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© 2011-2012 Premier Digital Publishing, Inc – Contents protected under NDASeptember 24, 2012
eBooks • Enhanced eBooks • Interactive Entertainment
Who We Are
© 2011-2012 Premier Digital Publishing, Inc. – Contents protected under NDA 2
PDP’s MissionBe the leading publisher and innovator in eBooks Enhanced eBooks, digital puzzles and sports content
Established Authors & IP Holders
Deep & Broad Multi-Format Distribution
In-Channel Promotions
Math-Based Marketing & Discovery (Metadata & SEO)
Deep and Broad Distribution
© 2011-2012 Premier Digital Publishing, Inc. – Contents protected under NDA 3
eBooks
eBook Platforms & Online Retailers
Physical Retailers
Usual Suspects and ≈300 Points of Presence Fuel Search Engines
© 2011-2012 Premier Digital Publishing, Inc. – Contents protected under NDA 4
CASE STUDY
Mid List Author With Solid Track Record
New Frontlist Title: Digital-Only At Launch3 Backlist Titles Included in Initiatives
Robust Push / Pull Launch Program •Push: Storefronts / In Channel
•Pull: MarComm / Blogs / Tweets
The Obvious: Front Drove Back (in Sync)
© 2011-2012 Premier Digital Publishing, Inc. – Contents protected under NDA 5
Predictable Unit Sales Curves Determine Effort
The Not So Obvious: Push Beat Pull
© 2011-2012 Premier Digital Publishing, Inc. – Contents protected under NDA 6
In-Store Push Drove Volume Books Better
Marketing Math Spoke Volumes
© 2011-2012 Premier Digital Publishing, Inc. – Contents protected under NDA 7
Price vs. Impact of Co -Op Not Always In Sync
Some Other Findings:
© 2011-2012 Premier Digital Publishing, Inc. – Contents protected under NDA 8
• Program Sales: Must Assess From Launch to Roll-Off
• Sudden spikes hit a genre or mainstream bestseller list for 1 week…but they were out-performed by longer, broader promotions
• Retweet impact on low price promotions cannot be underestimated
• Social Networks: In Many Ways It’s Internet-1999 A ll Over Again
• Twitter raising awareness of titles faster & broader than Facebook
• Old Marketing: The Audience IS NOT Listening (Very Closely)
• Perceptions persist and they are expensive – classic PR is suspect
• Authors: Empower and Calibrate of Expectations
• Ads & PR are pretty, but tribe-building is (far) better
• Frequency of publication is powerful but misunderstood
• Help Authors to unleash their own brand platform:
• Goodreads Author page / Amazon Author Central page
• Email lists, Blogs and Social Media Initiatives
© 2011-2012 Premier Digital Publishing, Inc – Contents protected under NDA
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Redefining Digital Publishing
Thomas N. EllsworthChairman and [email protected]: (818) 481-2922