Economic Development & External Affairs

Anson W Fatland, PhD

AVP for Economic Development &

External Affairs

Director, OIPA

Executive Director, WSURF

Corporate & Foundation Relations

September 13, 2012

Focused on aligning WSU

strengths with economic activity• Economic Development, Seattle, WA

• Corporate and Foundation Relations

• Office of Intellectual Property Administration

• Washington State University Research Foundation

Map of Washington?

Map of Washington v 2.0?

What Washington Really Looks Like

Economic Development

Anson FatlandAssociate Vice PresidentEconomic Development & External Affairs

Economic DevelopmentOffice of Intellectual Property AdministrationWSU Research FoundationCorporate & Foundation Relations

Alexis HolzerAssistant Director

Economic Development

Jennifer RossPrincipal Assistant

Economic DevelopmentCorporate & Foundation Relations

University contribution to Economic Development

• Assist Business• Internally• Externally

• Educate Workforce• In the classroom• In the industry

• Commercialize Research• Assist faculty• Protect intellectual property• Work with industry

Membership Organizations – take advantage!

Applied Learning

• Increase Applied Learning opportunities Companies will think of Cougs FIRST! Increase traffic to CougLink Promote WSU’s ‘Top 25’ status Mine Puget Sound opportunities for internships Student industry tour, employer meetings

• Professional Science Master’s High wage, sustainable jobs growing in health care Industry collaboration to meet employment needs

• STEM mentorship program Working with Extension in Pierce and Snohomish Counties

Train engineering professionals to mentor middle school students

APLU – Council on Innovation, Competitiveness, and Economic

Prosperity

• New set of measures to show WSU’s impact in the regional economy Not trying to make more work – make current work more impactful

• Co-chairing Support & Outreach implementation working group

• Framework for communicating impact with industry stakeholders

• High degree of coordination within WSU – Institutional Research and OGRD

Corporate and Foundation RelationsKarin NeuenschwanderDirector, Corporate and Foundation Relations

Esther PrattAssistant Director,

Foundation Relations

Joyce RobertsonAssistant Director Corporate Relations

Scott NewellProspect Research Analyst

JUST HIRED!Jana FischerProgram Coordinator

In search processProgram Assistant

Functions of CFR

• Match foundation and corporation needs and interests with WSU’s talented faculty and students

• Service faculty in:• Prospect identification – research options and alignment

• Proposal coordination and development• Staff faculty for prospect visits• Writing and editing proposals and LOIs

• Contact us to begin the conversation

Technology Transfer

Where is it today and where can it go?

Examples of Industry Collaborations

• $400M of North American wood-plastic composites market from WSU research

• Over $6B annual tree fruit industry in WA - $26M gift in 2012

• WA is one of the most productive wheat growing regions in the world

• Grape growers create Washington’s $8.6B annual premium wine grape industry – New wine science center in Richland

• Biofuels research supports aviation industry and positions PNW to become hub of biofuels – NARA $40M grant in 2011

• SBDC consulting promotes 24% greater sales growth, saved over 900 jobs and created over 500 in 2009-2010 generating a 145% ROI in 2009-2010

Office of Intellectual Property Administration

and WSU Research Foundation

Sita Pappu, PhDBiological Sciences Brian Kraft, PhD

Physical Sciences

Heather BurkeBusiness Manager

Tom Kelly, MBAAg Research Ctr

Kevin RandolphEIR Manager Travis Woodland

JD PhDEngineering

Preeti Malik-Kale, PhDJOAT

Washington Economic Development Commission Strategic Plan

• Build A World-Class Innovation Ecosystem Harness Talent Invest in Entrepreneurship–Accelerate Innovation–Compete for funding–Change policy

Modernize Infrastructure Expand International Business

Breadth of IP Portfolio

2008-2012 Sponsored Research Awards

Research Expenditures and License Income

Facilitating Collaboration

From Letter to Commerce Secretary Locke, endorsed by 135 University Presidents, April 2011, including WSU

“To facilitate university-industry collaboration, we will:

•Further support programs that facilitate sharing of labs, facilities, student-faculty teams, and other resources.

•Strengthen strategic investments in university-industry collaborations aimed at advancing technologies of mutual interest and renowned research programs, designed to enhance market-pull of research.

•Develop ways to incentivize and support industry R&D professionals to collaborate with universities.

Encourage the development of accelerators and public-private partnerships on or within close proximity to campuses; and find ways to provide innovation services to new enterprises external to the university.

Why Should WSU do Tech Transfer?

• Facilitate commercialization of research results for the public good

• Reward, retain, and recruit high-quality researchers

• Build closer ties to industry

• Generate income for further research and education and promote economic development

• Act as a tie-in with entrepreneurship and innovation programs across academic units

What We Did to Understand the Current State of Innovation at WSU

• Hired Vantage Point consulting who conducted 27 interviews between June 28 and August 13

• Wanted to gain a candid, institutional perspective on entrepreneurship and innovation at WSU Interviewees:

– CVM: Brian Slinker, Bill Dernell, Katrina Mealey, Margaret Black– CAS: Daryll DeWald– CEA: Candis Claiborn, Grant Norton, Jim Petersen, Kevin Randolph– CAHNRS: Dan Bernardo, Kim Kidwell– VPR: Nancy Magnuson– COB: Eric Spangenberg, Michael Ebinger– WSU Spokane: Gary Pollack, John Roll– WSU Tri Cities: Dick Pratt– WSURF Board: Mike Schwenk, Laurie Yoler, Ron Howell– Entire OIPA staff

Interview Results

• No shared view or understanding of the commercialization mission, vision, or objectives

• Consistent lack of clarity among deans, faculty, and staff Tools and best practices are missing

• Perceived high-risk to an academic career Is administration willing to address this?

• Missing resources and activities Business planning, corporate connections

• Does WSU have the right organizational model?

• Consistently positive views of OIPA staff

Where is WSU Relative to its Peers?

What to Expect from Commercialization?

• On average: One formal invention disclosure for every $2 million in research activity

One U.S. patent application filed for every $5 million in research expenditures

One technology transfer or licensing agreement executed for every $8.5 million in research expenditures

• Therefore: WSU, with $201 million in research expenditures, should have 100 (61) invention disclosures, 40 (61) patent applications, and 23 (15) license agreements per year.

What are the Key Success Factors?

• Institution-wide culture

• Coordinated solution including entrepreneurship, OIPA, WSURF, development office

• Long-term vision Innovation to revenue timeline is close to 10 years

• Policy-enabling environment

• Focus on WSU’s core competencies

What Are WSU’s Core Competencies in IP?

Where Do We Want To Go?

By the end of the decade WSU will be recognized as a top commercialization institution among its peers

•As measured by: Invention Disclosures Patents License Revenue Industry-supported Research–Commercialization

Next Steps

It’s More Than Just Capital

• Produce innovative and marketable technologies

• Coordinated educational initiatives, advisory services, and connections to industry and outside partners

• Collaborate with internal and external groups

• Source necessary resources including gifts, grants, gap, angel, venture, strategic and private equity

• Technology transfer offices to assist in translational efforts

• Aligned faculty incentives to encourage entrepreneurship

Von Liebig Entrepreneurism Center “..to accelerate the commercialization of UCSD innovations…foster and facilitate exchange of ideas between university and industry…and prepare students for the entrepreneurial workplace”–Seed Funding

• From $15,000 - $75,000; ~50% of applications–Advisory Services

• Work with TTO to evaluate and protect IP, negotiate and execute license(s)

• Incubation space–Educational Programs, Lectures and Seminars, and

Conferences• Venture Mechanics, Enterprise Dynamics, Applied

Innovation• Invention to Venture

Deshpande Center for Technological Innovation

“…to increase the impact of MIT technologies on the marketplace.”–Seed Funding

• Up to $250,000 per grant; ~20% of applications–Catalyst Program

• ~50 volunteers to provide advisory services in technology innovation and entrepreneurial experience

–Networking and Events• IdeaStream, Open House, Catalyst Party

– I-Teams• Open to all graduate students, work to define

commercialization plan and build a company

When Alignment Happens……the Results are Clear

Get involved with Economic Development

• PartnerSeek industry cooperation in curriculum content, mentors, coaches, internships

• InnovateSeek industry cooperation in research, development, tests, trials, commercialization, market introduction and adoption

• CreateWork with industry to create value in new products/services, new jobs, new industries, and classes of revenue/profit

Thank you!

ansonf@wsu.edu206-612-2589