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7/31/2019 Economic and Industry Analysis Co Combined 9-2010
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Economic and Industry
Analysis
Combined from various files
9-2010
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Fundamental Analysis
Approach to Fundamental Analysis:
Domestic and global economic analysis
Industry analysis
Company analysis
Why use the top-down approach?
Framework of Analysis
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Performance in countries and regions ishighly variable.
Political risk
Exchange rate risk
Sales
Profits
Stock returns
Global EconomicConsiderations
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Table 17.1 Economic Performancein Selected Emerging Markets
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Gross domestic product Unemployment rates
Interest rates & inflation
Budget deficit
Consumer sentiment
Key Economic Variables
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Fiscal Policy- government spending andtaxing actions.
Direct policy
Slowly implemented
Federal Government Policy
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Monetary Policy- manipulation of themoney supply to influence economic
activity. Initial & feedback effects
Tools of monetary policy
Open market operations
Discount rate
Reserve requirements
Supply Side Policies
Federal Government Policy(contd)
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Figure 17.10 A stylized Depiction ofthe Business Cycle
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Cyclical Economic Factors
Inflation
Interest rates
International economics
Consumer sentiment
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Cyclical Indicator Approach toForecasting the Economy
National Bureau of EconomicResearch (NBER)
Cyclical indicator categories leading indicators
coincident indicators
lagging indicators Composite series and ratio of series
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Figure 17.3 Cyclical Indicators
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Table 17.2 Indexes of EconomicIndicators
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Figure 17.4 Indexes of Leading,Coincident, and Lagging Indicators
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Table 17.3 Economic Calendar
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Figure 17.5 Economic Calendarat Yahoo!
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Monetary Variables, theEconomy, and Stock Prices
Money supply and the economy Money supply and stock prices
Excess liquidity and stock prices year to year percentage change in M2
money supply adjusted for small timedeposits less the year-to-year percentage
change in nominal GDP
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Monetary Variables, theEconomy, and Stock Prices
Other economic variables and stockprices growth in industrial production
changes in the risk premium twists in the yield curve
measures of unanticipated inflation
changes in expected inflation duringperiods of volatile inflation
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Inflation, Interest Rates, andSecurity Prices
Inflation and interest rates generally move together
investors are not good at predicting
inflation Inflation rates and bond prices
negative relationship
more effect on longer term bonds Interest rates and stock prices
not direct and not consistent
effect varies over time
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Structural Economic Changesand Alternative Industries
Social Influences
Demographics
Lifestyles
Technology
Politics and regulations
Economic reasoning, Fairness, Regulatorychanges affect industries, Taxation
Globalizationand its effects oninternational politics and commerce
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Theme Investing
Based on identifying emerging trends,such as:
Technology
Aging population
Freer trade and developing-country
growth Identification of themes provides insight
into industry analysis
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The Stock Market andthe Business Cycle
Exhibit 14.2
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The Stock Market andthe Business Cycle
Exhibit 14.2
trough
peak
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The Stock Market andthe Business Cycle
Exhibit 14.2
FinancialStocks Excel
trough
peakConsumerDurables
Excel
CapitalGoods Excel
BasicIndustries
Excel
ConsumerStaples Excel
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Links Between the Economyand Industry Sectors
Identify and monitor key assumptions andvariables
Economic trends are either
Cyclical - up and down with business cycle Structural - major change
Combined changes have implications for the
industry being analyzed Switching from one industry group to another
over the course of a business cycle is known
as a rotation strategy
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Sector Rotation
Portfolio is adjusted by selectingcompanies that should perform well for thestage of the business cycle
Peaks natural resource extraction firms
Contraction defensive industries such aspharmaceuticals and food
Trough capital goods industries Expansion cyclical industries such as
consumer durables
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Industry Analysis
The second step in the three-stepfundamental analysis procedure
In the first step (chapter 14) we
discussed the macroanalysis of thestock market
The last step will analyze individual
companies and stocks
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Sensitivity to business cycles Factors affecting sensitivity of earnings to
business cycles: Sensitivity of sales of the firms product to
the business cycles Operating leverage Financial leverage
Industry life cycles
Industry Analysis
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Stage Sales Growth
Start-up Rapid & Increasing
Consolidation Stable
Maturity Slowing
Relative Decline Minimal or Negative
Industry Life Cycles
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Figure 17.11 The Industry LifeCycle
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Life Cycle-Sales and Profits
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Market Share and cost
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Analysis of Industry Competition
Competition and Expected IndustryReturns Porters concept of competitive strategy is
described as the search by a firm for afavorable competitive position in an industry
To create a profitable competitive strategy, afirm must first examine the basic competitive
structure of its industry The potential profitability of a firm is heavily
influenced by the profitability of its industry
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Forces DrivingIndustry Competition
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ent y ng an
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ent y ng anSelecting Competitive
Strategies Five conditions affecting the competitivestructure and profits of an industry
1. Current rivalry
2. Threat of new entrants
3. Potential substitutes
4. Bargaining power of suppliers
5. Bargaining power of buyers
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Porter's Competitive Strategies
Low-Cost Strategy
The firm seeks to be thelow-costproducer, and hence thecost leaderin its industry
Differentiation Strategy
firm positions itself as unique in theindustry
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Select one or several segments in theindustry to which it tailors its strategy.
Firms Questions?
Do unique cost or need opportunities exists?
Are they are being served by another firm?
Can they be priced to generate abnormal
returns to the firm?
Focusing a Strategy
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Analysts Questions?
Which strategy is being pursued?
Is the firm successful?
Are strategies are being sustained?
Does strategy need to be changed?
Focusing a Strategy
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Company Analysis
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SWOT Analysis
Examination of a firms:
Strengths
WeaknessesOpportunities
Threats
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SWOT Analysis
Examination of a firms:
Strengths
WeaknessesOpportunities
Threats
INTERNAL ANALYSIS
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SWOT Analysis
Examination of a firms:
Strengths
WeaknessesOpportunities
Threats EXTERNAL ANALYSIS
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Measures of Value-Added
Consider economic profit
NPV in capital budgeting
Uses
Measure management performance
Indicators of future returns
Economic Value-Added (EVA)
Market Value-Added (MVA)
C t i i C i
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Categorizing Companies-Lynch
1. Slow growers
2. Stalwart
3. Fast growers
4. Cyclicals
5. Turnarounds6. Asset plays
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Peter Lynchs Stock Types
1. Slow grower grows with GDP- Dividendyield, not PE
2. Stalwarts- they grow faster (10-12%) than aslow grower, but not fast- PE ratio important
3. Fast grower, 20-25% growth --Lynchratio=g/PE>1.0 Must understand theproduct.
4. Turnaround-battered, depressed, HIGH RISK5. Asset Plays-value that Wall Street does not
recognize
6. Cyclical-timing is everything two decision
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Favorable Attributes of Firms
1. Firms product is not faddish
2. Company has competitive advantage overrivals
3. Industry or product has potential formarket stability
4. Firm can benefit from cost reductions
5. Firm is buying back its own shares ormanagers (insiders) are buying
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Tenets of Warren Buffet
Business Tenets
Management Tenets
Financial Tenets
Market Tenets
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Business Tenets
Is the business simple andunderstandable?
Does the business have a consistent
operating history?
Does the business have favorable long-term prospects?
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Management Tenets
Is management rational in allocationcapital?
Is management candid with with its
shareholders?
Does management resist the institutionalimperative? Does management just do
what others are doing or do they think andact independently?
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Financial Tenets
Focus on return on equity, not earningsper share
Calculate owner earnings including the
effects on cash flow of capitalexpenditures
Look for companies with high profitmargins
For every dollar retained, make sure thecompany has created at least one dollar ofmarket value
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Market Tenets
INTRINSIC VALUE---What is the value ofthe business?
MARGIN OF SAFETY---Can the business
be purchased at a significant discount toits fundamental intrinsic value?
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Growth Rate Estimates
Compound Average Historical DividendGrowth Rate (or use PV and FV and I/Y)
Sustainable Growth Rate = RR X ROE
1D
Dn
0
n
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An Alternate Measure of Growthg = (RR)(ROIC)
where:
RR = the average retention rate
ROIC = EBIT (1-Tax Rate)/Total Capital
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Analysis of Growth Companies Generating rates of return greater than the
firms cost of capital is considered to be
temporary
Earnings higher the required rate of returnare pure profits
How long can they earn these excess
profits?
Is the stock properly valued?
Measures of Value Added
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Measures of Value-Addedpage 593
The Franchise Factor Breaks P/E into two components
P/E based on ongoing business (base P/E)
Franchise P/E the market assigns to the expectedvalue of new and profitable business opportunities
Franchise P/E = Observed P/E - Base P/EIncremental Franchise P/E = Franchise Factor X Growth
Factor=((IRR k) / (ROE x k)) x (PV new growth projects/PV firm)
G
rk
kR
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Growth Duration
Evaluate the high P/E ratio by relating P/Eratio to the firms rate and duration of
growth T model (see p 594)
P/E is function of
expected rate of growth of earnings per share
stocks required rate of return
firms dividend-payout ratio
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Intra-Industry Analysis Directly compare two firms in the same
industry An alternative use of T to determine a
reasonable P/E ratio
Factors to consider A major difference in the risk involved
Inaccurate growth estimates
Stock with a low P/E relative to its growthrate is undervalued
Stock with high P/E and a low growth rate
is overvalued
Site Visits and the
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Site Visits and theArt of the Interview
Focus on managements plans, strategies,
and concerns
Restrictions on nonpublic information
What if questions can help gaugesensitivity of revenues, costs, andearnings
Management may indicateappropriateness of earnings estimates
Discuss the industrys major issues
Review the planning process
Talk to more than ust the to mana ers
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Influences on Analysts
Investment bankers may push forfavorable evaluations
Corporate officers may try to convince
analysts
Analyst must maintain independence andhave confidence in his or her analysis
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When to Sell
Holding a stock too long may lead to lowerreturns than expected
If stocks decline right after purchase, is that a
further buying opportunity or an indication ofincorrect analysis?
Continuously monitor key assumptions
Evaluate closely when market valueapproaches estimated intrinsic value
Know why you bought it and watch for that to
change
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Efficient Markets
Opportunities are mostly among less well-known companies
To outperform the market you must find
disparities between stock values and marketprices - and you must be correct
Concentrate on identifying what is wrong with
the market consensus and what earningsurprises may exist