Consumers Choice

Pharmacy 2BBarabona, Jan MarianneCeliz, Rio Portia LorenInosanto, Sarah MaeLavalle, Jane JobethLimpiado, Kathleen GayMilan, RomelhetSayago, Hannah Ella

Consumer Behavior ActivityKibig-Kibig Snack Bar

Owned and Managed by Barbie, Babe and Ken PartnershipPharmacy 2B

Group 2ConsumerKibig Kibig Chicken Lauriat

RiceChickenJuiceUTILITYMARGINAL UTILITY20000422006441010

clear5RicePancit CantonJuiceUTILITYMARGINAL UTILITY2000042210106442010

unclear6RiceSiomaiJuiceUTILITYMARGINAL UTILITY2001010422302064420-10

sure7RiceChicharonJuiceUTILITYMARGINAL UTILITY200004220064400

RiceBuchiJuiceUTILITYMARGINAL UTILITY20004220206410-10

Pancit CantonSiomaiJuiceUTILITYMARGINAL UTILITY200303042250206446010

Pancit CantonChickenJuiceUTILITYMARGINAL UTILITY200202042220064410-10

Pancit CantonChicharonJuiceUTILITYMARGINAL UTILITY20010104220-1064400

Pancit CantonBuchiJuiceUTILITYMARGINAL UTILITY2000422020645030

RiceChickenJuiceUTILITYMARGINAL UTILITY8662020108830101210105020141212702016141430-40

GUIDE QUESTIONSWhat are the food meal that Kibig-kibig Snack Bar be serving to their costumers?RiceChickenSiomaiChicharonPancit CantonBuchi

GUIDE QUESTIONS2. Give at least five reasons why the Snack Bar preferred to serve this meal.Completeness or quantity of mealMany varieties of foodPopularity of the chosen chinese foodFlavor when they are eaten as combinationFavorite preference/choice of consumers in the tasteAffordability of the combo meal

GUIDE QUESTIONS3. Which of the component of the lauriat are complemenrtary and substitute?

Food or Menu ComponentComplementSubstituteRiceChickenSiomaiChicharonPancit CantonBuchiChickenSiomaiChicharonPancit CantonBuchi

GUIDE QUESTIONS3. Which of the component of the lauriat are complemenrtary and substitute?

Food or Menu ComponentComplementSubstitutePancit CantonChickenSiomaiChicharonPancit CantonBuchiChickenSiomaiChicharonPancit CantonBuchi

GUIDE QUESTIONS4. (MARGINAL RATE OF SUBSITUTION) As you keep on increasing the number of servings which do you notice , (a) as the combinations or servings are increased, the tendency towards additional servings decreases, (b) as the combinations or servings are increased, the tendency towards additional servings keeps on increasing, (c) as the combinations or servings are increased, the tendency towards additional combinations do not have any effect. ( underline your choice) BUDGET CONSTRAINTS : Provide cost estimates How much is the cost of the servings which gives the highest marginal utility?

Pancit Canton + Siomai + Juice = Favorite! Nom! Php 10 + Php 10 + Php 5 = Php 25 BUDGET CONSTRAINTS : Provide cost estimates 2. Does the cost complement with the students budget or allowance?

Regular allowance = 50 pesos to 75 pesos per dayIf cost (25 pesos) < 50 75 pesos

Then, YES. It complements. CONSUMERS CHOICE1. In offering the chicken lauriat, what has been considered by Kibig-kibig Snack Bar? Completeness of mealProfit of the supplierPrice of a set mealBudget of the consumers per mealRegular quantity consumed by Filipinos in a sittingTaste of the combinations of eating the meal / costumer satisfaction

CONSUMERS CHOICE2. Which of the combinations has the highest marginal utility?

Pancit Canton + Siomai + JuiceCONSUMERS CHOICEPancit Canton + Siomai + JuiceCorrected ChartPancit Canton + Siomai + JuiceCONSUMERS CHOICE3. Which of the combinations has the lowest marginal utility?

Rice+ Chicharon + JuiceCONSUMERS CHOICERice+ Chicharon + JuiceCorrected ChartPancit Canton + Chicharon + JuiceCONSUMERS CHOICE4. If you have attained or reached to a combinations which gave you the highest marginal utility, will you still experience an increase in Marginal Utility on any combinations?(Y/N)

No. Further increase after the maximum total utility or satisfaction causes the marginal utility to decrease causing dissatisfaction.THEORY OF CONSUMER BEHAVIORConstruct a single line or statement that would best describe and market the food sold by Kibig-kibig Snack Bar. It must be able to capture the tastes and preferences of the customers.

Kibigkibig snack bar, A complete meal that suits your budget !

THEORY OF CONSUMER BEHAVIORConstruct a single line or statement that would best describe and market the food sold by Kibig-kibig Snack Bar. It must be able to capture the tastes and preferences of the customers. (Corrected)

Kibigkibig snack bar Chicken Lauriat, A complete meal that suits your BUDGET !