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Editie 2020Editie 2020
For almost 40 years, Fiets has been the leading monthly in the field of Race and MTB sports cycling and the lifestyle that goes with it. Every issue informs readers on how to get the most out of their hobby, by discussing bicycle gear, materials, technology, training, food, touring and other complementary subjects.
Fiets is the largest monthly for active cyclists in the Netherlands and Belgium.
Pillars
Tests: Products are tested independently by our editors. Professional cyclist turned photographer Leon van Bon also tests a bicycle every month.
Technology: The latest developments in bicycles, gear and accessories.
Ride a bike: Catching reports of bicycle tours to ride at home and abroad.
Training: A guide on how to apply the right training programs.
Nutrition: Nutrition that benefits your training schedules or bicyle tour.
Background information: Intriguing facts, such as the geometry of a bicycle, the latest digital options or the best aerodynamic posture.
Contributors: Among our guest editors are professional sportsmen and -women as well as bicycle enthusiasts, such as Peter Winnen, Ellen van Dijk and Thomas Braun.
Fiets is the largest monthly for active cyclists in the Netherlands and Belgium. Itsmain audience are both racing cyclists and MTBers. The magazine is host to in-depth specials such as the Bicycle Style Guide, Gravelspecial, Training Guide and Grand Départ Tour de France.
Our independent product tests and need-to-know reports are highly appreciated. Through its inspirational and engaging contributions, Fiets has become an opinion leader in the active bicycle community.
Mainly male readers; 25 to 50 years old
Highly interested in all things cycling
Cycling enthusiast, constantly seeking challenges and surpassing set goals
High education level, above average income
49% of readers intend to spend more than € 2,000 on a new bicycle
Loyal community: 81% has been a subscriber for more than 5 years
Target Audience
Fiets readersReaders of Fiets are bicycle enthusiasts, either professional or on an amateur level, constantly seeking challenges and surpassing set goals.
Fiets magazineFrequency; 12x a yearPrint reach: 151,300 (NPM 2020-IV)
Fiets.nl1,831,648 pageviews p/mGoogle Analytics 2020 Q2 up to 2021 Q1
Fiets newsletter44,300+ newsletter subscribers; CTO: 36%, CTR: 16%, Open Rate 44% Frequency: weekly on Friday
Fiets Facebook27,900+ followers
Fiets Instagram10,000+ followers
Twitter8,000+ followers
Facts & figures
1 29-12-2020 08-12-2020
2 28-01-2021 08-01-2021
3 25-02-2021 05-02-2021
4 25-03-2021 05-03-2021
5 22-04-2021 01-04-2021
6 20-05-2021 29-04-2021
7 24-06-2021 04-06-2021
8 29-07-2021 09-07-2021
9 26-08-2021 06-08-2021
10 23-09-2021 03-09-2021
11 28-10-2021 08-10-2021
12 25-11-2021 05-11-2021
1 – 2022 23-12-2021 03-12-2021
Issue Publicationdate
Closing date for advertisers
Planning 2021
Formats and measurements (mm)Format width x height
Rates and formats 2021*
1 B
ased
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2 correctio
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Base ratein euro’s excl. VAT
1/1 page € 3,775
1/2 page 632/1 page 187
Position index
Preferred position 110Spread in center 1101st page right 110Cover 2 or 3 120Opening spread 120Cover 4 130Fold out cover* 280
*excl. production cost –upon request
Format index
Technical specifications
Type area: 195 x 265 mm Trim size: 215 x 285 mm
Advertisement material: Please submit your digital ad files as Certified PDF
Type area1/2 portrait 95 x 2631/2 landscape 195 x 1291/1 195 x 265
Trim size1/2 portrait 105 x 2851/2 landscape 215 x 1401/1 215 x 2852/1 215 x 285 – 215 x 285
+ 3 mm bleed on all sides
Product Rate
NBA – Newsletter article € 1,750FBB – Facebook post € 750BI – Branded Item € 1.750Instagram Story € 500BI + FBB € 2,250BI + NBA € 3,250BI + NBA + FBB € 3,750Native-in-Article (Cost p. Quality View – QV) € 1.25
Production cost*1
Newsletter Article € 175Facebook post € 225Branded Item on website € 225Instagram Story € 250
BannersBillboard (970*250) € 36 cpmHalfpage (300*600) € 36 cpmRectangle (300*250) € 25 cpmLeaderboard (728*90) € 15 cpmLarge Leaderboard (970*90/70) € 36 cpmWide Skyscraper (160*600) € 18 cpm
Mobile bannersBanner (320*100) € 15 cpmInterscroller (320*480) € 36 cpm
Digital
Procycling readersReaders of Procycling are extremely involved with cycling. The predominantly male readers are continuously practicing bike sports, riding tours and contests, striving to be better by improving personal goals. Readers are 18 to 45 years old, in good condition and pursuing a healthy lifestyle.
Procycling magazineFrequency: 6 issues a yearPrint reach regular edition: 80,000 m/wPrint reach Tour Edition: 700,000 m/w
Procycling is Europe’s number one professional cyclingmagazine. We bring the colour, excitement, grit, speed and glory of professional road cycling to our readers. Insightful articles and authoritative writing from the most respected journalists in cycling, combined with breathtaking photography which showcases why cycling is more than just a sport for many, but part of our sporting culture. As well as conducting interviews with the top riders and figureheads in the sport, Procycling’s reporters are on the ground throughout the racing season, to bring a unique perspective on what makes cycling unlike any other sport.
Since 2006 known for the only Official Tour de France Guides and since 2010 we have a unique and unparallelled Tour Package.
1/2 04-03-2021 11-02-2021 Season guide & Classic cycle race guide 2021
3 08-04-2021 17-03-2021
4 25-05-2021 26-04-2021 TOUR-edition 2021
5 29-07-2021 08-07-2021
6 04-11-2021 14-10-2021 Year overview 2021
Planning 2021
Issue Publicationdate
Closing date for advertisers
1/1 page € 2,304 Type area1/2 portrait 104 x 2651/2 landscape 210 x 1311/1 210 x 265
Trim size1/2 portrait 114 x 2851/2 landscape 230 x 1411/1 230 x 2852/1 230 x 285 – 230 x 285
Rates and formats 2021
Base ratein euro’s excl. VAT
1/2 page 632/1 page 187
Position index
Preferred position 110Spread in center 1101st page right 110Cover 2 or 3 120Opening spread 120Cover 4 130Fold out cover* 280
*excl. production cost –upon request
Format index
Formats and measurements (mm)Format width x height
Technical specifications
Type area: 210 x 265 mm Trim size: 230 x 285 mm
Advertisement material: Please submit your digital ad files as Certified PDF
+ 3 mm bleed on all sides
+ 3 mm bleed on all sides
Trim size: 230 x 300 mm
Advertisement material: Please submit your digital ad files as Certified PDF
1/1 page € 3,456 Trim size1/2 portrait 114 x 3001/2 landscape 230 x 1481/1 230 x 3002/1 230 x 300 – 230 x 300
Since 2006 known for the only Official Tour de France Guide.
Copies soldTour de France Magazine: 110,000copiesOf which 40,000 within Tour-Package:
Rates and formats 2021
Base ratein euro’s excl. VAT
1/2 page 632/1 page 187
Position index
Preferred position 110Spread in center 1101st page right 110Cover 2 or 3 120Opening spread 120Cover 4 130Fold out cover* 280
*excl. production cost –upon request
Format index
Technical specifications
Formats and measurements (mm)Format width x height
