ecarter2/CSUB F17/CB Quiz 2 CDP Ne… · Web viewDiff: 3. Learning Outcome ... mental accounting. Diff: 2. ... ** * REMAINING POOL ITEMS FROM PRIOR ACTUAL QUIZ 2 OR MIDTERM QUESTIONS

MKTG 301 QUIZ 2 POOL ITEMS --- CDP CHAPTERS 8, 9, 10

** QUIZ will NOT INCLUDE questions with numbers (#, %, $) or proper names (people, places, brands) **

Consumer Behavior, 10e (Solomon)Chapter 8 Decision Making

5) A customer buying an unfamiliar product that carries a fair degree of risk would most likely engage in what type of problem solving?A) extended problem solvingB) limited problem solvingC) habitual problem solvingD) recognition problem solving

Diff: 2Learning Outcome: Describe the stages of consumer decision making.Skill: ConceptObjective: 8-1

8) A consumer who uses a few simple decision rules to arrive at a purchase decision is using which of the following?A) routine decision makingB) limited problem solvingC) graduated response behaviorD) extended problem solving


9) ________ occurs whenever the consumer sees a significant difference between his or her current state of affairs and some desired state.A) Information searchB) Evaluation of alternativesC) Evaluation of the evoked setD) Problem recognition


10) A consumer who moves his or her ideal state upward is experiencing ________.A) opportunity recognitionB) search recognitionC) habitual recognitionD) need recognition

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11) If a consumer's ideal state is very near or identical to his or her actual state, which of the following best describes the type of problem recognition the consumer would most likely have?A) opportunity recognitionB) need recognitionC) search recognitionD) no problem recognized


12) ________ is the process by which the consumer surveys his or her environment for appropriate data to make a reasonable decision.A) Problem recognitionB) Evaluation of alternativesC) Information searchD) Product choice

Diff: 1Learning Outcome: Describe the stages of consumer decision making.Skill: ConceptObjective: 8-2AACSB: Communication abilities

14) A consumer is most likely to engage in ________ when she is in a good mood or when she is uninvolved in other activities.A) inertiaB) extended problem solvingC) variety seekingD) mental accounting


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15) People often make decisions on the basis of mental accounting. One facet of this accounting is making a decision based on the way a problem was posed. This is called ________.A) framingB) the sum-cost fallacyC) loss aversionD) positioning


17) As a customer's product knowledge increases, what typically happens to the amount of search conducted by the consumer?A) It will continually increase.B) It will continually decrease.C) It will decrease, and then increase as the customer becomes more knowledgeable.D) It will increase, and then decrease as the customer becomes more knowledgeable.


18) The alternatives actively considered during a consumer's choice process are his or her ________ set.A) inert B) evoked C) evaluative D) consideration


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21) ________ are dimensions used to judge the merits of competing options.A) Evoked setsB) Evaluative criteriaC) Levels of abstractionD) Category exemplars


22) Attributes actually used to differentiate among choices are called ________ attributes.A) evaluation B) search C) determinant D) segmentation

Learning Outcome: Describe the stages of consumer decision making.Skill: ConceptObjective: 8-3

25) What type of cybermediaries are intelligent agents?A) They are travel agents who answer questions online.B) They are people who can help computer users with problems they encounter when trying to shop online; contacts are direct and in-person.C) They are sophisticated software programs that use collaborative filtering technologies to learn from past user behavior in order to recommend new purchases.D) They are search engines specifically designed for online marketing and other forms of e-commerce.

Learning Outcome: Describe the stages of consumer decision making.Skill: ConceptObjective: 8-4AACSB: Use of information technology

30) A ________ rule means that a product with a low standing on one attribute cannot make up for this position by being better on another attribute.A) noncompensatory decisionB) lexicographicC) compensatory decisionD) conjunctive

Learning Outcome: Describe the stages of consumer decision making.Objective: 8-6

31) When the ________ rule of decision-making is used, the brand that is the best on the most important attribute is the one selected.A) elimination-by-aspects B) conjunctive C) compensatory decision D) lexicographic

Learning Outcome: Describe the stages of consumer decision making.Objective: 8-6

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Consumer Behavior, 10e (Solomon)Chapter 9 Buying and Disposing

1) A typical antecedent state that a consumer might experience as he or she approaches the purchase environment is ________.A) time pressureB) sales interactionsC) product disposalD) point-of-purchase stimuli

Learning Outcome: Define consumer behavior and describe its influence on marketing practices.Objective: 9-1

2) According to the consumer behavior model presented in the text, the ________ includes the shopping experience, point-of-purchase stimuli, and sales interactions.A) antecedent stateB) postpurchase processC) cognitive processD) purchase environment


3) Which of the following is considered a postpurchase process?A) the shopping experienceB) moodC) consumer satisfactionD) shopping orientation


4) A ________ includes a buyer, a seller, a product or service and other factors, such as how the physical environment makes one feel.A) postpurchase processB) purchase processC) consumption situationD) psychological situation


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8) Most Americans will state that they are always rushed for time even though many people have opportunities for leisure. This perception is referred to as ________.A) time povertyB) the leisure paradoxC) psychological timeD) circular time

Diff: 2Learning Outcome: Explain the influence of the needs and cultural values of consumers.Skill: ConceptObjective: 9-1

10) Which dimension of psychological time includes the categorization of "time for me"?A) temporal orientation dimensionB) planning orientation dimensionC) social dimensionD) polychronic dimension


11) A ________ orientation dimension distinguishes between people who prefer to do one thing at a time and those who have multitasking timestyles.A) socialB) polychronicC) planning D) temporal


17) Two dimensions of emotional states determine if a shopper will react positively or negatively to a consumption environment. These two dimensions are best described as being ________.A) pleasure and painB) avoidance and satisfactionC) avoidance and arousalD) pleasure and arousal

Diff: 2Learning Outcome: Discuss the techniques marketers use to change consumers' attitudes.Skill: ConceptObjective: 9-2

19) Which of the following is the best example of a utilitarian shopping motive?A) A consumer shops to "hang-out" with friends at a local mall.

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B) A consumer shops because he loves the thrill of finding a bargain.C) A consumer shops to efficiently purchase groceries for the week.D) A consumer shops because she enjoys attention from salespeople.

Diff: 2Learning Outcome: Define consumer behavior and describe its influence on marketing practices.Skill: ConceptObjective: 9-2

20) Which of the following is considered a limitation of e-commerce?A) expensive to order and then returnB) lack of real-time pricingC) lack of reasonable delivery timesD) higher prices than in-store prices

Diff: 2Learning Outcome: Define consumer behavior and describe its influence on marketing practices.Skill: ConceptObjective: 9-2AACSB: Use of information technology

22) A store environment that has been made to resemble a living room where customers can relax, hang out with friends, or even learn is referred to as a(n) ________.A) marketscape B) being spaceC) mindscape D) activity space


23) ________ is the conscious designing of retail space and its various dimensions to evoke certain effects in buyers.A) PretailingB) AtmosphericsC) Market-landscapingD) Store image


24) In a(n) ________, consumers participate in the production of the products or services they buy.A) pop-up storeB) minipreneur shop

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C) activity storeD) sharing site


29) Which of the following best identifies what consumers primarily look for in products?A) color and styleB) price and warrantyC) quality and warrantyD) quality and value


32) During ________, one consumer exchanges something she owns with someone else for something the other person owns.A) freegan sharingB) divestmentC) disposal castingD) lateral cycling


34) The steps that consumers practice to gradually distance themselves from things they treasure so that they can sell, recycle, or dispose of them are called ________.A) recycling instinctsB) tangential cyclesC) divestment ritualsD) lateral cycles


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Consumer Behavior, 10e (Solomon)Chapter 10 Organizational and Household Decision Making

1) A number of specific decision roles are played when a collective decision must be made. The person who brings up the idea or need is the ________.A) initiatorB) gatekeeperC) influencerD) buyer

Diff: 1Learning Outcome: Discuss the influence of groups and word-of-mouth (WOM) communication.Skill: ConceptObjective: 10-1AACSB: Communication abilities

2) ________ buyers are people who purchase goods and services on behalf of companies for use in the process of manufacturing, distribution, or resale.A) Individual B) Consumer C) Global D) Organizational

Diff: 1Learning Outcome: Discuss the influence of groups and word-of-mouth (WOM) communication.Skill: ConceptObjective: 10-2

3) ________ marketers specialize in meeting the needs of organizations such as corporations, government agencies, hospitals, and retailers.A) Consumer B) Business-to-business C) Filter-down D) Horizontal


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4) Business-to-business marketing often involves more of an emphasis on personal selling than on advertising or other forms of promotion. Which of the following is the chief reason for this emphasis?A) Personal selling is more cost-efficient than advertising.B) Personal selling is more time-efficient than advertising.C) Organizational buyers do not respond to advertising or promotions.D) Organizational buyers typically require more face-to-face contact with sellers than end consumers do.

Diff: 2Learning Outcome: Discuss the influence of groups and word-of-mouth (WOM) communication.Skill: ConceptObjective: 10-2AACSB: Communication abilities

5) Many factors have been identified that distinguish organizational and industrial purchase decisions from individual consumer decisions. Which of the following is NOT one of those distinctions?A) Purchase decisions made by companies frequently involve many people.B) Organizational and industrial products are often bought according to precise, technical specifications.C) Impulse buying commonly occurs in organizational purchasing because of sales stimulation from direct salespeople.D) Organizational purchase decisions tend to be riskier than individual consumer purchase decisions.


6) Like end consumers, organizational buyers are influenced by both internal and external stimuli. Which of the following is an example of an organizational buyer's internal stimuli?A) the nature of the organizationB) the buyer's willingness to take risksC) the technological environment's impact on the organizationD) the economic environment's impact on the organization


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7) In many organizations, more complex organizational decisions tend to be made by a(n) ________ in which different individuals play different roles in the decision-making process.A) value chainB) purchasing networkC) information networkD) buying center


8) When a B2B buyer purchases the same product over and over without modification, the buying strategy is known as a ________.A) habitual decisionB) straight rebuyC) modified rebuyD) new task


9) Many companies are finding that it's both cost efficient and productive to call on outsiders from around the world to solve problems their own researchers can't handle. The Internet provides a great mechanism for assembling the solutions. A new term to describe this strategy is ________.A) market predictingB) B2B e-commerceC) problem sourcingD) crowdsourcing

Diff: 1Learning Outcome: Discuss the influence of groups and word-of-mouth (WOM) communication.Skill: ConceptObjective: 10-2AACSB: Use of information technology

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10) When a buying center composed of assorted specialists is organized to gather a lot of information and evaluate possible purchases in a high-risk situation, the strategy in use is most likely ________. A) new taskB) straight rebuyC) modified rebuyD) innovative rebuy


11) A group of friends who are not related to each other meet regularly for dinner and celebrate holidays together. This group of friends is best described as a(n) ________.A) extended familyB) intentional familyC) householdD) buyclass group

Diff: 2Learning Outcome: Describe the effects of changing family structures on family decision making.Skill: ConceptObjective: 10-3

12) A good definition of an extended family unit is ________ living together.A) one parent and at least one childB) two parents and at least one childC) at least two generations of a family D) three generations of a family


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13) A nuclear family is defined as ________.A) one parent and at least one childB) two parents and at least one childC) at least two generations of a familyD) three generations of a family


14) If at least one person lives at an address, this person and any other occupants of the address are considered to be a(n) ________.A) extended familyB) nuclear familyC) householdD) intentional family


22) FLC models relate to how________.A) the needs and expenditures of a family change over timeB) the federal government monitors the growth of B2B commerceC) the federal government regulates rental living conditionsD) the size of family units has changed over the last 100 years

Learning Outcome: Describe the effects of changing family structures on family decision making.Objective: 10-4

24) Families have alternatives in purchasing. In a(n) ________ purchase decision, the group agrees on the desired purchase, differing only in terms of how it will be achieved.A) accommodative B) consensual C) contemplative D) authoritarian

Learning Outcome: Describe the effects of changing family structures on family decision making.Objective: 10-5AACSB: Communication abilities

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25) Studies show that mothers are working more and doing less housework. Fathers are working less and doing more housework. What is the best way to explain this trend?A) age gentrificationB) income reversalC) gender convergenceD) decision blurring

Learning Outcome: Describe the effects of changing family structures on family decision making.Objective: 10-5AACSB: Multicultural and diversity understanding

27) If a couple follows the synoptic ideal in decision-making, the couple ________.A) acts as independent purchasing agents serving each person's individual needsB) acts independently but with a common goal in placeC) argues about decisions, but eventually reaches some form of majority viewD) makes joint decisions with a common purpose

Learning Outcome: Describe the effects of changing family structures on family decision making.Objective: 10-5AACSB: Communication abilities

29) ________ socialization is the process by which young people acquire skills, knowledge, and attitudes relevant to their functioning in the marketplace.A) Sex-role B) Consumer C) Role D) Cognitive

Learning Outcome: Explain how marketers can best appeal to members of different age subcultures.Objective: 10-6AACSB: Communication abilities

31) A child's stage of ________ reflects his ability to comprehend concepts of increasing complexity.A) sex-role socializationB) consumer socializationC) role differentiationD) cognitive development

Learning Outcome: Explain how marketers can best appeal to members of different age subcultures.Objective: 10-6AACSB: Communication abilities

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*** REMAINING POOL ITEMS FROM PRIOR ACTUAL QUIZ 2 OR MIDTERM QUESTIONS – NOT SORTED BY CHAPTER ***

1 A consumer who moves his or her ideal state upward is experiencing ________.A) optimistic recognition B) oppulence recognitionC) operation recognitionD) none of the above

2 A consumer is most likely to engage in ________ when she is in a good mood or when she is uninvolved in other activities.A) volume seekingB) value seekingC) validity seekingD) none of the above

3 A ________ rule means that a product with a low standing on one attribute cannot make up for this position by being better on another attribute.A) complementary decision B) noncomplementary decision C) lexicographicD) none of the above

4 As a customer's product knowledge increases, what typically happens to the amount of search conducted by the consumer?A) It will increase, and then decode as the customer becomes more knowledgeable.B) It will continually decrease.C) It will decrease, and then increase as the customer becomes more knowledgeable.D) None of the above.

5 A consumer who uses a few simple decision rules to arrive at a purchase decision is using which of the following?A) extended problem searching B) routine decision making C) limited problem searchingD) none of the above

6 Which of the following is considered a limitation of e-commerce?A) greater price informationB) lack of securityC) less travelingD) none of the above

7 The steps that consumers practice to gradually distance themselves from things they treasure so that they can sell, recycle, or dispose of them are called ________.A) transitional cyclesB) tangability cyclesC) temporal cyclesD) none of the above

8 A typical antecedent state that a consumer might experience as he or she approaches the purchase environment is ________.

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A) time pleasureB) shopping experienceC) moodD) none of the above

9 Which of the following is considered a postpurchase process?A) alternative marketsB) usage contextsC) situational factorsD) none of the above

10 A store environment that has been made to resemble a living room where customers can relax, hang out with friends, or even learn is referred to as a(n) ________.A) believing space B) blending spaceC) being space D) none of the above

11 Many factors have been identified that distinguish organizational and industrial purchase decisions from individual consumer decisions. Which of the following is NOT one of those distinctions?A) Organizational purchase decisions tend not to be riskier than individual consumer purchase decisions.B) Purchase decisions made by companies frequently involve few people.C) Organizational and industrial products are often bought according to precise, technical specifications.D) None of the above

12 Like end consumers, organizational buyers are influenced by both internal and external stimuli. Which of the following is an example of an organizational buyer's internal stimuli?A) the buyer's unwillingness to take risks B) the technological environment's impact on the organization C) the buyer's job experience D) none of the above Answer: C

13 If a couple follows the synoptic ideal in decision-making, the couple ________.A) makes joint decisions with a conflicting purpose B) allows children to make puchase choicesC) acts independently but with a common goal in placeD) none of the above Answer: E

14 FLC models relate to how________.A) the needs and experiences of a family change over timeB) the needs and expectations of a family change over timeC) the needs and expenditures of a family change over timeD) none of the above

15 A group of friends who are not related to each other meet regularly for dinner and celebrate holidays together. This group of friends is best described as a(n) ________.A) incidental familyB) informal familyC) intentional family D) none of the above

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1 A customer buying an unfamiliar product that carries a fair degree of risk would most likely engage in what type of problem solving?A) extended perception solvingB) limited perception solvingC) habitual pperception solvingD) none of the above

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2 A __rule means that a product with a low standing on one attribute cannot make up for this position by being better on another attribute.A) noncompensatory decisionB) lexicographicC) compensatory decisionD) conjunctive

3 What type of cybermediaries are intelligent agents?A) Travel agents who answer questions online.B) People who can help computer users with problems they encounter when trying to shop online; contacts are direct in-person.C) Sophisticated software that uses collaborative filtering technology to learn from past user behavior & recommend new purchases.D) They are search engines specifically designed for online marketing and other forms of e-commerce.

4 During ________, one consumer exchanges something she owns with someone else for something the other person owns.A) freegan sharingB) divestmentC) disposal castingD) lateral cycling

5 A consumer is most likely to engage in ________ when she is in a good mood or when she is uninvolved in other activities.A) inertiaB) extended problem solvingC) variety streamingD) none of the above

6 Two dimensions of emotional states determine if a shopper will react positively or negatively to a consumption environment. These two dimensions are best described as being ________.A) pleasure and awarenessB) avoidance and satisfactionC) avoidance and awarenessD) none of the above

7 A typical antecedent state that a consumer might experience as he or she approaches the purchase environment is ________.A) time pleasureeB) usage contextsC) product disposalD) none of the above

8 When the ________ rule of decision-making is used, the brand that is the best on the most important attribute is the one selected.A) elimination-by-aspects B) conjunctive C) compensatory decision D) lexicographic

9 If a couple follows the synoptic ideal in decision-making, the couple ________.A) makes joint decisions with a conflicting purpose B) acts independently but with a common goal in placeC) argues about decisions, but eventually reaches some form of majority viewD) none of the above

10

The alternatives actively considered during a consumer's choice process are his or her ________ set.A) conservation B) consideration C) consumption

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D) none of the above

11

In many organizations, more complex organizational decisions tend to be made by a(n) ________ in which different individuals play different roles in the decision-making process.A) buying coordinatorB) buying complexC) buying centerD) none of the above

12

Attributes actually used to differentiate among choices are called ________ attributes.A) evaluation B) search C) detriment D) none of the above

13

As manufacturing costs decrease and the amount of products that people accumulate goes up, consumers increasingly want to buy things that will provide ________ value.A) hedonicB) GestaltC) embeddedD) referent

14

________ is the process by which the consumer surveys his or her environment for appropriate data to make a reasonable decision.A) Problem recognitionB) Evaluation of alternativesC) Information searchD) Product choice

15

________ are dimensions used to judge the merits of competing options.A) Evoked setsB) Evaluative codingC) Levels of abstractionD) None of the above

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1 A customer buying an unfamiliar product that carries a fair degree of risk would most likely engage in what type of problem solving?A) extended problem solvingB) limited problem solvingC) habitual problem solvingD) recognition problem solving

2 Two dimensions of emotional states determine if a shopper will react positively or negatively to a consumption environment. These two dimensions are best described as being ________.A) pleasure and painB) avoidance and satisfactionC) avoidance and arousalD) pleasure and arousal

3 A store environment that has been made to resemble a living room where customers can relax, hang out with friends, or even learn is referred to as a(n) ________.A) marketscape B) being spaceC) mindscape D) activity space

4 Attributes actually used to differentiate among choices are called ________ attributes.A) evaluation B) search C) determinant D) segmentation

5 A __ orientation dimension distinguishes between people who prefer to do one thing at a time and those who have multitasking timestylesA) socialB) polychronicC) planning D) temporal

6 When using the __ rule of decision-making a consumer evaluates brands on the most important attribute, but specific cutoffs are imposed.A) lexicographic B) elimination-by-aspects C) conjunctive D) compensatory

7 A group of friends who are not related to each other meet regularly for dinner and celebrate holidays together. This group of friends is best described as a(n) ________.A) extended familyB) intentional familyC) householdD) buyclass group


9 Studies show that mothers are working more and doing less housework. Fathers are working less and doing more housework. What is the best way to explain this trend?A) age gentrificationB) income reversalC) gender convergenceD) decision blurring

10

When a B2B buyer purchases the same product over and over without modification, the buying strategy is known as a ________.A) habitual decisionB) straight rebuyC) modified rebuyD) new task

1 As a customer's product knowledge increases, what typically happens to the amount of search 21

1 conducted by the consumer?A) It will continually increase.B) It will continually decrease.C) It will decrease, and then increase as the customer becomes more knowledgeable.D) It will increase, and then decrease as the customer becomes more knowledgeable.

12

In a(n) ________, consumers participate in the production of the products or services they buy.A) pop-up storeB) minipreneur shopC) activity storeD) sharing site

13

A consumer who uses a few simple decision rules to arrive at a purchase decision is using which of the following?A) routine decision makingB) limited problem solvingC) graduated response behaviorD) extended problem solving

14

Which dimension of psychological time includes the categorization of "time for me"?A) temporal orientation dimensionB) planning orientation dimensionC) social dimensionD) polychronic dimension

15

A consumer is most likely to engage in ________ when she is in a good mood or when she is uninvolved in other activities.A) inertiaB) extended problem solvingC) variety seekingD) mental accounting

16

When a buying center composed of assorted specialists is organized to gather a lot of information and evaluate possible purchases in a high-risk situation, the strategy in use is most likely ________. A) new taskB) straight rebuyC) modified rebuyD) innovative rebuy

17

________ are dimensions used to judge the merits of competing options.A) Evoked setsB) Evaluative criteriaC) Levels of abstractionD) Category exemplars

18

If a couple follows the synoptic ideal in decision-making, the couple ________.A) acts as independent purchasing agents serving each person's individual needsB) acts independently but with a common goal in placeC) argues about decisions, but eventually reaches some form of majority viewD) makes joint decisions with a common purpose

19

A child's stage of ________ reflects his ability to comprehend concepts of increasing complexity.A) sex-role socializationB) consumer socializationC) role differentiationD) cognitive development

20

A number of specific decision roles are played in collective decisions. The person who brings up the idea or need is the ___.A) initiatorB) gatekeeperC) influencer

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D) buyer

1 ________ is the process by which the consumer surveys his or her environment for appropriate data to make a reasonable decision.A) Problem recognitionB) Evaluation of alternativesC) Information searchD) Product choice


3 If a consumer's ideal state is very near or identical to his or her actual state, which of the following best describes the type of problem recognition the consumer would most likely have?A) opportunity recognitionB) need recognitionC) search recognitionD) no problem recognized

4 What type of cybermediaries are intelligent agents?A) Travel agents who answer questions online.B) People who can help computer users with problems they encounter when trying to shop online; contacts are direct in-person.C) Sophisticated software that uses collaborative filtering technology to learn from past user behavior & recommend new purchases.D) They are search engines specifically designed for online marketing and other forms of e-commerce.

5 People often make decisions on the basis of mental accounting. One facet of this accounting is making a decision based on the way a problem was posed. This is called ________.A) framingB) the sum-cost fallacyC) loss aversionD) positioning

6 A consumer who uses a few simple decision rules to arrive at a purchase decision is using which of the following?A) routine decision makingB) limited problem solvingC) graduated response behaviorD) extended problem solving

7 A consumer is most likely to engage in ________ when she is in a good mood or when she is uninvolved in other activities.A) inertiaB) extended problem solvingC) variety seekingD) mental accounting

8 ________ occurs whenever the consumer sees a significant difference between his or her current state of affairs and some desired state.A) Information searchB) Evaluation of alternativesC) Evaluation of the evoked set

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D) Problem recognition

9 In many organizations, more complex organizational decisions tend to be made by a(n) ________ in which different individuals play different roles in the decision-making process.A) value chainB) purchasing networkC) information networkD) buying center

10

Which of the following is considered a postpurchase process?A) the shopping experienceB) moodC) consumer satisfactionD) shopping orientation

11

A typical antecedent state that a consumer might experience as he or she approaches the purchase environment is ________.A) time pressureB) sales interactionsC) product disposalD) point-of-purchase stimuli

12


13

Which of the following best identifies what consumers primarily look for in products?A) color and styleB) price and warrantyC) quality and warrantyD) quality and value

14

A number of specific decision roles are played in collective decisions. The person who brings up the idea or need is the ___.A) initiatorB) gatekeeperC) influencerD) buyer

15

________ is the conscious designing of retail space and its various dimensions to evoke certain effects in buyers.A) PretailingB) AtmosphericsC) Market-landscapingD) Store image

16


17

When a B2B buyer purchases the same product over and over without modification, the buying strategy is known as a ________.A) habitual decisionB) straight rebuyC) modified rebuy

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D) new task

18

Families have alternatives in purchasing. In a(n) ________ purchase decision, the group agrees on the desired purchase, differing only in terms of how it will be achieved.A) accommodative B) consensual C) contemplative D) authoritarian

19

Like end consumers, organizational buyers are influenced by both internal and external stimuli. Which of the following is an example of an organizational buyer's internal stimuli?A) the nature of the organizationB) the buyer's willingness to take risksC) the technological environment's impact on the organizationD) the economic environment's impact on the organization

20

Which of the following is the best example of a utilitarian shopping motive?A) A consumer shops to "hang-out" with friends at a local mall.B) A consumer shops because he loves the thrill of finding a bargain.C) A consumer shops to efficiently purchase groceries for the week.D) A consumer shops because she enjoys attention from salespeople.


2 Two dimensions of emotional states determine if a shopper will react positively or negatively to a consumption environment. These two dimensions are best described as being ________.A) pleasure and painB) avoidance and satisfactionC) avoidance and arousalD) pleasure and arousal

3 A store environment that has been made to resemble a living room where customers can relax, hang out with friends, or even learn is referred to as a(n) ________.A) marketscape B) being spaceC) mindscape D) activity space


5 A __ orientation dimension distinguishes between people who prefer to do one thing at a time and those who have multitasking timestylesA) socialB) polychronicC) planning D) temporal

6 When using the __ rule of decision-making a consumer evaluates brands on the most important

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attribute, but specific cutoffs are imposed.A) lexicographic B) elimination-by-aspects C) conjunctive D) compensatory

7 A group of friends who are not related to each other meet regularly for dinner and celebrate holidays together. This group of friends is best described as a(n) ________.A) extended familyB) intentional familyC) householdD) buyclass group


9 Studies show that mothers are working more and doing less housework. Fathers are working less and doing more housework. What is the best way to explain this trend?A) age gentrificationB) income reversalC) gender convergenceD) decision blurring

10


11

As a customer's product knowledge increases, what typically happens to the amount of search conducted by the consumer?A) It will continually increase.B) It will continually decrease.C) It will decrease, and then increase as the customer becomes more knowledgeable.D) It will increase, and then decrease as the customer becomes more knowledgeable.

12

In a(n) ________, consumers participate in the production of the products or services they buy.A) pop-up storeB) minipreneur shopC) activity storeD) sharing site

13


14


15


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16

When a buying center composed of assorted specialists is organized to gather a lot of information and evaluate possible purchases in a high-risk situation, the strategy in use is most likely ________. A) new taskB) straight rebuyC) modified rebuyD) innovative rebuy

17


18


19

A child's stage of ________ reflects his ability to comprehend concepts of increasing complexity.A) sex-role socializationB) consumer socializationC) role differentiationD) cognitive development

20



2 The alternatives actively considered during a consumer's choice process are his or her ________ set.A) inert B) evoked C) evaluative D) consideration

3 As manufacturing costs decrease and the amount of products that people accumulate goes up, consumers increasingly want to buy things that will provide ________ value.A) hedonicB) GestaltC) embeddedD) referent

4 A __rule means that a product with a low standing on one attribute cannot make up for this position by being better on another attribute.A) noncompensatory decisionB) lexicographic

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C) compensatory decisionD) conjunctive

5 A consumer who moves his or her ideal state upward is experiencing ________.A) opportunity recognitionB) search recognitionC) habitual recognitionD) need recognition

6 ________ is the process by which the consumer surveys his or her environment for appropriate data to make a reasonable decision.A) Problem recognitionB) Evaluation of alternativesC) Information searchD) Product choice


8 If a consumer's ideal state is very near or identical to his or her actual state, which of the following best describes the type of problem recognition the consumer would most likely have?A) opportunity recognitionB) need recognitionC) search recognitionD) no problem recognized


10

A __orientation dimension distinguishes between people who do one thing at a time and those who have multitasking timestyles.A) socialB) polychronicC) planning D) temporal

11

Attributes actually used to differentiate among choices are called ________ attributes.A) evaluation B) search C) determinant D) segmentation

12

As a customer's product knowledge increases, what typically happens to the amount of search conducted by the consumer?A) It will continually increase.B) It will continually decrease.C) It will decrease, and then increase as the customer becomes more knowledgeable.D) It will increase, and then decrease as the customer becomes more knowledgeable.

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What type of cybermediaries are intelligent agents?A) Travel agents who answer questions online.B) People who can help computer users with problems they encounter when trying to shop online; contacts are direct in-person.C) Sophisticated software that uses collaborative filtering technology to learn from past user behavior & recommend new purchases.D) They are search engines specifically designed for online marketing and other forms of e-commerce.

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People often make decisions on the basis of mental accounting. One facet of this accounting is making a decision based on the way a problem was posed. This is called ________.A) framingB) the sum-cost fallacyC) loss aversionD) positioning

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________ occurs whenever the consumer sees a significant difference between his or her current state of affairs and some desired state.A) Information searchB) Evaluation of alternativesC) Evaluation of the evoked setD) Problem recognition

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In many organizations, more complex organizational decisions tend to be made by a(n) ________ in which different individuals play different roles in the decision-making process.A) value chainB) purchasing networkC) information networkD) buying center

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Which of the following is considered a postpurchase process?A) the shopping experienceB) moodC) consumer satisfactionD) shopping orientation

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During ________, one consumer exchanges something she owns with someone else for something the other person owns.A) freegan sharingB) divestmentC) disposal castingD) lateral cycling

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Two dimensions of emotional states determine if a shopper will react positively or negatively to a consumption environment. These two dimensions are best described as being ________.A) pleasure and painB) avoidance and satisfactionC) avoidance and arousalD) pleasure and arousal

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A typical antecedent state that a consumer might experience as he or she approaches the purchase environment is ________.A) time pressureB) sales interactionsC) product disposalD) point-of-purchase stimuli

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Which of the following best identifies what consumers primarily look for in products?A) color and styleB) price and warrantyC) quality and warrantyD) quality and value

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________ is the conscious designing of retail space and its various dimensions to evoke certain effects in buyers.A) PretailingB) AtmosphericsC) Market-landscapingD) Store image

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Which of the following is considered a limitation of e-commerce?A) expensive to order and then returnB) lack of real-time pricingC) lack of reasonable delivery timesD) higher prices than in-store prices

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Families have alternatives in purchasing. In a(n) ________ purchase decision, the group agrees on the desired purchase, differing only in terms of how it will be achieved.A) accommodative B) consensual C) contemplative D) authoritarian

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The steps that consumers practice to gradually distance themselves from things they treasure so that they can sell, recycle, or dispose of them are called ________.A) recycling instinctsB) tangential cyclesC) divestment ritualsD) lateral cycles

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Like end consumers, organizational buyers are influenced by both internal and external stimuli. Which of the following is an example of an organizational buyer's internal stimuli?A) the nature of the organizationB) the buyer's willingness to take risksC) the technological environment's impact on the organizationD) the economic environment's impact on the organization

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Which of the following is the best example of a utilitarian shopping motive?A) A consumer shops to "hang-out" with friends at a local mall.B) A consumer shops because he loves the thrill of finding a bargain.C) A consumer shops to efficiently purchase groceries for the week.D) A consumer shops because she enjoys attention from salespeople.

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________ socialization is the process by which young people acquire skills, knowledge, and attitudes relevant to their functioning in the marketplace.A) Sex-role B) Consumer C) Role D) Cognitive

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Documents

ecarter2/CSUB F17/CB Quiz 2 CDP Ne… · Web viewDiff: 3. Learning Outcome ... mental accounting. Diff: 2. ... ** * REMAINING POOL ITEMS FROM PRIOR ACTUAL QUIZ 2 OR MIDTERM QUESTIONS