eCommerce’s other 75 percentSolutions for Converting International Shoppers

Ralph Dangelmaier, CEO BlueSnapClint Reid, President, iGlobal StoresKaren Webster, President, PYMNTS.com

2

A $4 Trillion Opportunity

Two part problem:Enabling Cross-border Payments

Shipping & Logistics

Global Opportunity75% of US Merchants are NOT set up to sell cross border

eCommerce only 7% of commerce, mCommerce is 7% of eCommerce

eCommerce is growing at 20% worldwide

“uSneaker”

Current ProfileEstablished, growing merchant since 2011Strong sales in US & CanadaMissing opportunities in other countries❯92% abandonment from

outside the US & Canada ($10M lost sales due to lack of local checkout)

❯Losing 56% of sales because of surprising shipping fees

GoalIncrease sales

Go global with local checkout

Quickly & easily

“uSneaker” - Options

Two OptionsBuild it YourselfPartner

Build it YourselfEstablish legal entity overseas

Need local acquiring bank & processor

Build checkout pages❯Accept local payment methods &

currencies

❯Present in Local languages

❯Optimize for any device

Calculate & remit local taxes

Shipping, logistics, customs & duties

eLemonade

Lemonade Anyone?

“uSneaker” - Partner

Two OptionsBuild it YourselfPartner

Build it Yourself Establish legal entity overseas Need local acquiring bank &

processor Build checkout pages

Accept local payment methods & currencies

Present in Local languagesOptimize for any device

Calculate & remit local taxes Shipping, logistics, customs &

duties

Go global, quickly & easily

Partner to increase sales

Cross-border Payments

Localized Checkout ExperienceIncrease payment conversions with multiple acquiring banksEase of integration

Shipping & LogisticsReduce cart abandonmentReduce risk of unknown business costsCompliance with government regulations

uSneaker goes live with “Cross border as a Service”

Localized Experience in Germany

Localized Experience in China

BuyNow Checkout: Any deviceSm

art

er

Paym

ent

Gate

way

Cross Border as a Service

Dynamic hosted checkout pages in 180 countries, 30 languages, 60+ currencies, 110 payment types

Dynamically localized checkout experience for higher sales conversions

Optimized for any device

Smarter Gateway

BlueSnap Easy Integrations3rd Party Integrations & Complimentary Services

Shopping Carts

Shipping & Taxes

Additional Integrations ❯Conversion Optimization Tools, Purchase Social Sharing, Store-front &

CMS Integrations, Media Buying & Tracking, Payout partners and others

Business Tools❯Complimentary services, such as shopping cart recovery and BI for

eCommerce to help merchants grow their business.

Robust eCommercetools

Catalog Support

Digital Distribution & License Key Management

BlueSnap is More than a Gateway

Dynamic Marketing Tools to increase order value

Flexible Subscription Engine

Intelligent Payment Routing

Partner to increase sales

Cross-border Payments

Localized Checkout ExperienceIncrease payment conversions with multiple acquiring banksEase of integration

Shipping & LogisticsReduce cart abandonmentReduce risk of unknown business costsCompliance with government regulations

Why do eCommerce companies need

technology and logic to sell internationally?

eCommerce platforms are not built for cross border logistics or payments. So

how do you overcome that barrier?

There are hundreds of different eCommerce platforms, from plug and play to custom builds.

They all have one thing in common: their efforts are focused on US domestic sales and not cross border

transactions.

iGlobal Stores and BlueSnapEnhance Cross-Border eCommerce

ItemRestrictions

BillableWeights

CountryLocalizatio

n

Fraud Preventio

n

LandedCost

ShippingServices

Alerts and Messaging

FX &Payments

Shoes

Shipping (UPS

Duty on Men's Shoes, Leather (8%)

Disbursement Fee (11 GBP)

Prepayment Fee

VAT on Product (20%)

VAT on Shipping (20%)

VAT on Duty (20%)

VAT on Disbursement (20%)

Total

Landed Cost Intelligence$79.95

$44.95

$6.40

$18.33

$15.00

$15.99

$8.99

$1.28

$3.67

$194.55 USD

Note: Examples of standard UPS charges.1 US Dollar = 0.60 GBP British Pound Sterling.UPS UK Disbursement Fee 11.00 GBP minimum or 2.5%, whichever is greater.

iGlobal Stores Landed Cost Calculation:

product+shipping+duty and tax+front and backend fees

£47.97

£26.97

£3.84

£11.00

£9.00

£9.59

£5.39

£0.77

£2.20

£116.73 GBP

RIP Service(Restricted International Products)

Control Restricted Products and Brands. The RIP service allows you to restrict product by country, category, keyword, brand, sku and

delivery method.

Whether you have complete data or

not

WEIGHTASSIMILATION

Our proprietary, rules-driven weight

assimilation services help to ensure the

most accurate international shipping

weights and dimensions for all orders.

Hosted Checkout

Conclusion

GoalsIncrease sales

Go Global with local checkout

Quickly & easily

Outcome$3.2M increase in sales

Entered 30 new markets

Reduced cart abandonment over 30%❯Localized Checkout

Experience

❯Shipping & logistic integration