Gurmit SIngh, CMOECOMMERCE CHALLENGES IN SOUTHEAST ASIA16 June 17

Diverse, complex, excitingSOUTHEAST ASIA

Diverse, complex, excitingSOUTHEAST ASIA

KH

ID

MY

PH

SG

TH

VN

SEA in numbers that matterKEY STATS

KH ID MY PH SG TH VN

Pop. (m) 16 260 30 100 6 68 92 Total 572

Median age 24 28 29 24 40 38 30 Avg 30

Internet penetration 11% 20% 69% 44% 83% 42% 52% Avg 45%

Smartphone penetration 48% 47% 50% 40% 100% 44% 36% Avg 52%

Credit card penetration 0.2% 2% 27% 12% 38% 32% 5% Avg 17%

Sources: Worldometers (www.Worldometers.info); Internet Live Stats (www.InternetLiveStats.com); http://www.open.org.kh/research/phones_2016.pdf; https://www.mobileworldlive.com/asia/asia-news/indonesias-smartphone-penetration-hits-47; https://www.statista.com/statistics/494587/smartphone-users-in-malaysia/ http://business.inquirer.net/204077/smartphone-use-in-ph-seen-rising-to-70-by-18; https://www.telecomasia.net/content/singapore-leads-sea-smartphone-mbb-adoption; https://www.emarketer.com/Article/More-than-90-of-Internet-Users-Thailand-Use-Smartphones-Go-Online/1015217; https://www.forbes.com/sites/davisbrett/2016/02/18/growing-smartphone-ownership-in-vietnam-opens-door-for-mobile-marketers/#799fd85934ed; http://www.phnompenhpost.com/supplements/credit-card-use-gains-traction-among-cambodians; https://www.codapay.com/online-payments/;ttps://blog.wirecard.com/malaysia-presents-massive-opportunities-for-payments-operators-and-retailers/; http://www.bworldonline.com/content.php?section=Finance&title=electronic-payments-in-the-country-steadily-growing&id=130092; http://www.theasianbanker.com/updates-and-articles/credit-card-payment-loses-ground-in-more-markets

The big numberECOMMERCE POTENTIAL

US$88bn - US$238bn

GMV by 2025

Sources: Google - Temasek e-commerce report https://docs.google.com/presentation/d/1Bp4KT-W8RF4ZorPUthts8X-B7QHBhsEnY1T5G7XifU0/edit#slide=id.p, https://ecommerceiq.asia/southeast-asia-ecommerce-potential/

What's bothering your future customersCONSUMER HURDLES

Payment options

• Local debit cards• Alternative

payments• Keeping it simple

and mobile

• Urban versus rural systems

• Self-collect hubs

• Return policies

• 30% tax in some countries

• Shipping costs

• Liability policies unclear to consumers

• FIs and govts needs to work together

Delivery logistics

Import taxes

Fear of fraud

What's getting in your wayMERCHANT ISSUES

Local laws and setup

• Same same but different

• Not quite the EU

• Large distances• Islands and

villages

• Low credit penetration doesn't mean low demand

• Not all payment gateways and local banks are the same

Logistics and

delivery

Local paymentmethods

Local acquirers

From Singapore to the worldRED DOT PAYMENT

ONLINE PAYMENT SOLUTIONS PROVIDER

Ecommerceenablement

Shopping cart integration

Gettting businesses online

E-payment solutions with admin panel

Mobile SDKs

Security

PCI DSS Level 1 certified

No compromises

Intrusion detection

Merchant fraud detection

Customisationand support

Custom development

Clients first

System integration

24/7 client call centre

From Singapore to the worldRED DOT PAYMENT

Insert footnote here. Footnotes to be Calibri Light (Heading) 8pts.

ID

SG

TH

GLOBAL PAYMENT MODES LOCAL PAYMENT MODES

MY

KH, VN

EXAMPLE - PAYMENT FLOW - THAILAND

Cardholder’s Issuing Bank

Red Dot ConnectPayment Gateway

PayPal

Card/payment type Acquirer

Payment Gateway

vPost/MIGS

Payment Processor

BBL iPay

Visa

Mastercard

Amex

UnionPay

JCB

PayPal

BBL iPay

BBL iPay

BAY - Krungsi CYBS

BBL iPay

BAY - Krungsi CYBS

Paypal

Amex

Red Dot Payment makes it simple for merchants to serve their customers

Making e-payments work across private and public sectorsCORE PAYMENT SOLUTIONS

Our payment gateway,PCI DSS Level 1 certified

Send invoices via email with payment links

Turn on card payment-enabled microsites

Add promocodes to your shopping cart

Tokenize card data to reduce clicks-to-purchase

Accept telephone orders with a virtual terminal

Collect fees, subscriptions and billings on time without the hassle

Giving hotels room to moveSOLUTIONS FOR HOSPITALITY

ENABLING DIRECT BOOKINGS

• Systems that sync with GDS / Internet Booking Engines• Direct bookings allow hotels to collect quickly and confirm occupany

with lower risk• Reduced fraud risk at check-in and checkout without the need for

customers to present payment cards• Multi-currency options• Hotels reignite their customer loyalty programmes• Do more with customer purchase data

Growing from strength to strength, together200+ CLIENTS

SINGAPORE | HQRed Dot Payment Pte. Ltd.

11 Collyer QuayThe Arcade #19-02Singapore 049317

www.reddotpayment.com

THANK YOU,QUESTIONS PLEASE

Gurmit Singhgurmitsingh@reddotpayment.com+65 68174839