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Divergence
andConvergence
Idea Generation and Evaluation Presented BySunil Gupta
Vishal Wadhwa
Saurabh Singhal
Panka !hua
Saurabh Shar"a
Saptarishi Das Gupta
Shruti Shar"a
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#arket Si$e % & k" radius
Growth 'ate % () *
+ccasion , Everyday
Porter-s ) .orcesBargaining Power o/ Buyer , 0owBargaining Power
o/ Supplier ,0ow1hreat o/ Substitutes , 2igh1hreat o/ 3ew Entrants
, 2ighCo"petitive 'ivalry , 0ow
1arget Seg"ent % () to 45 yrs
Inco"e Group % 6pper Inco"e
Bene/its % 2igh 7uality .ood8 BestGa"ing E9perience
Growth % :( *
3o Sustainable co"petitiveadvantage
#arket Industry
#ac
ro,.actors
#icro,.actors
2ealth Ca/e
1E!#
7uality
Services
'isk taking
Persuasive
Sel/
con/ident
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2uge "arket potential 2igh growth +ccasion; atleast once a
year
/or "obile phones and atleastonce every two years /orlaptops
Porter-s ) .orces 1hreat to new entrant; 2igh
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2uge "arket si$e owing to thereligious nature o/ Indian
Peopleand diverse cultures and religionsA
Growth potential hugeA #ultiple occasions since India is a
country o/ "ultiple religions8
/estivals and ritualsA
Bargaining power o/ custo"erslowA
1hreat /ro" substitutes lessA 1hreat o/ 3ewEntrants 2ighA
Bargaining power o/ suppliers high Co"petitive rivalry; high
1arget Seg"ent ; 'eligious.a"ilies and people who havestrong
adherence and allegiance toritualsA
3eed; 1he huge a"ount o/religious activities
Growth ; 2igh E9pansion; Easy
Co"petitive advantage notsustainable since others can
easilye"ulateA
#arket Industry
#ac
ro,.actors
#icro,.actors
'eligious Website
!uthenticity i"portantA So tea"should have sound knowledge
o/
scripturesA
2igh ability to
e9ecute CS.8
But authenticity
issues there
'isk is low
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#oderate "arket si$eco"prising o/ B:B and directcusto"ers8
#etros 1ier (cities
2igh growth during initialyears
Custo"ers take service /or a
contract period
Porter-s ) .orces Bargaining power o/
custo"ers "oderate to high 2igh bargaining power o/ good
drivers Substitute available 0ow Entry Barrier 0ow
co"petition
1arget Seg"ent,Working wo"en
organi$ations who wantSa/e co""uting /or wo"en workers 3eed;
Sa/e co""uting at
a//ordable prices Growth; 2igh E9pansion; Di//icult due to
e9isting
players in other seg"ents
3o Sustainable co"petitiveadvantage
#arket Industry
#ac
ro,.actors
#icro,.actors
Sa/ety Cab /or Wo"en
1E!#
!bility to
e9ercise
CS.
'isk taking
Persuasive
Sel/
con/ident
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1he country-s rich history8 culturalheritage8 beauty8 diversity
o/religion and "edicine /ascinatebudget and lu9ury travellersA
India is a"ongst the /astestgrowing business travel
"arketsglobally and is e9pected to be a6SD )5 billion "arket by
:5(&A
+ccasions; Based on 3eeds
Porter-s ) .orces 1hreat to new entrant; Very
2igh
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2uge #arket Potential 2igh growth Custo"ers are willing to
take
the services "oreo/ten
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2uge "arket potential
E9tre"ely 2igh growth
+ccasion; /ood is a dailyconsu"able
Porter-s ) .orces 1hreat o/ new entrant; 2igh
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