Easy bill-Business Marketing Solution

Embed Size (px)

Citation preview

  • 8/7/2019 Easy bill-Business Marketing Solution

    1/14

    Easy Bill - Solution Proposed

    Business Marketing

  • 8/7/2019 Easy bill-Business Marketing Solution

    2/14

    Problems Faced

    Credibility of easy bill not passed on to theconsumer by the corporate partner

    Lack of deep network presence

    Not targeting other big sector

    1. Banks Credit Card

    2. Memberships

    3. Educational Fees

    4. Internet Broadband Fees

    5. Other DTH Services Fees

  • 8/7/2019 Easy bill-Business Marketing Solution

    3/14

    Continued.

    Corporate customers not aware of the variousfacilities provied

    Corporate customers tend to pay their bills by

    themselves directly

    The website is not updated because of which thereis lack of credibility

    Superficial corporate relations

    Retailer not educated about the benefits

  • 8/7/2019 Easy bill-Business Marketing Solution

    4/14

    Solution Proposed

    To utilize the corporate relations Reaching out and promoting through

    corporates.

  • 8/7/2019 Easy bill-Business Marketing Solution

    5/14

    Possibilities of

    SolutionPossibility 1: Approaching corporates for indirectpromotions and increase credibility.

    Possibility 2: Target corporates to promote easy billservice and increase reach.

    Possibility 3: Invite retailers with the help of corporatesfor training on benefits of easy bill.

  • 8/7/2019 Easy bill-Business Marketing Solution

    6/14

    Possibility 1

    Now you can pay with

    Marketing

    through

    corporate to

    increase the

    credibility.

  • 8/7/2019 Easy bill-Business Marketing Solution

    7/14

    Parameters

    Proposed Solution

    Scope: Increase the

    credibility and also helps in

    indirect promotion. Result in

    better management for

    company also.

    Technology solution: Print

    media software to include

    the logoof easy bill

    Platform/Environment:

    Physical and online

    Other Software: Software to

    include the logoof easy bill

    in online bills

    Recommended Hardware:

    Computer enabled bill

    printing machine which

    allows customization

    Project Plan

    Team Structure: No

    additional team required

    Timeline: Immediate

    Roles andresponsibilities: To have

    regular checkon the

    printing of bill

    Communication: Written,

    Telephone or online

    Commercial Terms

    Validity: Till the contract

    last

    Maintenance: Company

    Side Statutory requirement:

    None, its with mutual

    consent

    Other Expense: Sharing of

    printing cost- 5% of the

    amount on each bill Exclusion: Profit sharing

    Deliverables: Software for

    generating customized bills

    and printers.

  • 8/7/2019 Easy bill-Business Marketing Solution

    8/14

    Possibility 2

    Regular Method Additional proposed method

  • 8/7/2019 Easy bill-Business Marketing Solution

    9/14

    Parameters

    Proposed Solution

    Scope: To increase the reach

    in corporate employees and

    customer base

    Technology solution:Computer enabled kiosk.

    Platform/Environment:

    Physical and online

    Other Software: Software to

    enable payment gateway and

    compilation from banks end.

    Recommended Hardware:

    Kiosk with cash intake and

    swipe options. A user

    friendly and fast in

    processing transactions.

    Project Plan

    Team Structure: IT team,

    Cash pickup team,

    Maintenance team and

    accounts team.

    Timeline: Setup will

    require 4 months time.

    Roles and

    responsibilities: Smooth

    transactions,

    maintenance ofkiosk and

    regular compilation of

    transactions.

    Communication: Written,

    Telephone or online

    Commercial Terms

    Validity: Company

    individual initiative so

    validity not required.

    Maintenance: Regular

    Statutory requirement:

    Necessary license of the

    kiosk, proper permit to

    place the kiosk.

    Other Expense: Cost of the

    Kiosk, Cost of third party

    cash and cheque

    pickup(Eg: G4S and CMS)

    and electricity bill to run

    kiosk.

    Deliverables: Kiosk and

    software's

  • 8/7/2019 Easy bill-Business Marketing Solution

    10/14

    Possibility 3

  • 8/7/2019 Easy bill-Business Marketing Solution

    11/14

    Parameters

    Proposed Solution

    Scope: Educating and training

    the retailers will increase

    awareness and reach to

    customer. Technology solution:

    Computer based training

    model

    Platform/Environment:

    Physical(Meeting and

    conferences) Other Software: Retailer

    account tracker

    Recommended Hardware: A

    good company trainer

    Project Plan

    Team Structure: Qualified

    company trainers.

    Timeline: 1 Month

    Roles and

    responsibilities: To

    motivate and educate the

    retailers on easy bills

    constantly.

    Communication: Written,

    Telephone and companyapproach

    Commercial Terms

    Validity: Company

    initiative, hence not

    required

    Maintenance: Only regularupdation of trainers and

    check the effort of trainers

    Statutory requirement:

    Certified trainers and

    license for the place of

    conference.

    Other Expense: Cost of

    event(organizers and

    place)

    Exclusion: Transportation

    of retailers

    Deliverables: Training and

    awareness.

  • 8/7/2019 Easy bill-Business Marketing Solution

    12/14

    Pricing

    Pricing For Easy

    Bill

  • 8/7/2019 Easy bill-Business Marketing Solution

    13/14

    Introduction Of A2Z Consultants

    Domestic or International, start-up or growth company, A2Z Consultants creates

    unique product development strategies, on time and on budget, that achieves

    success.

    Listed below are a few services we offer to insure clients have the greatest

    opportunity for success with product development and excellent marketing strategies.

    * Branding* Product Development

    * Joint Venture

    * Strategic Alliance

    * Investment Banking

    * Business Plans

    * Sales Models* Public Relations

    * Retail & Direct Response

    * Marketing Strategies* Electronic Retailing

    * Offshore Product Development

    * Product Licensing

    * Retail Distribution

    * Venture Capital

    * Prototype Design* Infomercial Production

    * and more!

    "Bringing together experienced partners to provide skills,

    expertise and technology to the conduct of projects in your

    business"

  • 8/7/2019 Easy bill-Business Marketing Solution

    14/14

    THANK YOU

    Presented By:

    Namita Surnis (25)

    Savita Vijayan (45)

    Sumit Thomas (52)