111

85

85

75

75

20

20

285

575

675

985

FayetteFayette

FultonFulton(North)(North)

FultonFulton(South)(South)

HenryHenry

PauldingPaulding

ButtsButts

CherokeeCherokee

ClaytonClayton

CobbCobb

DouglasDouglas

DeKalbDeKalb

GwinnettGwinnett

CowetaCoweta

Rockdale Rockdale

Focused on Child Well-BeingWhen we launched

the Child Well-Being

Movement in 2017,

almost 500,000

children were growing

up in communities

with low Child

Well-Being Scores

- without sufficient

opportunities,

resources and social

supports to reach

their full potential.

@unitedwayatlanta @unitedwayatlanta @unitedwayatlunitedwayatlanta.org1 unitedwayatlanta.org

ECONOMIC STABILITYBRIGHTER FUTURE COLLEGE AND CAREER READY STRONG LEARNERS

Levels of Child Well-Being

Very Low Average Very High

Our goal is to make sure Greater Atlanta’s children and their families grow up in thriving communities.

Using research, data and over 100 years of grantmaking experience, we have identified four investment priorities that offer the highest potential to impact communities with low child well-being and the region overall.

Data Driven Investing Data guides the work of United Way to assess gaps in services and understand the unique needs of our region as a whole and within each zip code.

Connecting United Way networks with hundreds of nonprofits, county and local governments, businesses and community leaders, assuring they're connecting, coordinating, and aligning.

Engagement & Fundraising We engage businesses, individual donors and volunteers, community leaders, foundations and government to drive investments of time, talent and funds in child well-being.

What United Way Uniquely Does

Our StrategyWe engaged a robust data analytics team to develop

predictive tools and identify where our investments could

have the biggest impact. We identified the measures that

would be key to improving the overall Child Well-Being

Score.

Our GoalTo raise the overall Child Well-Being Score across Greater

Atlanta’s 13-county region, improving the lives of more

than 250,000 children by 2027.

222

Economic Stability is a regional investment priority aligned with our child well-being efforts to improve job skills and addresses other factors like health costs, housing or financial education that will ensure families are able to convert increased income into wealth. 

ECONOMIC STABILITY

@unitedwayatlanta @unitedwayatlanta @unitedwayatlunitedwayatlanta.org2 unitedwayatlanta.org

StrategiesWe are investing in five strategies that offer the highest potential to improve economic stability and improve overall child well-being across the Greater Atlanta region:

14,270 Served

SECURE HOUSING & BASIC NEEDS Ensure children and their families have the food, shelter, transportation and technology that are fundamental to achieving educational outcomes, healthy lives and reaching economic stability.

11,158Served

ACCESS TO CHILDCARE & AFTERSCHOOLIncrease access to quality early learning and youth enrichment programs that are flexible, affordable and accommodate parents’ work and training schedules.

2,725Served

CLOSE THE SKILLS GAPCreate easy access to job readiness programs, increase opportunities for hands-on work experience, and provide financial support to secure credentials in high demand careers for low-wage workers and opportunity youth.

BUILD WEALTHProvide supports so that families build financial literacy skills, improve credit scores, access financial products and attain assets that create economic mobility for themselves and the next generation.

14,410Served

MANAGE HEALTHProvide access to health services so that individuals are better able to manage their health, work consistently and live independently.

3,805Served

Improve family financial stability by 10%  

10%

4%

74%

Our Goal

74% of hiring managers say that there is a

growing gap between the skills needed for

jobs of tomorrow and the talent available.

*US Chamber of Commerce 2020 talent report

Children who grow up in poverty have

a 4 percent chance of moving into the

middle class.

333

COMMUNITY OF INVESTORS IN ECONOMIC STABILITY

@unitedwayatlanta @unitedwayatlanta @unitedwayatlunitedwayatlanta.org unitedwayatlanta.org

United Way is not tackling this issue alone. Government, corporate and philanthropic resources can make more strategic and effective investments when they work together.

3

Some of the Partners in Economic Stability

View the full list at unitedwayatlanta.org/agency-partners.

• Atlanta Technical College• Atlanta Urban League• Atlanta CareerRise• Catholic Charities• Consumer Financial Protection Bureau• Covenant House• Gateway• Georgia Gwinnett College

• Goodwill of North Georgia• International Rescue Committee• North Fulton Community Charities• Salvation Army• St. Vincent de Paul• Veterans Empowerment Organization• Wellspring Living

Your dollars allow us to leverage this power to make a

bigger, lasting impact.

Current investments in Economic Stability total $2.9M

annually. In order to reach our goal, we need to be

investing $5.2M a year. annual investment needed

$5.2M

County & CityGovernment State of Georgia Federal Government United Way and donors

+ + +

“Well-being in our community is strongly linked to our fellow citizens getting and holding jobs that pay a living wage. When the skills of the workforce are misaligned with the needs of employers, this link is broken. That’s why we’re creating employer-driven partnerships and redesigning the way workers access training.” John Helton, Atlanta CareerRise