Territories have provided over
16,000 person years o employment since 1998, including 4,400
person years to aboriginal residents. The combination o mining, oil
World Trade Centre Edmonton
CLIENT RECEPTIONS
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Call 780-426-4620_ _ _
and gas in N.W.T. contributed nearly $2 billion to the territories own
economy in 2007, and investment in northern and aboriginal busi-
ness is now over $5 billion.
Imagine what we could have done with the ull capacity o capital
tools, and resources to ully realize our potential, he said. Even
Canadas Minister o Northern Aairs Chuck Strahl speculated re-
cently that the cost o lost opportunities in the North could be morethan $15 billion over the next ew years.
What does that have to do with the Edmonton Chamber o
Commerce? he asked. Its an old clich, but whats good or us
is good or you.
N.W.T. pmi gs ptnsips n invstmnt in t Not
NeW arT: N.W.T. Premier Floyd Roland and chamber chair
Carman McNary unveiled a new painting by N.W.T. artist Bill
Nasogaluak in the chamber foyer on May 26.
NeTWOrKING:Chamber and WTCE staff meets with members
of the South African Consulate on June 3.
NOrTherN dIalOGue: N.W.T. Premier Floyd Roland addresses
guests at the World Trade Centre.
june/july2010 Commc Nws 17
hosting visitos
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Edmonton Non-Proft News
Char-Leaders: A persal perspectve By Zachary WeeksPersally, the Char-Leaders Eablg Access evet s
o paramount importance to me, as I must deal with accessibility
issues every day. I was honored to co-ordinate a new event with
a resh perspective on issues such as accessibility, which I am sopassionate about.
We are very pleased with the support we have received rom
various community leaders and local businesses, including the
Edmonton Chamber o Commerce, Tim Hortons and Westmount
Shopping Centre. Some o our participants who spent the day in
a wheelchair included: Mayor Stephen Mandel, Coun. Amarjeet
Sohi, ormer Edmonton Coun. Michael Phair, Jim Hole o Holes
Greenhouses, Breakast Television weather specialist Michelle
McDougall and Lorna Stewart, director o Disabled Adult Transit
Service (DATS).
Organizations such as the Canadian Paraplegic Association
and events like Chair-Leaders will provide valuable insight to help
inorm designers, engineers, business owners and various levels
o government as to what needs to be improved upon. We need
to address current issues, as well as plan or the uture. I continu-
ally come across public acilities and buildings that do not have
adequate modifcations that allow those with mobility issues to be
more independent. It does not matter whether one has a spinal
injury, cerebral palsy, muscular dystrophy or is simply experienc-
ing the eects o aging; there has always been a strong need or
better access. In the uture, needs will be even greater as our
population ages and those with physical disabilities continue to
lead active liestyles.
For more formato about the Caada Paraplegc
Assocato, go to www.canparaplegic.org.
Breakfast Televso's Michele McDougall
Caada Paraplegc Assocato executve drector
Teren Clarke
Dsabled Adult Trast Servce drector Lorna Stewart
Edmoto Chamber of Commerce commuty developmet
maager Liz Tweddle
Edmoto Cou.Amarjeet Sohi
Edmoto Mayor Stephen Mandel
EZ Rock's Ron Clark
Former cty coucllor Michael Phair
Hole's Greehouse ad Gardes Ltd.Jim Hole
Past dstrct goveror of Rotary Ken Haverland
World Health Clubs Margeaux Morin
CHAiR-LEADER PARTiCiPAnTS
Utg Edt -prfts By Dennis Gane
The Edt Chaber Vlutary
Organizations (ECVO) is an incorporated non-proft
society and registered charity that serves and sup-
ports the non-proft and voluntary sector in the
Edmonton Region. The ECVO held its annual gen-
eral meeting on May 4, ollowed by an open house
event called the Community Connector.
The AGM ocused on ECVOs continuing role as
a not-proft organization, which advocates on behal
o its members and the non-proft and charitable
sector in general. In keeping within its objectives o
providing resources and a voice or non-profts and
registered charities in the Edmonton area, ECVO
executive director Russ Dahms spoke about the
need to increase communications and collabora-
tion in order to best showcase this sectors signif-cance in the community.
We wanted to take advantage o the assembly
o our members at the AGM, and to take that group
o non-profts and invite government and business to
join us and create an atmosphere where people can network and
connect with economic development opportunities, Dahms said.
Following the AGM, ECVOs Community Connector event pro-
vided an opportunity to bring public, private and voluntary sectors
together or networking. Among the many guests were Coun. Don
Iveson, Alberta Culture and Community Spirit Deputy Minister
Lois Hawkins and Assistant Deputy Minister Tom Thackeray, as
well as other notable Edmontonians who support the ECVO's rolein the non-proft and charitable sectors.
To kick o the event, Dahms introduced Ron Gilbertson, CEO
o the Edmonton Economic Development Corporation. Gilbertson
spoke about collaboration between sectors and the importance
o non-proft organizations in the community. He provided an ex-
ample o one initiative EEDC is involved with: Homeless Connect.
Liz Tweddle, Edmonton Chamber o Commerce community de-
velopment manager, also attended and provided additional inor-
mation on this initiative, as she represents the chamber on the
Homeless Connect committee.
In a sidebar conversation with one o the ECVO board mem-
bers, Commerce News learned o a workorce initiative they areinvolved with called the Alberta Nonproft and Voluntary Sector
Workorce Council. The council is a collaboration or the non-
proft and voluntary sector, and is tasked with developing a high
perormance, sustainable workorce. This council is a orum or
sharing inormation and resources on common workorce issues.
This initiative is a result o an Alber ta Immigration and Employment
strategy titled: Building and Educating Tomorrows Workorce.
The project receives unding rom the provincial government andis well underway.
For more formato about the Edmoto
Chamber of Volutary Orgazatos, cotact
Russ Dahms at [email protected] or 780-428-5487.
GET RoLLinG:From left to right, Chair Leader participant
Coun. Amarjeet Sohi listens as an onlooker explains that there
isn't much room on his left side to manoeuvre his chair, Chair-
Leaders participant Michael Phair negotiates the obstacle
course during wheelchair 101 and Jim Hole of Hole's Green-
house and Gardens Ltd. takes a coffee break.
TimE oUT:From left to right, Mayor Stephen Mandel, Janice
Melnychuk, Liz Tweddle, Coun. Don Iveson, Russ Dahms and
Dennis Gane at the EVCO Community Connector event.
june/july2010 Cerce news 19
Ch b D
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20 Commerce News JUNE/JULY 2010
Chamber Department
Community Champions
Are yo ready o pan he own red?
Fri., July 23 is your opportunity to take part in Red Friday. Show
your support or Edmontons military personnel and their amilies,
simply by wearing red.
This is a non-political event that recognizes the tremendous
contribution that our military makes in a range o roles rom con-
ict to search and rescue, disaster assistance and peace keeping.
The event is also an opportunity to acknowledge the signifcant
role that the military plays in the Edmonton Capital Region.
Red Friday is sponsored by the Edmonton Salutes Committee,co-chaired by Edmonton City Councillor Ed Gibbons and Diane
Trenn, vice-president o operations o the Edmonton International
Airport. The committee includes members o the business com-
munity, military representatives and City o Edmonton sta.
Sale or mlary commny on Red Frday
On Mohers Day, 400 volneers ook me o of her
day to help out Edmontonians in need at the ourth Homeless
Connect event. An estimated 1,300 guests visited the Shaw
Conerence Centre, where almost 80 services were available allor ree.
Homeless Connect is a community-inspired initiative to oer
services to help people out o homelessness. Co-ordinated by
Homeward Trust, community partners include The United Way,
Edmonton Economic Development Corporation (EEDC) and the
Shaw Conerence Centre.
Guests accessed a variety o services. City o Edmonton em-
ployees oered help with taxes, and provided inormation on how
to obtain identifcation. Aboriginal elders provided counseling in a
teepee that was set up inside the hall and Shaw Communications
provided ree Internet access and long-distance telephone calls,
so guests could connect with amily and riends.Two o the most popular services were the haircuts provided
by students and instructors rom Marvel College, Flos Beauty
Salon and other salons, and the oot care provided by the Boyle
McCauley Health Centre. Guests were also treated to lunch and
received a care package at the end o the day.
Homeless Connect is held twice a year. The next event will be
held on Sunday, October 17.
For more information, visit www.homelessconnect.ca.
Homeless Connec 2010 a grea sccess
Lndsay Blacke, mnser of clre and commny
spirit, brought greetings on behal o the provincial government.
He indicated the Alberta government is supporting the Grey Cup
Festival through a program grant o $1.1 million and a urther
$200,000 was reserved or supporting cultural activities around
the Grey Cup.
Blackett stated, The government wants to highlight the value
we place on culture in Alberta. He indicated Grey Cup 2010 is
about more than sport, and emphasized the importance o volun-
teerism, culture and bringing the community together collectively.
He concluded his speech in the spirit o the games saying, In
2009, Calgary raised the bar in hosting the Grey Cup. I look or-
ward to seeing how Edmonton makes it even better.Edmontonians love a challenge, Minister!
Game On
While the Capital Region has always valued its military com-
munity, the establishment o a super base at Edmonton Garrison
in 1995 brought economic benefts to the area and increased our
international profle.
Red Friday is an opportunity to celebrate our military commu-
nity, and acknowledge that the work our soldiers do exposes them
to uncomortable climates and conditions, extended periods away
rom their amilies and riends, exposing them to dangers that ew
o us ever have to ace.
On Fri., July 23, encourage everyone you know to wear red andshow that we support and value our military personnel and their
amilies, and the sacrifces they make or us. Watch or Red Friday
events elsewhere around the city, including events at Capital Ex
and the Edmonton Indy.
GiANt MuRAL: The mural "Celebrating Volunteers" byJess Hogan and Nina Partridge is located in Beverley at 47th
Street and 118th Avenue.
Ch b P t
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JUNE/JULY 2010 Commerce News 21
Revolutionize air service. Stop the Calgary habit and
fly Edmonton first.
Businesses from across the Edmonton region are accepting
the challenge to Stop the Calgary Habit.
By developing corporate travel policies to use Edmonton
International Airports (EIA) family of more than 50 non-stop
destinations and preferred routings that favour EIAs U.S. and
international hubs, the business community can continue to
cast a vote for Edmonton air service.
When we kicked off the Stop the Calgary Habit campaign,
we knew that many people were likely unaware of the impact
that driving or connecting through Calgary has on our abilityto grow Edmontons air service, said Peter McCart, EIA vice-
president of marketing and business development. Were en-
couraged by the support were getting from the community as
businesses and individuals become EIA activists.
A longstanding member of the Edmonton Chamber of
Commerce, All Weather Windows is just one example of a
local company that has stepped forward to champion a Fly
Edmonton every time corporate travel policy.
All Weather Windows proposed policy states that they will
request that all flights booked are direct, non-stop flights from
Edmonton to the destination. In the event that a stop must be
made, make every attempt to book a flight that doesnt stopin Calgary. For help booking, visit flyeia.com to get the best
routes. And: if booking through a travel agent, have a standing
request that all flights are out of Edmonton, non-stop or through
an EIA-preferred hub.
As a major manufacturing company in Edmonton with
branches across the country, we need quick and reliable
travel options based from Edmonton, said Aaron Latimer, All
Weather Windows director of marketing and communica-
tions. Employees that travel have to be away from their families
and from their regular work environment. Direct flights would
cut down on total travel time, meaning employees would have
more time to spend either at work or home. Improved work-life
balance, comfort and convenience are the outcomes of direct
flights.
As a national company, we also have frequent vis its to head
office in Edmonton by our numerous vendors, he continued.
Having non-stop flights is simply another way to create con-
venience when travelling to visit the Edmonton plant or attend
meetings, thus strengthening our client relationships.
All Weather Windows has identified the individual benefits of
an EIA focused corporate travel policy for the company, but the
benefits to the entire region are clear: the more people who use
EIAs non-stops, the easier it becomes for the airport to attract
new air service. With roughly one million people still driving to,
and connecting through, Calgary for flights annually equal to
giving Calgary 20 full 737s a day the potential for recapturing
those travellers and further expanding Edmontons air service
is strong.
Edmontons air service is already excellent, says McCart,
who notes that EIA has introduced 24 destinations and seen
almost 50 per cent growth in passenger traffic since 2004. The
airport works hard to build air service, but credit must also go
to our community. With the communitys active and continued
support, we can build even greater air se rvice for the Edmonton
region.
Nothing speaks louder about a regions belief in itself than
the strength of its airport and the air service to it. EIAs businesscase to the airlines for more air service only works if there is
Become an EIA Activist By EIA
_ _
demonstrated demand from the local market.
Business and the community must choose
EIAs non-stops every time to revolutionize air
service in the region.
For more information about how your
company can Stop the Calgary Habit and
grow your air service with a fly Edmonton
every time corporate travel policy, contact
Gillian Adams, EIAs manager of marketing,
by calling 780-890-8091 or by e-mail at
[email protected]. And if you are already
championing Edmonton air service as anEIA activist, we want to hear from you!
Edmonton International Airport
Chamber Partner
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8/9/2019 Edmonton Commerce News June-July 2010
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JUNE/JULY 2010 Commerce News 23
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Don Wheaton FamilyYMCA Fall AfterBusiness MixerThe Don Wheaton Family YMCA is pleased to welcome the
Edmonton Chamber of Commerce and its members to our new
70,000-square-foot facility. The YMCA is a full service facility with
programs for all ages, with underground parking accessible from
102 Street for guests and members.
There is a lot more to explore on one of the YMCA's free tours,
which are offered to all visitors and will be run throughout the eve-
ning. Join us at this premier networking event that will help small
businesses gain insight, build relationships and keep informed of
emerging trends, all while enjoying a look at the all new Don Whea-
ton Family YMCA. We look forward to seeing you at the Y!
Table top exhibitor display tables
$125 + GST (members)
$250 + GST (non-members)
Includes: 4 event tickets,
6 foot table and linen
Power require an additional $25
Chamber Special EventsIts the Labour Day Classic rematch! Join us in sup-
porting our Edmonton Eskimos at the End Zone Tailgate
Party. This exciting Labour Day Classic rematch is a must.
You and your guests will enjoy a tailgate-style barbeque
catered by the Sawmill Group and will watch the football
game all at field-level, which is the best way to experi-
ence live football action! This event is ideal for corporate
entertainment, social clubs or to share with family and
friends. Buy you tickets early and dont miss out.
Edmonton Eskimos vs. Calgary Stampeders
Fri., Sept. 10
Gate: 5:30 p.m., game: 7:30 p.m.
Tickets: $70.00 + GST
Commonwealth Stadium
11000 Stadium Rd.
13th Annual Eskimos End Zone Tailgate Party
Tues., Sept. 14
5:00 p.m. - 7:00 p.m.
Tickets:
$10.00 + GST (member)
$15.00 + GST (non-member)
Don Wheaton Family YMCA
10211 102 Ave.
Sponsored by:
h b b
8/9/2019 Edmonton Commerce News June-July 2010
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24 Commerce News JUNE/JULY 2010
See why over 25,000 business owners selected this plan!
CANADASCANADAS
PLANFOR EMPLOYMENT
BENEFITS
PLANFOR EMPLOYMENT
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See why over
25,000 business
owners selected
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_ _
Creating the Best Environment for Business
The Edmonton Chamber of Commerce is growing.We are expanding our Member Development Team
comprised of two departments:Member Services and Member Development Sales Team.
We are currently recruiting sales and service professionalswho are eager to work with the Edmonton businesscommunity and not-for-prot organizations.
Individuals with experience in any of the following areaswill excel: sales, marketing, teaching, public speaking or
motivational training and professionals eager to serve the
members of the Edmonton Chamber of Commerce.The successful candidates are highly motivated with
performance-based compensation and exible hours and afull benets package.
Exciting Career opportunityBe a part of the Member Development Team at
The Edmonton Chamber of Commerce
Please forward resumes via e-mail to
Manager of Member Development
or fax (780) 424-7946.
We thank all of those that apply
but only those applicants whomatch our requirements will be
contacted.
ACCOUNT EXECUTIVES WANTED
_
The New Members package ($150 value) includes:
2 tickets to July 16 Fireworks
Game and Barbeque.
Team meet and greet.
Edmonton Capitals baseball
cap.
Edmonton Capitals baseball.
Free parking(limited to availability)
We invite you to join now!
Building Community TogetherBusinesses joining the Edmonton Chamber of Commerce
between May 1 and July 16 will receive:
Sponsored by:
Call Member Development Department at
(780)426-4620, or visit
www.edmontonchamber.comto become a member today!
_ _
Since opening its doors in October, zag creative group inc. has built an impressive
client list and has proven to be a strong supporter o the Edmonton community. In act, one o the
companys frst projects was working with the Jerry Forbes Centre or Community Spirit.
At frst glance, the company may seem like a typical advertising agency, but it isnt. Focused on
strategy and working with clients that ft within its value system, zag creative group inc. is dedicated
to providing collaborative client experiences and committed to taking the time to do the best job
possible. While the frm specializes in the development o synchronized strategic marketing plans,
it also provides graphic design and the ull spectrum o creative marketing services.
Comprised o a multi-aceted and experienced team with more than 50 collective years devel-
oping advertising and marketing strategies, zag creative group inc. is well positioned to handle any
number o marketing challenges. Its collaborative process o working with clients to develop ideas,initiatives and materials designed to achieve specifc business goals has proven to be a successul
ormula or the company and an aspect that clients look or in their marketing endeavors.
As the company approaches its frst anniversary, it is proud o the work it has done or its
clients and sta members eel ortunate that they have been able to work with like-minded indi-
viduals. Looking to the uture, zag creative group inc. is committed to continued involvement in
the community and the ormation o strong part-
nerships with individuals and organizations that
are a good ft.
Zag creative group inc. has its head ofce locat-
ed in the 7th Street Lots downtown, across rom
MacEwan University. It also has a satellite ofce in
Calgary.
Chamber Members
Meet zag creative group inc.
New Member Profle
Contact zag creative group inc.
address: 143,10309 107 St., Edmonton,
Alberta, T5J 1K3
telephone: 780-758-2924
web:www.zagcreativegroup.com
M k th
8/9/2019 Edmonton Commerce News June-July 2010
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june/july2010 Commerce News 25
Oct. 19 - Oct. 23, 2010
We need your nominations!
Every October, the Edmonton Chamber of Commerce
celebrates small business by presenting this prestigiousaward to businesses in three categories: companies with
10 or under full-time employees; companies with 50 or
under full-time employees; companies with 100 or less
full-time employees.
This is how Small Business Gets Started!
Visit
www.edmontonchamber.com
to make your nomination!
_ _ _
_ _ _
Make theright call
www.edmontonchamber.com
GET STARTEDTODAY!To join the Edmonton Chamber of Commerce, please call
Member Services at (780) 426-4620 or visit
BONUS:Membership with the World Trade Centre Edmonton
Networking
Discount Programs
Referral Program
Seminars
Advertising & Marketing
Opportunities
Participation
Meeting Facilities
Resources
MEMBER BENEFITS INCLUDE:
JOIN THE CHAMBER TODAY!
Call one of ourAccount
Executives and join theChamber today!
The Edmonton Chamber of Commerce needs your voice
and support as a new member. You need the benefits,
services and facilities we provide to grow your business.
Introducing Chelsey Shankhuizen Account Executive
Chelsey Swankhuizen is a native Edmontonian who
recently graduated from the University of Albertas
School of Business. She majored in marketing and
received honors with distinction. In her spare time she
likes to travel, particularly to her familys native countryThe Netherlands. She previously worked at the
Downtown Business Association as a summer student.
During her time at the Downtown Business Association
Chelsey had the opportunity to meet many of
Edmontons small business owners. She also worked
with the Bissell Centre and the Alberta Council of
Womens Shelters.
She is looking forward to working with the Edmonton business community and the
chambers member development department to increase membership through
membership sales, thus helping to make Edmonton an economically stable and
environmentally sustainable city.
_ _
Ch b M b
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26 Commerce News JUNE/JULY 2010
Chamber MembersMember Listings Renewals50 + Years
Quebecor World Edmonton
25-45 Years
Jedco Limited
Norseman Group Ltd./CampersVillage
Red Arrow
The Economical Insurance Group
Best Western Cedar Park Inn
The Westin Edmonton
Matco Transportation Systems
Ltd.City Lumber Corporation
EPCOR
Art Gallery of Alberta
Coronet Electric Inc.
M & Z Industrial Supply Ltd.
Unipac Packaging Products Ltd.
ITT Water & Wastewater
Peace Hills Insurance Co.
Wm. Dale Somerville ProfessionalCorporation
Dynamex Canada Corp.Gateway Mechanical ServicesInc.
Institute of CharteredAccountants of Alberta
10-24 Years
Clark Builders
P.M. Electric Ltd.
Alberta Business Research Ltd.
Alberta Cancer Foundation
Edmonton Folk Music Festival
Wood Group Pressure ControlCanada Inc.
Accurate Data Services Inc.
SHOWTECH POWER &LIGHTING
Rancho Realty (Edmonton) Ltd.
Read Jones Christoffersen Ltd.
TELUS World of Science -Edmonton
Alberta Motion Picture IndustriesAssociation
Cine Audio Visual
D.C. Solutions Ltd.
C.H. William Cheung ProfessionalCorporation
Twilite Music Services Ltd.
Alberta Traffic Supply Ltd.
Downtown Business Associationof Edmonton
Hanscomb Limited
Igloo Building Supplies Group
Certified Radio
Radco Food Stores Ltd.
The Running Room (RunningRoom Canada Inc.)
Advertising Images Inc.
AVW-TELAV Audio VisualSolutions
Canadian Circumpolar Institute(CCI)
Groupex Systems Canada Inc.
Simson-Maxwell
Wade Engineering Ltd.
Westbrook Shopping Centre Inc.
Canadian Valuation Group Ltd.
Comfort Inn & Suites
Holiday Inn - Convention Centre
Nunastar Properties Inc.United Protection Services Inc.
Cencomp Systems Solutions Inc.
CNIB
Gimbel Eye Centre - Edmonton
Intuit Canada Ltd.
Eleventh Hour BusinessCorporation
Odvod Media
Ticketmaster Canada Ltd.
Best Western City Centre Inn
Canadian Red Cross - AlbertaEdmonton Veterinarians'Emergency Clinic
Fuller Austin Insulation Inc.
O & J Consulting Services
5-9 Years
Power Express
Est-Elle Academy of Hair Design
Redco Restoration SpecialistsLtd.
Sung Lee Taekwondo
The Inspections Group Inc.
XCURA Systems & Consulting
Ye Olde Plumber Ltd.
Belmont Esso
Campbell College Ltd.
Diversified Staffing Services Ltd.
Marketing By Design
Stielow Canada Inc.
Advantage RV Service Centre
Canadian North
Capital Industrial Sales &Services Ltd.
CCD Health Systems
Cohos Evamy integratedesignTM
Direct Energy Business
Dragon FX
Homes By Avi (Edmonton) Inc.
Orbis Engineering Field ServicesLtd.
Safety West Inc.
SECURIT/SHRED-IT
Wenzel Downhole Tools Ltd.
Western IT Solutions
Alberta School of Business,Executive Education
Capital Truck Body & Equipment
EBA Engineering ConsultantsLtd.
Fred Katz Fine Art Photography
Predictable Futures Inc. -Business Family Centre
Qualimet
R D Nathan Real Estate
Royal West Homes Inc.
University of Lethbridge
Advantage Installations
Alberta Recycling ManagementAuthority
Arctic Chiller Ltd.
Cook County Saloon / Von'sSteak and Fish House
EECOL Electric
Express EmploymentProfessionals
Infolink Inc.
Lewis Estates Golf Course
Monarch RegistriesOasis Edmonton ConferenceCentre
Orkin Pest Control
Park Avenue Interiors
RE/MAX Real Estate - CentralBranch
Sawridge Inn - Edmonton South
The Works
Torque Communications
Less Than 5 Years
Best Landscaping Supplies
California Closets
Applied Electronics Ltd.
Ashley Fine Floors
Canadian Cystic FibrosisFoundation, Edmonton Chapter
Easyford Meats
Dynacor Media
Building Trades of Alberta
On Time Express
Canwest Corporate Air Charter
Hi-Way 13 Transport Ltd.
Canada Africa Trading Ltd.
Dynamic Water, Sewer & GasServices Inc.
Service Canada Centres ForYouth
Celico Builders Inc.
Carton Land Inc.
Continental Cartage Inc.
Technosub Inc.
Acces Emploi
eCycle Solutions Inc.
Genome Alberta
Alberta Business Family Institute
ADCO Power Ltd.
Mutual Propane Ltd.
Boychuk Ventures Inc.
Corporate Carriage Inc.
GlaxoSmithKline
Dylan McLernon
SEANAA Solutions
Danny Hooper Productions Inc.
Tyco Thermal Controls
ABSA the pressure equipment
safety authority
Cinema City Inc.
Wild Rose Websites
Love And Care Homes
Delcon Development Group Ltd.
Extreme Power
High Clouds Incorporated
007 Architecture
Monarch Granite & Marble Inc.
Air North, Yukon's Airline
Ret