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DHDARKHORSEQUALITY SYSTEMS MANAGEMENT
PO Box 7661 ~ Gulf Shores, Alabama ~ United States of America ~
888.419.0002 ~ www.chrisgergen.com
November 2010
No, Its Not Just AnotherLeadership or ManagementBook
Dear Editor/Writer:
Dark Horse Quality is publishing through AuthorHouse Publishers
a new series of Quality, Life
Management and Leadership books. I know what youre probably
thinking So what? Why do
we need another book on management or leadership? THE
QUALITYPARADIGM: Why You
andYour Business Need it to Succeed(October 2010 ISBN
978-1-4520-8913-3 Hardback $28.99
220 pages Amazon.com) is not just another addition to the genre
it is a book that will
transform how individuals and companies look at quality and how
it must precede the largersubjects of management and leadership
performance. Without The Quality Paradigm, nothing
you know about business, management and leadership will matter.
In fact, some of the
knowledge you have will work against your own good. Many very
smart people who are
dynamic and talented managers and leaders have had a hand in and
been affected by the
current collapse in our business and economic systems. Among
many factors, the fundamental
cause of our current conditions is an abdication of the quality
consciousness that compels
businesspeople to do right things, right. The global community
has exchanged principles for
immediate performance and profits as if there were no future to
consider beyond today.
After serving three years in the largest operational squadron in
the United States Navy duringwhich time it was awarded the Global
War on Terrorism Service and Expeditionary medals for
combat service and excellence, a Navy Unit Commendation for
operational excellence, two
Battle E awards for sustained superior performance in an
operational environment, the CNO
Safety Award (an award recognizing a squadrons commitment to
professionalism, solid
leadership and competent risk management) and the AVCM Donald M.
Neal Aircraft
Maintenance Golden Wrench Award for Excellence, Christopher
Gergen knows what it means
to cultivate and apply The Quality Paradigm within an
organization and produce sustained
superior results. In addition to his military service,
Christopher has owned or operated several
businesses, including working in the Quality Assurance element
with Panasonic Avionics
Corporation in 2008 when they were awarded the Best Achievement
in Technology Award by
the World Airline Entertainment Association.
Readers can use THE QUALITYPARADIGM: Why You andYour Business
Need it to Succeed
when they need to develop, apply and maintain an atmosphere of
excellence and good business
practice in areas such as:
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Establishing A Quality Foundation
No Excuses, No Drama and No Extremes p. 7
The Nine Attributes of Quality p. 9
Continuous Improvement
Why Kaizen Outperforms Traditional Management Models p. 68
The Tools Used to Develop Continuous Improvement p. 70
Leadership
The Eight Imperatives of Quality Leadership p. 51
The Business Mnage Trois Responsibility, Authority and
Resources
Where Power comes from and how to get more of it p. 170
Competence
The Four Levels of Competence and How to Move Yourself and Your
Company through Each Level p. 115
Bench Strength
How to D.R.I.V.E. Your Top Talent and Maximize your Companys
Human Assets p. 193
Strategy
What Strategy is and How to Develop One p. 205
The Three Rules of War p. 210
Christopher Gergen andD
ark Horse Quality are anticipating an enthusiastic reception
fromtheir clients when this book hits shelves, Amazon.com, bn.com
and other online retailers in
November. The initial interest in the book and its follow up
training has been phenomenal. I
think the subject matter of this book has struck a chord with
businesspeople in our global
community. People know intuitively the way things have been done
in the past has been
wrong, but they dont know what to do about it. This book is
perfectly positioned to answer
those questions, says Christopher Gergen, the books author. THE
QUALITYPARADIGMis
going to change businesses and business leaders for some time to
come.
For more information or to schedule an interview with the
author, Christopher Gergen, please
contact Tammara Scully at 1.888.419.0002 ext. 102 or send an
email to [email protected].
Warmest Regards,
Tammara Scully, Publicity Coordinator
Dark Horse Quality Systems Management
