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8/13/2019 Editorial Writing in Company Newletters
http://slidepdf.com/reader/full/editorial-writing-in-company-newletters 1/13
8/13/2019 Editorial Writing in Company Newletters
http://slidepdf.com/reader/full/editorial-writing-in-company-newletters 2/13
- the voice of the newspaper- news peg + opinion = editorial- a reflection of the staff’s positioning
(right, neutral, left, conservative,liberal) on the political spectrum.
- a reflection of the views of the owners,
managers or board of directors of thecompany.
8/13/2019 Editorial Writing in Company Newletters
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- to persuade readers to think the same wayyou do.
- to influence public opinion, promote
critical thinking, and sometimes cause people to take action on an issue.
- to criticize
- to explain- to praise
8/13/2019 Editorial Writing in Company Newletters
http://slidepdf.com/reader/full/editorial-writing-in-company-newletters 4/13
- your purpose
- your audience
- word count
- style or tone
8/13/2019 Editorial Writing in Company Newletters
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- recycling and environmental- corporate social responsibility / community
involvement
- ethics, governance, risk management,sustainability, workforce issues/diversity
- ways to improve efficiency and work habits
- product promotion
8/13/2019 Editorial Writing in Company Newletters
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1. Hook –
Grab the reader’s attention
2. Clearly state the issue before giving your opinion
The Hook
- an exciting quotation- a rhetorical question- a thought provoking statement
- Startling facts- anecdote- Irony
8/13/2019 Editorial Writing in Company Newletters
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The Webster’s Dictionary introduction Example: Webster’s dictionary defines
slavery as “the state of being a slave,” as“the practice of owning slaves,” and as “a
condition of hard work and subjection.” The “since time immemorial” introduction
Example: Since time memorial, slavery hasbeen a problem in human history.
In this essay it is my objective to . . .
An overused, hackneyed quotation: "Timeis gold.”
8/13/2019 Editorial Writing in Company Newletters
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1. State reason or evidence to support your position
2. Include facts that support reason
1. State and refute the position of the opposite side.
2. Concede on some points of the opposite side
1. Restate opinion on issue
2. Offer at least two possible solutions; end with a
bang
8/13/2019 Editorial Writing in Company Newletters
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provocative question
- The power is in our hands. Will you use yours to save the world?quotation- As Barack Obama said, “change will not come if we wait for some other person,
or if we wait for some other time. We are the ones we’ve been waiting for. Weare the change that we seek.”
call for some sort of action- We have it in our power to change the world over. Let’s take that first small step
and stand up against all forms of gender discrimination.
end with a warning- If we don’t act now to mitigate the effects of environmental degradation, we will
all lose what we enjoy now.
rephrase the thesis statement*Poverty is considered the worse product of our generation. thesis
statement)- Let us not forget that it is appalling and is a big insult that poverty is a creation
of our time.-
8/13/2019 Editorial Writing in Company Newletters
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ADDITIONAL TIPS:
- Attack!
- No bylines
- No I, me, my, in my opinion, I think, personally, for me…
- Avoid editorial of explanation- Don’t be preachy…
8/13/2019 Editorial Writing in Company Newletters
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8/13/2019 Editorial Writing in Company Newletters
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To summarize…
- an editorial is like a CAKE!
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Thank
you…