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    Master of Business Administration

    Business Economic

    Dr. Doaa Salman

    (Research paper about Accreditation Market)

    Submitted By:

    Mohamed S. FaragAbdullah Msouti

    Hatem S. Farag

    Ibrahim El-oraby

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    Overview

    NAQAAE is the accrediting body for all Egyptian educational

    institutions (higher education, pre-university, and Al-Azhar education)(about 55,000 educational institutions).

    NAQAAE was established in 2007 by a presidential Decree. The Board is

    formed of a President, three Vice- Presidents and eleven board members

    selected from educational experts, businessmen and entrepreneurs.

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    Main Goal

    Raising awareness of educational quality assurance among theEgyptian Academic Institutes and the Egyptian Society

    Establishing an integrated system for accreditation Setting up educational standards and performance assessment

    indicators.

    Supporting the Egyptian Educational Institutions in their preparationof self assessment

    Asserting confidence and establish accountability in the educationaloutcomes.

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    Responsibilities of NAQAAE

    According to NAQAAE establishment law, the authority is responsiblefor evaluating more than 55,000 educational institutions to be accredited

    within 5 years, such institutions are categorized as follows:

    A. Higher Education: A Total of 623 institutions (34 universities,589 faculties and institutes) with a total of approximately 4 millionstudents.

    B. Pre-University Education: A total of 49,640 educationalinstitution hosting 18,482,872 students. These institutes include

    governmental schools, private schools.

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    C. Al-Azhar Education:a. Al-Azhar University: 64 faculties and 420,000 students The

    64 faculties are distributed among 16 governorates.

    b. Al-Azhar Pre-University Education: 8000 schoolsdistributed across Egypt.

    D. Technical education: A total of 2063 technical schools

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    arket Type

    Is aMonopoly because:

    It is the sole seller of its product by the presidential decree

    Its product does not have close substitutes.arket Segment

    All educational institutes.

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    The Demand and Supply (Year 2009/2010):

    Month Price Demand Supply

    July 25,000.00 0 500August 25,000.00 0 550

    September 25,000.00 0 605

    October 25,000.00 139 666

    November 25,000.00 195 732

    December 25,000.00 83 805

    January 22,500.00 0 886

    February 22,500.00 95 974

    March 22,500.00 349 1072

    April 22,500.00 700 1179May 22,500.00 73 1297

    June 22,500.00 0 1427

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    The table above represents the demand and supply for the accreditation

    service among the educational institution.

    Demandis represented by number of educational institution applying for

    institutional accreditation.

    Supply is represented by the number of preview teams capable of doing

    previewing visits (each team consisting of a chairman and 3 assistants

    pre-selected and trained on the process of review by the TrainingDepartment of the Authority, representing capacity production of the

    Authority and is increased periodically through the admission and

    training).

    The following curves will give a better understanding for the effects on

    the demand and supply regarding duration and price .

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    emand & Supply (Quantity Duration):

    0

    200

    400

    600

    800

    1000

    1200

    1400

    1600

    May July August October December January March May June

    Quantity

    Duration

    Demand

    Supply

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    emand & Supply (PriceQuantity):

    22,000.00

    23,000.00

    24,000.00

    25,000.00

    26,000.00

    0 200 400 600 800 1000 1200 1400 1600

    Price

    Quantity

    Demand & Supply

    Supply

    Demand

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    Factors affects demand & supply:

    Some of the factors which affect the Demand and Supply are

    SeasonalityThe demand effected by the academic year, which begins with the

    mid-September and ends mid-May as the process of technical

    support and accreditation process takes place during the study

    period and therefore we find that the holiday season (mid-term

    holiday or summer holiday) affect the demand.

    PriceIf there is an increase in prices will be offset by a decrease in The

    demand will occur (Surplus) and vice versa if there was a decline in

    prices will be offset by an increase in demand could lead to theoccurrence of a gap between The demand and supply (Shortage).

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    The Elasticity:

    Point Price Demand * Supply *

    Point A 25000 70 643

    Point B 22500 203 1139

    Q / P 9.30 5.30

    Price Elasticity Elastic Elastic

    * We Calculate the Elasticity by taking the average quantity demanded

    and quantity supplied.

    The elasticity

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    rice Elasticity of Demand

    By calculating the price elasticity for the demand, we find that in the

    short run it is elastic, but in the long run it will turn into inelastic andthat because the Government's decisions binding on educational

    institutions must obtain accreditation certificate.

    22000

    22500

    23000

    23500

    24000

    24500

    25000

    25500

    0 50 100 150 200 250

    Price

    Quantity

    Demand Elasticty

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    rice Elasticity of Supply

    By calculating the price elasticity for the supply, we find that in the short

    run it is elastic, but in the long run it will turn into inelastic and thatbecause the supply will reach its full capacity.

    22000

    22500

    23000

    23500

    24000

    24500

    25000

    25500

    0 200 400 600 800 1000 1200

    Price

    Quantity

    Supply Elasticty

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    The Cost & Revenue Curve

    The Revenue Of the Market

    Quantity(Q)

    Price *Revenue

    (R)AverageRevenue

    (AR)

    MarginalRevenue

    (MR = R / Q)

    0 25,000.00 0.00 0.00 0.00

    73 25,000.00 1,825,000.00 25,000.00 25,000.00

    83 25,000.00 2,075,000.00 25,000.00 25,000.0095 25,000.00 2,375,000.00 25,000.00 25,000.00

    139 25,000.00 3,475,000.00 25,000.00 25,000.00

    195 25,000.00 4,875,000.00 25,000.00 25,000.00

    349 25,000.00 8,725,000.00 25,000.00 25,000.00

    700 25,000.00 17,500,000.00 25,000.00 25,000.00

    * Price to be determined annually by the Board of Directors of the Authority in the form of segments of

    a maximum of 50000 LE for a single institution, depending on the number of students and fees of the

    institution

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    0.00

    45,000.00

    90,000.00

    135,000.00

    180,000.00

    225,000.00270,000.00

    315,000.00

    360,000.00

    405,000.00

    450,000.00

    0 100 200 300 400 500 600 700

    Revenue

    Quantity

    The Revenue Of the Market

    Revenue

    Average Revenue

    Marginal Revenue

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    The Cost Of the Market

    A. Fixed, Variable and Total CostQuantity

    (Q)

    Fixed Cost1

    (FC)

    Variable2

    Cost

    (VC)

    Total Cost

    (TC)

    0 480,000.00 0.00 480,000.00

    73 480,000.00 1,022,000.00 1,502,000.00

    83 480,000.00 1,162,000.00 1,642,000.00

    95 480,000.00 1,330,000.00 1,810,000.00

    139 480,000.00 1,946,000.00 2,426,000.00

    195 480,000.00 2,730,000.00 3,210,000.00

    349 480,000.00 4,886,000.00 5,366,000.00

    700 480,000.00 9,800,000.00 10,280,000.00

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    1. Fixed costs: consisting of wages for labor, rent for the mainbuilding and branches in the governorates and expenditures for

    administrative affairs.

    2. Variable costs: consisting of special pay external auditors for theaudit, accommodation and travel allowances (wages and transport

    allowances to be determined annually by a decision of the Board

    of Directors - Accommodation is contracted annually with a group

    of hotels in all over Egypt)

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    0.00

    100,000.00

    200,000.00

    300,000.00

    400,000.00

    500,000.00

    600,000.00

    700,000.00

    800,000.00

    900,000.00

    1,000,000.00

    0 100 200 300 400 500 600 700

    Cost

    Quantity

    Fixed, Variable and Total Cost

    Fixed Cost

    Variable Cost

    Total Cost

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    A. Average and Marginal Cost

    uantity(Q)

    AverageFixed Cost(AFC)

    AverageVariable Cost(AVC)

    AverageTotal Cost(ATC)

    MarginalCost(MC = TC / Q)

    0 0.00 0.00 0.00 0.00

    73 6,575.34 14,000.00 20,575.34 14,000.0083 5,783.13 14,000.00 19,783.13 14,000.00

    95 5,052.63 14,000.00 19,052.63 14,000.00

    139 3,453.24 14,000.00 17,453.24 14,000.00

    195 2,461.54 14,000.00 16,461.54 14,000.00349 1,375.36 14,000.00 15,375.36 14,000.00

    700 685.71 14,000.00 14,685.71 14,000.00

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    0.00

    100,000.00

    200,000.00

    300,000.00

    400,000.00

    500,000.00

    0 100 200 300 400 500 600 700

    Cost

    Quantity

    Average and Marginal Cost

    Average Fixed Cost

    Average Variable Cost

    Average Total Cost

    Marginal Cost

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    The COST and the Revenue of the Market

    A. Cost & Revenue Curve

    0.001,000,000.00

    2,000,000.00

    3,000,000.00

    4,000,000.00

    5,000,000.00

    6,000,000.00

    7,000,000.00

    8,000,000.00

    9,000,000.00

    10,000,000.00

    0 100 200 300 400 500 600 700

    Cost

    Quantity

    Revenue

    Fixed Cost

    Variable Cost

    Total Cost

    Average Fixed Cost

    Average Variable Cost

    Average Total Cost

    Marginal Cost

    Marginal Revenue

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    A. Snapshot of Cost & Revenue Curve

    0.00

    3,000.00

    6,000.00

    9,000.00

    12,000.00

    15,000.00

    18,000.00

    21,000.00

    24,000.00

    27,000.00

    30,000.00

    0 100 200 300 400 500 600 700

    Cost & Revenue

    Quantity

    Average Fixed Cost

    Average Variable Cost

    Average Total Cost

    Marginal Cost

    Marginal Revenue

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    rofit Maximization

    We all know that in the competitive market the price equal the marginal

    cost equal the marginal revenue P = MC = MR

    So it will look like that

    14000 (price) = 14000 (marginal cost) = 14000 (marginal revenue)

    But we are a monopoly so our price and marginal revenue most be

    greater than the marginal cost so that the institution can maximize the

    profit and it will be like that

    25000 or 22500 (price) > 14000 (marginal cost) = 25000 or 22500

    (marginal revenue)

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    How much profit does the institution make?

    To see the institution's profit, recall that profit equals total revenue (TR)

    minus total costs (TC): we will take the quantity 140 as an averagequantity to talk about

    Profit = TRTC = 3,500,000.00 - 2,440,000.00 = 1,060,000.00

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    12,000.00

    17,000.00

    22,000.00

    27,000.00

    0 100 200 300 400 500 600 700 800

    Cost &

    Revenue

    Quantity

    Profit Maximization

    Demand

    Marginal Revenue

    Marginal Cost

    Average Total Cost