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insede R&D N exteconom ic reasoning system Econom ic Value Architecture & Engineering Im aginary P& L and Im aginary B alance . Itis the theory w hich decides w hatcan be observed. AlbertEinstein,during H eisenberg's 1926 lecture atBerlin IN SED E – (open)Institute forSustainable Econom ic Developm ent– w w w .insede.org – m [email protected] M any ofthe patterns ofnature w e can discoveronly after they have been constructed by ourm ind. Friedrich von H ayek

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Page 1: economic_value_architecture_and_engineering_2012_alpha_e

insedeR&D

Next economic reasoning system

Economic Value Architecture & EngineeringImaginary P&L and Imaginary Balance.

It is the theory which decides what can be observed.Albert Einstein, during Heisenberg's 1926 lecture at Berlin

INSEDE – (open) Institute for Sustainable Economic Development – www.insede.org – [email protected]

Many of the patterns of nature we can discover only after they have been constructed by our mind.

Friedrich von Hayek

Page 2: economic_value_architecture_and_engineering_2012_alpha_e

Economic Value Architecture & Engineering

© 2000/2012 Peter Bretscher, www.bengin.com [email protected], www.insede.org, part of Business Engineering Systems, registered Copyright TXu 512 154 ecoval_pc000158_2012a_e.vsd

1. Stock exchange2. Enterprise potential

3. Communicating values and progress

Page 3: economic_value_architecture_and_engineering_2012_alpha_e

Economic Value Architecture & Engineering

© 2000/2012 Peter Bretscher, www.bengin.com [email protected], www.insede.org, part of Business Engineering Systems, registered Copyright TXu 512 154 ecoval_pc000158_2012a_e.vsd

2. Enterprise potential

3. Communicating values and progress

Page 4: economic_value_architecture_and_engineering_2012_alpha_e

mat V[$]

Time

Stock exchange

Economic Value Architecture & Engineering

© 2000/2012 Peter Bretscher, www.bengin.com [email protected], www.insede.org, part of Business Engineering Systems, registered Copyright TXu 512 154 ecoval_pc000158_2012a_e.vsd

2. Enterprise potential

3. Communicating values and progress

Page 5: economic_value_architecture_and_engineering_2012_alpha_e

mat V[$]

Time

Intr

oduc

ing

axis

for

inta

ngib

les

Stock exchange

Economic Value Architecture & Engineering

© 2000/2012 Peter Bretscher, www.bengin.com [email protected], www.insede.org, part of Business Engineering Systems, registered Copyright TXu 512 154 ecoval_pc000158_2012a_e.vsd

2. Enterprise potential

3. Communicating values and progress

Page 6: economic_value_architecture_and_engineering_2012_alpha_e

mat V [$]

immat V[i]

mat V[$]

Time

Intr

oduc

ing

axis

for

inta

ngib

les

Stock exchange

Economic Value Architecture & Engineering

© 2000/2012 Peter Bretscher, www.bengin.com [email protected], www.insede.org, part of Business Engineering Systems, registered Copyright TXu 512 154 ecoval_pc000158_2012a_e.vsd

2. Enterprise potential

3. Communicating values and progress

Page 7: economic_value_architecture_and_engineering_2012_alpha_e

REV + SPE = TEV= Total Enterprise Value≈ |Shareholder Value|

mat V [$]

immat V[i]

mat V[$]

Time

Intr

oduc

ing

axis

for

inta

ngib

les

Stock exchange

Economic Value Architecture & Engineering

© 2000/2012 Peter Bretscher, www.bengin.com [email protected], www.insede.org, part of Business Engineering Systems, registered Copyright TXu 512 154 ecoval_pc000158_2012a_e.vsd

assets

Stock capit.

2. Enterprise potential

3. Communicating values and progress

Page 8: economic_value_architecture_and_engineering_2012_alpha_e

Economic Value Architecture & Engineering

© 2000/2012 Peter Bretscher, www.bengin.com [email protected], www.insede.org, part of Business Engineering Systems, registered Copyright TXu 512 154 ecoval_pc000158_2012a_e.vsd

2. Enterprise potential

3. Communicating values and progress

REV(Real Enterprise Value)

SPE(Shareholders Profit Expectation)

REV + SPE = TEV= Total Enterprise Value≈ |Shareholder Value|

mat V [$]

immat V[i]

mat V[$]

Time

Intr

oduc

ing

axis

for

inta

ngib

les

Stock exchange

Page 9: economic_value_architecture_and_engineering_2012_alpha_e

REV(Real Enterprise Value)

SPE(Shareholders Profit Expectation)

REV + SPE = TEV= Total Enterprise Value≈ |Shareholder Value|

mat V [$]

immat V[i]

mat V[$]

Time

Intr

oduc

ing

axis

for

inta

ngib

les

Stock exchange

M(tangible)

P&L

M(tangible)

Balance

classic monetary

Economic Value Architecture & Engineering

© 2000/2012 Peter Bretscher, www.bengin.com [email protected], www.insede.org, part of Business Engineering Systems, registered Copyright TXu 512 154 ecoval_pc000158_2012a_e.vsd

3. Communicating values and progress

Page 10: economic_value_architecture_and_engineering_2012_alpha_e

M(tangible)

P&L

M(tangible)

Balance

enhanced nonmonetary classic monetary

Economic Value Architecture & Engineering

© 2000/2012 Peter Bretscher, www.bengin.com [email protected], www.insede.org, part of Business Engineering Systems, registered Copyright TXu 512 154 ecoval_pc000158_2012a_e.vsd

3. Communicating values and progress

REV(Real Enterprise Value)

SPE(Shareholders Profit Expectation)

REV + SPE = TEV= Total Enterprise Value≈ |Shareholder Value|

mat V [$]

immat V[i]

mat V[$]

Time

Intr

oduc

ing

axis

for

inta

ngib

les

Stock exchange

Page 11: economic_value_architecture_and_engineering_2012_alpha_e

M(tangible)

P&L

M(tangible)

BalanceI(intangible)

Balance

I(intangible)

P&L

enhanced nonmonetary classic monetary

Economic Value Architecture & Engineering

© 2000/2012 Peter Bretscher, www.bengin.com [email protected], www.insede.org, part of Business Engineering Systems, registered Copyright TXu 512 154 ecoval_pc000158_2012a_e.vsd

3. Communicating values and progress

REV(Real Enterprise Value)

SPE(Shareholders Profit Expectation)

REV + SPE = TEV= Total Enterprise Value≈ |Shareholder Value|

mat V [$]

immat V[i]

mat V[$]

Time

Intr

oduc

ing

axis

for

inta

ngib

les

Stock exchange

Page 12: economic_value_architecture_and_engineering_2012_alpha_e

M(tangible)

P&L

M(tangible)

BalanceI(intangible)

Balance

I(intangible)

P&L

enhanced nonmonetary classic monetary

Economic Value Architecture & Engineering

© 2000/2012 Peter Bretscher, www.bengin.com [email protected], www.insede.org, part of Business Engineering Systems, registered Copyright TXu 512 154 ecoval_pc000158_2012a_e.vsd

3. Communicating values and progress

REV(Real Enterprise Value)

SPE(Shareholders Profit Expectation)

REV + SPE = TEV= Total Enterprise Value≈ |Shareholder Value|

mat V [$]

immat V[i]

mat V[$]

Time

Intr

oduc

ing

axis

for

inta

ngib

les

Stock exchange

Page 13: economic_value_architecture_and_engineering_2012_alpha_e

immat V

mat V

M(tangible)

P&L

M(tangible)

BalanceI(intangible)

Balance

I(intangible)

P&L

enhanced nonmonetary classic monetary

Economic Value Architecture & Engineering

© 2000/2012 Peter Bretscher, www.bengin.com [email protected], www.insede.org, part of Business Engineering Systems, registered Copyright TXu 512 154 ecoval_pc000158_2012a_e.vsd

3. Communicating values and progress

REV(Real Enterprise Value)

SPE(Shareholders Profit Expectation)

REV + SPE = TEV= Total Enterprise Value≈ |Shareholder Value|

mat V [$]

immat V[i]

mat V[$]

Time

Intr

oduc

ing

axis

for

inta

ngib

les

Stock exchange

Page 14: economic_value_architecture_and_engineering_2012_alpha_e

immat V

mat V

M(tangible)

P&L

M(tangible)

BalanceI(intangible)

Balance

I(intangible)

P&L

enhanced nonmonetary classic monetary

Economic Value Architecture & Engineering

© 2000/2012 Peter Bretscher, www.bengin.com [email protected], www.insede.org, part of Business Engineering Systems, registered Copyright TXu 512 154 ecoval_pc000158_2012a_e.vsd

3. Communicating values and progress

REV(Real Enterprise Value)

SPE(Shareholders Profit Expectation)

REV + SPE = TEV= Total Enterprise Value≈ |Shareholder Value|

mat V [$]

immat V[i]

mat V[$]

Time

Intr

oduc

ing

axis

for

inta

ngib

les

Stock exchange

Page 15: economic_value_architecture_and_engineering_2012_alpha_e

immat V

mat V

Str

uctu

re*)

*) As for example:BSC, EVA, BIG, UPR, B’E….

M(tangible)

P&L

M(tangible)

BalanceI(intangible)

Balance

I(intangible)

P&L

enhanced nonmonetary classic monetary

Economic Value Architecture & Engineering

© 2000/2012 Peter Bretscher, www.bengin.com [email protected], www.insede.org, part of Business Engineering Systems, registered Copyright TXu 512 154 ecoval_pc000158_2012a_e.vsd

3. Communicating values and progress

REV(Real Enterprise Value)

SPE(Shareholders Profit Expectation)

REV + SPE = TEV= Total Enterprise Value≈ |Shareholder Value|

mat V [$]

immat V[i]

mat V[$]

Time

Intr

oduc

ing

axis

for

inta

ngib

les

Stock exchange

Page 16: economic_value_architecture_and_engineering_2012_alpha_e

immat V

mat V

Str

uctu

re*)

*) As for example:BSC, EVA, BIG, UPR, B’E….

M(tangible)

P&L

M(tangible)

BalanceI(intangible)

Balance

I(intangible)

P&L

enhanced nonmonetary classic monetary

Economic Value Architecture & Engineering

© 2000/2012 Peter Bretscher, www.bengin.com [email protected], www.insede.org, part of Business Engineering Systems, registered Copyright TXu 512 154 ecoval_pc000158_2012a_e.vsd

REV(Real Enterprise Value)

SPE(Shareholders Profit Expectation)

REV + SPE = TEV= Total Enterprise Value≈ |Shareholder Value|

mat V [$]

immat V[i]

mat V[$]

Time

Intr

oduc

ing

axis

for

inta

ngib

les

Stock exchange

Page 17: economic_value_architecture_and_engineering_2012_alpha_e

REV(Real Enterprise Value)

SPE(Shareholders Profit Expectation)

REV + SPE = TEV= Total Enterprise Value≈ |Shareholder Value|

mat V [$]

immat V[i]

mat V[$]

Time

Intr

oduc

ing

axis

for

inta

ngib

les

Stock exchange

Ic-Function

immat V

mat V

Str

uctu

re*)

*) As for example:BSC, EVA, BIG, UPR, B’E….

M(tangible)

P&L

M(tangible)

BalanceI(intangible)

Balance

I(intangible)

P&L

How to explain?

enhanced nonmonetary classic monetary

Economic Value Architecture & Engineering

© 2000/2012 Peter Bretscher, www.bengin.com [email protected], www.insede.org, part of Business Engineering Systems, registered Copyright TXu 512 154 ecoval_pc000158_2012a_e.vsd

Page 18: economic_value_architecture_and_engineering_2012_alpha_e

REV(Real Enterprise Value)

SPE(Shareholders Profit Expectation)

REV + SPE = TEV= Total Enterprise Value≈ |Shareholder Value|

mat V [$]

immat V[i]

mat V[$]

Time

Intr

oduc

ing

axis

for

inta

ngib

les

Stock exchange

Ic-Function

immat V

mat V

Str

uctu

re*)

*) As for example:BSC, EVA, BIG, UPR, B’E….

M(tangible)

P&L

M(tangible)

BalanceI(intangible)

Balance

I(intangible)

P&L

How to explain?

enhanced nonmonetary classic monetary

Economic Value Architecture & Engineering

© 2000/2012 Peter Bretscher, www.bengin.com [email protected], www.insede.org, part of Business Engineering Systems, registered Copyright TXu 512 154 ecoval_pc000158_2012a_e.vsd

Page 19: economic_value_architecture_and_engineering_2012_alpha_e

REV(Real Enterprise Value)

SPE(Shareholders Profit Expectation)

REV + SPE = TEV= Total Enterprise Value≈ |Shareholder Value|

mat V [$]

immat V[i]

mat V[$]

Time

Intr

oduc

ing

axis

for

inta

ngib

les

Stock exchange

Ic-Function

immat V

mat V

Str

uctu

re*)

*) As for example:BSC, EVA, BIG, UPR, B’E….

M(tangible)

P&L

M(tangible)

BalanceI(intangible)

Balance

I(intangible)

P&L

How to explain?

enhanced nonmonetary classic monetary

Economic Value Architecture & Engineering

© 2000/2012 Peter Bretscher, www.bengin.com [email protected], www.insede.org, part of Business Engineering Systems, registered Copyright TXu 512 154 ecoval_pc000158_2012a_e.vsd

Page 20: economic_value_architecture_and_engineering_2012_alpha_e

REV(Real Enterprise Value)

SPE(Shareholders Profit Expectation)

REV + SPE = TEV= Total Enterprise Value≈ |Shareholder Value|

mat V [$]

immat V[i]

mat V[$]

Time

Ic-Function

immat V

mat V

Str

uctu

re*)

*) As for example:BSC, EVA, BIG, UPR, B’E….

Intr

oduc

ing

axis

for

inta

ngib

les

M(tangible)

P&L

M(tangible)

BalanceI(intangible)

Balance

I(intangible)

P&L

How to explain?

Stock exchange

enhanced nonmonetary classic monetary

Economic Value Architecture & Engineering

© 2000/2012 Peter Bretscher, www.bengin.com [email protected], www.insede.org, part of Business Engineering Systems, registered Copyright TXu 512 154 ecoval_pc000158_2012a_e.vsd

Page 21: economic_value_architecture_and_engineering_2012_alpha_e

REV(Real Enterprise Value)

SPE(Shareholders Profit Expectation)

REV + SPE = TEV= Total Enterprise Value≈ |Shareholder Value|

Value Track over time(Ortskurve, REV)immat V

[i]

mat V [$]

mat V [$]

immat V[i]

mat V[$]

Time

Ic-Function

immat V

mat V

Str

uctu

re*)

*) As for example:BSC, EVA, BIG, UPR, B’E….

Intr

oduc

ing

axis

for

inta

ngib

les

M(tangible)

P&L

M(tangible)

BalanceI(intangible)

Balance

I(intangible)

P&L

How to explain?

Stock exchange

enhanced nonmonetary classic monetary

Economic Value Architecture & Engineering

© 2000/2012 Peter Bretscher, www.bengin.com [email protected], www.insede.org, part of Business Engineering Systems, registered Copyright TXu 512 154 ecoval_pc000158_2012a_e.vsd

Page 22: economic_value_architecture_and_engineering_2012_alpha_e

REV(Real Enterprise Value)

SPE(Shareholders Profit Expectation)

REV + SPE = TEV= Total Enterprise Value≈ |Shareholder Value|

Value Track over time(Ortskurve, REV)immat V

[i]

mat V [$]

mat V [$]

immat V[i]

mat V[$]

Time

Ic-Function

immat V

mat V

Str

uctu

re*)

*) As for example:BSC, EVA, BIG, UPR, B’E….

Intr

oduc

ing

axis

for

inta

ngib

les

M(tangible)

P&L

M(tangible)

BalanceI(intangible)

Balance

I(intangible)

P&L

How to explain?

Stock exchange

enhanced nonmonetary classic monetary

Economic Value Architecture & Engineering

© 2000/2012 Peter Bretscher, www.bengin.com [email protected], www.insede.org, part of Business Engineering Systems, registered Copyright TXu 512 154 ecoval_pc000158_2012a_e.vsd

Page 23: economic_value_architecture_and_engineering_2012_alpha_e

REV(Real Enterprise Value)

SPE(Shareholders Profit Expectation)

REV + SPE = TEV= Total Enterprise Value≈ |Shareholder Value|

Value Track over time(Ortskurve, REV)immat V

[i]

mat V [$]

mat V [$]

immat V[i]

mat V[$]

Time

Ic-Function

immat V

mat V

Str

uctu

re*)

*) As for example:BSC, EVA, BIG, UPR, B’E….

Intr

oduc

ing

axis

for

inta

ngib

les

M(tangible)

P&L

M(tangible)

BalanceI(intangible)

Balance

I(intangible)

P&L

How to explain?

Stock exchange

enhanced nonmonetary classic monetary

Economic Value Architecture & Engineering

© 2000/2012 Peter Bretscher, www.bengin.com [email protected], www.insede.org, part of Business Engineering Systems, registered Copyright TXu 512 154 ecoval_pc000158_2012a_e.vsd

Page 24: economic_value_architecture_and_engineering_2012_alpha_e

REV(Real Enterprise Value)

SPE(Shareholders Profit Expectation)

REV + SPE = TEV= Total Enterprise Value≈ |Shareholder Value|

Value Track over time(Ortskurve, REV)immat V

[i]

mat V [$]

mat V [$]

immat V[i]

mat V[$]

Time

Ic-Function

immat V

mat V

Str

uctu

re*)

*) As for example:BSC, EVA, BIG, UPR, B’E….

Intr

oduc

ing

axis

for

inta

ngib

les

M(tangible)

P&L

M(tangible)

BalanceI(intangible)

Balance

I(intangible)

P&L

How to explain?

Stock exchange

enhanced nonmonetary classic monetary

Economic Value Architecture & Engineering

© 2000/2012 Peter Bretscher, www.bengin.com [email protected], www.insede.org, part of Business Engineering Systems, registered Copyright TXu 512 154 ecoval_pc000158_2012a_e.vsd

Page 25: economic_value_architecture_and_engineering_2012_alpha_e

REV(Real Enterprise Value)

SPE(Shareholders Profit Expectation)

REV + SPE = TEV= Total Enterprise Value≈ |Shareholder Value|

Value Track over time(Ortskurve, REV)immat V

[i]

mat V [$]

mat V [$]

immat V[i]

mat V[$]

Time

Ic-Function

immat V

mat V

Str

uctu

re*)

*) As for example:BSC, EVA, BIG, UPR, B’E….

Intr

oduc

ing

axis

for

inta

ngib

les

M(tangible)

P&L

M(tangible)

BalanceI(intangible)

Balance

I(intangible)

P&L

How to explain?

Stock exchange

enhanced nonmonetary classic monetary

Economic Value Architecture & Engineering

© 2000/2012 Peter Bretscher, www.bengin.com [email protected], www.insede.org, part of Business Engineering Systems, registered Copyright TXu 512 154 ecoval_pc000158_2012a_e.vsd

Page 26: economic_value_architecture_and_engineering_2012_alpha_e

REV(Real Enterprise Value)

SPE(Shareholders Profit Expectation)

REV + SPE = TEV= Total Enterprise Value≈ |Shareholder Value|

Value Track over time(Ortskurve, REV)immat V

[i]

mat V [$]

mat V [$]

immat V[i]

mat V[$]

Time

Ic-Function

immat V

mat V

Str

uctu

re*)

*) As for example:BSC, EVA, BIG, UPR, B’E….

Intr

oduc

ing

axis

for

inta

ngib

les

M(tangible)

P&L

M(tangible)

BalanceI(intangible)

Balance

I(intangible)

P&L

How to explain?

Stock exchange

enhanced nonmonetary classic monetary

Economic Value Architecture & Engineering

© 2000/2012 Peter Bretscher, www.bengin.com [email protected], www.insede.org, part of Business Engineering Systems, registered Copyright TXu 512 154 ecoval_pc000158_2012a_e.vsd

Page 27: economic_value_architecture_and_engineering_2012_alpha_e

REV(Real Enterprise Value)

SPE(Shareholders Profit Expectation)

REV + SPE = TEV= Total Enterprise Value≈ |Shareholder Value|

Value Track over time(Ortskurve, REV)immat V

[i]

mat V [$]

mat V [$]

immat V[i]

mat V[$]

Time

Ic-Function

immat V

mat V

Str

uctu

re*)

*) As for example:BSC, EVA, BIG, UPR, B’E….

Intr

oduc

ing

axis

for

inta

ngib

les

M(tangible)

P&L

M(tangible)

BalanceI(intangible)

Balance

I(intangible)

P&L

How to explain?

Stock exchange

enhanced nonmonetary classic monetary

Economic Value Architecture & Engineering

© 2000/2012 Peter Bretscher, www.bengin.com [email protected], www.insede.org, part of Business Engineering Systems, registered Copyright TXu 512 154 ecoval_pc000158_2012a_e.vsd

Page 28: economic_value_architecture_and_engineering_2012_alpha_e

insedeR&D

Next economic reasoning system

Economic Value Architecture & EngineeringImaginary P&L and Imaginary Balance.

It is the theory which decides what can be observed.Albert Einstein, during Heisenberg's 1926 lecture at Berlin

INSEDE – (open) Institute for Sustainable Economic Development – www.insede.org – [email protected]

Many of the patterns of economy we discovered after they have been constructed by our mind.