THE PROFILE

Who

We Are?

THIS IS

EXPERIENTIAL EXPERIENTIAL EXPERIENTIAL !!!

SOMETIMES AN IDEA HAS LEGS TO LIVE IN THE PHYSICAL WORLD. IN FACT, WE PREFER IT THAT WAY. MELDING THE DIGITAL AND IRL WORLDS IS ONE OF OUR FAVORITE THINGS TO DO, AND WE’RE PRETTY

AWESOME AT IT

HENCE

We understand the market peculiarities, (their emotions and thoughts) and

guides brands to engage them

Now lets take a walkNOW

BTL & Sales Digital Production Media

A hub of mind

blowing events and

activations that

ensure that our

clients KPIs are not

only met but

exceeded

Our digital arm delves into social

media management with

a knack for content creation

A full production

house that lends

internal support to

the various

departments as

well as delivering

into all kinds of

great photography

and videography to

client activations

257 Activations

and Events

Combined, 68online

campaigns, 25productions, A

youth

magazine

and a

website

Our media outfit

that includes

Ghana’s biggest

youth portal and

the only youth

lifestyle magazine

in Ghana. These

two platforms

have created the

space for brands

to reach the youth

and grow their

portfolios without

a hustle

BTL & Sales Our BTL strives to create and hold campaigns from the scratch.

The experience of your product/ service is carefully thought

through with a team of creative personnel.

Lets look at how some brands have benefited……

The

Story

Youth wanted a revolution with data

We merged forces with our campus team

and staff to create an amazing product

We launched internally, externally and have

taken Vodafone X nationwide with a train of

engaging and acquisition driven activities

Launch phase saw an internal launch and

Planet X ( External Launch)

The journey continued with:

Insomnia, Vodafone X Concerts,

Vodafone X Hallweeks and so on The Wow

‘X’periences

A total of over 580,000subscriptions so far

Top of mind awareness are on its peak

with massive engagement on online

pages as well as response to events and

engagements

Achieved So

Far

VODAFONE

INTERNET FAIR

• In the year 2015,Vodafone embarked on a

Nationwide tour to educate Ghanaians on

data usage and to solve data issues

• This 2 day tour per Region was dubbed the

Vodafone Internet Fair

• This tour was also aimed at generating

revenue through the sale of Data and VAS

products

• The fair was a fun packed mixed with

activities set up at central points in the various

Regions

• Other brands like Samsung, Opera Mini were

on board the fair

• All the Regions were stormed during this fair

VODAFONE

INTERNET FAIR

VODAFONE

INTERNET FAIRThe Results

Products Target Achieved Percentage

achieved

Phones 110 183 166.4%

Airtime 16,500 28,955 175.5%

X SIM Cards 2,200 4,728 214.9%

Broadband

Signups

55 43 78.2%

Vodafone Sim 1000 2,076 207.6%

Modem 1,100 857 77.9%

Airtel – FAB partnership Launch was held at the

Movenpick Ambassador Hotel on the 29th of

October 2015.

The event was a Cocktail/African Themed

event.

Echo House was tasked to deliver an

experience that will symbolize the strong

partnership between Airtel Premier and FAB

Purple Plus.

Mall

Activations

Philips embarked on an awareness and

experience campaign of their products

The plan was;

• To implement a C2C Mall Activations at 3

selected outlets in Accra.

• To Display Philips Products

• Sales Experiential and Activation

Photos of

Activation

Ghana

Campaign

When Martini Wanted to celebrate 150 years they approached us

and this is how we brought the brand to life……………

Plan included was in 3 phases which covered on trade, mall

activation, as well as branding and visibility

Ghana

Campaign

Photos of Activation

Ghana

Campaign

The Story In view of the fact that the use of Apps by Ghanaians was increasing,

Tonaton, an online marketplace decided to create an app to

enhance its brands user interactivity, ease of access and navigation.

This was meant to be a better option then the generic already existing

website.

They came to Echo House to make their app top of mind, get people

to download, use and rate as well.

The Story

We created the Tonaton Fresha’fair to target freshmen on the three main tertiary

campuses. This group was targeted as most young people were building their

phone usage habit.

A total of 40,000 app downloads were achieved

against a target of 35, 000

48,000 interested buyers within the month of activation and Tonaton became a

brand with campus students

The Story

As a brand we craft a host of events in

house to keep in touch with the youth

namely

Tidal Rave

The Nitro Music Festival

Epilogo and so on

Our digital arm delves into social

media management with a knack

for content creation

Within two years of existence, we

have activated some of Ghana’s

biggest brands online with several

awards to show

DIGITAL…

Digital is the bonding element and WE

UNDERSTAND this.

Digital marketing isn’t a replacement

for traditional marketing; btl, atl etc. It

came to solidify and build upon the

relationship.

Traditional Marketing

Other Media

BTL

ATL

DIGITAL MARKETING

How KFCGhana

related to all

the ‘Beef’ in the

Music Industry

What people had to say about the post

In The Lead Up to launch Vodafone X , the #LetsNotPretend hashtag was created

#LETSNOTPRETEND

Twitter topped the reach ladder with 13,200,369

, followed by Facebook with 970,456

Hashtag trended as No.1 for three straight weeks

and continued trending at various positions

throughout October.

#LetsNotPretend trended in Nigeria, Egypt, and some

parts of Europe.

It was nominated in an African social media awards

called Social Media Awards Africa (SMAA), for the

Hashtag of the Year award.

REACH

Reach

Facebook 970,456

Twitter 13,200,369

Instagram 90,000

Guinness Ghana is currently the

leading Alcoholic Beverage On

Social Media In Ghana

BRANDS

VODAFONE GHANA

Before: 220, 278

Currently: 455,089

Before: 13,327

Currently: 86,401

Before: 1,010

Currently: 31,224

VODAFONE X

Before: 0

Currently: 14,644

Before: 0

Currently: 9,040

Before: 0

Currently: 17,040

VODAFONE FOUNDATION

Before: 0

Currently: 39,231

-

Before: 0

Currently: 5,384

VODAFONE HEALTHLINE

Before: 15,681

Currently: 29,977

- -

VODAFONE MUSIC -

Before: 0

Currently: 5,654

-

BRANDS

SMIRNOFF GHANA

Before: 16,000

Currently: 35,000

Before: 0

Currently: 4,733

Before: 0

Currently: 15,600

GUINNESS GHANA

Before: 57,958

Currently: 93,122

Before: 1,429

Currently: 3,777

Before: 0

Currently: 20,330

KFC GHANA

Before: 0

Currently: 31,000

Before: 0

Currently: 2,089

Before: 0

Currently: 10,200

We live here…Welcome to our

home!

Media

Our media house, that owns awesome

platforms for our market

• Echo Magazine – Circulation 10,000 a

semester

• Kuulpeeps

20,000+ Monthly Page Visitors

50,000+ Page Views

20,000+ Social Media Followers

80% of Website visits are via mobile

ROGUE LENS

• We have developed a crop of the best young photographers and videographers in Ghana

• Rogue lens is a full production house that lends internal support to the various departments as

well as delivering into all kinds of great photography

• A video of our wonderful productions

Our

Past & Present

Imagine the possibilities & …..…