Upload
maya-shelton
View
230
Download
7
Tags:
Embed Size (px)
Citation preview
EBC1 –
WU – Institute for English Business Communication
Personnel management tasks
• Recruitment & selection• Training (staff development)• Placement & promotion• Reward schemes & motivation• Dismissal & disciplinary action
EBC1 –
WU – Institute for English Business Communication
Exercise 6.1.2: Answers (1-3)1. All efforts designed to increase
subordinates’ effort and, above all, output (NOT merely ‘to make them satisfied’)
2. In some form other than cash
3. To officially inform his employer, in the manner set out in his contract, of his intention to leave his job
EBC1 –
WU – Institute for English Business Communication
Exercise 6.1.2: Answers (4,5)4. Hours worked in excess of an
employee’s contractual working time in one period (week, month) that are carried forward to the next, enabling him/her to work fewer hours and/or take extra holidays then
5. Involving employees with no management responsibilities
EBC1 –
WU – Institute for English Business Communication
Exercise 6.1.2: Answers (6,7)6. Protection; Guarantee that the firm
will take on any such liabilities
7. Regular payments made by employer after retirement and entirely financed by (voluntary) contributions from the employer
EBC1 –
WU – Institute for English Business Communication
Translating sentences
1. Translation involves transferring MEANING, so first understand the German sentence
2. Identify business terminology and collocations for which you have learnt equivalents
3. Look for obvious ‘traps’, eg false friends, tenses, prepositions, modals, word order
4. Remember – it’s the the meaning that matters; if you can’t think of a direct equivalent for a word or phrase, try to paraphrase
EBC1 –
WU – Institute for English Business Communication
Exercise 6.2.3 C: Model Versions1. Normally we advertise our own
vacancies. This time, however, we are having the job ad drawn up by a personnel consultancy.
2. The Head of Personnel said that we did not need to recruit any more workers.
3. If he had applied for the job, we would certainly have shortlisted him.
EBC1 –
WU – Institute for English Business Communication
Exercise 6.2.3 C: Model Versions1. At present, we are training employees
who have recently been promoted
2. My contract of employment states that my employer must reimburse all expenses I incur on behalf of the firm at the end of each month.
EBC1 –
WU – Institute for English Business Communication
Exercise 6.3.1 C4: Model versionsa) Some candidates present themselves very well
in an interview.
b) They take no responsibility for the consequences of appointing someone they have recommended for a post.
c) If the information in all CVs were checked thoroughly, I believe that in most cases it would turn out to be inaccurate, at least in part.
d) The recruitment process is full of risks for non-specialists.
EBC1 –
WU – Institute for English Business Communication
Exercise 6.3.2: Model versions
a) … be aware, our company’s labour turnover is currently much too high. As a result, our recruitment costs are also extremely high.
b) … therefore adopting certain measures aimed at increasing employees’ job satisfaction, as well as the effort they put into their work.
c) … survey we have conducted, the main problems perceived by workers are that their wages are too low and that they lack motivation because of the routine nature of their work.
EBC1 –
WU – Institute for English Business Communication
Exercise 6.3.2: Model versions
d) … we are adopting two measures relating to earnings. First, workers will be paid bonuses for achieving their monthly targets. Second, they will receive a substantial wage increase after three years with our firm.
e) In addition, employees will receive training to ensure that they work effectively, and a job rotation system will be introduced that will, of course, include provision for further training .
EBC1 –
WU – Institute for English Business Communication
Listening Exercise 1 Work pattern Origin
1. seasonal work Poland
2. part-time work Scotland
3. self-employment Wales
4. teleworking England
5. casual labour South Asia
6. migrant worker Bulgaria
EBC1 –
WU – Institute for English Business Communication
Listening Exercise 2.1a) F … 90% of employees … compares
with 80% a decade ago
b) T Self-employment is down to 7%
c) T People are staying in jobs longer
d) F Less evidence of flexible employment than many people realise
EBC1 –
WU – Institute for English Business Communication
Listening Exercise 2.2 80 %age of employees in permanent
employment a decade ago 90 %age of employees in permanent
employment today 5 %age of employees with temporary
contracts 7 %age (of employees) who are self-employed
now (and also in 1979) 6, 2 average period (months, years) people
stayed in jobs 10 years ago 7, 4 average period (months, years) people stay
in jobs now
EBC1 –
WU – Institute for English Business Communication
Listening Exercise 3 Correct order: c – b – e – a – d a) service sector b) middle-management c) bargaining powerd) minimum-wagee) higher professional jobsf) employment-protectiong) manual workersh) professional category
EBC1 –
WU – Institute for English Business Communication
Exercise 7.3.1 C2: Answersa) It has come to my attentionb) a matter of the greatest concernc) I am aware ofd) misdemeanourse) I need hardly stress f) it represents a breach of our statutory dutiesg) to instigate disciplinary proceedings h) dismissal without noticei) an integral part of your contractual
responsibilities
EBC1 –
WU – Institute for English Business Communication
7.3.1C: Additional Vocabulary• operatives (para 1 / line 1)• by no means (1/8) • contrary to (2/2) • immense (2/3) • encompass (2/4) • potential (3/3) • breaches (3/4) • (to) get (a message) across (4/1) • vigilant (4/4)
EBC1 –
WU – Institute for English Business Communication
7.3.2 (1): Model version a) … on the strictest observance of this
policy, in your own interest, that of your colleagues and that of the company. As you are aware, smoking is damaging to the health of both smokers and their colleagues. Moreover, if it continues to take place, the company will be in serious breach of a statutory requirement.
EBC1 –
WU – Institute for English Business Communication
7.3.2 (1): Model version b) … smoking anywhere on the premises
at any time after 8.30 am on [day & date], they will be subject to immediate dismissal without notice. I would emphasise that, given the importance of the issue, there will be no exceptions to this rule.
EBC1 –
WU – Institute for English Business Communication
7.3.2 (2): Model version a) … to build up a certain number of
credit hours which you can use in the following month either to work fewer hours or, alternatively, to take up to two days additional holiday.
EBC1 –
WU – Institute for English Business Communication
7.3.2 (2): Model version b) I am fully convinced that these
relatively minor inconveniences will be more than outweighed by the substantial advantages I have indicated. Finally, I would ask for the support of all Amco employees in ensuring that the new system works as smoothly as possible, in all our interests.
EBC1 –
WU – Institute for English Business Communication
7.3.2 (3): Model version a) … scheduled to begin on [day, date] is
called off immediately. Moreover, I would expect you to refrain from any threat of strikes or other forms of action so long as negotiations continue.
EBC1 –
WU – Institute for English Business Communication
7.3.2 (3): Model version b) …, I am confident that the atmosphere
is now conducive to taking an innovative approach to the issues concerned that casts aside entrenched attitudes and prejudices, among both management and employees
EBC1 –
WU – Institute for English Business Communication
Unseen text: Additional Vocab.• corporate campuses (1/1)
• treadmills (1/2)
• sweatshop (1/5)
• heated debate (2/1)
• to skimo on sthg (2/3)
• sweeteners (2/7) • clock-watching mentality (3/6-7)
EBC1 –
WU – Institute for English Business Communication
Unseen text: Additional Grammar.• not uncommon (1/1)
• But (1/5 & 2/6)
• In fact (2/1)
• under (2/5)
• responding (3/1)
• Indeed (3/4) • that (3/6)
EBC1 –
WU – Institute for English Business Communication
What is it?
allows a company to differentiate itself
from the competition and to create customer
loyalty
EBC1 –
WU – Institute for English Business Communication
Unit 8 - Name the 4 Ps
where the product is sold the goods all the activities a company can use to
publicize the product the cost
EBC1 –
WU – Institute for English Business Communication
word combinations - brand
classic
awareness
EBC1 –
WU – Institute for English Business Communication
Branding Decisions
existing brand
existing brand
genericbrand
genericbrand new
brand
new brand
familybrand
familybrand
separatebrands
separatebrands
??
EBC1 –
WU – Institute for English Business Communication
Branding Decisions
ex____ brand
ex____ brand
genericbrand
genericbrand new
brand
new brand
fam____brand
fam____brand
s____brands
s____brands
??
EBC1 –
WU – Institute for English Business Communication
Which pricing policy?
price is high and remains high price is high at beginning and is later lowered sale price is below production price price is low initially and then raised
EBC1 –
WU – Institute for English Business Communication
Unit 9 Holistic Marketing:
Looks at the whole business its vision and goals, its target markets, connections among all the business elements
Goal to discover what methods and messages will appeal
to each customer.
EBC1 –
WU – Institute for English Business Communication
non-traditional marketing viral marketing - induces Web sites or users to
pass on a marketing message to other sites or users,
guerrilla marketing - an unconventional way of performing marketing activities (primarily promotion) on a very low budget
EBC1 –
WU – Institute for English Business Communication
Advertising Media
mass media
on radio
on TV
in the press
on the internet
outdoor media
on hoardings
on billboards
on screens
EBC1 –
WU – Institute for English Business Communication
Advertising Verbs to ______ an ad in a newspaper to _______ an advertising campaign to ______ a commercial on TV to ______ on TV / radio / in the media, on the
Internet
EBC1 –
WU – Institute for English Business Communication
Personal Selling
sales force
behind the counter sales clerk ________ (UK)
in the field sales representatives sales reps ______________
(UK)
EBC1 –
WU – Institute for English Business Communication
Public Relations ActivitiesPut in a correct verb ________ media with information ________ press conferences _________ events _________ lobby efforts
EBC1 –
WU – Institute for English Business Communication
ProducerProducer ProducerProducer ProducerProducer
zero stageone stage
two stage
unit 10
EBC1 –
WU – Institute for English Business Communication
producerproducer producerproducer producerproducer
retailerretailer
wholesalerwholesaler
retailerretailer
consumerconsumerconsumerconsumer consumerconsumer
zero stage one stage two stage
EBC1 –
WU – Institute for English Business Communication
Services – Wholesalers
DeliveryStorageCredit
Market InfoPersonal Selling
AssemblingDividing
EBC1 –
WU – Institute for English Business Communication
Types of Retail Outlets
door to door
market traders
independent shops
multiples / chains
supermarkets
department stores
hypermarkets
home shopping networks – TV
mail order
vending machines
Internet / telephone shopping
shopping malls