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This is a presentation that was given to members of the Indiana Nonprofit Resource Network on 10/13/2010.
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Easy Peasy.Easy Peasy.Using Blogs & Twitter To Build Your BrandUsing Blogs & Twitter To Build Your Brand
Me.Me.
•What are these tools?How do they work?Why would I use these?How can I make them work for me?
•What are these tools?How do they work?Why would I use these?How can I make them work for me?
Blogging.Blogging.
def. (n)
a Web site that contains an online personal journal with reflections, comments, and often hyperlinks provided by the writer
def. (n)
a Web site that contains an online personal journal with reflections, comments, and often hyperlinks provided by the writer
via Webstervia Webster
““ ””
Tell a storyTell a story
ShareShare
Content is King.Content is King.
Frequency is Queen
Frequency is Queen
TitleTitle
LeadLead
PicturesPictures
QuotesQuotes
LISTSLISTS
•Seek link trafficSeek adviceEstablish thought leadershipPromote something interesting Link love to others
•Seek link trafficSeek adviceEstablish thought leadershipPromote something interesting Link love to others
via Chris Broganvia Chris Brogan
What’s Important?
What’s Important?
•TrafficCommentsLink BacksMonetising Improve online presence
•TrafficCommentsLink BacksMonetising Improve online presence
BloggerBlogger
WordpressWordpress
Microblogging.Microblogging.
140140
ConversationConversation
AudienceAudience
TweetTweet
@@
Follow Follow
DMDM
RTRT
#Hashtag
#Hashtag
Short URL
Short URL
Why?Why?
GoalGoal
Branding & Message
Branding & Message
Feedback & Support
Feedback & Support
Call for ActionCall for Action
Connector v. BroadcasterConnector v. Broadcaster
GOALGOAL
ConnectorConnector
ActiveEqual RatioThank You’s
Not too many RT’s Not too many @’s
BroadcasterBroadcaster
• Static
• Strictly Message
• URL’s
• No interaction
• Static
• Strictly Message
• URL’s
• No interaction
Connector v. BroadcasterConnector v. Broadcaster
• 100% Content Sharing, 0% Engagement
• 75% Content Sharing, 25% Engagement
• 25% Content Sharing, 75% Engagement
• 0% Content Sharing, 100% Engagement
• 100% Content Sharing, 0% Engagement
• 75% Content Sharing, 25% Engagement
• 25% Content Sharing, 75% Engagement
• 0% Content Sharing, 100% Engagement
via Forrest W. Kobayashivia Forrest W. Kobayashi
How can I make it work for me?How can I make it work for me?
AnalyticsAnalytics
How can I make it work for me?How can I make it work for me?
Followers@’sRT’s
Hashtags Clicks
Web Traffic
What’s Important to YOU??What’s Important to YOU??
Twitter Toolkit for BeginnersTwitter Toolkit for Beginners
bit.lyseesmictwitpic
tweetstatstwinfluence
twittergrader
Questions?Questions?@kevinoshea
http://whoiskev.in@kevinoshea
http://whoiskev.in