Economic and Cognitive Principles of Gamification

Joshua GerrishEmpty Box

jgerrish@gmail.com@jgerrish

What drives gamers to game?

Goal Setting

Goal Setting

Status / Affirmation

Status / Affirmation

Reputation

Reputation

Norms of Reciprocity

Norms of Reciprocity

Time Pressure

Scarcity

Set Completion

Reinforcement Schedules

Random items found in FarmVille

Loss Aversion and Sunk Costs

Withered crops in FarmVille

Thanks!

Joshua Gerrishjgerrish@gmail.com

@jgerrish