Edmonton Commerce News June-July 2010

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    3

    2Chamber Vie

    ws

    In the NewsVolunteers serve up double doubles for a good cause and

    NorQuest College makes big plans for future expansion.

    MORE ON PAGE 2

    Summer in Our City

    The chamber went to Lethbridge to talk policy and

    came back with brand new resolutions to better serve

    businesses in Alberta.

    MORE ON PAGE 3

    inlandAV.ca 780.423.4833

    PG-D351

    Projector available at

    Future proof with the

    Festival City

    Thursday, June 17, 2010 VOL. 32 NO. 6

    www.productivityalberta.ca/chaos

    JEREMY GUTSCHE

    Exploiting

    THURSDAY JUNE 24, 2010EDMONTON EXPO CENTRE - NORTHLANDS

    CHAOS

    World Trade Centre Edmonton 17

    Workforce Diversity Edmonton 18

    Community Champions 20

    Edmonton International Airport 21

    EEDC 22

    Chamber Special Events 23

    Chamber Members 24

    Faces and Places 27

    Grey Cup FeverGetting ready to celebrate big10

    The Best of EdmontonA guide to summer events14

    The Edmonton International Fringe Theatre Festival contributed an estimated

    $10 million to the economy in Albertas capital last summer. That was just one big festival,add up all of the festivals, conferences and summertime events and the combined total

    plays a vital role in the Edmonton economy.

    Commerce Newsinvestigates this important sector, just in time for summer vacation.

    READABOUTIT, STARTINGONPAGE6

    23

    Marching OnEdmonton EXPO 2017 gets a boost7

    TravelAlberta

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    2 Commerce News JUNE/JULY 2010

    OFFICIAL PUBLICATION OF THE EDMONTONCHAMBER OF COMMERCE

    Martin SalloumPUBLISHER

    Robin BobocelEXECUTIVE EDITOR

    Richard WrightRick Hersack

    ASSOCIATE EDITORS

    Emily SengerEDITOR

    Rodrigo Lpez OrozcoDESIGNER

    Alicia Kuzio & Amanda HelmleADVERTISING SALES:

    780-990-0839 ext. 223

    www.edmontonchamber.com

    [email protected]

    Edmonton Commerce News is published by the Edmonton Chamber of

    Commerce 11 times a year and provides coverage of the Edmonton business

    community and chamber activities. It is distributed free to members and

    mailed to 25,251 businesses. Circulation: 31,000. The views expressed in

    Commerce News are the personal views and opinions of the individual authors

    of each article and do not represent the position of the Edmonton Chamber of

    Commerce or its members and employees.

    Canadian Publication Mail agreement #40005312 Edmonton, AB

    Return undeliverable Canadian addresses to:

    EDMONTON CHAMBER OF COMMERCESuite 700, 9990 Jasper Avenue, Edmonton, AB T5J 1P7

    (780) 426-4620

    BOARD OF DIRECTORSEDMONTON CHAMBER OF COMMERCE

    CHAIR

    Carman McNary, Q.C.Fraser Milner Casgrain LLP

    PAST CHAIR

    Joanne BeatonTELUS

    VICE CHAIRS

    Bernie Kollman

    IBM Canada Ltd.Kenneth N. Barry

    RGO Office Products

    TREASURER

    Don MatthewKPMG

    DIRECTORS

    Christopher BruceScotiabank

    Aurlio FernandesSolinex Inc.

    Karyn DecoreDecore Hotels

    D.J. Lindsay DoddEasyNetworks Inc.

    Simon OByrneStantec

    Murray ScamblerParker, Ford & McKay Specialty Opticians

    Chris VilcsakSolution 105 Consulting Ltd.

    James Patrick WebbUrbanlife Properties Ltd.

    PRESIDENT & CEO

    Martin SalloumEdmonton Chamber of Commerce and

    World Trade Centre Edmonton

    Printed by Worldcolor Edmonton

    In the News

    Become a fan of the Edmonton Chamber of Commerce on ebook or follow us on Twitter: twitter.com/EdmontonChamber.

    NorQuest downtown camp

    usNorQuest College president and CEO Wayne Shillington

    presented the colleges downtown campus vision to a full crowd

    at the downtown Rotary Club luncheon on May 10. Plans call for a

    new building, the North Learning Centre, to be constructed directly

    north of the existing main building at 10215-108 St.

    Once built, the North Learning Centre will meet our growth

    needs for a decade, said Shillington. As Edmontons community

    college, our vision is to create a vibrant downtown campus that

    consolidates our existing Edmonton locations, improving access toservices, teaching technology and supportive learning space.

    A sustainable and efficient building that will more than double

    NorQuests existing on-site capacity, the North Learning Centre will

    face Capital Boulevard (108 Street), bounded by 103 Avenue and

    107 Street. The 27,500-square-metre, five-storey building will pro-

    vide state-of-the-art smart classrooms, a daycare centre, a new li-

    brary, food services, student activity space and green space.

    While construction is not approved by government at this time,

    the Government of Alberta has committed $5 million to complete

    planning activities through the design development stage by early

    2011. NorQuests goal is to continue to work with government to

    be shovel ready when government has the funds to proceed withthe project.

    The downtown campus expansion project is one of Shillingtons

    final public announcements as president, as he gets ready to retire

    at the end of June. During his 12 years as president, Shillington has

    lead the college from the government-operated Alberta Vocational

    College to a board-governed, public institution that is now the larg-

    est community college in Alberta, providing foundational and career

    programming to around 10,000 students a year. NorQuest College

    welcomes new president and CEO, Dr. Jodi Abbott on July 1. She

    was formerly senior vice-president of quality performance improve-

    ment for Alberta Health Services.

    Check outwww.norquest.ca

    for more information.

    Every spring Tim Hortons

    outlets around Edmonton

    promote Capital City Clean

    Up (CCCU) programs in an

    effort to fight litter.

    On June 2, about a doz-

    en CCCU staff gave back

    by pouring double-doubles

    and decafs for Tim Hor-tons annual Camp Day. On

    Camp Day, the sale of every

    cup of coffee goes toward

    sending children between

    the ages of nine and 12 to

    a 10-day summer camp or a seven-day winter camp. These are kids

    whose families could not otherwise afford such an adventure. CCCU

    program manager Don Belanger was happy to chat with customers

    about the benefits of the camps.

    Its a wonderful opportunity for youngsters to learn leadership

    skills and develop into responsible young citizens, he said.

    Its also a great way to underscore the relationship CCCU has withTim Hortons. The company has long been an enthusiastic program

    partner with the City of Edmontons anti-litter and anti-graffiti depart-

    ment, providing support, prizes and funding.

    Because of the strong partnership we have with Tim Hortons,

    this was an excellent way to support their causes, said Belanger.

    Viashally Singh, Tim Hortons regional marketing manager, was

    pleased to have the help. We are delighted to see CCCU staff

    helping out with Camp Day at various stores across the city, she

    said. Volunteers on this day have a special impact in the commu-

    nity by helping to send over 14,000 kids to camp each year. We

    applaud you for your efforts and send a great big thank you from

    Tim Hortons.

    Pouring coffee for a cause

    DOUBLE DOUBLE:Capital City Clean upprogram manager Don Belanger (left) and

    Commerce Place Tim Hortons owner

    Nick Naboulsi serve coffee to customers

    on Camp Day. The annual event helps

    send kids to summer camp.

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    n last months Commerce News, we told you that represen-

    tatives from the Edmonton Chamber of Commercewere preparing to take part in the Alberta Chambers

    of Commerces 72nd Provincial Conference and PolicySession in Lethbridge on May 13 to 15.

    Now that the conference is completed, we would like toshare some of the highlights f rom the conference:

    General Highlights

    The Lethbridge chamber performed the role of host forthe three-day event, and between the opening receptionat the Galt Museum overlooking the Oldman River Valley,the education sessions including one by Perrin Beatty,the CEO of the Canadian Chamber of Commerce, andtours of the community, the Lethbridge chamber did a

    tremendous job highlighting its city and reg ion.The local chamber also had plenty of volunteers on

    hand at every function to help the delegates, and theirpartners, find their way around the various conference

    venues, which hosted a record number of 38 chambersfrom around the province.

    Policy Highlights

    Ron Chapman, who is the Alberta Chambers of Commerceparliamentarian, led all 89 delegates through a four-hourprocess to debate and vote on the 34 resolutions devel-oped by chambers for the 2010 policy session.

    By the end of the session, the delegates had approved30 of the resolutions, defeated two and referred two tothe ACCs Executive Committee for further study.

    The newly approved policies are in the process ofbeing rolled into the ACCs three-year policy book, whichis posted on Alberta Chamber of Commerces website(www.abchamber.ca).

    Edmonton Chamber of Commerce policies

    The Edmonton Chamber of Commerce came with astrong delegation made up of five (three staff and twoboard members). Our chamber debated hard to garner

    support for our policies and to ensure that only the bestresolutions got to the final policy package.

    Edmonton Chamber of Commerce policies that havebeen accepted by the Alberta Chamber of Commerceinclude:

    Albertas Fiscal Policy, which encourages the Governmentof Alberta to develop a fiscal plan which protects publicfinances and maintains Albertas competitive advantageby supporting economic diversification and economicstimulus; maintains a positive investment climate; andencourages fiscal responsibility and tighter control over

    spending, with specific emphasis on the capital regionand the north.

    I

    Chamber Views

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    _ _

    byBerenika KiencMANAGEROFPOLICYANDRESEARCH

    Another year, anothersuccessful debate

    Alberta Addictions Services and Delivery Models, whichoutlines a resolution to address challenges many employ-ers face when employing persons with alcohol and drugaddictions. The resolution asks for an increase in thecapacity and corresponding funding levels for residential

    in-patient addictions treatment programs, reinstatementof the funding formula to fund services on a percentagebasis and the use of an abstinence-based treatment andaftercare plan that supports patients in their solid followup regime.

    JUNE/JULY 2010 Commerce News 3

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    Indy, IndyCar (and Design) are registered t rademarks of Brickyard Trademarks, Inc., used with

    permission. IZOD is a registered trademark of Phillips-Van Heusen Corporation, used with permission.

    Visit edmontonindy.com to fnd out about all o the exciting ways you can getinvolved in the biggest weekend event o the summer attended by thousandsand watched by millions around the world.

    Get your tickets at ticketmaster.ca or call 780.451.8000.

    HOSPITALITY, TICKETS & SPONSORSHIP OPPORTUNITIES AVAILABLE

    July 23 - 25 indymake it

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    _ _

    Chamber ViewsEdmonton Chamber of Commerce takes part in the

    provincial cabinet tour

    The Edmonton Chamber o Commerce gave its members

    an opportunity to participate in discussions with members o

    Premier Stelmachs cabinet as part o the ofcial provincial

    cabinet tour on May 27.

    The chamber event welcomed 17 ministers and nine Ed-

    monton MLAs at a members-only breakast, where chamber

    members got the chance to discuss issues o importance to

    Edmonton business with their provincial elected ofcials.

    Fred Horne, MLA or Edmonton-Rutherord, brought

    greetings rom the province. This was ollowed by an oppor-

    tunity or chamber members got to spend time with mem-

    bers o the cabinet to talk about issues ranging rom raising

    children to deliberating on the uture o Albertas fnances.

    The Alberta Cabinet Tour is Premier Stelmachs latest

    initiative to better communicate with Albertans. During the

    cabinet tour (which spanned the months o April, May and

    June), groups o cabinet ministers travelled to dozens o

    communities in all regions o the province. The idea is to

    meet with Albertans ace-to-ace in their communities, to

    learn more about the issues aecting them.

    The Edmonton Chamber o Commerce was proud to pro-

    vide this event exclusively to our members. In the uture, we

    hope to be able to acilitate similar events or our members

    to enable them to interact with politicians rom all three levels

    o government.

    Free Summer Musicat the Winspear

    August 9th 12 noonEnmax Hall

    ESO Musician Showcase

    August 14 7:30 pmEnmax Hall

    National Youth Orchestraof Canada

    August 23rd 12 noonMusic of the

    David Concert Organ

    For informat ion call: 780-428-1414

    _ _

    Attainable Modest-Market Housing, which encourages the

    Government of Alberta to take a market-based approachto funding affordable housing projects, while encour-

    aging private sector investment and involvement. This

    resolution, as it is approved at the Edmonton Chamberof Commerce level, has already been communicated with

    the Minister of Housing and Urban Affairs, its accep-

    tance at the Alberta Chamber level will help it receive

    additional momentum in lobbying activities.

    Applying the Accelerated Capital Cost Allowance (ACCA) for Oil

    sands Upgrading and Petrochemical Industries, which asks theprovincial government to urge the federal government to

    retain state accelerated capital cost allowance for mining

    and projects in Alberta and to extend ACCA to include

    resource processing investment in the province.

    Going forward

    As summer gears up, the chamber sets its sights on prepar-ing for the Canadian Chamber of Commerce policy

    conference, which focuses on federal resolutions. The

    conference takes place Sept. 25 -28 in Gatineau, Que.

    For more information on the approved Edmonton

    policies or on the upcoming Canadian Chamber of

    Commerce conference, visit www.edmontonchamber.com ,

    or contact Berenika Kienc, manager, policy and research at

    [email protected].

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    FESTIVAL CITY by Emily Senger

    ts the festival equivalent of a Choose Your Own Adven-

    ture novel. Do you pay for a play, or gawk at pass-ersby free-of-charge? Do you dine on curry, or snack

    on cotton candy? Do you wash it down with lemonade, orsip a beer? Do you bring the family, or take in a late show

    with your sweetie?The cumulative choices more than half a million peo-

    ple make at the Edmonton International Fringe TheatreFestival mean the August event is a banner one for thecity. It also pumped an estimated $10 million into theEdmonton economy last year, and it plans to keep going

    strong into its 29th year this August.From direct jobs, to hotel stays, to hungry theatre go-

    ers looking for a place to dine in the Old Strathcona area,the economic effects of Edmontons biggest summer the-atre festival are far-reaching, said Julian Mayne, executivedirector of Fringe Theatre Adventures.

    First and foremost the festival, and other summer festi-vals like it, is an important source of employment in thetheatre industry. When theatre companies take a hiatusin the summer, actors hit the road. Most of the activ-ity for the theatre artists closes down during the sum-mer, said Mayne. The fringe festivals across Canada,

    and North America, have actually become a good sourceof income for a lot of the theatre artists who, otherwise,

    would be looking at pretty bleak months.Though the actors take centre stage, lots of job creation

    at the Fringe happens behind the scenes. Fringe TheatreAdventures, the non-profit responsible for planning andoperating the Fringe, ramps up its staffing in August,from a core group of about 16 staff, to more than 150theatre professionals who perform all manner of tasks.These men and women light the stages, create sets andcostumes and keep everything running smoothly.

    Hotels also get a big boost during Fringe as a large

    number of the more than 700 Fringe performers comefrom out of town and need a place to sleep for the 10-dayfestival. An estimated 30,000 of the 550,000 Fringe-goers

    I

    The summers biggest theatre festivalis more than just 10 days of fun, its an

    important part of the Edmonton economy

    are also from outside of Edmonton. Besides hotel stays,all these visitors eat meals at Edmonton restaurants andthey pass through the Old Strathcona area daily.

    This is a good thing for business in the area, saysShirley Lowe, Old Strathcona Business Association exec-utive director. Besides the actual retail dollars spent dur-ing the 10 days of the Fringe, many people first discoverthe Old Strathcona area during their Fringe experience,and they may visit businesses there again when the festi-

    val is over. It acts as an introduction to the general area,said Lowe. Thats one of the most important aspects of it.

    Its 500,000-plus people in 10 days. When youre talkingabout foot traffic, that is an important measurement.

    Besides the foot traffic, both Lowe and Mayne ex-plained that the Fringes long history 29 years in theOld Strathcona area has been a major catalyst for the-atre and art s development on Whyte Avenue and the sur-rounding area. This, in turn, has led to more businessdevelopment, said Lowe.

    The fact that we have nine live theatre companies thatoperate all year-round here is a direct result of them hav-ing honed their skills at the Fringe, Lowe said. The the-atre district is very v ibrant. All of the theatres are booked,

    and they collaborate with area businesses for food andaccommodation and all those things.

    This year, the Fringe will expand its economic pros-perity further north of downtown than ever before, withshows at two new venues on 118th Avenue. The idea is totake advantage of the expanding theatre and arts sceneon Alberta Avenue. Mayne predicts that, in coming years,118th Avenue will continue to develop this theatre pres-ence, following in the footsteps of Whyte Avenue. Hope-fully, the Fringe w ill help it get there.

    I think what you are going to see the exact same thingon 118th Avenue, Mayne said. You can see that the art-

    ists, who generally, will move into and live in lower in-come areas, are transforming another area of our city.Thats exactly what happened here on Whyte Avenue.

    THE

    FRINGEBusinesson

    BALANCING ACT:A free performance at last year's EdmontonInternational Fringe Theatre Festival. The event pumped an esti-mated $10 million into the Edmonton economy last year.

    Mark my words: In another 10 years, 118th Avenue willbe very different.

    And with a prediction like that, maybe its time tochoose your own adventure in an 118th Avenue theatre

    venue during this years Fringe.The Edmonton International Fringe Theatre Festival

    runs August 12 22.For more information,

    go to www.fringetheatreadventures.ca.

    FRINGEBY THE NUMBERS10Days in festival$7.2MILLIONMoney spent at the Fringe by locals$2.1MILLIONMoney spent at the Fringe by non-locals

    550,000Estimated number of festival attendees

    30,000Estimated number of out-of-city visitors4.2Average length of hotel stay for visitors during the Fringe

    20PERCENTIncrease in paid attendance to indoor shows, com-pared to previous year

    MattWallbeck

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    On Edmontons EXPO 2017 bid advanceswith a support boost from the premierith the Province throwing its support behind the bid

    to bring EXPO 2017 to Edmonton, bid commit-tee chair Tony Franceschini is optimistic the next

    steps are closer than ever.The premiers EXPO announcement at his dinner was

    terrific. We are now moving ahead and working on thebid submission, said Franceschini. We greatly appreciateprovincial support and look forward to working with theprovince as we further develop the bid. Gaining provincialendorsement was a critical milestone.

    A key next step for the EXPO 2017 bid committee isgaining the federal support required to represent Canadainternationally. Much work is underway on that front, in-cluding various visits and meetings with Canadian Heri-tage (the federal government department that approves

    the Canadian bid) at the Canadian pavilion in Shanghaiat this years EXPO.

    Over the summer, work will continue developing therecommended theme for Edmonton EXPO 2017: Ener-gy and our planet. Sessions are being undertaken to helprefine the theme and to discuss what it could mean andhow it will be used to generate the sense of possibility andexcitement that ensures the EXPO becomes a genuinelytransformative event.

    The theme being developed for Edmonton EXPO 2017will explore: innovation in energy; the sustainability of ourplanet and the benefits energy offers humanity through

    research, knowledge, culture and education.Were at the point in our bid process where we want to

    spread the word and engage people in the possibility ofan EXPO, said Franceschini. Although it is being heldin Edmonton, its a made-in-Alberta and Canadian sub-mission. At the end of the day, Canada makes the submis-sion.

    Awareness of the EXPO bid will be increasingly ap-parent, incorporated in a number of events throughoutthe province over the summer months. As an example,the EXPO bid will be visible at the June 28 celebrationof Canadas Olympic gold medalists and special salute to

    the members of Canadas military and their families beingheld at Commonwealth Stadium.

    Hosting EXPO 2017: An opportunity to transform

    EXPOs sit side-by-side with the Olympics as events thattransform cities and their citizens. Canada has hostedtwo EXPOs EXPO 67 in Montreal and EXPO 86 in

    Vancouver. EXPO 2017 is the right opportunity to cel-ebrate Canada's 150th anniversary with the world, whilealso highlighting the international contributions Canadamakes on an ongoing basis, through the efforts and inge-nuity of Canadians.

    Like other Canadian EXPOs, EXPO 2017 will createa foundation of tangible benefits and legacies that out-last the event itself. Located on a 25-hectare site on the

    W

    University of Albertas South Campus, EXPO 2017 wouldleave physical and knowledge infrastructure upon whichfuture generations of students and teachers will build.Post-EXPO the site will become an urban campus its pa-

    vilions transformed into academic and research facilities.Edmonton is a famously welcoming and participatory

    city. From the Universiade Games in 1983 to the WorldChampionships in Athletics in 2001, our track record asa successful host to various international events positionsus ideally for EXPO and allows us an opportunity to show-case what we, and Alberta, have to offer.

    An EXPO here, in 2017, would provide the chance toprofile Alberta as a global centre for smart energy pro-duction, distribution and consumption. Alberta wouldbe seen as a place where innovation has created access tocost-efficient and environmentally responsible energy so-lutions for all.

    We want you to join us. Lear n more. Sign up to

    be a supporter and tell your friends. Visit www.

    edmontonexpo2017.com. Your support is vital to oureffort to bring EXPO to Edmonton in 2017.

    AN EXPO IN EDMONTONIN 2017 WILL: Garner international recognition

    Galvanize our communities and provide tangible benefits and

    legacies for the Capital Region, our province and Canada

    Allow us to tell our story to the world; a story about the innovation

    and expertise and ideas we possess and about the thoughtful,

    responsible actions we are taking in energy and environmental

    development

    Allow us to collaborate with the world in developing solutions tothe challenges of energy and our planet we all face

    MARCHING

    FESTIVAL CITYby Edmonton EXPO Bid Committee

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    _ _ _

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    rEAdY TO hElP: The Core Crew can be spotted in Sir

    Winston Churchill Sqaure this summer. The team aids visitors

    and residents in the downtown core.

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    JUNE/JULY 2010 Commerce News

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    nrumn n h dopmn o sob Urbn Frhon 104h sr, whch h bn phnomn ddon

    o h downown cn. W xpc o produc n mor

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    Rowles & Company Ltd.albertas corporate gift and art gallery

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    JUNE/JULY 2010 Commerce News 11

    FESTIVAL CITY

    _ _ _

    THE DETAILS: GREY CUPAND FESTIVAL 2010

    Edmonton is proudly hosting the 98th edition of the Grey Cup on

    Sunday, Nov. 28 at Commonwealth Stadium. The Grey Cup is

    Canadas largest single annual sporting event. Edmontons three

    previous Grey Cup games with attendance of 60,081 in 1984,

    60,431 in 1997 and 62,531 in 2002 rank near the top of the all-time list of Grey Cups with the highest attendance.

    The four-day festival is themed Hot to Huddle and it gets un-

    derway on Nov. 25. Festival events include a kick off party, down-

    town festival, CFL player awards, gala dinner, parade, cabarets,

    cheerleader extravaganza and tailgate parties. The Grey Cup game

    will be televised by TSN, with an anticipated audience of 14 million.

    More than 30,000 visitors are expected to the City of Edmon-

    ton, creating an estimated economic impact of $75 million. More

    than 500 volunteers will commit their time, volunteering in various

    capacities to deliver Edmontons famous hospitality.

    Tickets prices range from $98 - $250. Tickets can be pur-

    chased online, or by calling Ticketmaster at780-451-8000. For

    more event information, visit www.greycupfestival2010.com.

    tion in our city; theyre one of the great organizations

    that help so many events over the course of the year,

    Mayor Stephen Mandel told the crowd at the Shaw Con-

    ference Centre. Were going to have a great team this

    year and were going to win the Grey Cup.

    Eskimos chairman Doug Goss also addressed the

    chamber and predicted his team would be in the cham-

    pionship game. We do plan on being on the field on No-

    vember 28, and unlike our friends in Regina, were going

    to limit our participation to 12 men at any one time, hejoked, in reference to a too-many-men-on-the-field penal-

    ty that caused Saskatchewan the 2009 championship.

    elevate your meeting experienceThe Banff Centre

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    2010GreyCupFestival

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    12 Commerce News JUNE/JULY 2010

    FESTIVAL CITY

    ith about one quarter of Albertas $5.8 billion in

    annual tourism revenues generated in theEdmonton region, Albertas capital region is

    critical to continued growth of provincial tourism. And with so much to offer visitors, Edmonton is well posi-

    tioned to lead that growth.This is also important to Travel Alberta in fulfilling

    W

    byBruce Okabe, Travel AlbertaMEMBERSINCE 1997

    Lelacheur, Alberta Venture publisher Ruth Kelly andcommunications consultant Sandra Thornton under-stand well the challenges facing our industry. The boardand the Government of Alberta are committed to sus-taining marketing programs during periods of tourism

    downturn when tourism levy revenues that fund TravelAlberta are affected.

    That commitment is also shared by the Strategic Tour-ism Marketing Council (STMC) where hotelier PeterBidlock and Jenifer Christenson, managing director ofmarketing serv ices at Edmonton Economic DevelopmentCorporation, are strong voices for Edmontons regionalindustry interests.

    The STMC has endorsed a new business strategy forthe corporation that guides Travel Albertas marketingplan in Albertas domestic and international markets. Itsno coincidence that Albertas tourism markets also mir-

    ror Edmontons tourism targets.This past winter, that marketing strategy was endorsed

    by some 700 tourism operators who attended TravelAlberta open houses in Edmonton and in 20 other loca-

    tions throughoutthe province.

    Integral to the2010 marketingplan is the success-ful regional Staycampaign, tar-geted at our larg-

    est tourism mar-kets in WesternCanada. Now inits third year, thecampaign is be-ing extended intoBritish Columbiafor the first time.

    These programs have been the responsibility of theTravel Alberta regional marketing team, a dedicated di-

    vision of the Edmonton-based Parcom Marketing, whichhas provided excellent service to Travel Alberta and Al-bertas tourism industry since it was awarded the residentmarketing contract 11 years ago.

    The establishment of Travel Alberta as a corporation

    our mission to grow tourism revenues with compellinginvitations to experience Alberta. The global economiccrisis has created serious challenges for tourism aroundthe world, and we in Alberta and Edmonton have notbeen immune.

    Travel Albertas board of directors including vice-chair Bob Normand, Edmonton Eskimos CEO Rick

    The Edmonton region accounts for one quarter of tourismrevenue in Alberta, and it will play a key role to further

    develop this important industry in the province

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    restaurants and nightlife a discerning location to hold

    inspired meetings and exquisite events.

    Downtown at 10640-100 Ave, Edmonton, Canada, 1.866.465.8150, www.matrixedmonton.com

    M A T R I X H O T E L

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    WAYtheLeading

    The establishmentof Travel Albertaas a corporationhas provided an

    opportunity to revisitand examine ourmarketing model andcore business practices.

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    JUNE/JULY 2010 Commerce News 13

    Enterprise SquareMeet in the heart of downtown

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    FESTIVAL CITY

    last year has provided an opportunity to revisit and

    examine our marketing model and core business

    practices in all markets to stimulate business effi-

    ciencies. Travel Alberta has decided to integrate

    the regional marketing team into the corporation

    on April 1 next year. As part of that process, Travel

    Alberta will establish a permanent Edmonton of-

    fice. Its functions, among other marketing activi-

    ties, will include prime responsibility for education

    programming and consultation services to Alber-

    tas tourism industry to strengthen its marketing ca-

    pabilities. Having a significant corporate presencein Edmonton will ensure that effective stakeholder

    relations will continue without interruption.

    Co-operative marketing programs that provide

    support funding for industry-led marketing are

    also continuing and much of this support comes

    through the locally-governed Edmonton and Area

    Tourism Destination Region. That funding is sup-

    porting Edmonton Tourism and Northlands mar-

    keting initiatives, as well as events and attractions

    like the Honda Indy Edmonton, the Art Gallery of

    Alberta, Fort Edmonton Park and West Edmonton

    Mall, among others.Internationally, Albertas success in increasing

    the number of visitors from long-haul markets is

    directly dependant on direct air access. Edmon-

    ton International Airport continues to attract excellent

    air services, which Travel Alberta, working with Edmon-

    ton Tourism, supports though marketing. Edmonton will

    be hosting the world at major tourism events including

    Canadas West Marketplace later this year and Canadas

    most important tourism marketing opportunity, Rendez-

    vous Canada, in 2012.

    There are some encouraging signs that 2010 will bring

    some improvement to Albertas tourism sector this sum-mer. Edmonton tourism operators surveyed in Tourism,

    Parks and Recreations annual pre-season survey report

    they are cautiously optimistic about future prospects.

    They are suggesting the corporate market is showing

    some signs of recovery, as corporate travel is increasing

    and more companies are finding it necessary to hold

    meetings. Special summer events including Capital X,

    the Edmonton International Fringe Theatre Festival and

    the Honda Indy Edmonton are expected to do well, said

    the Edmonton tourism operators who were surveyed.

    While the corporate market shows some signs of im-

    provement, some of those surveyed sa id operators in westEdmonton attract a larger tourist component, particular-

    ly regional travellers, attracted to West Edmonton Mall.

    These outlets, according to the report, suggest that as the

    economy improves and discretionary spending increases,

    business prospects will pick up.

    This creates a positive climate in which to launch and

    refine tourism marketing programs. And we are confident

    that our industry partners in Edmonton, and the rest of

    the province, will be among the first beneficiaries in Cana-

    das tourism sector of a recovering global economy.

    Bruce Okabe is Chief Executive Officer of Travel Alberta.

    For additional information on Travel

    Alberta and its marketing programs, please

    visit www.Industry.TravelAlberta.com .

    CAPITAL DRAW:Travel Alberta plans to establish a perma-

    nent office in Edmonton in the coming year. The move will

    further strengthen the industry's marketing capacity.

    SEPTEMBER 7, 2010

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    14 Commerce News JUNE/JULY 2010

    FESTIVAL CITY

    21

    28

    5

    12

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    9

    16

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    22

    29

    6

    13

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    M T W R

    JUNE

    JULY

    June 16 - 26

    Improvaganza Theatre Festival

    www.rapidfiretheatre.com

    Ten days of Canadas largest improv theatre festival

    at the TransAlta Arts Barn and the Varscona Theatre.

    June 25 July 4

    Edmonton International Jazz Festival

    www.edmontonjazz.com

    Local, national and international artists croon,

    bop and get funky at various city venues.

    June 25 July 4

    Feats Festival of Dance

    www.abdancealliance.ab.ca

    All kinds of dancing over 10 days, presented by the

    Alberta Dance Alliance.

    June 25 July 7

    The Works Art and Design Festival

    www.theworks.ab.ca

    This free festival brings the best in cutting-edge design,

    digital art and new media technology, and traditional visualart mediums to public spaces around the city.

    June 29 July 25

    Freewill Shakespeare Festival

    www.rivercityshakespeare.com

    Take in the best of the Bard with summer performances

    in Hawrelak Park.

    JuLy 1

    Canada Day Celebrations

    www.edmonton.ca, www.canadadayedmonton.com

    Parades, pancakes, barbeques and fireworks at variouslocations around the city all say: Happy birthday Canada!

    July 9 -11

    Doors Open Edmonton

    www.historicedmonton.ca

    Celebrates built heritage with free guided tours of

    architecturally significant buildings, both old and new.

    July 9 - 18

    Edmonton and Northern Alberta Historic Festival

    www.historicedmonton.ca

    Various events in Edmonton and the surrounding

    area explore the rich history of this fine province.

    July 9 - 18

    Edmonton International Street Performers Festival

    edmontonstreetfest.com

    Sir Winston Churchill Square comes alive with jugglers,

    fire-eaters and all manner of interesting artists to gawk at.

    July 23 - 25

    Honda Indy Edmonton

    www.edmontonindy.com

    This is your last chance to catch the worlds fastest

    drivers rip around the City Centre Airport.

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    JUNE/JULY 2010 Commerce News 15

    FESTIVAL CITY

    Stuck for something to do this

    summer? Use this helpful guideto check out whats going on in theFestival City, in July and August

    20

    25

    2

    9

    16

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    30

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    F S S

    AUGUST

    July 23 - August 5

    A Taste of Edmonton Festival

    www.eventsedmonton.ca

    More than 40 Edmonton restaurants bring bite-sized

    portions to Sir Winston Churchill Square. Come hungry!

    July 23 August 1

    Edmontons Capital EX

    www.capitalex.ca

    Ride the midway, take in a show, grab a bite, play

    a game and much more at Northlands for 10 days.

    July 30 - Aug. 2

    Blueberry Bluegrass and Country Music Festival

    www.blueberrybluegrass.com

    Take a trip west of the city to Stony Plain, where there is

    bound to be lots of banjo.

    July 31 August 2

    Servus Heritage Festival

    www.heritage-festival.com

    A three-day showcase of Canadas vibrant multicultural

    heritage with 63 pavilions representing more than 85 cultures

    from all over the world.

    August 5 -8

    Edmonton Folk Music Festival

    www.edmontonfolkfest.org

    Sarah Harmer, Ben Harper, John Pine and Ian Tyson are just a few ofthe big names who will take to the stage at Gallagher Park this year.

    August 6 - 8

    Cariwest: Edmonton Caribbean Carnival

    www.cariwestfestival.com

    A colourful Caribbean showcase with costumes, dancing,

    music and a block party.

    August 12 - 22

    Edmonton International Fringe Theatre Festival

    www.fringetheatreadventures.ca

    Head down to Old Strathcona to help the citys biggesttheatre festival celebrate its 29th year.

    August 20 21

    Movies on the Square

    www.edmonton.ca

    Bring your lawn chair as the city presents a free, family-friendly movie

    in Sir Winston Churchill Sqaure on a three-storey inflatable screen.

    August 20 - 22

    Edmonton Dragon Boat Festival

    www.edmontondragonboatfestival.com

    A showcase of Asian culture and a whole lot of

    fun on the North Saskatchewan.

    Aug 20 22

    Edmontons Labatt Blues Festival

    www.bluesinternationalltd.com

    Western Canadas premier blues event fills Hawrelak

    Park with some mean guitar.

    Aug. 21 22

    Intact Canadian Derby Edmonton Marathon

    www.canadianderbymarathon.ca

    Lace up your running shoes, or come out to cheer

    during the citys biggest road race.

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    Stay at MacEwan

    MacEwan Residence, available May-August,offers furnished:

    Bachelor suites

    Private 2 and 4 bedroom suites

    Hotel-style rooms, 9 available year round

    Nightly rates starting at $75

    To reserve your room contact:

    MacEwan Residence780-633-3623

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    Meet at MacEwan

    Flexible function space to accommodategroups up to 600

    State-of-the-art audio-visual equipment,including video-conference capabilities

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    MacEwan Conference & Event Services

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    Kule Theatre, capacity 200 4 Bedroom Suite

    _ _

    lanning any event can be a rollercoaster of emotions;

    happy, overwhelming, exhausting, demanding,

    exciting. Whether it is a community music festival

    or a national conference for 2,000 delegates, every event

    should be memorable and leave guests or delegates talk-

    ing positively for months to come.

    What wil l make your event better than any other event?

    Glitz and glamour, fireworks and flash? Its understand-

    able to look for a wow factor when creating an event to

    remember, but not al l memorable events have to be over-

    the-top in order to make a lasting impression.The most common obstacles to a successful event range

    P from misinterpretation of objectives to unclear commu-nications and unrealistic expectations. Knowing yourclient, and working within a structure where there is ef-ficient decision-making and effective communication, is

    vital to ensure a positive experience for all stakeholders.

    Working closely with your client under these guidelines

    will garner you far more positives in the future than you

    may realize now.

    For an event to be memorable the event planner needs

    to consider variety. Variety keeps things new, fresh and

    presents planners with the opportunity to be innovativeand imaginative. As an added bonus, your resume will

    FESTIVAL CITYby Pivotal Events Ltd.MEMBERSINCE 2005

    boast a range in style of events. Creativity and expertise

    is key in the planning stage. It is also important for each

    event to include innovative elements for the client; wheth-er it is dcor, theme, catering, entertainment or simply

    how they are treated. Take their breath away.

    Every event is unique and every detail of the event can

    make a lasting impression. The event must provide high-

    quality service and satisfaction for all stakeholders. The

    clients dreams and desires for the event should be trans-

    lated from pen to paper and into reality. It is imperative

    to understand that this is the clients event, not yours. It

    can be challenging to loosen the reins, but earning and

    keeping a clients trust is what keeps planners in busi-

    ness.

    A step that can be overlooked during the planningstage is to understand the guests or delegates. What are

    the demographics? Events should not only meet the needs

    of each particular client, they should exceed them. A suc-

    cessful planner knows about the domino effect happy

    guests or delegates equal happy clients happy clients

    equal happy planners, and unhappy clients? Well, you get

    the idea. What an attendee remembers determines the

    success of the event and, ultimately, whether the client

    uses the same event planner again.

    Good luck and happy planning from the Team at Pivotal

    Events Ltd! This article was co-authored by Lauren Kinney,

    Alex Jones and Mandy Foster.

    For more information about Pivotal

    Events, go to www.pivotalevents.ca.

    PERFECT SETTING:Innovative elements helps guests remember

    an event for all the right reasons. Getting the little details right also

    keeps clients coming back.

    16 Commerce News JUNE/JULY 2010

    Bigger isnt always better. Its often the attentionto detail that leaves a lasting impression

    RememberEVENTtoAN

    START WITH APLANFor help with the stickiest obstacle in event planning, which is often

    where do I start? it is important to remember the 6 Ps.

    PURPOSE: What is the purpose of this event?

    PEOPLE: Who is going to attend?

    PRODUCT: What are you going to do?

    PLACE: Where and when?

    PRICE: How much is it going to cost you?

    PROCESS: How are you going to get the job done?

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    By Richard Wright

    Chamber Department

    T Notwst Titois is on of t st stb n

    resource-rich places on earth, but without the nancial advantages

    o provincial status, it remains reliant on corporate partnerships and

    joint ventures to realize its economic potential, N.W.T. Premier Floyd

    Roland told a World Trade Centre Edmonton audience May 26.

    As Ottawa seeks to establish its sovereignty in Canadas North

    during this time o economic stimulus and recovery, the premier

    made his case, to approximately 50 Edmonton business leaders,

    that a renewed ocus on development in N.W.T. will oer opportuni-

    ties and benets or Alberta business and investors willing to getinvolved in world-leading projects that continue to emerge in the

    North. Also in attendance was Alberta Deputy Premier Doug Horner,

    who brought greetings rom Premier Ed Stelmach, but reserved

    most o his time to listen and gather inormation.

    In the Northwest Territories and Alberta, across Canada and the

    U.S. and, in act, around the world, we have been aced with an

    economic restorm the likes which we have not seen since the Great

    Depression, said Roland.

    For governments and businesses alike, it has been a time o

    taking stock, adjusting, re-evaluating, and resetting our plans or the

    uture. One thing that the global recession has reminded us is just

    how connected and interdependent we really are, and how our chal-lenges and our successes can no longer be in isolation.

    Roland inormed the audience o a number o encouraging acts

    coming out o the Northwest Territories, acts he used as proo o his

    territorys ability to not only create new opportunities, but to sustain

    them through dicult times.

    The Darnley Bay Project in the northwest region o the territory,

    or example, is set to commence an aggressive drilling program

    that could well be the largest mineral exploration project in N.W.T.

    this year, he said. Our diamond mines have cancelled their shut-

    downs.

    A new era o mining and manuacturing potential is immerging in

    our rare earth minerals. Natural Resource Canadas projections orexploration deposits have doubled or the upcoming year.

    Indeed, there are signs coming rom all angles that the North-

    west Territories has become Canadas diamond in the rough. Al-

    ready owning the highest per-capita Gross Domestic Product (GDP)

    o all provinces and territories, N.W.T. is looking nowhere but up.

    The Conerence Board o Canada predicts that the territory with

    a current population o approximately 44,000 will have a GDP o

    $9.6 billion by 2020.

    With our huge resource potential, the N.W.T. is poised to realize

    substantial investment and economic activity in the years ahead,

    he said. So much so, in act, that we believe that by investing in the

    N.W.T., the Government o Canada can promote a sustained period

    o national economic growth and nation building or all Canadians,

    ensuring that our country continues to thrive and grow as a leader o

    the industrialized world.Canadas sovereignty over the Arctic has been a big issue in re-

    cent years, and while Roland gives the Harper government credit

    or keeping the topic on the minds o Canadians over the past two

    years, he eels that only baby steps are being taken to actually ad-

    dress the issue.

    Real boots on the ground and investment in the N.W.T. still ap-

    pears to be something that is viewed primarily with a political lens,

    Roland said. Dont get me wrong, the pillars underpinning the

    ederal governments northern strategy are the right ones: social

    and economic development, protecting the environment, exercis-

    ing northern sovereignty and devolving northern governance. But

    to turn this strategy into something concrete jobs, opportunities,choices requires action.

    The position o Rolands government is that more ederal help or

    northern development is needed.

    Unortunately, our political infuence still lags behind our poten-

    tial. Authority and control over natural resources have enabled prov-

    inces, like Alberta and Saskatchewan, to capitalize on their resource

    wealth. But even with the connes o our legal authorities and bor-

    rowing limits, we have made some major strides.

    Diamond mines in the Northwest Territories have provided over

    16,000 person years o employment since 1998, including 4,400

    person years to aboriginal residents. The combination o mining, oil

    World Trade Centre Edmonton

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    and gas in N.W.T. contributed nearly $2 billion to the territories own

    economy in 2007, and investment in northern and aboriginal busi-

    ness is now over $5 billion.

    Imagine what we could have done with the ull capacity o capital

    tools, and resources to ully realize our potential, he said. Even

    Canadas Minister o Northern Aairs Chuck Strahl speculated re-

    cently that the cost o lost opportunities in the North could be morethan $15 billion over the next ew years.

    What does that have to do with the Edmonton Chamber o

    Commerce? he asked. Its an old clich, but whats good or us

    is good or you.

    N.W.T. pmi gs ptnsips n invstmnt in t Not

    NeW arT: N.W.T. Premier Floyd Roland and chamber chair

    Carman McNary unveiled a new painting by N.W.T. artist Bill

    Nasogaluak in the chamber foyer on May 26.

    NeTWOrKING:Chamber and WTCE staff meets with members

    of the South African Consulate on June 3.

    NOrTherN dIalOGue: N.W.T. Premier Floyd Roland addresses

    guests at the World Trade Centre.

    june/july2010 Commc Nws 17

    hosting visitos

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    Edmonton Non-Proft News

    Char-Leaders: A persal perspectve By Zachary WeeksPersally, the Char-Leaders Eablg Access evet s

    o paramount importance to me, as I must deal with accessibility

    issues every day. I was honored to co-ordinate a new event with

    a resh perspective on issues such as accessibility, which I am sopassionate about.

    We are very pleased with the support we have received rom

    various community leaders and local businesses, including the

    Edmonton Chamber o Commerce, Tim Hortons and Westmount

    Shopping Centre. Some o our participants who spent the day in

    a wheelchair included: Mayor Stephen Mandel, Coun. Amarjeet

    Sohi, ormer Edmonton Coun. Michael Phair, Jim Hole o Holes

    Greenhouses, Breakast Television weather specialist Michelle

    McDougall and Lorna Stewart, director o Disabled Adult Transit

    Service (DATS).

    Organizations such as the Canadian Paraplegic Association

    and events like Chair-Leaders will provide valuable insight to help

    inorm designers, engineers, business owners and various levels

    o government as to what needs to be improved upon. We need

    to address current issues, as well as plan or the uture. I continu-

    ally come across public acilities and buildings that do not have

    adequate modifcations that allow those with mobility issues to be

    more independent. It does not matter whether one has a spinal

    injury, cerebral palsy, muscular dystrophy or is simply experienc-

    ing the eects o aging; there has always been a strong need or

    better access. In the uture, needs will be even greater as our

    population ages and those with physical disabilities continue to

    lead active liestyles.

    For more formato about the Caada Paraplegc

    Assocato, go to www.canparaplegic.org.

    Breakfast Televso's Michele McDougall

    Caada Paraplegc Assocato executve drector

    Teren Clarke

    Dsabled Adult Trast Servce drector Lorna Stewart

    Edmoto Chamber of Commerce commuty developmet

    maager Liz Tweddle

    Edmoto Cou.Amarjeet Sohi

    Edmoto Mayor Stephen Mandel

    EZ Rock's Ron Clark

    Former cty coucllor Michael Phair

    Hole's Greehouse ad Gardes Ltd.Jim Hole

    Past dstrct goveror of Rotary Ken Haverland

    World Health Clubs Margeaux Morin

    CHAiR-LEADER PARTiCiPAnTS

    Utg Edt -prfts By Dennis Gane

    The Edt Chaber Vlutary

    Organizations (ECVO) is an incorporated non-proft

    society and registered charity that serves and sup-

    ports the non-proft and voluntary sector in the

    Edmonton Region. The ECVO held its annual gen-

    eral meeting on May 4, ollowed by an open house

    event called the Community Connector.

    The AGM ocused on ECVOs continuing role as

    a not-proft organization, which advocates on behal

    o its members and the non-proft and charitable

    sector in general. In keeping within its objectives o

    providing resources and a voice or non-profts and

    registered charities in the Edmonton area, ECVO

    executive director Russ Dahms spoke about the

    need to increase communications and collabora-

    tion in order to best showcase this sectors signif-cance in the community.

    We wanted to take advantage o the assembly

    o our members at the AGM, and to take that group

    o non-profts and invite government and business to

    join us and create an atmosphere where people can network and

    connect with economic development opportunities, Dahms said.

    Following the AGM, ECVOs Community Connector event pro-

    vided an opportunity to bring public, private and voluntary sectors

    together or networking. Among the many guests were Coun. Don

    Iveson, Alberta Culture and Community Spirit Deputy Minister

    Lois Hawkins and Assistant Deputy Minister Tom Thackeray, as

    well as other notable Edmontonians who support the ECVO's rolein the non-proft and charitable sectors.

    To kick o the event, Dahms introduced Ron Gilbertson, CEO

    o the Edmonton Economic Development Corporation. Gilbertson

    spoke about collaboration between sectors and the importance

    o non-proft organizations in the community. He provided an ex-

    ample o one initiative EEDC is involved with: Homeless Connect.

    Liz Tweddle, Edmonton Chamber o Commerce community de-

    velopment manager, also attended and provided additional inor-

    mation on this initiative, as she represents the chamber on the

    Homeless Connect committee.

    In a sidebar conversation with one o the ECVO board mem-

    bers, Commerce News learned o a workorce initiative they areinvolved with called the Alberta Nonproft and Voluntary Sector

    Workorce Council. The council is a collaboration or the non-

    proft and voluntary sector, and is tasked with developing a high

    perormance, sustainable workorce. This council is a orum or

    sharing inormation and resources on common workorce issues.

    This initiative is a result o an Alber ta Immigration and Employment

    strategy titled: Building and Educating Tomorrows Workorce.

    The project receives unding rom the provincial government andis well underway.

    For more formato about the Edmoto

    Chamber of Volutary Orgazatos, cotact

    Russ Dahms at [email protected] or 780-428-5487.

    GET RoLLinG:From left to right, Chair Leader participant

    Coun. Amarjeet Sohi listens as an onlooker explains that there

    isn't much room on his left side to manoeuvre his chair, Chair-

    Leaders participant Michael Phair negotiates the obstacle

    course during wheelchair 101 and Jim Hole of Hole's Green-

    house and Gardens Ltd. takes a coffee break.

    TimE oUT:From left to right, Mayor Stephen Mandel, Janice

    Melnychuk, Liz Tweddle, Coun. Don Iveson, Russ Dahms and

    Dennis Gane at the EVCO Community Connector event.

    june/july2010 Cerce news 19

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    Chamber Department

    Community Champions

    Are yo ready o pan he own red?

    Fri., July 23 is your opportunity to take part in Red Friday. Show

    your support or Edmontons military personnel and their amilies,

    simply by wearing red.

    This is a non-political event that recognizes the tremendous

    contribution that our military makes in a range o roles rom con-

    ict to search and rescue, disaster assistance and peace keeping.

    The event is also an opportunity to acknowledge the signifcant

    role that the military plays in the Edmonton Capital Region.

    Red Friday is sponsored by the Edmonton Salutes Committee,co-chaired by Edmonton City Councillor Ed Gibbons and Diane

    Trenn, vice-president o operations o the Edmonton International

    Airport. The committee includes members o the business com-

    munity, military representatives and City o Edmonton sta.

    Sale or mlary commny on Red Frday

    On Mohers Day, 400 volneers ook me o of her

    day to help out Edmontonians in need at the ourth Homeless

    Connect event. An estimated 1,300 guests visited the Shaw

    Conerence Centre, where almost 80 services were available allor ree.

    Homeless Connect is a community-inspired initiative to oer

    services to help people out o homelessness. Co-ordinated by

    Homeward Trust, community partners include The United Way,

    Edmonton Economic Development Corporation (EEDC) and the

    Shaw Conerence Centre.

    Guests accessed a variety o services. City o Edmonton em-

    ployees oered help with taxes, and provided inormation on how

    to obtain identifcation. Aboriginal elders provided counseling in a

    teepee that was set up inside the hall and Shaw Communications

    provided ree Internet access and long-distance telephone calls,

    so guests could connect with amily and riends.Two o the most popular services were the haircuts provided

    by students and instructors rom Marvel College, Flos Beauty

    Salon and other salons, and the oot care provided by the Boyle

    McCauley Health Centre. Guests were also treated to lunch and

    received a care package at the end o the day.

    Homeless Connect is held twice a year. The next event will be

    held on Sunday, October 17.

    For more information, visit www.homelessconnect.ca.

    Homeless Connec 2010 a grea sccess

    Lndsay Blacke, mnser of clre and commny

    spirit, brought greetings on behal o the provincial government.

    He indicated the Alberta government is supporting the Grey Cup

    Festival through a program grant o $1.1 million and a urther

    $200,000 was reserved or supporting cultural activities around

    the Grey Cup.

    Blackett stated, The government wants to highlight the value

    we place on culture in Alberta. He indicated Grey Cup 2010 is

    about more than sport, and emphasized the importance o volun-

    teerism, culture and bringing the community together collectively.

    He concluded his speech in the spirit o the games saying, In

    2009, Calgary raised the bar in hosting the Grey Cup. I look or-

    ward to seeing how Edmonton makes it even better.Edmontonians love a challenge, Minister!

    Game On

    While the Capital Region has always valued its military com-

    munity, the establishment o a super base at Edmonton Garrison

    in 1995 brought economic benefts to the area and increased our

    international profle.

    Red Friday is an opportunity to celebrate our military commu-

    nity, and acknowledge that the work our soldiers do exposes them

    to uncomortable climates and conditions, extended periods away

    rom their amilies and riends, exposing them to dangers that ew

    o us ever have to ace.

    On Fri., July 23, encourage everyone you know to wear red andshow that we support and value our military personnel and their

    amilies, and the sacrifces they make or us. Watch or Red Friday

    events elsewhere around the city, including events at Capital Ex

    and the Edmonton Indy.

    GiANt MuRAL: The mural "Celebrating Volunteers" byJess Hogan and Nina Partridge is located in Beverley at 47th

    Street and 118th Avenue.

    Ch b P t

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    JUNE/JULY 2010 Commerce News 21

    Revolutionize air service. Stop the Calgary habit and

    fly Edmonton first.

    Businesses from across the Edmonton region are accepting

    the challenge to Stop the Calgary Habit.

    By developing corporate travel policies to use Edmonton

    International Airports (EIA) family of more than 50 non-stop

    destinations and preferred routings that favour EIAs U.S. and

    international hubs, the business community can continue to

    cast a vote for Edmonton air service.

    When we kicked off the Stop the Calgary Habit campaign,

    we knew that many people were likely unaware of the impact

    that driving or connecting through Calgary has on our abilityto grow Edmontons air service, said Peter McCart, EIA vice-

    president of marketing and business development. Were en-

    couraged by the support were getting from the community as

    businesses and individuals become EIA activists.

    A longstanding member of the Edmonton Chamber of

    Commerce, All Weather Windows is just one example of a

    local company that has stepped forward to champion a Fly

    Edmonton every time corporate travel policy.

    All Weather Windows proposed policy states that they will

    request that all flights booked are direct, non-stop flights from

    Edmonton to the destination. In the event that a stop must be

    made, make every attempt to book a flight that doesnt stopin Calgary. For help booking, visit flyeia.com to get the best

    routes. And: if booking through a travel agent, have a standing

    request that all flights are out of Edmonton, non-stop or through

    an EIA-preferred hub.

    As a major manufacturing company in Edmonton with

    branches across the country, we need quick and reliable

    travel options based from Edmonton, said Aaron Latimer, All

    Weather Windows director of marketing and communica-

    tions. Employees that travel have to be away from their families

    and from their regular work environment. Direct flights would

    cut down on total travel time, meaning employees would have

    more time to spend either at work or home. Improved work-life

    balance, comfort and convenience are the outcomes of direct

    flights.

    As a national company, we also have frequent vis its to head

    office in Edmonton by our numerous vendors, he continued.

    Having non-stop flights is simply another way to create con-

    venience when travelling to visit the Edmonton plant or attend

    meetings, thus strengthening our client relationships.

    All Weather Windows has identified the individual benefits of

    an EIA focused corporate travel policy for the company, but the

    benefits to the entire region are clear: the more people who use

    EIAs non-stops, the easier it becomes for the airport to attract

    new air service. With roughly one million people still driving to,

    and connecting through, Calgary for flights annually equal to

    giving Calgary 20 full 737s a day the potential for recapturing

    those travellers and further expanding Edmontons air service

    is strong.

    Edmontons air service is already excellent, says McCart,

    who notes that EIA has introduced 24 destinations and seen

    almost 50 per cent growth in passenger traffic since 2004. The

    airport works hard to build air service, but credit must also go

    to our community. With the communitys active and continued

    support, we can build even greater air se rvice for the Edmonton

    region.

    Nothing speaks louder about a regions belief in itself than

    the strength of its airport and the air service to it. EIAs businesscase to the airlines for more air service only works if there is

    Become an EIA Activist By EIA

    _ _

    demonstrated demand from the local market.

    Business and the community must choose

    EIAs non-stops every time to revolutionize air

    service in the region.

    For more information about how your

    company can Stop the Calgary Habit and

    grow your air service with a fly Edmonton

    every time corporate travel policy, contact

    Gillian Adams, EIAs manager of marketing,

    by calling 780-890-8091 or by e-mail at

    [email protected]. And if you are already

    championing Edmonton air service as anEIA activist, we want to hear from you!

    Edmonton International Airport

    Chamber Partner

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    JUNE/JULY 2010 Commerce News 23

    Exclusive Rates for Members of Edmonton Chamber of Commerce

    MONEXReliable, Secure, Lowest Rates Guaranteed!

    group

    Get MONEX and Get More.

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    Contact OZZY ERSOYat 1.866.286.7787 X 275 oremail [email protected]

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    qualied merchants and is under no obligation to approve a merchant for processing. Proof of EdmontonChamber of Commerce membership is required. Speak to a MONEX representative for more details.

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    Don Wheaton FamilyYMCA Fall AfterBusiness MixerThe Don Wheaton Family YMCA is pleased to welcome the

    Edmonton Chamber of Commerce and its members to our new

    70,000-square-foot facility. The YMCA is a full service facility with

    programs for all ages, with underground parking accessible from

    102 Street for guests and members.

    There is a lot more to explore on one of the YMCA's free tours,

    which are offered to all visitors and will be run throughout the eve-

    ning. Join us at this premier networking event that will help small

    businesses gain insight, build relationships and keep informed of

    emerging trends, all while enjoying a look at the all new Don Whea-

    ton Family YMCA. We look forward to seeing you at the Y!

    Table top exhibitor display tables

    $125 + GST (members)

    $250 + GST (non-members)

    Includes: 4 event tickets,

    6 foot table and linen

    Power require an additional $25

    Chamber Special EventsIts the Labour Day Classic rematch! Join us in sup-

    porting our Edmonton Eskimos at the End Zone Tailgate

    Party. This exciting Labour Day Classic rematch is a must.

    You and your guests will enjoy a tailgate-style barbeque

    catered by the Sawmill Group and will watch the football

    game all at field-level, which is the best way to experi-

    ence live football action! This event is ideal for corporate

    entertainment, social clubs or to share with family and

    friends. Buy you tickets early and dont miss out.

    Edmonton Eskimos vs. Calgary Stampeders

    Fri., Sept. 10

    Gate: 5:30 p.m., game: 7:30 p.m.

    Tickets: $70.00 + GST

    Commonwealth Stadium

    11000 Stadium Rd.

    13th Annual Eskimos End Zone Tailgate Party

    Tues., Sept. 14

    5:00 p.m. - 7:00 p.m.

    Tickets:

    $10.00 + GST (member)

    $15.00 + GST (non-member)

    Don Wheaton Family YMCA

    10211 102 Ave.

    Sponsored by:

    h b b

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    24 Commerce News JUNE/JULY 2010

    See why over 25,000 business owners selected this plan!

    CANADASCANADAS

    PLANFOR EMPLOYMENT

    BENEFITS

    PLANFOR EMPLOYMENT

    BENEFITS

    See why over

    25,000 business

    owners selected

    this plan!

    _ _

    Creating the Best Environment for Business

    The Edmonton Chamber of Commerce is growing.We are expanding our Member Development Team

    comprised of two departments:Member Services and Member Development Sales Team.

    We are currently recruiting sales and service professionalswho are eager to work with the Edmonton businesscommunity and not-for-prot organizations.

    Individuals with experience in any of the following areaswill excel: sales, marketing, teaching, public speaking or

    motivational training and professionals eager to serve the

    members of the Edmonton Chamber of Commerce.The successful candidates are highly motivated with

    performance-based compensation and exible hours and afull benets package.

    Exciting Career opportunityBe a part of the Member Development Team at

    The Edmonton Chamber of Commerce

    Please forward resumes via e-mail to

    Manager of Member Development

    [email protected]

    or fax (780) 424-7946.

    We thank all of those that apply

    but only those applicants whomatch our requirements will be

    contacted.

    ACCOUNT EXECUTIVES WANTED

    _

    The New Members package ($150 value) includes:

    2 tickets to July 16 Fireworks

    Game and Barbeque.

    Team meet and greet.

    Edmonton Capitals baseball

    cap.

    Edmonton Capitals baseball.

    Free parking(limited to availability)

    We invite you to join now!

    Building Community TogetherBusinesses joining the Edmonton Chamber of Commerce

    between May 1 and July 16 will receive:

    Sponsored by:

    Call Member Development Department at

    (780)426-4620, or visit

    www.edmontonchamber.comto become a member today!

    _ _

    Since opening its doors in October, zag creative group inc. has built an impressive

    client list and has proven to be a strong supporter o the Edmonton community. In act, one o the

    companys frst projects was working with the Jerry Forbes Centre or Community Spirit.

    At frst glance, the company may seem like a typical advertising agency, but it isnt. Focused on

    strategy and working with clients that ft within its value system, zag creative group inc. is dedicated

    to providing collaborative client experiences and committed to taking the time to do the best job

    possible. While the frm specializes in the development o synchronized strategic marketing plans,

    it also provides graphic design and the ull spectrum o creative marketing services.

    Comprised o a multi-aceted and experienced team with more than 50 collective years devel-

    oping advertising and marketing strategies, zag creative group inc. is well positioned to handle any

    number o marketing challenges. Its collaborative process o working with clients to develop ideas,initiatives and materials designed to achieve specifc business goals has proven to be a successul

    ormula or the company and an aspect that clients look or in their marketing endeavors.

    As the company approaches its frst anniversary, it is proud o the work it has done or its

    clients and sta members eel ortunate that they have been able to work with like-minded indi-

    viduals. Looking to the uture, zag creative group inc. is committed to continued involvement in

    the community and the ormation o strong part-

    nerships with individuals and organizations that

    are a good ft.

    Zag creative group inc. has its head ofce locat-

    ed in the 7th Street Lots downtown, across rom

    MacEwan University. It also has a satellite ofce in

    Calgary.

    Chamber Members

    Meet zag creative group inc.

    New Member Profle

    Contact zag creative group inc.

    address: 143,10309 107 St., Edmonton,

    Alberta, T5J 1K3

    telephone: 780-758-2924

    web:www.zagcreativegroup.com

    M k th

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    june/july2010 Commerce News 25

    Oct. 19 - Oct. 23, 2010

    We need your nominations!

    Every October, the Edmonton Chamber of Commerce

    celebrates small business by presenting this prestigiousaward to businesses in three categories: companies with

    10 or under full-time employees; companies with 50 or

    under full-time employees; companies with 100 or less

    full-time employees.

    This is how Small Business Gets Started!

    Visit

    www.edmontonchamber.com

    to make your nomination!

    _ _ _

    _ _ _

    Make theright call

    www.edmontonchamber.com

    GET STARTEDTODAY!To join the Edmonton Chamber of Commerce, please call

    Member Services at (780) 426-4620 or visit

    BONUS:Membership with the World Trade Centre Edmonton

    Networking

    Discount Programs

    Referral Program

    Seminars

    Advertising & Marketing

    Opportunities

    Participation

    Meeting Facilities

    Resources

    MEMBER BENEFITS INCLUDE:

    JOIN THE CHAMBER TODAY!

    Call one of ourAccount

    Executives and join theChamber today!

    The Edmonton Chamber of Commerce needs your voice

    and support as a new member. You need the benefits,

    services and facilities we provide to grow your business.

    Introducing Chelsey Shankhuizen Account Executive

    Chelsey Swankhuizen is a native Edmontonian who

    recently graduated from the University of Albertas

    School of Business. She majored in marketing and

    received honors with distinction. In her spare time she

    likes to travel, particularly to her familys native countryThe Netherlands. She previously worked at the

    Downtown Business Association as a summer student.

    During her time at the Downtown Business Association

    Chelsey had the opportunity to meet many of

    Edmontons small business owners. She also worked

    with the Bissell Centre and the Alberta Council of

    Womens Shelters.

    She is looking forward to working with the Edmonton business community and the

    chambers member development department to increase membership through

    membership sales, thus helping to make Edmonton an economically stable and

    environmentally sustainable city.

    _ _

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    26 Commerce News JUNE/JULY 2010

    Chamber MembersMember Listings Renewals50 + Years

    Quebecor World Edmonton

    25-45 Years

    Jedco Limited

    Norseman Group Ltd./CampersVillage

    Red Arrow

    The Economical Insurance Group

    Best Western Cedar Park Inn

    The Westin Edmonton

    Matco Transportation Systems

    Ltd.City Lumber Corporation

    EPCOR

    Art Gallery of Alberta

    Coronet Electric Inc.

    M & Z Industrial Supply Ltd.

    Unipac Packaging Products Ltd.

    ITT Water & Wastewater

    Peace Hills Insurance Co.

    Wm. Dale Somerville ProfessionalCorporation

    Dynamex Canada Corp.Gateway Mechanical ServicesInc.

    Institute of CharteredAccountants of Alberta

    10-24 Years

    Clark Builders

    P.M. Electric Ltd.

    Alberta Business Research Ltd.

    Alberta Cancer Foundation

    Edmonton Folk Music Festival

    Wood Group Pressure ControlCanada Inc.

    Accurate Data Services Inc.

    SHOWTECH POWER &LIGHTING

    Rancho Realty (Edmonton) Ltd.

    Read Jones Christoffersen Ltd.

    TELUS World of Science -Edmonton

    Alberta Motion Picture IndustriesAssociation

    Cine Audio Visual

    D.C. Solutions Ltd.

    C.H. William Cheung ProfessionalCorporation

    Twilite Music Services Ltd.

    Alberta Traffic Supply Ltd.

    Downtown Business Associationof Edmonton

    Hanscomb Limited

    Igloo Building Supplies Group

    Certified Radio

    Radco Food Stores Ltd.

    The Running Room (RunningRoom Canada Inc.)

    Advertising Images Inc.

    AVW-TELAV Audio VisualSolutions

    Canadian Circumpolar Institute(CCI)

    Groupex Systems Canada Inc.

    Simson-Maxwell

    Wade Engineering Ltd.

    Westbrook Shopping Centre Inc.

    Canadian Valuation Group Ltd.

    Comfort Inn & Suites

    Holiday Inn - Convention Centre

    Nunastar Properties Inc.United Protection Services Inc.

    Cencomp Systems Solutions Inc.

    CNIB

    Gimbel Eye Centre - Edmonton

    Intuit Canada Ltd.

    Eleventh Hour BusinessCorporation

    Odvod Media

    Ticketmaster Canada Ltd.

    Best Western City Centre Inn

    Canadian Red Cross - AlbertaEdmonton Veterinarians'Emergency Clinic

    Fuller Austin Insulation Inc.

    O & J Consulting Services

    5-9 Years

    Power Express

    Est-Elle Academy of Hair Design

    Redco Restoration SpecialistsLtd.

    Sung Lee Taekwondo

    The Inspections Group Inc.

    XCURA Systems & Consulting

    Ye Olde Plumber Ltd.

    Belmont Esso

    Campbell College Ltd.

    Diversified Staffing Services Ltd.

    Marketing By Design

    Stielow Canada Inc.

    Advantage RV Service Centre

    Canadian North

    Capital Industrial Sales &Services Ltd.

    CCD Health Systems

    Cohos Evamy integratedesignTM

    Direct Energy Business

    Dragon FX

    Homes By Avi (Edmonton) Inc.

    Orbis Engineering Field ServicesLtd.

    Safety West Inc.

    SECURIT/SHRED-IT

    Wenzel Downhole Tools Ltd.

    Western IT Solutions

    Alberta School of Business,Executive Education

    Capital Truck Body & Equipment

    EBA Engineering ConsultantsLtd.

    Fred Katz Fine Art Photography

    Predictable Futures Inc. -Business Family Centre

    Qualimet

    R D Nathan Real Estate

    Royal West Homes Inc.

    University of Lethbridge

    Advantage Installations

    Alberta Recycling ManagementAuthority

    Arctic Chiller Ltd.

    Cook County Saloon / Von'sSteak and Fish House

    EECOL Electric

    Express EmploymentProfessionals

    Infolink Inc.

    Lewis Estates Golf Course

    Monarch RegistriesOasis Edmonton ConferenceCentre

    Orkin Pest Control

    Park Avenue Interiors

    RE/MAX Real Estate - CentralBranch

    Sawridge Inn - Edmonton South

    The Works

    Torque Communications

    Less Than 5 Years

    Best Landscaping Supplies

    California Closets

    Applied Electronics Ltd.

    Ashley Fine Floors

    Canadian Cystic FibrosisFoundation, Edmonton Chapter

    Easyford Meats

    Dynacor Media

    Building Trades of Alberta

    On Time Express

    Canwest Corporate Air Charter

    Hi-Way 13 Transport Ltd.

    Canada Africa Trading Ltd.

    Dynamic Water, Sewer & GasServices Inc.

    Service Canada Centres ForYouth

    Celico Builders Inc.

    Carton Land Inc.

    Continental Cartage Inc.

    Technosub Inc.

    Acces Emploi

    eCycle Solutions Inc.

    Genome Alberta

    Alberta Business Family Institute

    ADCO Power Ltd.

    Mutual Propane Ltd.

    Boychuk Ventures Inc.

    Corporate Carriage Inc.

    GlaxoSmithKline

    Dylan McLernon

    SEANAA Solutions

    Danny Hooper Productions Inc.

    Tyco Thermal Controls

    ABSA the pressure equipment

    safety authority

    Cinema City Inc.

    Wild Rose Websites

    Love And Care Homes

    Delcon Development Group Ltd.

    Extreme Power

    High Clouds Incorporated

    007 Architecture

    Monarch Granite & Marble Inc.

    Air North, Yukon's Airline

    Ret