eBook vs. Printed TextbookIMCAT Dec 10, 2013

Chromebook

iPad

Win 8 Tablet

Digital Natives

Digital Natives (Time)

Digital Natives• Digital Natives switch between devices and/or platforms 27 times

per hour• In order to keep Digital Natives engaged, content creators need to

think differently• As they grow tired or bored they turn their attention to something

new• Digital Immigrants are intuitively linear - they want to see a

beginning, middle, and end to stories.• For Natives, stories still need a beginning, middle and end, but they

will accept it in any order.• Digital Natives are subconsciously switching between

platforms and can pick up different pieces of a story from different mediums in any order.

Understanding the Shift from Print to Digital

Shift from Physical to Digital Media

• Music

• Movies

• Textbooks

Shift from Physical to Digital MediaMedia

Category

Dominant Physical Media

Company

Market Leader’s Response to Physical to Digital Transition

Leading Digital

Company

Music Tower Records ‘70s-’90s dominant global distributorAttempted online music…Bankrupt 2006

Video Blockbuster Video

‘80s-’00s dominant global supplierAttempted online videos…Bankrupt 2010All stores closed by ‘13

Textbook 3 Large Print Publishers

Decades of dominanceAttempting Online learning..TBD

Engaging Digital Natives

20th Century Model Digital Learning Model

Agenda

• Our collective challenge• Print vs. Digital comparison• Why printed textbooks become outdated• Brief digital demonstration• Digital delivery platforms• Making the transition from print to digital• Examples of Texas district digital transitions• Uniqueness of digital implementation and

support

Our Collective Challenge

8th Grade Science Average Scores - 2011

Rank Education System Average Score

#1 Singapore 590

#2 China - Taiwan 564

#3 Korea 560

#4 Japan 558

#5 Finland 552

#6 Slovenia 543

#7 Russian Federation 542

#8 Hong Kong - China 535

#9 England – Great Britain 533

#10 United States 525

4th Grade Math Average Scores - 2011

Rank Education System Average Score

#1 Singapore 606

#2 Korea 605

#3 Hong Kong 602

#4 China – Taiwan 591

#5 Japan 585

#6 Northern Ireland – Great Britain

562

#7 Belgium 549

#8 Finland 545

#9 England – Great Britain 542

#10 Russian Federation 542

#11 United States 541

NAEP 8th Grade State Science Scores1. North Dakota

2. Montana

3. Vermont

4. New Hampshire

5. South Dakota

6. Utah

7. Massachusetts

8. Minnesota

9. Colorado

10. Wyoming

11. Maine

12. Virginia

13. Idaho

14. Wisconsin

15. Ohio

15. Iowa

16. Michigan

17. Kentucky

18. Nebraska

19. Missouri

20. Washington

21. Kansas

22. Oregon

23. New Jersey

24. Connecticut

25. Alaska

26. Indiana

27.Texas

Print vs. Digital

Digital – More than an eBook

Digital eBook

Video Power Lessons PowerPoint Lessons

Study Sheets

AssessmentQuestions

Benchmarks

Skill BuilderPractice Problems

Online Gradebook

Digital Benefits

Teachers & Administrators• Automatic grading• More consistent instructional quality• Enables differentiated instruction• Provides rich insights for students and parents• Randomization of content• Always updated• Tracks program usage• Engages students and improves STAAR results

Digital Benefits

Students• 24x7 access to instructional content• Real-time differentiated coaching and feedback• Engaging digital content• Equal access to consistently high quality tutorials• Improves grades and STAAR results

How Printed TextbooksQuickly Become Out of Date

TEA Planned TEKS Revisions - ScienceDate Plan

Spring 2016 Begin Science TEKS review

Spring 2017 SBOE adoption of revision science TEKS

Fall 2018 Implement revision science TEKS

Reality of Proclamation 2014 - 8 year textbook adoption:

Fall 2014 – Districts adopt new science materials “expected” to last 8+ years

Fall 2018 – Printed science textbooks become obsolete 4 years into adoption

Q: Does it makes sense to spend district funds on the adoption of a printed textbook that is supposed to support student learning for 8 years when the textbook will become obsolete in 4 years?

New Scientific Discoveries are Happening All of the

Time

Physics Discoveries

August 24, 2006 Pluto is no longer a planet - The International Astronomical Union (IAU) formally defined what it means to be a “planet.” This definition excluded Pluto and reclassified it as a member of the new “dwarf planet” category (and specifically as a plutoid).• Planets: The eight worlds from Mercury to Neptune.• Dwarf Planets: Pluto and any other round object that "has

not cleared the neighborhood around its orbit, and is not a satellite."

• Small Solar System Bodies: All other objects orbiting the Sun.

Physics Discoveries

October 8, 2013 Nobel Prize in Physics: Discovery of the Higgs Boson - The 2013 Physics Nobel Prize has been awarded to two physicists who were instrumental in developing the theory that helps explain the origin of mass of elementary particles and predicts the existence of the Higgs Boson discovered last year.

The discovery of this new class of elementary particles not only completes one of the great intellectual achievements of the last century -- the standard model of particle physics -- but also raises new questions and has implications for other areas of physics including the birth of the Universe.

Other Scientific Discoveries (examples)

Subject

Discovery Date

Biology A team of scientists at University of CA discovered that the site of action of repression of target gene expression occurs on the endoplasmic reticulum (ER)

2013

Biology Scientists at New Zealand’s University of Otago discovered that the Herpetocetus, a baleen whale thought to have gone extinct 3,000,0000 years ago, actually survived into the ice, making it 700,000 years young

2013

Biology Scientists at the German Cancer Research Center are the first to demonstrate that the spool shaped histone proteins have an active role in opening access to the genetic information

2012

Chemistry

Scientists in France discover a quick approach to producing volumes of Hydrogen that will help the world meet its energy needs.

2013

Digital Demonstration

Dynamic Science eBooks

Chromebook, Mac, or PC

iPads

Win 8/Android Tablets

Video Power Lessons

Student Study Sheets for each TEKS

Interactive Questions with Feedback

Printed Materials for the Transition

• Priced at the cost to print the books = $49 ea.• Same content as state approved Dynamic eBook• Cost effective way to get a few classroom sets to

support district going from Print to Digital

Digital Delivery PlatformsWhole Class• Projectors, TV screens, smart boards

Small Group Tutorials• PCs, Macs, Tablets

Individual, self paced• PCs, Macs, iPads, Chromebooks, Win 8 and

Android Tablets, Smart Phones, BYOD

Technology:• Cloud Based Learning Management System

The Transition from Print to Digital• Florida has mandated that all K-12 instructional

materials are required to be provided in electronic format by 2015-2016.

• West Virginia replaced social studies print textbook purchases with digital textbooks.

• San Diego Unified School district has distributed 78,000 digital textbooks to teachers and students since 2011 and purchased 26,000 iPads for district use in June 2012.

The Transition from Print to Digital• On Feb. 1, 2012, the US Department of

Education and the Federal Communications Commission (FCC), in collaboration with several tech organizations, released a downloadable "Digital Textbook Playbook" to "encourage collaboration, accelerate the development of digital textbooks and improve the quality and penetration of digital learning in K-12 public education.”

The Transition from Print to Digital• Amazon announced in July 2010 that eBooks

were outselling paper books, and a July 2012 report by the Association of American Publishers showed that eBook revenue exceeded that of hardcover books for the first time ever.

Efficacy of eBooks

• Students who used an interactive, digital version of an Algebra 1 textbook for Apple's iPad in California's Riverside Unified School District in 2012 scored 20 percent higher on standardized tests vs. students who learned with print textbooks.

Biology EOC Case Study

Pros vs. Cons

Pros• Tablets help students learn

more material faster.• 81% of K-12 teachers

believe that "tablets enrich classroom education.”

• On a tablet, eBooks can be updated instantly to get new editions or information.

Cons• Tablets enable students to

cut corners or cheat on schoolwork.

• Many students do not have internet access at home

• Some schools don’t have technology devices or sufficient internet bandwidth to use digital.

Districts Going Digital - iPads• Belton ISD• Caddo Mills ISD• Coppell ISD• Crandall ISD• Eanes ISD• El Paso ISD• Ft. Worth ISD• Jacksboro ISD• Lewisville ISD• Mansfield ISD

• McAllen ISD• McGregor ISD• Midway ISD• New Braunfels ISD• Rockwall ISD• San Elizario ISD• Santa Fe ISD• Socorro ISD• Wimberley ISD

Districts Going Digital – OtherDistrict Technology

Aldine ISD Mixed with focus on Android devices

Alvin ISD 3-12th BYOD, 3-5th iPads

Arlington ISD iPads on carts and BYOD strategy

Clear Creek ISD 1:1 Dell Tablets with Win 8

Cypress Fairbanks ISD 1:1 with mixed technology w/n 3 years

Georgetown ISD BYOD

Houston ISD 1:1 with mixed technology w/n 3 years

Pasadena ISD 4 of 8 high schools 1:1, remainder soon

Sharyland ISD Mix of iPads and BYOD

Temple ISD 1:1 Chromebooks

Wichita Falls ISD BYOD 2013 moving toward 100% digital

How is the transition being funded in TX?

• Federal, state and local funds• Municipal bonds• Grants• IMA (via Senate Bill 6)

Senate Bill 6 Summary (TFN)

Senate Bill 6 Summary (con’t)

http://www.tfn.org/site/DocServer/SB6analysisFINAL.pdf?docID=2801

Digital Implementation & Support

An 8-year commitment• Initial set-up• Professional development/in-service trainings

– Refresher trainings

• Managing student logins, rosters and change• Usage monitoring• Teacher and campus support• Annual enrollment updates

Digital Publisher Responsiveness11/28/13

Drew,

I really love this textbook for regular chemistry students.  I am going through the bonding part because that is what I am teaching right now and I wanted to suggest that the animation that you have on page 182 might not be the best way to demonstrate covalent bonding.  If you are only going to show covalent and not polar covalent, maybe you could replace that animation with a diatomic molecule, maybe O2 or something like that.  Even better, in my opinion, would be to add an animation so you have an ionic, a covalent and a polar molecule. Just a suggestion.

Nancy Dougherty, M.Ed.

Digital Publisher ResponsivenessCustomer Support Response 12/3/13

Hi Nancy,

Thank you for your constructive criticism. As you said, we are always looking to improve and love feedback. On the page before, we have an ionic bond. On this page, we explain both polar and nonpolar covalent bonds, but we only have an animation of a polar covalent bond forming. On the next page, we do have a short example of a nonpolar covalent bond (diatomic Br).

We will definitely tweak the animation label and text to make it clear to students that the animation on page 182 is a polar covalent bond. We will also add an animation to this page showing nonpolar covalent bonds forming to provide similar examples for both types of bonds.

Please let us know if you find any other area where we could make concepts more clear.

Sapling Customer Support

eBook vs. Textbook Summary

1. Lead with digital learning resources, accommodate with print where needed

2. Address internet access issues with some printed books and USB drives with digital content

3. Don’t over-invest precious district funds in printed materials that are un-engaging and will soon become obsolete. Demand that Publishers sell you (at their cost, $0 mark-up) a minimum number of printed classroom sets to accommodate the shrinking number of students without access to technology

What to Look for in Digital Resources• Content

– Written specifically for Texas– Commitment to real-time updates

• Features– Full, interactive, dynamic eBook (not just PDFs)– Supported on all devices and browsers– Available in iBooks

• Implementation– Initial set-up (loading and maintaining student logins)– Ongoing training and free support– Usage monitoring to ensure success

Summary

Recommendations

• Think about instructional materials adoptions strategically

• Understand the big picture as it relates to printed textbooks

• Position titles are already starting to change• Take a leadership role in the transformation from

print to digital within your district

About Sapling Learning

Sapling Learning

• Austin-based STEM-focused online learning company• 2001 – Founded and focused on online higher education

science courses– Currently in use at over 1,000 colleges and universities nationwide and

over 60 in Texas

• 2010 – Entered the TX high school science market– Currently in use at over 250 districts in Texas

• 2012 – Acquired by Macmillan Science & Education group• 2013 – Introduced Dynamic Science eBooks• 2013 – Launch first TX high school science eBook on Apple’s

iBooks platform

Sapling Higher Education

Sapling Higher Ed – Texas Schools• Angelo State University• Baylor University• Colin College• North Lake College• Rice University• Sam Houston State• Texas A&M University• Texas A&M University at Galveston• Texas A&M University at Kingsville• Texas State University• Texas Tech University• University of Houston• University of Texas at Arlington• University of Texas at Austin• University of Texas at El Paso• University of Texas at San Antonio• University of Texas at Tyler

Sapling High Ed – Other Prominent National Universities• Arizona State University• Boston College• Boston University• Case Western Reserve University• Georgetown University• Harvard University• Purdue University• College of William & Mary• US Naval Academy• University of Arizona• Vanderbilt University• Virginia Tech University• Washington University in St Louis

Sapling Higher Education Online Science Programs – In over 1,000 Universities

Texas School Districts 250+

• Austin ISD• Dallas ISD• Garland ISD• Ft. Worth ISD• Lancaster ISD• Richardson ISD• Round Rock ISD• Sharyland ISD• United ISD• Weslaco ISD

• Arlington ISD• Alief ISD• Crandall ISD• Friendswood ISD• Houston ISD• Northeast ISD• Pflugerville ISD• Seguin ISD• Sulphur Springs ISD• Weatherford ISD

Sapling Dynamic ScienceContent includes:• eBooks• Power Points• Power Lessons• Study sheets• Virtual labs• Interactive coaching questions• Topical assignments• End of section quizzes• Complete STAAR Biology EOC Preparation• Chemistry & Physics TEKS Mastery Course

Dynamic Science products are designed to provide first-rate instructional materials that reduce the amount of time a teacher must spend grading, writing content, and preparing lectures, so that they may focus on engaging and interacting with their students.

Q&A

John KreskyJohn.kresky@saplinglearning.com

817-602-6600

To request district preview web login or iPad download codes for teachers with and iPad – email highschool@saplinglearning.com